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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Preferensi Pasien Kanker Payudara Mengenai Komunikasi Interpersonal Dokter dalam Menyampaikan Berita Buruk Anita Asmara; Ike Junita Triwardhani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2628

Abstract

For a doctor delivering bad news to cancer patients is a challenging task. Because if communication in conveying bad news fails, it can lose the trust of patients and their families. The purpose of this study was to explore the preferences of breast cancer patients regarding physicians' interpersonal communication in conveying bad news. The research method was carried out using qualitative research with a case study approach. The informants for this study were three breast cancer patients who are members of the Bandung Cancer Fighting Family Community. In-depth interviews were conducted via zoom meeting. Semi-structured in-depth interviews were conducted to identify patient preferences through content analysis. The results of the study: The main categories that are patient preferences are the way doctors deliver bad news, medical information, doctor's interpersonal communication skills, the way doctors provide motivation, patient feelings, family support, patient acceptance of bad news in an Islamic perspective, patient expectations for empathetic communication doctor. Knowing the preferences of breast cancer patients when receiving bad news can help doctors deliver bad news with effective and empathetic interpersonal communication.
ISLAMIC BRANDING ASINAN BETAWI MAK HAJI Agus Hermanto; Sa’diyah EL Adawiyah; Tria Patranti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1679

Abstract

Islamic branding as one of the strategies is a necessity, to be able to enter the Indonesian market which is so large with its Muslim community. Strategies carried out on brands that describe Islamic identity. This research tries to look at various aspects of marketing communication related to branding through Islamic branding from Asinan Betawi Mak Haji. The research formula is, How about Islamic Branding Asinan Betawi Mak Haji? with research purposes; 1) The form of branding Asinan Betawi Mak Haji; 2) Islamic branding Asinan Betawi Mak Haji. The research used is qualitative methods with narrative analysis in expressing and analyzing how the communicator tells a story objectively from 1 (one) key informant and 2 (two) informants including triangulation. The conclusion was that the Asinan Betawi business began in 2018, which at that time did not yet have a brand and promotional activities and product marketing through social media Facebook and Instagram. There are 5 (five) forms of Asinan Betawi Mak Haji branding to differentiate the product from others. The word 'Mak Haji' which is translated into visual identity is a logogram and adds the MAK HAJI logotype to strengthen the brand identity, which reflects the vision, personality and existence of Islamic branding. It is hoped that this research will be useful to provide references as well as input and consideration for further research and activists of the halal industry in building Islamic branding.
FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP REMAJA PADA BUDAYA KOREAN POP DI KOTA SURABAYA Yodiva Fitri Amalia; Didik Tranggono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2278

Abstract

At present the global influence in the spread of culture is increasingly visible due to various factors. Supporting factors such as social media and mass media. In the development of the phenomenon of K-Pop (Korean Pop) or the wave of the Korean Wave in Indonesia, this has led to the emergence of many communities of lovers of K-Pop artists, especially for teenagers, of course many have formed a community so that they can share information or knowledge about the Korean Wave. Korean pop culture is highly accepted by teenage fan groups in the city of Surabaya. The purpose of this study is to determine the effect of role models and the expression of idolization of Korean pop culture on adolescent attitudes in the city of Surabaya. The theory used is Korean pop culture which consists of Role Models and Expression of Idoltation. Besides that, it also uses the theory of adolescent attitudes. The research method used in this research is quantitative. With data collection techniques through the distribution of questionnaires/questionnaires. The results of this study show the results of multiple linear regression analysis, the dimension of Korean pop culture that has the greatest influence on adolescent attitudes in the city of Surabaya is role mode with an overall indicator mean of 2.95. Then the results of the hypothesis test show that the influence given by Korean pop content culture on adolescent attitudes in the city of Surabaya has an influence of 81%.
Positioning Airlangga Hartarto dalam Gaya Komunikasi Politik Silent Authority Iswahyu Pranawukir; Alfan Bachtiar; Agus Hitopa Sukma; Alamsyah Alamsyah; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3390

