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J-MAS (Jurnal Manajemen dan Sains)
Published by Universitas Batanghari Jambi
ISSN : 2541688X     EISSN : 25416243     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
J-MAS (Jurnal Manajamen dan Sains) diterbitkan oleh Program Magister Manajemen Universitas Batanghari, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen. J-MAS (Jurnal Manajamen dan Sains) terbit sebanyak dua kali dalam setahun yaitu pada bulan April dan Oktober. Jurnal ini mempublikasikan artikel hasil penelitian dan artikel yang masuk hendaknya bukan hasil plagiat dan belum dipublikasikan di tempat lain. Artikel akan di review oleh reviewer dan hasilnya akan dikomunikasikan kepada penulis
Arjuna Subject : -
Articles 893 Documents
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Pengaruh Struktur Modal, Likuiditas, Perputaran Persediaan Terhadap Profitabilitas pada Perusahaan Sub Sektor Makanan dan Minuman Terdaftar di Bursa Efek Indonesia (BEI) Anisa Nurul Hidayah; Sri Hermuningsih; Alfiatul Maulida
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.888

Abstract

The purpose of this study was to determine the effect of capital structure, likuidity, and inventory turnover profitability in the food and beverages industry sector companies listed on the Indonesia Stock Exchange for the 2017-2021 period. This study uses quantitative research with sampling using purposive sampling method, which is a method of selecting samples with certain predetermined criteria. So that in this study, 26 data were obtained from 12 companies that met the criteria. This study used the multiple regression analysis method with the help of the spss program version 20. The results of this study show that: 1), capital structure the profitability. 2), Likuidity has no effect on the profitability. 3), inventory turnover has no effect on the profitability. 4), capital structure, likuidity, and inventory turnover together affect the profitability.
Analisis Pengaruh Store Atmosphere, Persepsi Harga, dan Kualitas Produk terhadap Kepuasan Pelanggan Pada Cafe Basabasi Yogyakarta Fery Budi Setiawan; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.742

Abstract

This study aims to determine the effect of Store Atmosphere (X1), Price Perception (X2), and Product Quality (X3) on Customer Satisfaction (Y) Cafe Basabasi. This type of research is a quantitative research by taking samples from Cafe Basabasi customers as many as 100 people who have made purchases or visited Cafe Basabasi as research subjects. Sampling used purposive sampling technique, and data collection was carried out by survey method by distributing questionnaires. Data processing using SPSS version 25 application with data quality testing, classical assumption test, multiple regression test, t test and coefficient of determination test. Based on the test results in this study indicate that the variables Store Atmosphere, Price Perception, and Product Quality have a significant effect on customer satisfaction Basabasi cafe.
Perencanaan Strategis dalam Pengembangan Desa Wisata di Kabupaten Bandung (Suatu Kajian di Kecamatan Ciwidey) Maman Suherman AR
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1197

Abstract

This study aims to determine the Strategic Planning carried out by the Bandung Regency Tourism and Culture Office in the development of Tourism Villages in Ciwidey District. The method used in this research study is descriptive analysis with a qualitative approach. Researchers used a strategic planning model with data analysis using SWOT analysis, while the data collection techniques used in this study were library/documentation studies, observations, and interviews. The initial step taken was to analyze the internal and external environment to determine strengths, weaknesses, opportunities and threats in the development of Tourism Villages in Ciwidey District. After that the researcher also analyzes the issues that arise and looks at strategic issues. From this analysis there are several very strategic issues, namely the issue of increasing cooperation with related parties, the issue of increasing promotion to attract more tourists and the issue of seeking to allocate funds for natural disaster management, the issue of providing professional guides and the issue of provide outreach and guidance to the community visiting the Tourism Village in Ciwidey District. Whereas in strategic planning for the development of a Tourism Village in Ciwidey District there are several weaknesses, namely limited professional human resources, limited available funds and lack of optimal promotion. For this reason, the suggestions made to overcome these weaknesses include: to overcome the limitations of professional human resources, the government needs to recruit employees who have an educational background in tourism. To address strategic issues related to promotion, the Bandung Regency Tourism and Culture Office should optimally activate websites, social media, and applications and explain in detail the more attractiveness that Tourism Villages have in Ciwidey District and programs under development. Tourism Village in Ciwidey District.
Pengaruh Emosional, Kepuasan, dan Kepercayaan terhadap Loyalitas Pelanggan pada Kantor Notaris dan PPAT Debora Ekawati Lukman Dadali, S.H Jeny Yeolanda; Heryenzus Heryenzus
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.951

