cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Published by Universitas Diponegoro
ISSN : 25800566     EISSN : 26219778     DOI : -
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Agrisocionomics (Jurnal Sosial Ekonomi dan Kebijakan Pertanian) memuat naskah hasil penelitian bidang sosial, ekonomi dan kebijakan pertanian. Agrisocionomics diterbitkan oleh Program Studi Agribisnis, Fakultas Peternakan dan Pertanian Universitas Diponegoro. Agrisocionomics terbit dua kali setahun, yaitu pada bulan Mei dan Nopember
Arjuna Subject : -
Articles 349 Documents
 13   14   15   16   17 
RELATIONSHIP MARKETING BASED ON LINKS BETWEEN AGRIBUSINESS ACTORS AND EDUCATION (CASE STUDY AT PT. TANIKOTA AGRICULTURAL EDULESTARI) Shelsiya Nikela; Agriani Hermita Sadeli; Mahra Arari Heryanto; Sulistyodewi Nur Wiyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13631

Abstract

The competition between business actors in the agricultural sector with almost the same form of business triggers competition between business actors. Companies compete with each other through their strategies in order to maintain the existence of their business and consumers, such as using relationship marketing strategy. This study aimed to understand the pattern of relationship marketing and value exchange at PT. Edusustainable Agricultural Tanikota in Dago, Bandung City. This study adopted a qualitative method with a case study design. The model used to identify stakeholder relationships was the six market models and the exchange of values between actors uses holo mapping. The results of the study indicated that PT. Tanikota Agriculture Edulestari already had five market models, namely the customer market, internal market, referral market, influence market, and recruitment market and do not yet have the potential stakeholders of supplier/alliance market. The exchange of value that occurs in this relationship is the exchange of products and services that generate income. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. The exchange of value on intangible benefits includes a sense of trust and commitment. Exchange of value in knowledge that were analyzed were in the form of cultivation insight, agro-education development, marketing and technology. 
THE INFLUENCE OF INTERNAL AND EXTERNAL FACTORS ON ENTREPRENEURSHIP BEHAVIOR IN IMPROVING CLOVE FARMING PERFORMANCE IN CENTRAL MALUKU DISTRICT, MALUKU PROVINCE Gloria Matital; Wiludjeng Roessali; Vitus Dwi Yunianto
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.9810

Abstract

The clove is one of many commodities that have economic value and contributes to improving government revenues. This research aimed to determine the influence of internal factors and external factors on entrepreneurship behavior in improving farming performance.  Studies were conducted on 100 sampling farmers, with data collection techniques of interviews and using questionnaires. The data was analyzed using Structural Equation Model (SEM) with Lisrel software. The results showed that internal factors (X1) which consisted of age, education level, length of business, motivation, business scale simultaneously had a positive effect on entrepreneurship behavior. External factors (X2) consisting of the availability of inputs and institutions simultaneously have a positive influence on entrepreneurship behavior.
ANALYSIS OF BREEDER MOTIVATION IN RAISING MADURA CATTLE AT WEST WARU VILLAGE, WARU DISTRICT, PAMEKASAN REGENCY Melisa Hayatul Maryam; Teti Sugiarti; Taufik Rizal Dwi Adi Nugroho
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13997

Abstract

The motivation of farmers to raise cattle in Waru Barat Village is only done as a side business and fill their spare time for useful activities, because each farmer has a specific goal of raising cattle according to their respective needs and hobbies. The aims of this study were (1) to analyze the characteristics of farmers (2) to analyze the level of motivation of farmers in raising cattle (3) to analyze the effect of farmer characteristics on the motivation of farmers to raise cattle. The research location was chosen deliberately, namely in the Waru Barat Village, the sample used was 43 respondents. Data were collected by simple random sampling technique, then quantitative descriptive analysis and statistical analysis were performed using multiple linear regression. The results showed that the average age of the breeder was 30-40 years, elementary school education level, experience raising 21-30 years, the number of cattle kept 1-3 heads, the number of family dependents as many as 3-4 people, with the level of knowledge about AI technology within the medium category, and the intensity of communication in the high category, the level of motivation of farmers is in the very high category, the motivation comes from the motivation of raising livestock for the needs of existence, connection, development and entertainment. The characteristics of breeders that have a significant effect on motivation are the number of cattle kept, the number of dependents in the family, and the intensity of communication.
MARKETING COMMUNICATION STRATEGY CONDUCTED BY KOLTIVARE HYDROPONIC FARM BEKASI, WEST JAVA Sonia Az Zahra; Hepi Hapsari; Mahra Arari; Pandi Pardian
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13670

