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Wacana: Jurnal Ilmiah Ilmu Komunikasi
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
CONTENT CREATOR YANG BERKARAKTER BERDASARKAN ANALISIS VIDEO YOUTUBE NINGSIH TINAMPI Yanuarita Kusuma; Herma Retno Prabayanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2111

Abstract

Being a konten kreator has its own challenges because every day you must update the ideas and concepts of the content that will be presented. It's not uncommon to choose shortcuts by using sensations to get the audience's attention. Konten kreator is a profession that has emerged as a developing technology product. Anyone can become a konten kreator; the problem then is how the konten kreator can communicate messages to the public properly. There needs to be a strategy implemented so that uploaded content can have a positive impact on increasing the number of engagement or follower accounts on social media. This article will focus on examining communication strategies to become a good konten kreator using Ningsih Tinampi's Youtube content as a case study. This research was conducted using a qualitative approach with semiotic analysis methods, then to test the validity of this research. Then the research team will use data triangulation. The results of the study show that a verbal and non-verbal approach with character needs to be owned by a konten kreator. In addition, Ningsih Tinampi's communicator credibility is Terminal credibility, which is a combination of derived and initial that complement each other. This is a combination of forms of verbal and non-verbal communication messages that have been successfully shown in every YouTube content.
Komunikasi Dalam Pengembangan Hubungan Antarpribadi Melalui Second Account Instagram Herna Herna; Annisa Alifya Sari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3111

Abstract

Human beings have a need to express themselves and define their identity. With the existence of a second account on Instagram, individuals can express aspects that may not be fully revealed on the main account. The study aims to understand communication in the development of interpersonal relationships in users and followers of second Instagram accounts.  The method used is qualitative descriptive research with a constructivism research paradigm. The theory used is Social Penetration Theory which explains the development of interpersonal relationships that include depth and breadth in interaction.  The results showed that the younger generation, especially students, use Instagram second accounts to form relational partners through relationship development.  Relationship development is done by means of self-disclosure, both in terms of depth and breadth and establishing presence over time.  Each user's distinct personality determines the level of self-disclosure. Communication moves from the exploratory stage to a more intimate relationship depending on whether the relationship produces positive benefits.  If the user feels the benefits, then the information shared will show intimacy (mutual understanding and support), conversely, if the user does not feel the benefit or satisfaction of the relationship with someone who is his follower, then the user will hide the followers from the close friends feature or unfriend in the second account.
Penerapan Omnichannel Untuk Caring Pelanggan Indihome Pada Customer Care Telkom Witel Bandung Rahayu Adha Putri; Hadi Purnama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2770

Abstract

This study aims to find out and describe the application of omnichannel for IndiHome customer caring programs carried out by the customer care unit from a digital public relations perspective, because to build long-term relationships to maintain customer loyalty is Customer Relations which is one of the Public Relations activities. The research uses a qualitative approach with a constructivism paradigm to find meaning in an event or activity through interviews and observation, and the case study method. Based on the results of this study, the implementation of omnichannel by customer care through various digital media, namely telephone, email, Whatsapp, dashboard Omnichannel Communication Assistant, and Online Integrated Notification focuses on building customer engagement and increasing customer loyalty, and refers to the goals set based on the company's customer journey which are integrated. The problems experienced during the customer caring program in the form of telephone rejection, messages not being answered, and invalid customer data. So that the evaluation is carried out by the customer care unit through reports, Net Promoter Score results, and the results of successful complaint handling.
HIPERSEMIOTIKA PADA MITOS TENTANG COVID-19 DI MEDIA SOSIAL FACEBOOK DAN WHATSAPP Tita Sahara
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1891

Abstract

In the era of the Covid-19 pandemic, myths emerged in the community through the Internet, especially social media Facebook and Whatsapp. In the midst of increasing cases of Covid-19 transmission, the spread of information related to Covid-19 on the Internet can easily and quickly spread in the community. This has resulted in panic leading to belief in myths related to the prevention and treatment of Covid-19 without seeking further information. For example, myths about the efficacy of onions and garlic, cooking lodeh vegetables in Yogyakarta and making wong-wongan rice as ritual to ward off natural disasters and diseases in Bali. This article examines the excessive content of signs in mythical texts. This study aims to understand the signs of hypersemiotics in the myth txt. The study uses a constructivist paradigm with a qualitative approach and descriptive type and uses hypersemiotic theory. Data were collected by documentation study and interviews. The data were analyzed by Yasraf A. Piliang’s hypersemiotic analysis method. As a result, researchers found hyper-signifier and hyper-code in mythical texts. Also the exixtence, meaning and function of hypersemiotic signs in myth
Analisis Resepsi Imperialisme Budaya Dalam Film Seri Korea Aditya Dwi Rachmad; Aditya Dwi Putra Bhakti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2447

Abstract

This study aims to identify and describe the reception of Korean cultural imperialism through traditional games in the Squid Game movie series. This study uses a constructivist paradigm with a qualitative descriptive approach and Focus Group Discussion (FGD) as the data collection method. The subjects studied were 6 informants from followers of the Twitter account @kdrama_menfess who were selected purposively; the study scope was limited to the chosen informants who only come from Javanese culture. Secondary data from this study includes six scenes of traditional games in the Squid Game series and various data sources relevant to the topic of the study. The study used Stuart Hall's analysis theory, which focuses on the encoding-decoding process of the audience. This study found that the audience's attitude in accepting Korean culture was influenced by Korean media consumption activities, fondness for new things from Korea, and social environment. The movie series is an effective medium to create cultural imperialism, but the informants' openness in accepting foreign cultures is a strength for South Korea in building cultural imperialism through series films. So that Korean fans do not feel the impact of Korean cultural imperialism.
ANALISIS JARINGAN KOMUNIKASI OPINI PUBLIK PADA FENOMENA “PEMECATAN Dr TERAWAN” DI TWITTER Agus Rafi Al Majid; Widyo Nugroho
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2192

