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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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SELF DISCLOSURE DAN PERFORMATIVITAS KAUM LESBIAN ANDRO PADA MEDIA BARU (TIKTOK) Andrine Prima Afneta Arzil
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2268

Abstract

This research is a scientific analysis of media which is closely related to social practices that occur in society as well as representation of gender identities in digital media. This research was conducted to determine the discourse of self disclosure, physical and appearance performativity, homosexual talk performativity, and sexual activity performativity displayed by lesbian (andro) on her new media accounts (Tik Tok) and how Tik Tok is interpreted as a medium of resistance lesbians today. By using a qualitative research methodology, this study puts itself in a digital ethnographic approach. The data collected in this digital ethnographic study is in the form of in-depth and comprehensive observations of 227 video content uploaded by creators, making transcripts on each content then categorized, and conducting analysis in accordance with research objectives. Through audio-visual that legitimize their performativeness, from here, their identity is formed, reshaped, displayed, and conveyed to the mass audience through self-disclosure. Thus, this actualization event leads to resistance. The body is not only understood as a plate on which sexuality and gender are formed, but gender and sexuality itself are labeled into the body. Identity, then, is formed performatively through discourse. Gender identity is an effect produced by individuals because it displays gender act practices.
MAKNA SLOGAN “WE'LL TAKE CARE OF YOU WHEREVER YOU ARE" PADA IKLAN SAMSUNG INDIA Lina Lina; Ressy Damayanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1537

Abstract

The development of the world of advertising today causes many new products and services to appear. This study aims to determine the meaning of the message conveyed in the advertisement based on the signs contained in it. This study uses a qualitative methodology with semiotic theory by Roland Barthes, based on the signifier and denotation, connotation, and myth aspects so that the advertisement can be dissected in detail and find meaning in the advertisement. The meaning of the Samsung India advertisement shows that the services offered by Samsung India are unusual because Samsung is able to deliver services directly to the customer's location even though they have to travel long distances with several obstacles. Another new finding can be seen that the company, namely Samsung India, is a credible company because it continues to highlight the Samsung logo in the advertisement. Based on the results of the study, the researcher provides academic and practical advice. Academic advice is to get more in-depth teaching about Roland Barthes' semiotics so that in future research, this research can be a reference. Practical advice, Samsung India should continue to develop creative, informative and communicative ideas or themes from campaigns for future advertisements.
Konten Isu Terorisme di Media Sosial dan Ketakutan Anggota Kepolisian Ilham Prisgunanto; Teddy Rusmawan; Supardi Hamid
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3384

Abstract

Terrorism and radicalism as crimes are quite dangerous because they threaten security, property and life. The claim that terrorism and radicalism makes fear was tested in this research. The theoretical study of this research is the Social Information Processing theory and the Uses and Gratifications theory. The research method used is quantitative data processing with the independent variable internet network information content and the dependent variable is the fear and moral panic police officer (Indonesian Nasional Police). Survey research was conducted at the Surakarta Police (Polresta Surakarta) with 100 respondents as police officers. Research using simple linear regression model statistical data. The research findings show that there is no influence of internet network information content on issues of terrorism and radicalism on feelings of fear and panic among police officer. If there is a very small possibility, only 25.6%. The use of information technology by Police officer in the field is sufficient and sufficient to anticipate cases of terrorism and radicalism. The most powerful element seen by police officers regarding terrorism and radicalism is the narrative of the information presented which often does not make sense in the minds and thoughts of the police in the field.
Implementasi Diversity Marketing pada Brand Kosmetik Lokal ‘Feyrely’ di Instagram Kiranastari Asoka Sumantri; Cheryl Arshiefa Krisdanu
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3065

Abstract

Over the last few years, local Indonesian cosmetic brands have begun to raise diversity themes in their marketing strategies through social media; one of them is Feyrely. The social media platform used by Feyrely to communicate as part of its marketing strategy is Instagram. This journal aims to analyze whether Feyrely has reflected on the diversity aspects in their Instagram and described the aspects of diversity delivered. The analysis was done using the method of content analysis and interviews with representatives of Feyrely. In this study, the aspects of diversity that will be used to analyze the suitability of content with the concept of diversity are the second (internal) and third (external) layers of the model, because the representation of these aspects can be identified visually through photos/videos and Instagram captions. The results of the observations show that from the 16 aspects of diversity, Feyrely only displays aspects of age, physical ability, race, religion, and appearance. So Feyrely has not presented them widely. Most of the diversity aspects displayed are aspects of the second layer, racial diversity.
MANAJEMEN PRODUKSI KONTEN ‘SKETSAMU’ DI YOUTUBE MUHAMMADIYAH CHANNEL Rhafidilla Vebrynda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.1999