Abstract

The Covid-19 pandemic has had an impact on changing people's consumption patterns to become healthier as seen from the increase in sales of vegetables by 1,900% during the PPKM 2021 period. This is an opportunity for vegetable entrepreneurs, such as the Koltivare Hydroponic Farm company. This study aimed to analyze: 1) The use of marketing communication strategies used by Koltivare Hydroponic Farm, 2) The impact of marketing communications on the volume of demand for vegetables. This research used a qualitative design with the analysis technique of the Miles and Huberman models based on triangulation of data collection techniques. The results of this study indicate that the Koltivare Hydroponic Farm company uses six forms of marketing communications: 1)Advertising which is a form of non-personal communication that aims to provide information and persuasion, both goods and services, 2) Direct marketing is communication that focuses more on direct relationships that are very close to the target market, 3) Interactive marketing is marketing that utilizes technological developments, such as internet, 4) Personal selling is a form of direct communication carried out by sellers to prospective buyers, 5) Sales promotion, namely attracting buyers to make purchases, and 6) Public relations is the creation of a positive image in maintaining relations between business companies and the community. Marketing communication activities that had the most impact on increasing sales volume and market expansion are personal selling, namely activities that meet directly with the target market so that consumers can immediately see the quality of the products purchased and interactive marketing through social media because this activity is able to attract buyers.
INCOME ANALYSIS OF POOR HOUSEHOLDS DURING COVID-19 PANDEMIC IN THE COASTAL AREA OF SOUTH SULAWESI Nursini Nursini; Mardiana E. Fachry; Sri Undai Nurbayani
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.12721

Abstract

The policy of limiting population mobility during the Covid-19 pandemic caused a slow economic turnaround. The economic slowdown has had an impact on the economic conditions of the poor, especially in coastal areas. This research aimed to analyze the income of poor households during the co-19 pandemic and analyze the effect of the large-scale social restriction (PSBB) policy and cash social assistance on poor household income. This study used a survey method in Makassar City and Pangkep Regency. Determination of the location used stratified random sampling. Unit of analysis of this research was the head of a poor household whose source of income is more dependent on fisheries and marine resources. This study used primary data and secondary data. Primary data was obtained from in-depth interviews with respondents and secondary data was obtained from the publication of the Central Bureau of Statistics (BPS). The data were analyzed using a statistical-descriptive model and multiple regression. This study found that the average income of respondents during the Covid-19 pandemic decreased by 14.5%. The PSBB policy variable significantly reduced the income of poor households in the study locations, but the cash social assistance variable did not significantly affect income because the amount was quite low and the value of cash social assistance received by poor households was uneven. To encourage poor households in coastal areas to get out of poverty problems.
TECHNICAL EFFICIENCY AND ECONOMIC ANALYSIS OF USAGE PRODUCTION FACTORS OF POTATO FARMING IN NGABLAK SUB-DISTRICT, MAGELANG REGENCY Septi Putri Hardiyanti; Titik Ekowati; Wiludjeng Roessali
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.14169