Abstract

This study aims to determine the system-level communication network and actors on the “Terawan” link and to find out public opinion about this phenomenon and how the IDI organization reacts in responding to public opinion. By using the theory of Computer Mediated Communication (CMC). The method used in this research is a quantitative approach with the method of Social Network Analysis with Netlytic and Gephi and content analysis. The population used in this study are active Twitter users, with a maximum sample of 2500 obtained from Netlytic. The results showed that this network has 1969 Nodes and 1991 Edges, with 5 large clusters in this network. This network has a value of Diameter 19, Destiny 0.000604, Reciprocity 0.011160, Centralization 0.107200 and Modularity 0.810800. The most influential actor in this network is @heraloebs with a Degree Centrality value of 391 and an Eigenvector Centrality value of 1.0. Therefore, this network includes a network that is widespread in the distribution of information, with influential actors in the distribution of information such as @heraloebss. While the focus of communication carried out by the IDI organization in responding to public opinion regarding the phenomenon of “Dr Terawan’s dismissal”
Etnography and Multicultural Dynamics Communication of Jakarta Community Syaiful Rohim; Edi Sukardi; Lina Yulinda
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3383

Abstract

Betawi culture has been formed through a long process, but in fact the culture is displaced. One of the things that make Betawi tribe still exist and can be recognized is because of the assimilation process of various tribes in Indonesia. Betawi ethnic is created by the various arts of culture, language, and humans. The simplicity factors of the cultures make Betawi ethnic is accepted in all levels of Indonesian society. Intercultural communication patterns of the language which is used by Betawi people, have cultural backgrounds that affect their daily language. The multi-ethnic populations give a nuance of the heterogeneous city life in Batavia. This study uses a qualitative approach, the results of this research shows that the patterns and the cultures of Betawi produce the structure, the language and Betawi culture which is simple or easy to say and tends to “ceplas ceplos” in articulation words. Beside that it is found the communication culture of Betawi character which is shown from the openness attitude, family spirit, cooperation and respect for other people's cultures.
Analisis Jaringan Komunikasi #Pilpres2024 Pada Platform Twitter Alicia Laurence Efendi; Amira Fadilla; Arshilla Citra Khoirunnisa; Gema Nusantara Bakry; Nindi Aristi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2976

Abstract

Toward the general election in 2024, discussions and political polemics in Indonesia are increasingly heated. This is also discussed through social media platforms, especially Twitter, which disseminates information widely and quickly so that more and more people know this information and share their opinions associated with the hashtag #Pilpres2024. This study aims to analyze the relations between actors (nodes) and social networks in terms of types of relationships, patterns of relations, and network relations of communication between actors, which are formed from the hashtag #Pilpres2024 from public participation on Twitter. This study uses the theory that is mostly used for network research, namely Graph Theory. The results of the research show that the social network design that is formed is the complete network design with 581 nodes and 320 edges. The type of relationship that is formed is a two-mode relationship type with a wheel communication pattern and a chain communication pattern. The communication network formed is directed and asymmetric. Based on the visualization results of this research, it can be concluded that the message can be conveyed effectively through the help of Twitter social media because it is carried out by various actors in it.
TRANSFORMASI BUDAYA ORGANISASI PADA ERA DISRUPSI TEKNOLOGI DI PT. STRATEGIC PARTNER SOLUTION Mey Luvita; Ahmad Toni
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.1887

Abstract

This study aims to contribute to changes in an organizational culture that is influenced by certain factors, such as in this study, namely because of the era of technological disruption and its changes towards digitalization, this research is a descriptive qualitative research with direct observation and in-depth interviews. and carried out within one year from September 1, 2020 to October 31, 2021 at PT Strategic Partner Solution. This research is a phenomenological research and uses Kurt Lewin's model (unfreezing, change and refreezing), and based on the results of this study indicate that the unfreezing process is a process of acceptance of changes that will be made to an organizational culture by all its members, then in the process of change. for implementation carried out by all members of the organization by carrying out their duties and obligations as well as being ambitious in the change process, and the last is the process of refreezing or integrating attitudes and behavior towards a new culture, of course the role of management is very important to provide support for every process of transformation carried out to enlarge opportunities for success in creating a new organizational culture.
Representasi Kecantikan Perempuan Pada Kampanye Be Your Own Melalui YouTube BLP Beauty Karinia Cantika Putri; Retno Dyah Kusumastuti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2723

Abstract

Women are closely related to beauty. The beauty of women has always been a matter of discussion in society. Therefore, a beauty stigma is formed in society which becomes a demand for women to look beautiful. This has encouraged BLP Beauty to take great opportunities in advertising its products as well as creating a Be Your Own themed campaign to build women's confidence in being beautiful. Women's beauty no longer has to follow the stigma of women's beauty that develops in society. To get an understanding of the contents of the message behind the advertising campaign, a semiotic study is needed to find the message behind the Be Your Own advertising campaign. This study uses a qualitative approach in a descriptive form and uses John Fiske's semiotic content analysis method. The results of the analysis of this study indicate that the representation of women's beauty displayed in the Be Your Own advertising campaign by BLP Beauty is that beauty is to be yourself. 

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