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International Journal of Applied Sciences in Tourism and Events

IJASTE
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Published by Politeknik Negeri Bali

ISSN : 25805584 EISSN : 25805592 DOI : -

Core Subject : Humanities, Art,

Arts Humanities

International Journal of Applied Sciences in Tourism and Events (IJASTE) is an electronic international journal publishing a variety of issues related to tourism including applied sciences in tourism and events, arts and entertainment, socio-culture, language and communication, economy, business, entrepreneurship, technology and infrastructure, and other related issues. It is published by the Center of Research and Community Service of Politeknik Negeri Bali, biannually (June and December since 2017) and publishes articles (empirical report, literature review, and case report) written in English.

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Articles 8 Documents

Search results for , issue "Vol 4 No 1 (2020): June 2020" : 8 Documents clear

THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari; I Made Sindhu Yoga; I Made Mastianta Nadera
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

STRENGTHENING E-BRANDING STRATEGY OF SHARIA HOTEL IN INDONESIAN HOTEL INDUSTRY Eska Nia Sarinastiti; Uljanatunnisa Uljanatunnisa
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: This research is expected to be able to identify and analyze the strengthening of e-branding strategies of Sharia Hotels in the Indonesian hotel industry. Research methods: This study uses qualitative research with data collection techniques through semi-structured interviews, observation, and documentation. Results and discussions: The results of the research show, firstly, hotel with Islamic nuances according to the MUI Sharia Hotels including Hilal 2 which is a management and operational manner have rigid rules that must comply with Islamic rules, while Muslim Friendly Hotels include Hilal 1; secondly, strengthening the Sharia Hotel e-branding strategy including 1) strengthening domain names, brand identity, and web design; 2) partnership with various online travel agents; 3) installation of advertising and promotion media; 4) strengthening interaction through social media networks; the third is related to the challenges in e-branding of Sharia Hotels, it is the perception of the Indonesian people whose Muslim majority religion does not need differentiation in Sharia Hotels with Muslim Friendly Hotels and the perception that Sharia Hotels only accept Muslim tourists even though Sharia Hotels accept tourists universally like Conventional Hotels. Conclusion: Effective e-branding through online media in the Sharia hotel industry, it is proven can build a positive image and not only Muslim tourists who have known sharia hotels, but some non-Muslim tourists also have brand awareness in the existence of Sharia Hotel

TRAVELERS’ MOTIVATIONS TO TRAVEL ABROAD DURING COVID 19 OUTBREAK Iin Rachmawati; Kumiko Shishido
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: The purpose of this study is to know the impact of Covid 19 to travel desire of those Indonesian travelers to travel abroad. Research methods: This study used mix methods to give details on the data which was produced by the media related to this corona virus or more recently popular as Covid 19. The data has been gathered in the form of numbers and tables about the spread of Covid 19 over the world, about the victims infected by this virus over the last three months, as well as about the direct impact on the tourism sector for Indonesian travelers to travel abroad. Then, the data has explained descriptively in order to get deeper understanding about Covid 19 facts and travel impact towards Indonesian travelers. Results and discussions: The result showed that the spreading has happened almost in the entire world with most infected area is around Asia and Europe with the total case of 245,612. The death victims are 10,048 people and the survivors are 88,437 people. The data statistics are also showed for about 78% Indonesian travelers chose to cancel and reschedule their travel plans to abroad as well as 22% of them still have no idea what to do with their future trip. Conclusion: It can be concluded that Covid 19 has hit the tourism sector in Indonesia

BALINESE ART STUDIOS: THE LEARNING PROCESS OF ART AND CULTURE TO SUPPORT SUSTAINABLE TOURISM I Gde Agus Jaya Sadguna; I Gusti Agung Mas Krisna Komala Sari; Kumiko Shishido
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: A lot of perspectives have been discussed about Bali and this paper will discuss it from the angle of the learning process of art and culture in the Balinese art studios in Gianyar Regency. Research methods: The research was conducted on the months of July and August 2019. Qualitative data was obtained during the research because the method of data collection was interviewing the owner of the dance studio. Results and discussions: One of the A’s in tourism is attraction and Bali have a strong attraction for tourists both domestic and foreign tourists. The art and culture is the breath of tourism in the island of Bali, which is based on the Hindu religion. The resources for these art and culture are nurtured in several forms, which one of them is through sanggar or studios, which is a non-formal education institution for learning Balinese art and culture. Various types of art and culture and developed and nurtured in these studios, such as performing arts, fine arts, and local wisdoms. The tourism industry has given positive and negative impacts for Balinese art and culture, depends on how one may argue if seen through different perspectives. Performing arts have flourished in terms of daily performances taken places in hotels and designated performance theaters. The types which can be easily watched are the music and dance of Bali. Conclusion: Tourism in this sense is not a direct aspect but, in the future, has a direct impact: providing culture resources for performances in tourism objects and destinations. This as a part of social sustainability, also the sanggars, is a part of the sustainable tourism family