Abstract

This research aims to analyze the effect of the use of production factors on the amount of potato production, as well as to analyze the technical and economic efficiency of the use of potato farming production factors in Ngablak District, Magelang Regency.thesurveymethodwasusedin this research. The research sample was determined byaimplerandom sampling method with the number of respondents as many as 75 potato farmers. The results showed that the production factor of land area, seeds, pesticides, and labor partially had a significant effect on potato farming production, while the production factors of organic fertilizer and phonska fertilizer had no significant effect on potato production in the study area. Potato farming in Ngablak District is not technically efficient with an average technical efficiency value of 0.72. The use of inputs for the production of land areas, seeds, organic fertilizers and pesticides has not yet achieved economic efficiency, while the use of inputs for the production of phonska fertilizer and labor is economically inefficient.
DIGITAL MARKETING STRATEGY OF DRAGON FRUIT COMMODITY IN JAWAI DISTRICT, SAMBAS REGENCY Windarti Windarti; Eva Dolorosa; Anita Suharyani
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13756

Abstract

Dragon fruit is a plant that is widely cultivated and has a wide and diverse market reach so that it can improve the community's economy. Jawai District is an area that has the potential to cultivate dragon fruit with favorable climatic conditions. However, the increasing number of dragon fruit cultivation both within the region and outside the region will increase production so that an effective and efficient distribution channel is needed. The research objective is to understand the digital marketing of dragon fruit commodities. The research uses a qualitative descriptive method through data collection techniques with in-depth interviews about dragon fruit digital marketing strategies based on marketing mix indicators. The data analysis method used is SWOT analysis to identify internal and external elements and the AHP (Analytical Hierarchy Process) method to develop priority strategies. The results of the study using SWOT analysis show that the position is located at point (1.310; 0.086) or in quadrant 1, namely an aggressive strategy with an IFAS calculation of 2.586, and an EFAS calculation of 3.061. Determining strategic priorities using the AHP method produces alternative priority strategies, namely innovating with an attractive and up to date sales display, which results in a weight of 0.497. Conducting training and education related to digital marketing is the second priority which results in a weight of 0.242. These two strategies are a combination of choices to support the dragon fruit digital marketing strategy in increasing sales volume. Based on this, farmers need to innovate with attractive and up-to-date sales displays, such as adding digital platforms used by designing information so that promotional displays are more attractive. This should also be supported by training related to marketing from the Department of Agriculture.
ECONOMICS OF EGG PRICE, CONSUMPTION, AND INCOME OF LAYING HEN FARMERS DURING OF COVID-19 PANDEMIC IN CENTRAL JAVA, INDONESIA Agus Setiadi; Siswanto Imam Santoso; Suryani Nurfadillah; Kadhung Prayoga; Joko Mariyono
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.15646

Abstract

Covid-19 pandemic has changed the economic condition that hit agricultural sectors. The study aimed to investigate the condition of egg price, egg consumption, and income of laying hen farmers during the Covid-19 pandemic on in Central Java. One hundred and ten laying hen farmers in Kendal, Central Java, Indonesia, were observed and interviewed. Kendal regency is one of the laying-hen producers in Indonesia. A survey was used to collect data before and during the pandemic. Secondary data were taken from the Ministry of Agriculture. A t-test analysis was used to investigate the effect pandemic on consumption and income. Regression analysis was used to determine the effect of supply, demand, and egg price on laying hen farmer income during the pandemic. Consumption of eggs dropped by 20% due to the pandemic. The egg price declined due to limited transportation and distribution caused by lockdown policy. The pandemic has suppressed the income of the laying hen farmers, thought supply-demand mechanism, as during the pandemic the income sharply dropped. The egg price started increasing in June 2020 after the government relaxed the lockdown. This escalated egg price, laying hen farmers’ income, and egg consumption. The increasing supply, demand, and egg price increased farmers’ income. The government needs to provide an economic stimulus to make the industry survives, and to ensure the community consumes enough eggs. The stimulus could be a form of subsidy to producers and consumers.
THE ROLE OF WOMEN FARMER GROUPS IN HOUSEHOLD INCOME IN KEDIRI Erlin Widya Fatmawati; Ferica Agustin; Muhammad Bagus Yulianto
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.13375

