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Jurnal Kewirausahaan dan Bisnis
Published by Universitas Sebelas Maret
ISSN : 1979861X     EISSN : 25491555     DOI : -
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 108 Documents
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PENERAPAN TEKNOLOGI TEPAT GUNA SEBAGAI PENINGKATAN KAPASITAS MESIN PENGAYAK PASIR TIPE ROTARY DAN USAHA DUSUN TANGGALAN, KABUPATEN KARANGANYAR Catur Harsito; Aditya Muhammad Nur; Ari Prasetyo; Teguh Triyono; Rendy Adhi Rachmanto; Budi Santoso
Jurnal Kewirausahaan dan Bisnis Vol 26, No 1 (2021): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i1.44734

Abstract

The increasing of infrastructure development causing in increased demand for sand material. On the other hand, the sand still contains many other components such as gravel. The size of good sand according to the Indonesian National Standard (SNI - 03-247-2002) is natural or artificial sand produced by the stone crusher industry with the largest grain size of 5 mm. On the other hand, the lack of infrastructure of the Tanggalan vilage and the small income of the village has resulted in an uneven distribution of the regional economy. Youths and heads of the Tanggalan village see the potential to increase the village's income by making sieving businesses and providing good quality building sand. The manual sieving process takes longer, so it has an impact on the development process as well as from an economic point of view on the long construction costs. So, it is necessary to have a rotary type automatic sieving machine that has a function to separate fine sand grains or according to the criteria requested by consumers with gravel. Rotary type sieving machine with a capacity of 10 m3/hour, so it is expected to meet the demand and accelerating development process. In addition, with this tool, hamlet businesses can be formed to increase hamlet income.Key words: Business, Enhancement, National Standard, Rotary, Sand Sieve.
PELATIHAN PEMBUATAN ES KRIM BAYAM BAGI IBU-IBU DI KELURAHAN JATIPULO, PALMERAH, JAKARTA BARAT Rianita Pramitasari; Dennys Kurniawan Lianto; Hugo Alexander; Rakhdiny Sustaningrum; Syarief Darmono
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.49486

Abstract

The majority of the population in Jatipulo village, Palmerah, Wes Jakarta, work as laborers with incomes below the minimum wage of the city. Meanwhile, most of the women are housewives who have no income. The community service aimed to train their skill and foster an entrepreneurial spirit by processing spinach into ice cream. The ice cream processing aims to extend the shelf life of spinach and increase its selling value. The methods used in this empowering program were teaching and training, with the following activities: (1) teaching of spinach nutrient content, spinach benefits, and the theory of the processing of spinach ice cream, (2) the practice of making spinach ice cream production, and (3) monitoring and evaluation. In general, training activities have been running smoothly without any sign of constraints. Participants play an active role during the training in both the discussion and practice. The driving factor of the activity is the curiosity of the participants to innovate the processing of spinach into products that have more value. Based on the monitoring results, the participants had several times made spinach ice cream for their consumption. It can be concluded that the program has provided insight into new knowledge related to spinach and the processing of spinach into ice cream that has more value. Intensive and sustained mentoring is required for the women who want to make their spinach ice cream as one of the products for entrepreneurship.Keywords: Ice Cream, Spinach, Training
FOOD AND NUTRITION AWARENESS SYSTEMS IN THE CITY OF SURAKARTA Bambang Sigit Amanto; Sigit Prabawa; Kawji Kawiji; Bara Yudhistira
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.43688

