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INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 132 Documents
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Pengaruh Brand Respect Terhadap Lovemark Pada Produk Smartphone Asal China Ali Wardhana; pipiyen pipiyen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.038 KB) | DOI: 10.25273/capital.v4i1.7357

Abstract

Indonesia as a country that has smartphone sales growth that continues to grow and become the main and most developed market. To become the smartphone market leader, it needs Lovemark, loyalty beyond reason. This happened to 2 smartphone brands from China, Xiaomi and Vivo. This research looks at how the lovemark on the Xiaomi and Vivo brands is built through brand respect and has an impact on positive WOM and repurchase intentions. The results of this study indicate that in the Xiaomi and Vivo brand performance, brand reputation and brand trust have a positive impact on brand respect and ultimately make impact at lovemark. In addition, this study also found that lovemark has a positive impact on positive WOM and repurchase intentions. In the future research can be applied to the brands that slowing sales
Tantangan UKM Menghadapi Pandemi Covid-19: Pengaruh Kepemimpinan dan Pelatihan terhadap Kinerja Mei Rani Amalia
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.832 KB) | DOI: 10.25273/capital.v4i2.8739

Abstract

SMES have a very important role, so it can be said that SMES are the backbone of the Indonesian economy. BPS Data informs that about 99% of existing business units are SMES capable of absorbing manpower about 96.3% of the amount of productive workforce available. But since the outbreak of Covid-19 struck Indonesia from the end of December 2019, the business of SMES is one of the most experienced sectors, such as sales that go down, difficult to obtain raw materials, the disbanding of production and capital are some of the perceived effects of SMES during the pandemic.  To be able to continue to maintain its performance, it takes good cooperation from all parties from government, private, and community participation. This research is conducted with the aim to know the impact of training and leadership on the performance of SME Kab. Tegal during the Covid-19 pandemic. The study took 100 random samples and data collection was conducted through observations, interviews, and questionnaires. Data analysis methods use multiple linear regression analyses. The results showed that partial training had no significant effect on performance, while leadership had a significant influence on MSME performance. Simultaneously the training and leadership significantly affect the performance of SME Kab. Tegal during the Covid-19 pandemic.  Training to the SMES will help improve the performance during the pandemic. Keywords: SMES, leadership, training, pandemic covid-19, performance
Pengaruh Kepuasan Dan Kepercayaan Konsumen Terhadap Loyalitas Merek Dengan Switching Cost Sebagai Variabel Mediasi (Studi Kasus Pada Konsumen Minyak Kayu Putih Cap Lang) Di Kota Madiun Apriyanti Apriyanti; Metik Asmike; Heny Setyowati
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.519 KB) | DOI: 10.25273/capital.v4i2.8744

Abstract

This study is aimed to analyze the effect of consumer satisfaction, Consumer Trust, and  Switching cost to Brand Loyality. The aim of this study are 1) To analyze  the effect of consumer satisfaction to switching cost, 2) To analyze the effect of consumer trust to switching cost, 3) To analyze the effect of  switching cost to brand loyality, 4) To analyze the effect of consumer satisfaction to brand loyality, 5) To analyze the effect of consumer trust to brand loyality.  There were 154 respondents in this research. The sample deciding method is purposive sampling. To gain the result as the research goal, structural equation modelling SEM were analyzed by analysis moment of structure (AMOS) 21. The results shows that 1) consumer satisfaction positive and significantly effects the switching cost, 2) consumer trust positive and significantly effects the switching cost, 3) switching cost positive and significantly effects the brand loyality, 4) consumer satisfaction positive and significantly effect the brand loyality, 5) consumer trust positive and not significantly effect the brand loyality.
Adopsi E-Commerce Dalam Mendukung Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Masa Pandemi Covid-19 Adriani Kala'lembang
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.974 KB) | DOI: 10.25273/capital.v4i1.7358

Abstract

The Covid-19 pandemic struck Indonesia and also the rest of the world, which has a huge impact in the Micro, Small and Medium Enterprises (MSMEs). It is necessary to have a big movement to revive the economic passion in Indonesia, especially MSMEs, one of which is by utilizing e-commerce. This paper presents a conceptual framework for adopting e-commerce. Based on the results of a review of several articles, it was concluded that three factors could be used to adopt e-commerce, including, organizational characteristics, environmental characteristics, and leadership characteristics. To test the benefits and ease of using e-commerce, it can use the Technology Acceptance Model (TAM) theory.
Analisa Pelatihan dan Pengembangan Sumber Daya Manusia pada PD. BPR Bank BAPAS 69 Kabupaten Magelang Rendha Wahyu Pratiwi; Budi Hartono
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.538 KB) | DOI: 10.25273/capital.v4i2.8740

Abstract

This study aims to explain the training analysis and development of existing PD. BPR BANK BAPAS 69 Magelang Regency. This study explains the analysis of needs, methods, types, objectives and benefits, as well as evaluating training and development. This study uses a qualitative approach, with data collection methods using observation, interviews, and documentation techniques. The results of this study indicate that the purpose of training and development is to improve the quality of human resources they have and is also useful for encouraging the progress of individuals and organizations. PD. BPR BANK BAPAS 69 uses organizational needs analysis, using two training and development methods, namely the classroom and simulation methods. The training and development carried out is formal or official because it has been planned by the organization. The evaluation is based on the value obtained from the trainer, then reviewed further and then used as material for consideration of determining career path or promotion. 
Factors Predicting of Purchasing Decision Moslem Fashion Products in the New Normal Pandemic Covid-19 (Case Study in Madiun Municipality) Tatik Mulyati; Arnedia Binada Duanti Putri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.106 KB) | DOI: 10.25273/capital.v4i1.7359

