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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 20 Documents
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Search results for , issue "Volume 24, No. 1 June 2025" : 20 Documents clear
Visualisasi Krisis Sosial dalam Tagar #PeringatanDarurat pada Media Sosial Instagram Purnamasari, Widiyani Kuspi; Kurniawan, Khaerudin; Kusumah, Encep
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4851

Abstract

A policy comes into existence that does not have a strong basis in the formation process and can trigger controversy and debate among the public. Social media, with its hashtag feature, has become a platform for people from all walks of life to voice their opinions. This research aims to reveal the meaning contained in Instagram posts with the hashtag #EmergencyAlert. The method used in this research is descriptive qualitative which refers to the theory of social semiotics proposed by Theo van Leeruwen. This research analyzes four main elements of social semiotics, namely discourse, genre, style, and modality. Data collection in this study was done by collecting and documenting Instagram content, then categorizing the content based on the #EmergencyAlert hashtag according to the number of interactions received. The results of this research were then developed into new semiotic resources to enrich future studies. The findings of this analysis show that posters shared on Instagram with the hashtag #EmergencyAlert have deep signification related to maintaining the integrity of democracy in Indonesia. The violation of people's sovereignty is understood as a protest action marked by the Blue Garuda Emergency Alert to the Government, which is shown by posting a poster in blue with the symbol of the garuda bird, accompanied by a call to the public to participate and monitor the government.
Makna Karikatur dan Kalimat Satire dalam Kolom “Si Doengil” pada Harian Kalteng Pos Shiddiqie, Thoyyib Ash; Syah, Hakim; Setiawan, Heri
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.3979

Abstract

This study aims to determine the meaning of visual and verbal signs in the "Si Doengil" column of Kalteng Pos daily newspaper. This research uses Roland Barthes' semiotic analysis to determine the meaning of visual elements in caricatures and satirical sentences in the "Si Doengil" column. The sampling technique used was purposive sampling, where the researcher selected the "Si Doengil" column published in editions 5, 6, 7, 19, 28, 29, and 30 September 2023 to be analysed more deeply. The results showed that the column "Si Doengil" from its naming comes from the Dayak language "Dungil" which means wayward or usil, usil here reflects people who like to be outspoken in commenting and giving criticism. The icon of a child in the caricature "Si Doengil" depicts innocence and broad curiosity in addressing or commenting on hot issues that are happening. From the depiction of expressions in the caricature of "Si Doengil", namely the upturned face, upturned hands, and gaping mouth as if questioning and criticising the issues that are being reported. The "Si Doengil" column was published by Kalteng Pos daily to provide an expression of sentiment, satire, or criticism related to the main news on the first page.
Metafungsi Videografi Unmanned Aerial Vehicle Pada Konten Komunikasi Publik Pemerintah Pinem, Citra Danta; Zarkasi, Irwa Rochimah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4651

Abstract

Using unmanned aerial vehicle or drone videography in video content creation can explore new things. Images will be more diverse with explorative angles, and drones emerge as a new alternative in public communication with many advantages. Government agencies that present information to the public also use drone technology. One is a report on various Presidential activities carried out by the Presidential Secretariat Office. Various media often make video content on the official account of the Presidential Secretariat as a reference or news source. Of course, there are many meanings that the video maker (account owner) wants to convey to its audience (the public). This research uses social semiotic analysis to find the meaning and purpose behind the making of the activity video on the official account of the Presidential Secretariat. The results obtained are a description of Indonesia's natural beauty, the people's hospitality, the President's image, and the government's commitment to various aspects such as infrastructure, politics, socio-culture, security, economy, and tourism. It also shows the unity of ASEAN countries towards a common goal and the hope of making ASEAN the epicenter of growth, a peaceful, stable, and prosperous region. 
Strategi Komunikasi Lingkungan Pada Curug Madi Dalam Pelestarian Lingkungan Tjoagam, Chelshia; Adim, Adrio Kusmareza
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4701