Abstract

Surakarta City is one of the cities in Central Java which is vulnerable to food insecurity events, especially transient food insecurity. This is because the city of Surakarta is a disaster-prone area from flooding, strong winds and landslides. This will have an impact on nutrition and food access for the people of Surakarta City when a disaster occurs. The role of the SKPG is very important in providing information for the Surakarta City government regarding the condition of food and nutrition, so that the response to food insecurity can be right on target. The SKPG is compiled by collecting data according to categories, which are then processed for policy making from the Surakarta City government. The quality of public food consumption in Surakarta City, Central Java is still far from ideal. This is indicated by the score of the Expected Food Pattern (PPH) which was still in the range of 80.8% in 2016 which was even lower than 2014 which reached 90.3%. However, in 2019 PPH for Surakarta City was 94%, higher than the national target (92%) based on SKPG annual report of Surakarta City 2019. Apart from the low level of public awareness, the economic condition of the residents can also be the cause of this low quality of food. The decreasing purchasing power of the people is directly proportional to their ability to meet the nutritional standards of the food they consume. The problem of low quality food consumption does not only occur in Central Java, but also nationally. The facts show that Indonesia is ranked the country with the worst food nutrition in the world. This is indicated by the still high number of children under five with weight and height not according to age, which is in the range of 37%, obesity is 12%, and thinness of 11%, this has the potential to lead to greater stunting cases. The occurrence of food and nutrition insecurity is generally caused by not meeting the amount of agricultural production to meet food needs in the region. SKPG is implemented as a measure to anticipate and overcome food insecurity in Surakarta. SKPG should be able to become a guideline so that even distribution and improvement of food security can be done. Based on the explanation of these problems, it is necessary to develop a Food and Nutrition Precautions System in Surakarta City.Key words: Food, Nutrition, SKPG, Surakarta, Vigilance
ANALISIS STUDI KELAYAKAN PADA USAHA SUP BUAH Dewi Rahmawati
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.54324

Abstract

Increasing consumption of fruits nationally creates business opportunities in this field, one of which is the fruit soup business. To make an effective and efficient fruit soup business, and necessary to observe its study feasibility. The aims are to determine the feasibility of a fruit soup business and minimize the level of uncertainty in running it and reduce the fear of new entrepreneurs in running a business. This research method uses a mixed-methods approach. The initial stage uses quantitative methods with feasibility studies and sensitivity analyses that are useful for determining business viability and minimizing future uncertainties. Qualitative methods with SWOT analysis are to help know conditions that might occur in the fruit soup business. The result showed changes in variables such as an increase in raw materials by 30% and a decrease of 5% compared to customary conditions. It still showed that the fruit soup business is still feasible to run by considering the strengths, weaknesses, opportunities, and threats in running a business for five years ahead so that planning becomes more effective and efficient. Keywords: Feasibility Study, Sensitivity Analysis, SWOT Analysis
PEMANFAATAN TEKNOLOGI TEPAT GUNA BERBASIS STRATEGI DIVERSIFIKASI KONSENTRIS UNTUK MENINGKATKAN KUALITAS USAHA PRODUKSI MINYAK CENGKEH Muhammad Hasan; Sitti Rapika; M. Ihsan Said Ahmad; Tuti Supatminingsih; Mustari Mustari
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.48391

Abstract

A business strategy is a very important aspect of running a business so that the business is able to develop and compete competitively with its competitors, thus impacting on sales and operating revenues. This study aims to assess the use of appropriate technology based on a concentric diversification strategy to improve the quality of clove oil production in Batu Putih Village, Tellu Limpoe District, Bone Regency. This type of study is descriptive qualitative with 3 informants. Data collection techniques by means of observation, interviews, and documentation. The technique of validating the data used source triangulation. The results of this study indicate that the quality of business in clove oil production uses a quality control system through the PDCA cycle, namely planning, working or processing, checking or evaluation and corrective action. In planning, the business owner makes careful considerations in accordance with the applicable operational standards so that the quality of the clove oil to be made meets the criteria and is suitable for sale. In the aspect of doing, clove oil business owners learn by taking part in trainings conducted by related agencies to get maximum results. In addition, reading articles about clove oil manufacturing innovations is also important because it is necessary to upgrade the latest knowledge about clove oil processing. In the checking aspect, entrepreneurs set limits in determining criteria when making clove oil so that the quality of the product made is feasible to be marketed because clove oil is a product that is sought after by consumers. In the aspect of action, the business owner has rearranged the procedure for making clove oil which has undergone improvements due to improvements mainly in working time efficiency of the clove oil business unit. The results of the product quality analysis improved the quality of the clove oil business in Batu Putih Village, Tellu Limpoe District, Bone Regency.Key words: Appropriate Technology, Business Quality, Clove Oil, Concentric Diversification Strategy
STRATEGI BERTAHAN MASYARAKAT DENPASAR PADA MASA PANDEMI COVID- 19 (STUDI PADA PENERIMA PROGRAM STIMULUS PIP2) I Ketut Sida Arsa; Ni Made Ary Widiastini; Fajar Yualida Isti Koma
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.54311