Abstract

The role of women in the household is very important today in the welfare of the family and also the development in society. It is necessary to provide assistance in providing useful activities for women through women farmer groups, so that women are not only seen as a burden on family life but also can contribute to their families and surrounding communities. The purpose of this study was to determine the activities of the women farmer group in Kediri Regency and to determine the role of the women farmer's Group in Kediri Regency. This research was conducted in Kandat Village, Kediri Regency by taking 30 respondents from the women farmers group. Data analysis carried out in this study came from data from interviews, field notes and documentation. Data analysis was done by organizing data into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions that are easily accessible. Results of this research regarding the role of members of the women farmer groupin Kandat Village were quite varied, where most of them are housewives who take care of family, mothers who work outside, or have a business at home. Their role had changed slightly from those who were initially housewives, now earn additional income. This activity should be fostered in a sustainable manner so that the members of the women farmer grouphave activities that have a positive impact on the household and also the community.
DEVELOPMENT STRATEGY FOR COFFEE AGROTOURISM IN KUBU RAYA DISTRICT Ismawati Ismawati; Eva Dolorosa; Shenny Oktoriana
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 6, No 2 (2022): November 2022
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v6i2.14724

Abstract

The problems faced by the group of young skippers group in realizing coffee plantations agro-tourism include not analyzing the potential of agro-tourism based on the 4A concept and the absence of a coffee plantation agro-tourism development strategy. This study aims to identify and analyze the potential for coffee plantation agro-tourism development based on the 4A concept, as well as developing a strategy for developing coffee plantations in Kubu Raya Regency. The research location is in Punggur Kecil Village, Sungai Kakap District, Kubu Raya Regency. The study started from August to December 2021. The primary data collection method was carried out by distributing questionnaires to respondents consisting of the Kubu Raya Regency tourism, culture and sports office, agricultural extension workers, village officials, visitors, coffee farmers and coffee skipper youth groups. The process of determining the strategy is carried out through the EFAS, IFAS, SWOT and QSPM matrices. The results show that the agro-tourism potential of coffee plantations is based on the 4A concept, namely attraction can be seen from the potential of plantations and natural potential. Sufficient accessibility and amenities available only in the from the parking area while other facilities are not yet available. Ancillary available in the form of Bank Kalbar ATM, Community Health Center and places of worship, from the SWOT analysis, describing alternative agro-tourism development strategies are in a position of the weakness-opportunity (WO) strategy, with the chosen strategy priority being strategy III. Attract investors to cooperate in building tourist facilities that are not yet available.

Page 15 of 35 | Total Record : 349

 13   14   15   16   17 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol 9, No 3 (2025): November 2025 Vol 9, No 2 (2025): June 2025 Vol 9, No 1 (2025): March 2025 Vol 8, No 3 (2024): November 2024 Vol 8, No 2 (2024): June 2024 Vol 8, No 1 (2024): March 2024 Vol 8, No 2 (2024): Special Edition in Collaboration with The 6th International Seminar on Agribusin Vol 8, No 1 (2024): Special Edition in Collaboration with The 4th International Conference on Agricu Vol 7, No 3 (2023): November 2023 Vol 7, No 2 (2023): June 2023 Vol 7, No 1 (2023): March 2023 Vol 6, No 2 (2022): November 2022 Vol 6, No 1 (2022): May 2022 Vol 5, No 2 (2021): November 2021 Vol 5, No 1 (2021): Mei 2021 Vol 4, No 2 (2020): November 2020 Vol 4, No 1 (2020): Mei 2020 Vol 3, No 2 (2019): November 2019 Vol 3, No 1 (2019): Mei 2019 Vol 2, No 2 (2018): November 2018 Vol 2, No 1 (2018): Mei 2018 Vol 1, No 2 (2017): November 2017 Vol 1, No 1 (2017): Mei 2017 More Issue