Abstract

Natural reserves are areas designated as nature sanctuaries characterized by specific wildlife, plants, or ecosystems that require protection and conservation, with their development occurring naturally. One such area is Curug Madi, which is part of the Natural Reserve and Nature Tourism Park of Kawah Kamojang. The environmental conservation of Curug Madi necessitates the involvement of various stakeholders and the implementation of effective environmental communication strategies. This research aims to analyze and identify the environmental communication strategies employed by the management of Curug Madi in their conservation efforts. The methodology used is descriptive qualitative, with data collected through semi-structured interviews and observations. The findings indicate that the management has undertaken various communication initiatives to raise public awareness about the importance of environmental preservation. Through five stages of the communication planning model including research, planning, implementation, measurement, and reporting the management seeks to address challenges faced in maintaining the ecosystem's sustainability at Curug Madi. The study also reveals that local community involvement is crucial in supporting conservation efforts, despite obstacles such as a lack of awareness regarding environmental issues. These findings underscore the need for effective communication strategies to achieve sustainable environmental preservation goals.
Strategi Politainment Akun X Anies Bubble dalam Periode Kampanye Pilpres 2024 Pratiwi, Silvi; Wuriani, Nur Indah; Hasibuan, Anra Muliasih Sah Bakti; Rahardjo, Turnomo 
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4892

Abstract

This study examines the politainment strategy employed by the X account @aniesbubble in the 2024 Indonesian presidential election campaign. The account adopts a communication style inspired by K-Pop fandom, presenting Anies Baswedan as an idol-like figure to attract Generation Z voters. This research utilizes a qualitative approach with content analysis as the method. The study aims to analyze how the Anies Bubble account integrates the ten elements of politainment formulated by David Schultz into its posts during the 2024 presidential campaign. The findings indicate that @aniesbubble incorporates nine out of ten elements, such as engaging storytelling, emotional involvement, and media modernity, to enhance Anies Baswedan’s appeal—particularly in reshaping his image and mobilizing public support. However, certain elements, such as building future expectations and swaying swing voters, were less optimized, while the element of securing funding was not identified. This study concludes that the politainment strategy employed by @aniesbubble demonstrates the potential of an organic and culturally relevant approach in shaping political perceptions, with the ability to reach a broader audience in the digital era and improve politicians public image.
The Influence of Sustainability Campaign Messages on “Pijak Bumi” Brand Image Through Price Perception Arika, Linda Okti; Gracia, Amanda Bunga; Al Husain, A. Hasan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4247

Abstract

This research aims to explore how sustainability campaign messages can influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception considered as a mediating variable. The theory employed in this study is the S-O-R (Stimulus-Organism-Response) theory, which explains how stimuli perceived by individuals can trigger responses, whether positive or negative, internally or externally. The research adopts a quantitative approach with an associative method. Based on its objectives and data type, this study falls into the descriptive category. The data analysis technique used is Partial Least Square-Structural Equation Modeling (PLS-SEM), enabling researchers to test complex relationships between variables. The study findings indicated that sustainability campaign messages significantly influence the brand image of Pijak Bumi as an environmentally friendly brand, with price perception acting as a mediator. The alternative hypothesis is accepted, while the null hypothesis is rejected, indicating that price perception plays a crucial role in reinforcing the impact of campaign messages on brand image. These findings provide valuable insights for marketers in designing effective communication strategies to enhance the promoted brand image.
Parental Perspectives Limit Disabled Children’s Future in Indonesia Higher Education Putri, Nandita Alya; Gracia, Amanda Bunga
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4933