Abstract

Muhammadiyah is one of the largest Islamic organizations in the world. In the midst of the development of social media, YouTube has become one of the choices for Muhammadiyah's da’wah media. SketsaMu is one of the da'wah video rubrics on the Muhammadiyah YouTube Channel (Muhammadiyah's official YouTube). This research focuses on the management of YouTube content production in the SketsaMu rubric. This study uses the concept of Eli M Noam about the key factors for the success of media production, there are, risk reduction, product development and organizational structure. This research use case study with qualitative research method. Data collection uses interviews, observations and documentation. This study found that the first concept of reduction is by adjusting the target audience and distributing the platform. The second concept is in the product development process, namely by writing, editing, revising and developing programs. The last factor of the organization is still not implemented optimally, all production processes to distribution are still carried out by one team, so the workload becomes a lot.
POSTKOMODIFIKASI PORTAL BERITA DI KOMPAS.COM PADA PEMBERITAAN VAKSIN COVID-19 Bayquni Bayquni; Prasetya Yoga Santoso
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 1 June 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i1.1325

Abstract

The Indonesian government has issued a government policy to overcome the transmission of Covid 19 in the country. Massive media reports, one of which is Kompas.com. The coverage of the Covid-19 vaccine on Kompas.com for the period August - September 2020 is the object of this research. The purpose of this study is to analyze, and reveal how the political discourse in the news of the Covid 19 Vaccine and how the post-commodification of information occurs through the news of the Covid 19 vaccine on Kompas.com. This research is an interpretive qualitative research with a critical paradigm with Norman Fairclough's Critical Discourse Analysis. Discourse analysis in this theory is carried out at three levels, namely text, discursive practice, and sociocultural practice. The results of the study show that the political discourse that has developed in the news of the Covid 19 vaccine on Kompas.com is the practice of media commodification. Political discourse in reporting the Covid-19 vaccine is represented as an identity battle between related parties, especially in government circles. The news on the Covid 19 vaccine, narrated by Kompas.com, is very political to gain recognition, support, and representation of media ideology by turning news into a millennial industry, ammunition for political competition and political partisan identity within the government.
Aktivitas Forwarded Messages pada Pengguna WhatsApp di Berbagai Usia dan Gender Nona Evita; Helen Helen; Ivan Widjanarko
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2360

Abstract

Almost all Indonesian people currently use WhatsApp. The number of users of this instant messaging application makes Indonesia the third largest WhatsApp user in the world. Not just for chatting, Indonesian people currently use WhatsApp for many things, one of which is sharing news or information through forwarded messages. Previous research has shown that forwarded messages activity on WhatsApp is prone to hoaxes. Similar research has also been done, but to see activity in general, not specific to the activity of forwarded messages. Therefore, this study wants to fill this void by looking at forwarded messages activity across different ages and genders. Using the decision tree method and the Bayesian network algorithm, this study analyzed 63 documents of the participant's WhatsApp group conversation history. This study found that generation X and baby boomers are the two generations who send the most forwarded messages on WhatsApp. Meanwhile, related to gender, researchers did not find a significant difference in forwarded messages activity.
FUNGSI KOMUNIKASI ORGANISASI DALAM PENERAPAN WFH PADA KARYAWAN SWASTA SELAMA PANDEMI COVID-19 Davis Roganda Parlindungan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1727

