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SEEIJ (Social Economics and Ecology International Journal)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
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Articles 7 Documents
 1 
Search results for , issue "vol. 10 no. 1 (2026): march" : 7 Documents clear
ENHANCING BANYUMARO RIVER TUBING TOURISM WITH MERCHANDISE DESIGN Kusumawati, Yudhistya Ayu; Bhekti Setyo Wibowo; Frederik Masri Gasa; Hamzah Ramadhan
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.12738

Abstract

Tourism is an important aspect as part of the government's priority. This paper investigates the enhancement of Banyumaro River Tubing tourism through innovative merchandise design, aiming to improve the overall visitor experience while promoting local culture and environmental awareness. The study begins by analyzing the current state of tubing tourism along the Banyumaro River Tubing, identifying the existing challenges related to visitor engagement, local economic benefits, and ecological sustainability. By integrating merchandise that reflects the unique attributes of the Banyumaro River Tubing and surrounding communities, the research underscores the potential for merchandise to serve not only as souvenirs but also as educational tools that raise awareness about river conservation and promote the local culture. Furthermore, the study employs design thinking to gain insights from local stakeholders. Results indicate that well-designed merchandise can significantly enhance brand recognition and visitor satisfaction, leading to increased repeat visits and a stronger economic impact on the local community. The findings offer actionable recommendations for local entrepreneurs and tourism operators on effective merchandise design strategies that align with sustainable tourism practices. This research contributes to the growing body of literature on tourism enhancement through product innovation, highlighting the role of local merchandise in driving sustainable tourism development in riverine environments.
STRENGTHENING THE POTENTIAL AND PROMOTION OF WRINGINANOM TOURISM VILLAGE THROUGH DIGITAL BRANDING Kusumawati, Yudhistya Ayu; Kukuh Lukiyanto; Elizabeth Paskahlia Gunawan; Jeremiah Calvin; Lita Rachel Hoo
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.12739

Abstract

Tourism is an important aspect as part of the government's main focus. Based on the situation analysis, Malang Regency has the Bromo Tengger Semeru National Park Area (TNBTS) which is the top seven national tourist destinations. Wringinanom Tourism Village (DEWI ANOM) is in Malang Regency, East Java, and is the entrance to the Bromo Tengger Semeru tourist route via Malang which has several tourism potentials including education, culture and adventure. Apart from offering natural beauty and economic potential in the form of agricultural horticultural products, Wringinanom Village offers educational, cultural and adventure tourism for tourists. However, this tourist village area still needs to be developed optimally by the Village Government, including strengthening the potential and promoting tourist villages. In this case, Human Resource awareness plays a very important role in tourism promotion activities. So, the main problem raised in this community service activity is related to the marketing aspect. Community service with the Binus Bangun Desa scheme aims to increase HR capacity in Destination Management and Optimizing Digital-based Tourism Product Marketing in the tourism awareness group, Wringinanom Village. The activities that will be carried out in this community service program will implement digital branding including visual indentity as an effort to digitize and optimize the Wringinanom
ECO-BRANDING AND SUSTAINABLE PLASTIC WASTE MANAGEMENT FOR LOCAL ECONOMIC DEVELOPMENT: EMPOWERING PKK COMMUNITIES IN KELURAHAN GUMURUH, BANDUNG, INDONESIA simarmata, andriano; Amalia, Friska; Suliastuti, Iftika; Dea Sabiella, Imanda
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14318

Abstract

Plastic waste has become one of the most urgent environmental challenges, particularly at the household level where waste management practices remain limited and underutilized. This community service project was carried out to empower PKK as Family Welfare Empowerment community groups from Kelurahan Gumuruh, Bandung, Indonesia, by integrating eco-branding strategies into sustainable plastic waste management. The main objective was to transform household plastic waste into value-added products that could strengthen community-based economic independence. The method applied was participatory action through design workshops in which 40 PKK participants were actively involved. They were guided by design lecturers and supported by students in generating ideas, developing concepts, and producing product prototypes. A total of 30 prototypes were successfully produced and curated, reflecting both functional and aesthetic qualities, as well as the principles of eco-branding. These products are planned to be exhibited and marketed through local bazaars, providing visibility and potential economic opportunities for the community. The results demonstrated that collaboration between PKK communities and academic facilitators significantly improved participants’ knowledge, creativity, and confidence in plastic waste management. In conclusion, this program highlighted the importance of community and academic partnerships in addressing environmental issues while simultaneously fostering local economic development.
ENHANCING DIGITAL MARKETING AWARENESS OF SMEs THROUGH PRODUCT PHOTOGRAPHY TRAINING: A BRIEF COMMUNITY SERVICE INITIATIVE Wicaksono, Kuspuji
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14331

