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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Perspektif Dramaturgi Pada Komunikasi Antar Budaya Indonesia-Australia Moch. Armien Syifaa Sutarjo; Anisa Diniati; Sri Dewi Setiawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2070

Abstract

Individuals meet and communicate with other individuals in various social contexts every day. They interact and communicate by bringing with them the patterns of thinking, feeling and behavior they have learned during their lives. All forms of communication must have a cultural background, and the differences that exist in the communication process become a major obstacle. This study aims to discover how communication exists amid cultural differences between Indonesia and Australia so that the communication process continues to run well, using Erving Goffman's Dramaturgy theory approach, with the concept of backstage and frontstage. This research is qualitative research using a phenomenological approach. Data was collected through in-depth interviews, observation and documentation studies. The results of this study indicate that in the preparation stage (backstage), before directly meeting and communicating with Australian families, they used two kinds of information sources: Internet References and Human References. In their daily interactions, in presenting the frontstage, there were two kinds of characters shown by the speakers, namely Westernized Indonesian and Indonesianized-Indonesian.
KEPRIBADIAN DAN KOMUNIKASI RIA MIRANDA SEBAGAI FASHIONPRENEUR DALAM MEMBENTUK PERSONAL BRANDING Rostika Yuliani Tika
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 2 December 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1101

Abstract

Currently, there are a lot of fashionpreneurs who are currently getting into business. The fashionpreneurs compete with each other to enter the world of business both online and offline.The purpose of this study was to describe the personality and personal branding of Ria Miranda as a fashionpreuner. The research paradigm uses constructivism with the method used in this research is descriptive qualitative data collection techniques in the form of observation, literature study and online searches through social media and online media. The data analysis technique used was data reduction, data cross-checking and conclusion checking. The results showed that Ria Miranda also has personal branding in which the 8 main components include Specialization (The Law of Specialization), Leadership (The Law of Leadership). Personality (The Law of Personality), Difference (The Law of Distinctiveness), Visible (The Law of Visibility), Unity (The Law of Unity), Firmness (The Law of Persistence) and Good Name (The Law of Goodwill). Women must be able to exert influence without forgetting their identity.
REPRESENTATION OF POWER AND IDEOLOGY ON JOKOWI'S SPEECH Haryo Sutanto; Dwi Purbaningrum
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2143

Abstract

A speech reflects the power and ideology of the communicator when it is delivered. It also has the representation of the social and political situation at the time it is delivered. The speech is about the successful handling of the Covid-19 Pandemic and the initial success of economic recovery among ASEAN countries. This research intends to open a new understanding of a speech discourse. A speech discourse can carry many meanings that are packaged in the representation of the power and ideology of the communicator. Having the ability to read the meaning behind a speech is an advance in building a civil society. The representation were analyzed through three level of analysis of critical discourse analysis. The first is to analyze text with features associated with the text as-a-whole, the second is to analyze text with features related to text at the sentence level and word level, and the third is to analyze the findings through contextual interpretation. The result of this speech analysis shows that Jokowi’s speech has represented the power of Indonesia as the next leader of ASEAN Chair in 2023 and the ideology of Indonesia to develop together with other Southeast Asia countries in ASEAN. 
ROKOK ELEKTRONIK DAN SILANG SENGKARUT KOMUNIKASI Istiqomatul Hayati; Reza Helmi; Eka Wenats Wuryanta
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 1 June 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v19i1.1036