Abstract

The pandemic has an impact on the economic decline of the people in Bali, especially in Denpasar, which is the provincial capital. The government has taken various ways to help people survive in difficult times. This study aims to analyze and describe the resilience strategy of the Denpasar City community during the COVID-19 pandemic by observing the recipients of the PIP2 (Pandemic Incubation Program) stimulus program. Collecting research data using a questionnaire method (Google Form), interviews with respondents (either directly or indirectly/WhatsApp), and documentation. The data were analyzed descriptively qualitatively using a cultural studies approach. In this study, it was found that the stimulus program provided by the Denpasar City Government was welcomed by people who had a Denpasar ID card by submitting a proposal for submitting funds by showing the business being developed. Capital in the form of cash received can be used to expand their business even though only a few participants are able to survive until the program ends. In addition to continuing to innovate products through direct or by WhatsApp discussions with a business incubator as a companion, participants who received the PIP2 stimulus program also used social media to sell products.Keywords: Community, Denpasar, Program, Resilience, Stimulus, Strategy
PEMBINAAN WIRAUSAHA MAHASISWA MELALUI PRODUKSI TARI DAN PERMAINAN ANAK-ANAK Juju Masunah; Putri Lilis Dyani; Ayo Sunaryo; Tati Narawati; Trianti Nugraheni; Yoyoh Siti Mariah
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.47244

Abstract

Abstrak Tujuan penulisan artikel ini adalah untuk melaporkan hasil kegiatan pembinaan wirausaha mahasiswa melalui produksi seni tari dan permainan anak-anak. Kelompok tim dosen Departemen Pendidikan Tari, Fakultas Pendidikan Seni dan Desain (FPSD) Universitas Pendidikan Indonesia (UPI) membina 34 mahasiswa (lima kelompok) melalui program Pengabdian kepada Masyarakat tentang kewirausahaan seni. Metode yang digunakan dalam PkM ini adalah project based research, yaitu sebuah penelitian berbasis projek. Karakteristik penelitian kualitatif ini yaitu keterlibatan peneliti sangat besar dalam membantu subjek penelitian untuk mewujudkan sebuah projek. Kegiatannya diawali oleh: 1) mendiagnosa  permasalahan mahasiswa dalam wirausaha seni; 2) merumuskan rancangan pemecahan masalah; 3) mengimplementasikan rancangan wirausaha melalui produksi tari dan permainan anak; 4) evaluasi berupa presentasi produk melalui pertunjukan virtual. Melalui PkM ini dihasilkan lima kelompok mahasiswa  wirausaha, dua kelompok yang memproduksi tari anak dan satu kelompok memproduksi permainan anak, satu kelompok memproduksi model pembelajaran,  dan satu kelompok memproduksi promosi tari anak. Respon pasar yang disampaikan melalui google form sebanyak 109 penonton yang mengakses tayangan virtual melalui TV UPI Digital, menggambarkan > 70% yang menyatakan sangat bagus produk seninya, dan > 90 % ingin belajar dan ingin menonton kembali. Hal ini menunjukkan bahwa wirausaha mahasiswa dengan produksi tari dan permainan anak diminati oleh apresiatornya. Produk tari dan permainan anak menawarkan jasa pertunjukan tari dan jasa pelatih tari bagi anak dan guru sekolah. Kata Kunci: wirausaha, mahasiswa, permainan anak-anak, tari anak, Pendidikan tari  Abstract The purpose of writing this article is to report about mentoring students’ entrepreneurships based on the production of children dance and traditional games. The faculty members from Department of Dance Education, Faculty of Arts and Design Education Universitas Pendidikan Indonesia (UPI) mentored 34 students (five groups) the community service program to develop entrepreneurship activities in the field of arts. The method for the community service program used a project based research. The characteristic of this qualitative research is the researchers actively participate in helping the research participants to build the project. The activity began with: 1) diagnosing the students’ problems to build entrepreneurial arts; 2) by developing business plan to solve the problems based on the production of children dance and the traditional games; 3) implementing the business plan; 4) an evaluation by presenting the product through virtual arts event. Through the community service program, five groups of students produced two children dances and the traditional games, arts teaching and learning, and the promotion of events. The researches asked appreciators to give a response of the event through filling a google form. There are 109 audiences who access the event virtually through TV UPI Digital and fill in the form. More than > 70% stated the production is very good and more than > 90 % appreciators want to watch the virtual event again. The findings inform that the students succeed to attract people with children’ dances and the traditional games. Through this project, the students offered the product of performing arts and a service for trainers about teaching children’s dance and the traditional games.Keywords: entrepreneur, student, traditional games, children dance, dance education
PENGENALAN KEWIRAUSAHAAN DIGITAL DIMASA PANDEMI MELALUI KEGIATAN FOTOGRAFI Tri Nugroho Budi Santoso
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.54500