Abstract

The rapid advancement of digital technology presents both opportunities and challenges for Small and Medium Entreprises (SMEs). A key challenge is the limited expertise among SME owners in leveraging digital marketing, particularly in creating high-quality visual content. This community service initiative aimed to address this gap by providing practical training in product photography as a creative digital marketing strategy. The training involved 10 SME participants and covered fundamental digital marketing concepts, basic photography, and product photo-taking techniques. The evaluation results showed a significant improvement in participants’ understanding of the importance of product photography and their ability to produce professional-looking product photos. This initiative is expected to help SMEs enhance their competitiveness and sales effectively through digital marketing.
UNIVERSITY COMMUNITY ENGAGEMENT IN STRENGTHENING DIASPORA ECONOMIC ROLE: THE CASE OF BINUS UNIVERSITY AT THE JAVANESE DIASPORA INTERNATIONAL CONGRESS Steelyana W, Evi; Witjaksono, Armanto; fathia rahmi, ismi; Waworuntu, Ine
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14492

Abstract

This article evaluates the contribution of higher education through community engagement at the Javanese Diaspora International Congress, with a case study of Binus University (School of Accounting). The study focuses on educational initiatives related to investment, taxation, and export–import as part of empowering the Javanese diaspora. A descriptive qualitative method was applied using content analysis of congress reports and media publications. Findings show that literacy in accounting, taxation, and investment facilitated by the university strengthens diaspora capacity in identifying economic opportunities while navigating Indonesia’s fiscal policy environment. The study contributes to the discourse on university community engagement by positioning it as a bridge between diaspora networks, government policy, and business development.
DIGITAL MARKETING STRATEGIES SUPPORTING COMMUNITY ACTION IN PLASTIC BAG REDUCTION: Case of Banjarmasin City Zarqan, Ince Ahmad; Nugraha, Dimas Yudistira; Sihotang, Fernando; Nababan, Adli Abdillah; Irwansyah, Irwansyah
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14496

Abstract

Plastic waste has been and still is a pressing environmental concern in Indonesia, especially with single-use plastic bags that continue to cause river and ocean pollution. The city of Banjarmasin in Indonesia was the first to enact a policy banning single-use plastic bags in contemporary retail outlets. The purpose of this research was to understand how marketing on the Internet could further aid this environmental community project and promote positive changes in behavior. The research used qualitative methods and the case study and netnography approaches. Data were gathered from the local social media campaigns which included in-depth interviews with 40 respondents from different categories namely consumers, minimarket managers, influencers and policymakers, 4 focus group discussions, and interactions. Thematic analysis showed that while digital campaigns raised public awareness and knowledge of the problem, the absence of strong, habitual behavioral change was a huge challenge. The use of religious and cultural framing was effective in strengthening the message, especially when constricted by local micro-influencers with relatable community ties. People were able to use digital nudges installed in e-commerce checkout systems and point of sale systems in minimarkets to engage in easy behaviors like buying reusable bags. However, cost perceptions, habitual reliance on single-use plastics, and the digital divide among older generations were still major barriers. All things considered, the results underscored the need for integration of digital marketing with enforcement of policy as well as public outreach for effective impact. This study found that the policy framework for the environment can be supplemented with digital marketing focused at awareness raising, intention mobilization, and actual behavior change, and its use in community service projects is crucial for enduring sustainability.
INSTAGRAM SOCIAL MEDIA TRAINING TO INTRODUCE THE BRAWIJAYA MUSEUM COLLECTIONS TO THE DIGITAL PUBLIC Sri Pandanari, Dika; Kabir, Gedong; Windaningsih; Setyowibowo, Bhekti; Dhamayanti, Meilani
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.14562

Abstract

Brawijaya Museum is a military history center in Malang City that has a wealth of valuable collections. Unfortunately, this museum is not yet fully known by the digital community. Limitations in digital communication strategies, especially through social media, have limited the museum's reach to visits by educational institutions such as student groups facilitated by teachers. This community service activity aims to provide training in the use of social media, especially Instagram, to the management of the Brawijaya Museum to increase the visibility and appeal of the museum's collections to the wider public. The methods used in this activity include technical training, assistance in creating visual content and interactive narratives, optimizing Instagram features, and preparing guidelines for implementing Instagram social media management for the sustainability of the museum's existence on social media. The active participation of partners in each stage of the activity strengthens the sustainability of the program, while increasing their capacity to manage digital media independently. The results of this activity show an increase in the ability of partners to produce and manage content on Instagram, as well as the preparation of a digital communication strategy for managers. This activity is expected to be a model for strengthening digital capacity for other institutions in reaching the digital community more effectively

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