Abstract

E-cigarette consumption increases as smoke-free campaigns worldwide. Some consider the consumption of e-cigarettes is a healthy way to quit smoking. E-cigarettes are considered to help eliminate smoking habit. In fact, quitting smoking cannot be replaced with e-cigarette. Because, in vape there are glycerin, nicotine, and seasoning placed in the cartridge. Honestdoc writes the glycerin or propylene propylene to produce moisture. In effect, an electronic smoker will be irritated to a person's filtration channel. The purpose of this research is to see how Tempo.co and Kompas write news about the difference of communication in the Ministry of Trade and the Ministry of Health who have not published rules regarding the restriction or prohibition of electronic cigarette. Critical discourse analysis used to dissect government communication about electronic cigarette consumption, which isnt in line, such as written Kompas.com and Tempo.co from the start of this issue revolving until now. Both media shows, the government's plainness to publish rules regarding the restriction or prohibition e-cigarettes due to confusion to health of people or save investments. Consequently, until now, there isnt clear regulation about this. Regulations are limited to the new imposition of excise imposed on July 1st 2018.
PENGEMBANGAN MODEL LITERASI DAN INFORMASI BERBASIS PANCASILA DALAM MENANGKAL HOAKS Isma Adila; Wayan Weda; Dian Tamitiadini
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 18, No. 1 June 2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v18i1.721

Abstract

Fenomena "Hoax" atau berita palsu yang dapat menyebabkan perasaan takut, kecemasan, terancam, atau salah persepsi di masyarakat. Hal ini dikarenakan hoax dan hate speech yang terjadi di dunia digital seringkali mengandung unsur SARA, provokatif dan bombastis. Ironisnya menurut Polri di Indonesia pada tahun 2017 terdapat 40 ribu berita hoax yang tersebar di media sosial (tribunnews.com). Kurangnya literasi media dalam masyarakat kita mengarah pada kedangkalan pengetahuan di media sosial. Sesuai dengan gerakan pemerintah yang telah dirintis, yaitu melawan hoax menggunakan nilai Pancasila dan Bhineka Tunggal Ika, penelitian ini dengan pendekatan praktis, berupaya mengembangkan model literasi media yang berbeda dalam menganalisis informasi salah (hoax) dalam berita di media sosial. Melalui pengembangan model tinjauan literasi media sebagai pendekatan yang memberdayakan pengguna media sosial (warganet), diasumsikan bahwa warganet akan lebih mampu membangun muatan positif dalam memanfaatkan media sosial.
Konstruksi Wacana Kesehatan dalam Iklan IQOS Indonesia di Channel YouTube IQOS Indonesia Hayiz Historia Adhi Pratama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3168

Abstract

IQOS is claimed by the company as a better solution than continuing to smoke. As a new innovation in Indonesia, Philip Morris needs to communicate this product to be known by the public. One of the methods employed by the company is advertising the product through YouTube. IQOS extensively constructs health issues in their brand advertisements. Therefore, the aim of this research is to describe the construction of health discourse in advertisements IQOS Indonesia on the IQOS Indonesia YouTube channel. This research uses a qualitative approach with a  Critical Discourse Analysis method by Norman Fairclough. The research findings indicate that the brand community and brand believers play a significant role in constructing health discourse. The constructed health discourse includes IQOS as a solution for cleanliness, IQOS as an expression of self-love and care for others, IQOS is safer for women to use, and IQOS as a solution to a problem. The contribution of this study found that advertisements on YouTube channel IQOS Indonesia reinforce the health discourse that has been claimed by the company so far
AN IMPLICATION STUDY OF SOCIAL MEDIA LITERACY AT SCHOOL Meliana Zhong
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 1 June 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v19i1.908

Abstract

Internet has become a familiar instrument for the school aged children in Indonesia. The use of social media platforms has changed the way of communication. In recent years, many students are drawn to social networking sites. This trend has caused the increasing reports of cyberbullying and potential cyber threats. The study took a qualitative approach and used the perimeter of the focus group discussion among 9-12 years old children in an international school in Jakarta. The thematic analysis grounded from observations, interviews and document reviews. The objective of the study is to seek the implication for schools to stand for a policy to promote constructive and safe school environment through social media literacy. It will deal with the aspects to empower students to understand that filtering and evaluating information are fundamental in daily internet browsing as well as understanding about cyberbullying and its consequences. The study concluded an implication towards the needs for schools to have a guideline for social media using among students. The guideline may serve as social media literacy to be implemented along with the digital literacy taught at schools, in expectance that students may become the responsible and ethical users of social media and technology.
MITOS OLAHRAGA DAN KESETARAAN TERHADAP KAMPANYE NIKE BERTAJUK EQUALITY Achmad Hamudi Assegaf
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 2 December 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i2.630