Abstract

Since the Covid-19 pandemic broke out in Indonesia, most of the affected companies have tried to limit the space for activities in the office and change the work system of their employees to work more from home or, in other terms, the Work From Home (WFH) work system to reduce the risk of transmission. Covid-19 virus. The purpose of this study is to describe how the function of organizational communication in implementing the WFH work system that occurs to employees, especially in private companies in Jakarta during the Covid-19 pandemic. The qualitative research approach collects data from interviews, observations, and literature studies. The results of the study illustrate that since the implementation of the WFH work system during the Covid-19 pandemic, the informative, regulatory, persuasive, and integrative organizational communication functions for employees have continued to run but have encountered various obstacles, such as the informative function relies heavily on online media communication in disseminating, discussing and provide work instructions between superiors and subordinates. The regulatory function is still considered less than optimal by employees regarding eligibility criteria, means of communication, and compensation for employees who have to work full time from the office. Likewise, the leadership's persuasive function is still not running, especially in making immediate decisions and monitoring the quality and discipline of employees. Meanwhile, the integrative communication function is carried out entirely through the internet.
INTERAKSI SIMBOLIK DALAM MEMBANGUN KOMUNIKASI ANTARA ATASAN DAN BAWAHAN DI PERUSAHAAN Angel Yohana; Muhammad Saifulloh
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 1 June 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i1.720

Abstract

Kegiatan-kegiatan yang dilakukan oleh tiap individu dalam organisasi tentu melibatkan elemen-elemen komunikasi sosial yang menciptakan terjadinya interaksi sosial, dimana komunikasi adalah proses pembentukan makna melalui pesan, baik pesan verbal maupun pesan nonverbal yang berupa simbol-simbol, tanda-tanda, dan perilaku.Penelitian ini dilakukan bertujuan untuk mendapatkan gambaran tentang proses interaksi simbolik antara atasan dan bawahan di PT. IMSE Marindo Utama Gas Engine Jakarta dalam mengurangi terjadinya kesalahpahaman dalam komunikasi (miss communication). Pendekatan penelitian yang digunakan adalah kualitatif dengan metode studi kasus. Teknik pengumpulan data dilakukan melalui observasi dan wawancara. Dalam penelitian ini peneliti menggunakan teori interaksi simbolik yang memiliki tiga konsep kunci utama; mind, self, society yang mana simbol-simbol sikap, perilaku, cara bicara, cara berpakaian terlihat dalam interaksi yang berlangsung. Dari hasil penelitian interaksi berlangsung secara harmonis, penelitian inipun menunjukan bahwa keterlibatan dalam suatu interaksi menimbulkan kedekatan hubungan antara atasan dan bawahan.
ELEMEN TAWURAN VIRTUAL ANTAR FANS SEPAKBOLA DI INDONESIA Faridhian Anshari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 1 June 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i1.511

Abstract

Penelitian ini berangkat dari perkembangan media digital yang juga berimbas kepada dukungan fans klub sepakbola. Media sosial Instagram juga berperan sebagai jembatan interaksi antara fans dengan klub sepakbola idolanya. Dengan melimpahnya atensi fans lewat Instagram, maka lahirlah beberapa akun Instagram yang bertemakan sepakbola. Hingga per 1 juli 2017, terdapat 45 akun intagram di Indonesia yang secara variatif menampilkan informasi mengenai klub sepakbola di Indonesia maupun luar negeri. Namun, dalam perjalannya masih terlihat adanya perselisihan antar fans dalam kolom komentar Instagram yang tertuang lewat perang kata-kata. Saat ini, tercipta pergeseran tren tawuran supporter yang biasanya terjadi dalam dunia nyata menjadi tawuran fans sepakbola dalam dunia maya. Menurut observasi peneliti, tren tawuran virtual fans ini selalu terjadi dalam setiap postingan yang mengandung informasi dua klub besar Eropa, yaitu Barcelona dan Real Madrid. Bibit perselisihan juga dapat dipacu oleh caption Instagram yang terkesan memihak maupun berbentuk sindiran. Melalui tinjauan metode Conversation Analysis dari kolom komentar dua akun Instagram terpopuler (@bola_gila) dan teraktif (@berita_sepakbola) yang bertemakan sepakbola, maka penelitian ini berhasil merumuskan elemen tawuran yang terdiri dari lima (5) tipe karakter fans sepakbola yang kerap muncul dalam proses tawuran virtual. Selain itu, penelitian ini juga menghasilkan temuan berupa delapan (8) jenis indikator pemicu terciptanya tawuran virtual, serta tiga (3) bentuk kekerasan yang sering terjadi selama tawuran.

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