Abstract

Silent authority is a communication style that shows a calm, polite, solution and inclusive attitude, which has been demonstrated by Airlangga Hartarto, General Chair of the Golkar Party and Coordinating Minister for Economic Affairs, a potential figure to run as a presidential/vice presidential candidate in the 2024 presidential election. This research aims to to analyze the silent authority's political communication style as a differentiation for Airlangga Hartarto ahead of the 2024 presidential election. The method used is a case study with a qualitative approach, using secondary data in the form of news, articles, interviews and public opinion surveys related to the research topic. The research results show that Airlangga Hartarto's silent authority political communication style has several characteristics, namely: (1) avoiding conflict and political polarization; (2) building open and equal communication with parties and community groups; (3) displaying performance and achievements as a form of responsibility and commitment; (4) offering concrete and realistic solutions to overcome the nation's problems; and (5) prioritizing national interests above party or personal interests. The impacts of this silent authority political communication style include: (1) increasing a positive image and public trust; (2) expanding networks and political support base; (3) strengthening his bargaining position and credibility as party leader; and (4) demonstrate capability and readiness as a future leader.
Gerakan Opini Digital pada #TolakUUCiptaKerja di Twitter dengan Pendekatan Social Network Analysis Rizky Wulan Ramadhani; Fajar Rizali Rakhman; Yohanes Ari Kuncoroyakti; Sabrina Rahma Utami; Cholidah Astri Pertiwi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.2609

Abstract

The ratification of the UU Cipta Kerja led to objections that were echoed through #TolakUUCiptaKerja whose opinions were widely spread on Twitter. The purpose of this study was to determine the digital opinion movement #TolakUUCiptaKerja on Twitter. The research method used was a mix method by combining quantitative communication network statistics with a sample of 1000 tweet data, the number of actors 355 and 344 relations using netlytic and gephi. Qualitative to analyze text with a digital movement of opinion that results in the dissemination of opinions on the structure of the communication network. The results showed that the #TolakUUCiptaKerja movement was able to create mobility in the opinion of Twitter users, namely 752 or 75.2% positive reactions, 7 or 7% negative reactions and 241 or 24.1% irrelevant in communication networks. The positive reaction was dominated by netizen support for rejecting the legalization of the UU Cipta Kerja. The spread of this hashtag was assisted by popular actors, namely @ramlirizal and @ sandalista1789 as important actors, and 205 out of 355 actors were important actors
MEMAHAMI KOMUNIKASI LINGKUNGAN DAN FRAMING SEBAGAI PRAKSIS PERUBAHAN SOSIAL Achmad Hamudi Assegaf; Faizin Faizin; Tjondroargo Tandio
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1831

Abstract

Human civilization, especially with its exploitative and unsustainable development activities of the last two centuries, has made environmental issues and climate change an unavoidable discussion for the public. Various ecological issues and crises are increasingly threatening the world, including Indonesia. Along with the development of information technology, the internet, and digital media, discourses related to environmental issues are becoming increasingly prominent. However, environmental communication, especially framing, is often misunderstood as a mere transmission of information, persuasion, or manipulation. The term 'slacktivism' also emerged to address the new trend of lazy activism that relies only on clicks and social media performances. This article is a literature study with a descriptive qualitative method that aims to comprehend how environmental communication and framing can be applied as praxis to address political-ecological issues. Researchers found that strategic and effective environmental communication is an integral process that is not only able to increase public awareness and understanding but also moves the community to engage more and actively participate in bringing about change. The use of social media also plays a role in gaining attention, support, and a large-scale and massive network of social-environmental activism.
KONSTRUKSI SOSIAL TEKNOLOGI DALAM PEMBELAJARAN VIRTUAL DI KOTA TANGERANG Nurhalidah Nurhalidah; Rizki Briandana
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1655