Abstract

Beriringan dengan maraknya aksi protes dan perbincangan mengenai isu-isu kesetaraan, juga bertepatan momentum Black History Month 2017 di Amerika Serikat, Nike--salah satu perusahaan pakaian olahraga terbesar dunia merilis sebuah kampanye bertajuk Equality melalui sebuah video hitam-putih berdurasi 1 menit yang diunggah melalui kanal YouTube resminya yang dibintangi oleh nama-nama besar seperti Michael B. Jordan, LeBron James, dan Serena Williams. Menggunakan pendekatan semiotika Roland Barthes, dengan metode kualitatif interpretif, peneliti hendak memahami makna dan pesan dalam video tersebut dengan mengungkap mitos yang dikonstruksi oleh pembuat video (Nike) berdasarkan simbol-simbol dan sistem signifikasi yang ada. Disertai gagasan-gagasan Jean Baudillard tentang iklan dan konsumsi sebagai pendukung teori utama, peneliti berhasil memahami bahwa melalui kampanye Equality, Nike berupaya menciptakan mitos dengan melambungkan nilai olahraga sebagai aktivitas yang lebih dari sekedar adu fisik ataupun menang-kalah. Nike hendak menciptakan mitos bahwa olahraga mencerminkan nilai-nilai kehidupan sosial seperti sikap saling hormat, persaudaraan, dan kesetaraan yang kemudian mitos ini dapat mempersuasi masyarakat untuk melakukan konsumsi.
Political Marketing Communication Strategy to be Elected as a Member of The Indonesia’s Parliament Khairatun Niswa Aceh; Nur Kholisoh
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.162

Abstract

The involvement of women in efforts to meet the minimum representation quota of 30% in the legislature is not easy. An appropriate strategy is needed to win seats in the legislature, including implementing a political marketing communication strategy. Political marketing is commonly used in economic or entrepreneurial concepts for political elements. This study aims to determine Hetifah Sjaifudian’s Political Marketing Communication Strategy to be elected as a member of the Republic of Indonesia Parliament for 2019-2024. The research paradigm is constructivist with a qualitative approach and a case study research method. This study uses the political marketing communication theory put forward by Lees-Marshment. In a Product Oriented Party (POP), the leader carries out political planning activities and expects support from members and the public. The Sales Oriented Party (SOP) approach focuses on the communication strategy adopted by a party in persuading voters and the public to choose and want things offered by that party. The Market Oriented Party (MOP) approach focuses on public priorities collected from various data collection methods such as surveys, focus group discussions, consultations, meetings, interviews, gatherings, and internal discussions. The results of the research show that of the nine stages, the market research, communication, and campaign stages were important stages in winning Hetifah Sjaifudian.
GOOGLE MEET SEBAGAI MEDIA KOMUNIKASI PADA KOMUNITAS VOICE OVER DUBBER ANNOUNCER INDONESIA Elly Suryani; Aqil Aulia Wafda Amin; Poetut Ariyotejo Pamungkas; Bulan Khairati Wilti; Zulfikar Ali Husen; Aminah Swarnawati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1687

Abstract

Good communication is essential to the effectiveness of any group or organization or community. One of the communities that continues to carry out activities during the pandemic through virtual meet is the Indonesian Voice Over Dubber Announcer Community (KVDAI). One of the digital platforms used in the regular weekly gathering entitled “Kopdar Virtual” is Google Meet. Furthermore, this research conducted to find out the use of google meet as an organizational communication medium at KVDAI. This research is qualitative research with descriptive data results. This research was conducted around Jakarta with two main informants, namely the Governor of KVDAI Regional 1 for the Jabodetabek and Banten regions,and Head of Public Relations and Community Cooperation, also one supporting informant the Founder of KVDAI. Based on in-depth interview results with the informants, it is clear that Google Meet as one of the conference applications is very helpful for the KVDAI Community. The community program is still working good  during the pandemic. Even though there is some minor problems,tThere are relatively no barriers while using this application as the community communication media.

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