INFRASTRUCTURE READINESS TO SUPPORT SUSTAINABLE TOURISM DESTINATIONS IN BANGKA BELITUNG ISLANDS Devi Valeriani; Rulyanti Susi Wardhani; Desy Yuliana Dalimunthe; Fitra Hartini; David Reeve
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: The purpose of this study was to determine how the readiness of infrastructure at tourist destinations in achieving sustainable tourism development in Bangka Belitung Islands, Indonesia. Research methods: The method used in this study is the IPA (Importance Performance Analysis) which is used to measure a person's level of satisfaction with the performance of others. The sample used in this study were 400 samples. Results and discussions: The results showed that the development of infrastructure at tourist destinations in the province of Bangka Belitung the main concern is the health facilities, security facilities, educational facilities and playing, the information center or the sale and handling of waste or garbage while the infrastructure is perceived less important and the level of satisfaction is at lower level, namely the availability of public transportation, bus stops, hotel/resort, souvenir shop/souvenirs, minimart, ATM/money changer as well as cultural and arts facilities, sports facilities, disable facilities, and lockers. Conclusion: That the development of infrastructure at district/ town is located on the main priorities and strengthening the necessary infrastructure and development in order to satisfy the future be tourist infrastructure.

OKOKAN TRADITION: UNDERSTANDING NOBLE VALUE IN THE FRAME OF SYMBOLIC INTERACTIONALISM Riza Wulandari; I Gusti Ayu Widari Upadani; Salman Alfarisi
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: This study aims to explore the meaning of the noble value of the Okokan Art tradition in the Village of Kediri, Tabanan, Bali Province by using the symbolic interactionism point of view. Research methods: The case studies are used as a method in discussing symbolic interactions that occur in the Okokan tradition performers. Results and discussions: Based on the results of scientific studies in the field, it was found that the Okokan tradition is a form of representation of noble values in each symbolic such as the representation of seeking safety to Sang Hyang Widhi through the offerings of the performer, the noble value of the work ethic in the manifestation of dance movements, the attributes imposed reflecting the noble values of human nature to always harmonious, and the representation of folklore displayed is the harmony of humans and nature. Conclusion: Symbolic interaction in the Okokan tradition is a representation of the noble values that exist in Kediri Village, Tabanan, Bali, Indonesia.

ROLE OF EXTERNAL STAKEHOLDERS IN TOURISM DEVELOPMENT AND COMMUNITY EMPOWERMENT Eva Rachmawati; Joanna Fountain
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: This paper explores the external stakeholder role in empowering the local community in tourism development. The objectives are examined through Namo Sialang village communities, a case study that purposefully selected to represent communities where tourism was developed in a bottom-up approach, which is a good start for community empowerment Research methods: The approach used is an in-depth interview with stakeholders that involved in tourism development in the village. Results and discussions: The finding indicated that stakeholder activities more likely to create ‘power over' within the community, which is an unexpected outcome for community empowerment. It is because their activities are focused only on certain community group (e.g., tourism industry member, tourism organization member) and have not considered the wider community. The material was given also more likely focused on tourist needs, and not for what community needs. Conclusion: In essence, the stakeholders involved in tourism development in the village have not applied an empowering approach for the community

THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT COMPONENT ON GUEST LOYALTY TOWARD STARRED HOTEL IN YOGYAKARTA Dasril Indra; Ersy Ervina
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: This study aims to identify the overview of customer relationship management, analyze the level of hotel guest loyalty, and analyze the effect of customer relationship management consisting of services for the long term, individual service programs and partner relationships to the loyalty of hotel residents both simultaneously and partially. Research methods: This research was conducted in a descriptive and verification manner, while the research method used was a descriptive survey and explanatory survey methods, using samples through probability sampling techniques. Data collection used was interviews using a questionnaire accompanied by observation techniques. Data collection in the field was carried out in 2019. Data analysis used Path Analysis. Results and discussions: The results of this study indicate that; indicators of customer relationship management, and customer loyalty in four-star hotels in Yogyakarta City are generally rated well by customers, which means that four-star hotels in the City of Yogyakarta can raise good customer relationships and can provide high value and loyalty to their customer. Conclusion: Customer relationship management both simultaneously and partially affects the loyalty of four-star hotel customers in the city of Yogyakarta.

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