Abstract

Ensuring equitable access to education for children with disabilities (CWD) is essential to maintaining their fundamental right to learning. Despite strides made in inclusive education, there remains a need for more cohesive efforts, as evidenced by a review in other research mentioning the lack of readiness and management. This research explores the factors influencing parents’ intentions regarding the pursuit of higher education for their disabled children, framed within the Theory of Reasoned Action (TRA) to explain the underlying behavioral drivers. The study indicates that parental attitudes play a significant role in shaping these intentions, with knowledge as a background factor, showing a moderate significance level. Emphasizing the pivotal role of cultivating positive attitudes towards inclusive higher education, the study underscores the critical importance of parental awareness regarding disability inclusion in higher education. Accordingly, efforts to strengthen parental understanding of inclusive education options are essential. The study advocates for collaborative actions between parents and educational institutions to establish nurturing and inclusive learning environments for disabled students. Its findings highlight the necessity for targeted interventions through communication strategy to enhance parental awareness and foster positive attitudes towards inclusive education, thus driving the accessibility and quality of education for CWD.
The Utilization of Artificial Intelligence as a Technological Revolution Transforming the Film Industry Madhini, Intan Tamara; Rahmah, Nurliya Ni'matul; Saudi, Yusron
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4704

Abstract

This research aims to describe and analyze the use of artificial intelligence (AI), specifically through the Suno.AI platform, in the production of film backsounds by students. The issues raised in this research are how AI can contribute to the creative process of making background music, and to what extent this technology can fulfill the emotional and narrative needs of a film. This research uses a descriptive qualitative approach by adopting the media equation theory, which states that humans often treat media, including AI, as if they were real social actors. The results show that the use of AI, specifically Suno.AI, is able to accelerate the process of creating music composition by generating relevant initial drafts according to the visual and emotional context of the film, as applied in the production of Kata Lana. This platform is not only efficient in reducing production time, but also enables a broader exploration of musical ideas. However, there are some challenges, such as AI's limitations in creating complex emotional nuances and unique variations of musical styles. While AI is capable of producing technical compositions, the role of a human composer is still necessary to give a personalized and immersive touch to the final result. The findings confirm that collaboration between humans and AI can improve production efficiency while maintaining artistic quality in the film industry.
Digital Literacy Advocacy Reflection in Movie Poster “Missing” (2023) Diniati, Anisa; Salma, Aqida Nuril
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4282

Abstract

Posters are an advertising medium, showcasing captivating images and incorporating information and symbols to capture the audience's attention. The study aims to analyze the semiotics of the 'Missing' (2023) movie posters and explore how these semiotic meanings relate to the needs of digital literacy advocacy. The focus of the study centers on the film poster for Missing (2023), specifically analyzing one of the three official IMDb advertisements for the movie. The study uses documentary analysis techniques grounded in Ferdinand De Saussure's theory of signification to interpret the semiotics of the posters. The 'Missing' (2023) poster illustrates various aspects of digitalization through its visual elements. The poster aims to captivate viewers and pique their interest in the film. The visual elements in the illustration category, highlighting digitalization, incorporate screenshots of devices and laptops. Additionally, the poster frequently highlights the second aspect of digital literacy advocacy, highlighting the development of interconnected skills and competencies essential for the digital era.
Resepsi Politik Perempuan terhadap Program Perempuan Bicara di tvOne Alifianisa, Safa; Roem, Elva Ronaning; Elian, Novi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4600

Abstract

The study analyzes the meaning that female audiences derive from the Perempuan Bicara program on tvOne, specifically the episode titled "Anies, Prabowo, atau Ganjar? Siapa Bisa Pikat Hati Perempuan." This episode discusses women's participation in the 2024 election, focusing on their readiness to use their voting rights, the perspectives of young voters, and the political engagement of women. The research employs a qualitative approach with data collection methods including interviews, observations, and documentation, involving six informants who are students from the Faculty of Social and Political Sciences at Andalas University. The results show that the meaning derived by female audiences from the program is influenced by the informants' backgrounds and experiences. The female students who participated in the study interpret the messages in the program based on the relevance of the issues discussed to their lives, their interest in politics, and the social contexts they experience. For some informants, the program provides new insights into the importance of women's roles in politics, especially as the 2024 election approaches. They believe that the discussions in this episode strengthen awareness of women's voting rights. However, some informants feel that the discussions are somewhat superficial and lack critical exploration of fundamental issues facing women.

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