Abstract

This study was conducted to determine how communication process of Social Construction of Technology (SCOT) and communication disorders in virtual learning at SMK Nusantara 1 Kota Tangerang during COVID-19 Pandemic. Study technology in the context of social science is about the meaning of technology for students and teachers and how they respond to, and adapt to, the presence of technology. This study uses case study methods. The data collection techniques used were observation and in-depth interview. Purposive sampling method was used to take samples and for data analysis using the Miles and Huberman interactive analysis model. The result shows that an implementation of virtual learning activities at SMK Nusantara 1 Kota Tangerang applies SCOT in the formation of social technology to explore forms of virtual learning during COVID 19 pandemic. SCOT means that technology is not determined by technology design but there is an interaction between technology and its users. namely teachers and students. Thus, the desired instructional outcomes are created. However, the availability of the internet and problematic communication media have also become a nuisance in virtual learning.
Analysis of Children's Communication Education on the YouTube Series of Nussa and Rarra Widya Dhea Aqtari; Nursapia Harahap
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2649

Abstract

This study aims to figure out how the digitalization era is used by parents to provide education to their children both formal education in school and informal education outside school, as well as to find out how the media, especially the YouTube series Nussa and Rarra, could provide communication education that is packaged with Islamic nuances. Therefore, moral values are created in children and parents in everyday life. This research uses case study research method, which is research that focuses on a particular case to be observed and analyzed, as well as the need for deep analysis so that the results obtained will be accurate. Data collection techniques were carried out using interviews and observation as primary data and also documentation as secondary data. The results of the study show that it is true that YouTube is used as an alternative educational medium for children as long as it is under parents supervision. In fact, several episodes that Rarra: Adab Menasehati, Rarra : Maaf, dan Rarra: Teman Spesial Rarra, have chosen to serve as samples have had a pretty good impact on the communication that occurred between parents and children, with notable changes in behavior gradually.
Analysis of Rebranding the X Application on User Loyalty in Batam City Suwarno Suwarno; Mangapul Siahaan; Annisya Putri Nadhia
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3408

Abstract

The global market is currently experiencing very fierce competition. Companies compete to implement all marketing strategies to be superior in surviving this competition, one of which is a rebranding strategy by changing the brand image of the X application which was formerly known as Twitter. This study aims to determine whether the effect of rebranding can affect the loyalty of X’s users by assessing brand trust, brand prestige, and brand love. This research method uses a mixed method which is divided into two approaches, namely quantitative and qualitative using linear regression analysis. The results show brand image does not have a big influence on brand trust, brand prestige, and brand love. Furthermore, brand trust, brand prestige, and brand love have a positive influence on brand loyalty meaning that users are not too affected by the rebranding of X, but they will remain loyal to using the application.
FENOMENA MEMANCING KESEDIHAN DI MEDIA SOSIAL (SADFISHING) PADA LITERASI DIGITAL REMAJA Hamzah, Radja Erland; Putri, Citra Eka
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2290

Abstract

The phenomenon of sadfishing has created a new trend for social media users in Indonesia, where each user seems to have an urge to show his sadness in order to attract sympathy from many people on social media. The act of sadfishing has an impact on the mental health of the perpetrators, including children and adolescents. Lots of Sadfishing content seems to be a common reaction for someone who is going through a difficult time or pretending to be having a difficult time to get viral on social media. This study aims to explain how  to  digital literacy for social media users can change public opinion in limiting themselves from the sadfishing phenomenon on social media. The type of research used is descriptive qualitative, with a case study method and data collection techniques by interviewing several high school students and university students in Jakarta. The results of the study found that the audience is in the position of The Dominant-Hegemonic Position or the audience is in a position to accept that digital literacy is able to educate and change the opinions of social media users, especially among teenagers to avoid the phenomenon of provoking sadness on social media.

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