Abstract

The purpose of this study was to determine the effect of emotional, satisfaction and trust on customer loyalty. Adapaun who became the sample in this study were clients of the Office of Notary and PPAT Debora Ekawati Lukman Dadali, S.H., with a sample size of 170 clients. This research uses quantitative descriptive analysis method, while the data analysis used in this research is multiple linear regression analysis. The results of research on emotional variables have no effect and are partially significant to customer loyalty 0.693 < 1.654, then the results of research on satisfaction variables have no effect and are partially significant to customer loyalty 0.268 < 1.654, and the results of research on trust variables have a positive and significant effect on customer loyalty 3.692 > 1.654. While the results of research on emotional idependent variables, satisfaction and trust have a positive and significant effect simultaneously on the dependent variable of customer loyalty.
Pengaruh Store Atmosphere dan Sales Promotion terhadap Keputusan Pembelian Studi pada Konsumen ACE Hardware Indonesia, TBK. Cabang Technomart Karawang Firly Novia; Puji Isyanto; Asep Darojatul Romli
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1019

Abstract

The development of times, technology, and lifestyles that make people demand more convenience in shopping. Changes in shopping patterns are also influenced by influencing factors, namely the shopping location environment. Ace hardware is a retail company that sells all the most complete home and lifestyle equipment in Indonesia that answers all people's needs in creating beauty in a house. Ace hardware is a retail store that is very concerned about the comfortable atmosphere when shopping and provides an attractive offer, namely by having promotions given to the community with the aim of increasing purchasing decisions for the community through the efforts and strategies that have been made. In this study the authors used a quantitative descriptive method based on multiple linear regression analysis. The results of this study indicate that all hypotheses, Store Atmosphere and Sales Promotion have a significant and positive effect on purchasing decisions. Studies on Consumers Ace Hardware Indonesia, Tbk. Technomart Karawang Branch. However, if without Store Atmosphere and Sales Promotion or the two independent variables are not implemented, there will be a decrease in purchasing decisions and consumers will switch to other competitors. Conversely, if the store atmosphere and sales promotion are implemented all the independent variables can increase purchasing decisions at Ace Hardware Indonesia, Tbk. technomart karawang Branch.
Meningkatkan Keputusan Pembelian melalui Hedonic Shopping Motivation, Shopping Lifestyle, Online Customer Review pada Produk Fashion di Shopee (Studi pada Konsumen Marketplace Shopee) Muinah Fadhilah; Putri Dwi Cahyani; Dwi Rahmawati
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.931

Abstract

The purpose of this study was to determine the effect of Hedonic Shopping Motivation, Shopping Lifestyle, and Online Customer Reviews on Purchasing Decisions. In this study, the population is consumers who have shopped at Shopee e-commerce, using a sampling technique, namely proposive sampling. The instrument test used in this study is the validity test and reliability test. The data analysis technique used in this research is descriptive analysis, classical assumption test, normality test, multicollinearity test, heteroscedasticity test. The analytical test used is linear regression, the hypothesis test used in this study is the t test and F test. The results of this study indicate that: (1) Hedonic Shopping Motivation has a positive effect on purchasing decisions at Shopee, as evidenced by the tcount is 3,045 with a significance level 0.003 <0.05 ; (2) Shopping Lifestyle has no effect on purchasing decisions at Shopee, as evidenced by tcount 1.075 with a significance level of 0.075 > 0.05; (3) Online Customer Reviews have a positive effect on purchasing decisions at Shopee, as evidenced by the tcount is 6.836 with a significance level of 0.000 <0.05; (4) hedonic shopping motivation, shopping lifestyle, and online customer review simultaneously influence the decision to buy fashion products at Shopee, evidenced by the F value obtained is 80.089, it can be concluded that the value of Fcount > Ftable (2.69) with a significant level of 0, 00 < 0.05.
Analisis Kunjungan Pengunjung dari Perspektif Motivasi dan Persepsi Atraksi Heritage pada Kawasan Kota Tua Jakarta Isti Andira Rachmadiyah Latief; Fauziah Eddyono
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.829