Abstract

The pandemic period is a major factor in various changes that occur in various fields of life, one of which is affected by the economy and education. Digital entrepreneurship is a new discourse in overcoming economic problems in Indonesia. The purpose of this research is to collaborate with photography competition activities to introduce digital entrepreneurship during the pandemic. This study uses a mixed research approach, namely a combination of qualitative and quantitative research methods. Qualitatively by using descriptive qualitative research to describe or describe a phenomenon of introducing digital entrepreneurship during a pandemic through photography activities. The quantitative method uses descriptive statistical analysis to calculate the respondent's data as measured by the Linkert scale. Based on the results of the analysis, it is known that digital entrepreneurship can be recognized by various simple technologies, various photography techniques can indirectly introduce entrepreneurship activities digitally more deeply as well as provide motivation in pioneering entrepreneurial activities. Based on respondent data, obtained from instruments with a Likert scale, it is known that a score of 91 out of a maximum score of 100 lies in the area close to Strongly Agree. The conclusions that can be drawn from the photography competition activities carried out can provide insight into digital entrepreneurship.Keywords: Digital Entrepreneurship, Photography Competition, Pandemic Period
FAKTOR–FAKTOR KEBERHASILAN WIRAUSAHA MAHASISWA BERBASIS MARKETING MIX 7P Susantiningrum Susantiningrum; Edy Legowo; LV Ratna Devi Sakuntalawati; Irsyadul Ibad; Dyah Yuni Kurniawati; Nur Rahmi Akbarini
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.49124

Abstract

The level of success of PMW in several universities in producing new entrepreneurs (WUB) is still not optimal. Failure factors dominate PMW students more than success factors. Therefore, the purpose of this study is to analyze the success factors of student entrepreneurship based on the 7P Marketing Mix. The research method used is quantitative research. The results showed that in culinary and non-culinary businesses, the same success factors are in the elements of price, promotion, place, people, and process. In culinary, non-culinary, and service businesses, the same success factor lies in the process element. The similarities that do not exist in all elements indicate that the success factors found in the three business groups have their own uniquenessKeywords: Marketing Mix 7P, Student Entrepreneurship, Success Factors
PENGGUNAAN INTERNET DAN PELUANG BERWIRAUSAHA DI INDONESIA Andi Alimuddin
Jurnal Kewirausahaan dan Bisnis Vol 26, No 2 (2021): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v26i2.50913

Abstract

Currently, the internet is a necessity in social and economic life which provides convenience in communication and social interaction. In addition, the presence of the internet, which is supported by advances in digital technology, is expected to provide business opportunities. Internet access has become easier with the rapid use of cellular telephones. This study aims to examine the effect of internet use on entrepreneurial opportunities in Indonesia through descriptive analysis and binary logistic regression approaches. This research uses data from the 2019 National Socio-Economic Survey. Entrepreneurship in this research is limited to individuals who work assisted by permanent workers or paid workers in the age range of 25 to 44 years. Of the 348735 samples that were the unit of analysis, 7108 were entrepreneurs or about 2.04 percent. This study found that individuals who use the internet have a higher chance of becoming an entrepreneur than individuals who do not use the internet and this finding is statistically significant. In addition, the level of education significantly affects individuals to become entrepreneurs, but individuals with higher education have a lower tendency to become entrepreneurs than those with high school education and below.Keywords: Binary Logistic Regression, Entrepreneurship, Internet 

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