Abstract

The economy and activities in various sectors and regions experienced a decline as a result of the Covid-19 pandemic. With a variety of limitations, the new normal period is a necessity and is an opportunity to carry out economic recovery and strengthening, including fashion products. This study aims to determine the factors that influence purchasing decisions for moslem fashion products on Instagram. The sample used as many as 250 people with sampling techniques using non-probability sampling methods. The data collection method uses a questionnaire. Analysis of the data used is Multiple Linear Regression Analysis. The results showed that there were 3 factors that influenced purchasing decisions on moslem fashion products on Instagram, namely electronic word of mouth (eWOM), information quality and celebrity endorsement. These three factors partially or simultaneously have a significant influence on purchasing decisions for fashion products on Instagram.
Pentingnya Produk Hijau dan Gaya Hidup Terhadap Niat Membeli Makanan Organic di Masa Pandemi Covid 19 Widi Dewi Ruspitasari
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 2 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.972 KB) | DOI: 10.25273/capital.v4i2.8741

Abstract

The Covid 19 pandemic hit the whole world, especially in Indonesia. This pandemic period requires people to take better care of their health, one of which is by consuming healthy foods that are beneficial to the body. There are several restaurants in Malang that offer healthy food in the form of salads and smoothies. The purpose of this study was to determine the effect of green products and lifestyle on the intention to buy healthy food in the city of Malang. The number of samples in this study were 75 consumers. Quantitative data collected through questionnaires were analyzed using PLS analysis. The results showed that both green products and lifestyle had a great influence on purchase intentions. The strongest factor in green products is the composition of the content, so green products must pay attention to the ingredients in their salads and smoothies. Because the better the vegetables and fruits used, the faster the benefits will be felt by consumers. While the strongest factor that exists in the lifestyle is family interest, where when the family gets used to eating organic food, this will become a habit, which will be carried out continuously and will make it a lifestyle.
Pengaruh Return On Assets dan Ukuran Perusahaan Terhadap Struktur Modal PT.Mayora Indah Tbk Rahkutin Rahkutin; Alwi Alwi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.084 KB) | DOI: 10.25273/capital.v4i1.7360

Abstract

This study aims to (1) study and analyze the effect of Return On Assets on capital structure at PT.Mayora Indah Tbk, (2) study and analyze the influence of company size on capital structure at PT.Mayoran Indah Tbk, (3) find and analyze the influence Return On Assets and Company Size on the capital structure at PT.Mayora Indah Tbk. The population used in this study is PT.Mayora Indah Tbk's financial statements published on the Stock Exchange. The sampling technique used is the purposive sampling method. Data analysis techniques used are (1) classic assumption test (2) multiple linear regression, (3) multiple coordination coefficients, (4) coefficient of determination, (5) t test and f test. The results of the study indicate that the Return On Assets are partially partial to the capital structure, while the size of the company does not conflict partially with the capital structure, (f test) shows that there is a significant influence between the Return on Assets and the size of the company on the capital structure.
Analisis Pengaruh Pendidikan Kewirausahaan, Persepsi Kelayakan dan Persepsi Keinginan Terhadap Niat Berwirausaha Mahasiswa Kadeni Kadeni; Ninik Srijani
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 5, No 1 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.528 KB) | DOI: 10.25273/capital.v5i1.10287

Abstract

Abstrak: Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pendidikankewirausahaan, persepsi kelayakan dan persepsi keinginan terhadap niat berwirausahamahasiswa. Pengumpulan data dengan kuesioner. Pengambilan sampel menggunakan randomsampling yang berjumlah 74 mahasiswa STKIP PGRI Blitar dan teknik pengujian data yangmeliputi uji validitas dengan analisis faktor, uji reliabilitas dengan Alpha Cronbac, uji asumsiklasik dan analisis regresi liner berganda, untuk menguji dan membuktikan hipotesis penelitiansemua analisis menggunakan SPSS versi 26. Hasil analisis menunjukkan bahwa pendidikankewirausahaan, persepsi kelayakan dan persepsi keinginan berpengaruh terhadap niatberwirausaha.
PENGARUH CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DENGAN PERSEPSI NILAI SEBAGAI MODERASI Ratih Pratiwi; Rizky Rama Setyaky
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 5, No 1 (2021)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.024 KB) | DOI: 10.25273/capital.v5i1.10307

Abstract

Abstrak: Globalisasi mendorong persaingan bisnis menjadi semakin beragam. Produsen dituntut untukmengembangkan sistem pemasarannya supaya dapat meningkatkan tingkat pembelian konsumen terhadapproduk yang dipasarkan. Selebriti merupakan salah satu media yang biasa digunakan perusahaan untukmemasarkan suatu produk. Cara endorsement seperti ini diharapkan dapat memberikan dampak persepsinilai pada produk, dimana point persepsi nilai dapat memberi anggapan produk terlihat mempunyai nilailebih tinggi sehingga menambah minat beli konsumen. Metode dalam penelitian ini adalah metodekuantitatif dengan teknik survei, dimana peneliti menyebarkan kuesioner kepada 102 mahasiswapengguna smartphone Oppo di Fakultas Ekonomi Universitas Wahid Hasyim Semarang. Hasilmenunjukkan bahwa celebrity endorse berpengaruh positif signifikan terhadap keputusan pembeliannamun persepsi nilai berpengaruh positif tidak signifikan dalam memperkuat celebrity endorse terhadapkeputusan pembelian smartphone oppo pada mahasiswa Fakultas Ekonomi Universitas Wahid Hasyim.

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