Abstract

The perspective of motivation and perception of heritage is the main driving force and attraction for visitors to make a visit to the Kota Tua Jakarta area. This study aims to determine the influence of visitor motivation and perceptions of heritage attractions on the decision to visit and impact on the decision to return to the Kota Tua area of Jakarta. Researchers also formulate a priority strategy for performance improvement in the Kota Tua Jakarta area through visitor motivation and perceptions. This research is quantitative descriptive. Data analysis used a path test with the SEM Model and AMOS 26.0 Program assistance. Meanwhile, the priority strategy uses Multidimensional Scaling and Importance-Performance Analysis (IPA) diagrams. The results of the study show that: (1) Push factor motivation has no effect on the decision to visit the Kota Tua Jakarta area, (2) Push factor motivation has a significant influence on the decision to visit the Kota Tua Jakarta area with a CR value of 1.969 and p of 0.049 and a contribution of 20.8%, (3) Heritage attractions do not have an influence on the decision to visit the Kota Tua Jakarta area, (4) The decision to visit has a significant influence on the decision to visit again to the Kota Tua Jakarta area with a CR value of 2.181 and p of 0.029 as well as a contribution of 22.9% and (5) Priority strategies that must be developed in improving the Kota Tua Jakarta area are in the attributes of heritage attractions, namely Shopping, Aesthetics, Congeniality, Scarcity, Influence, and History.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Skintific (Studi pada Mahasiswa UPN “Veteran” Jawa Timur) Farhan Bachtiar Efendi; Siti Aminah
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.1055

Abstract

The purpose of this research is to describe the effect of promotion and product quality on purchasing decisions by using product research objectsskincare Skintific. This research uses a quantitative approach. The population in this study were East Java "Veteran" UPN students who had purchased and used the product of skincare Skintific. While the sample in this study is the buyer of skincare Skintific. The method applied in determining the sample isnon-probability sampling withteknik accidental sampling with the number of respondents as many as 96 respondents. Each test that uses the SmartPLS Application indicates that each test obtains a value above the required value so that the test is declared reliable. This study uses a quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results of the study indicate that promotions have a positive and significant influence on purchasing decisions. Then the product quality has a positive and significant influence on purchasing decisions.
Strategi Pemasaran: Implementasi Promosi Word of Mouth Terhadap Minat Nasabah Memilih Produk Bank Radlyah Hasan Jan; Fitria Ayu Lestari Niu; Putri Oktavia Mokoginta
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.990

Abstract

The existence of competition in the banking industry in marketing products and forming customer interest in choosing banking products is a major challenge. The various marketing strategies that are common and often implemented by banks include promotional media such as pamphlets, brochures, advertisements, mass media, social media, and so on. Other promotional media are considered very effective, namely, communication media commonly called Word of Mouth (WoM) communication. The Prisma Dana Bank Kotamobagu Branch seems to lack promotion of its products. However, many people are interested in using credit loans and saving products of Prisma Dana Bank Kotamobagu Branch, so this study aims to describe the implementation of the Word of Mouth promotion strategy towards customer interest in customer interest in choosing products Prisma Dana Bank Kotamobagu Branch by using descriptive qualitative methods. Data was collected through the stages of direct observation in the field, direct interviews with informants consisting of leaders, employees, and customers, and documentation in the relevant literature, documents, and results of previous studies. The data that has been collected is then analyzed through the stages of data reduction, data display, and conclusion. The results show that the thing that forms Word of Mouth among customers is the satisfaction obtained from the services and benefits from the products provided by Prisma Dana Bank Kotamobagu Branch to its customers in the form of recommendations and testimonials from the customer’s experiences to friends, relatives, and family. In other words, the higher the level of customer satisfaction, the more the Word of Mouth promotion is formed and runs among the public. Service quality and product benefits can build interest and directly promote Word of Mouth promotional communication between customers through customer satisfaction.
Pengaruh Kualitas Produk, Promosi dan Kepercayaan Terhadap Keputusan Pembelian pada Shopee Dinda Dinda; Sunargo Sunargo
J-MAS (Jurnal Manajemen dan Sains) Vol 8, No 1 (2023): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v8i1.914

Abstract

In this era of increasingly rapid development of globalization, it will trigger increasingly high competition in the business world. This high competition in market share will force companies to always innovate, as well as increase their level of creativity, within the goal of increased the levels of purchasing decisions for a product. There are several things that influence and become a reference in the level of purchase decisions, including product quality, promotion, and trust in a product. Where the three have a very close and significant relationship in an aspect of market share. The aim of his researches is to explore the effects of product quality, promotions and trust on purchase decisions at Shopee. With the quantitative method and a total sample of 100 respondents, namely Shopee users in Batam City. formula. Questionnaires are used as a technique in collecting data and the result of that research It was found that product quality, promotion and trust had a positive and significant effect partially or simultaneously on purchase decisions at Shopee. Therefore shopee needs to improve product quality, promotion  and trust in product to improve purchase decision.

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