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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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STRATEGI KOMUNIKASI PASAR PAYUNGI DALAM MEMBANGUN IMAGE PASAR KREATIF Yemima Ika Puspitania; Zon Vanel
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1604

Abstract

This research stems from researchers interested in the creative market in the city of Metro Lampung which can inspire many people with social media so that many people come to study and travel. Of course, researchers have a goal in research, namely to find out and describe what marketing communication strategies are carried out by the umbrella market in building an image as a creative market in Metro City. The research method in this study is phenomenological research which is carried out when researchers want to understand a phenomenon from a different point of view, for example from the point of view of certain individuals or groups who experience it. The data obtained in the study to determine the marketing communication strategy of the Payungi market was by using in-depth interviews, documentation and also observations of the location, the initiators of the Umbrella market, the chairman of the Umbrella market and also the seller in the Umbrella market who served as informants and tested the validity of the data. The results of this study prove that the communication strategy carried out by the umbrella market is based on marketing communication theory, namely advertising, public relations, sales promotion, events and experience, and direct sales. The researcher also recommends that marketing should be propagated through other media such as print media, newspapers, radio, billboards, banners to make it easier for the wider community who are still not familiar with social media.
Multimodal Pencitraan Anies Baswedan dalam Akun Instagram @aniesbaswedan Menjelang Pemilihan Presiden 2024 Natalia Reviyanti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3105

Abstract

The aim of this research is to analyze the visual depiction of Anies Baswedan on Instagram and highlight the role of social media in political campaign strategies. The method used is a qualitative approach with an interpretive paradigm, with a multimodality research method with a Systemic Functional Linguistics (SFL) research design. The results of this research are an analysis of three photos uploaded to the Instagram account @aniesbaswedan which depict Anies Baswedan's political activities and campaign as a presidential candidate. Ideation, interpersonal, and textual analyzes are used to study the use of language and images in the context of political drama via social media. In conclusion, this research provides an understanding of the content and interactions that occur in @aniesbaswedan's Instagram uploads, and these photos receive a positive response from social media users. Anies Baswedan uses Instagram as a stage to show his existence in the world of politics, and he uses these uploads to achieve the goal of being accepted by other users. The photos uploaded by Anies show characteristics that match the purpose of the scene regarding his dream of becoming president. Via Instagram, Anies Baswedan appears as a candidate who is ready to become President 2024 with a serious, warm and humanist image.
LITERACY EVENT SEBAGAI KAMPANYE PUBLIC RELATIONS DALAM MENINGKATKAN SEMANGAT LITERASI MASYARAKAT INDONESIA Anisa Diniati; Razie Razak; Martha Tri Lestari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2064

Abstract

Tel-U Literacy Event 2021 seeks to embrace various pentahelix elements to call for the spirit of literacy so that they can provide knowledge that can be utilized in improving people's welfare. This study aims to explore what Public Relations campaign strategies are being carried out to increase the literacy spirit of the Indonesian people. The type of research used is descriptive research using a qualitative approach. The primary data sources used are the results of observations and interviews with key informants, supporting informants, and expert informants in the field of event management, public relations campaign management, and literacy. The results showed that in implementing the Public Relations campaign strategy in increasing the spirit of literacy, there are five main stages consisting of situation analysis, planning programming, pentahelix strategy, Taking Action Communication, and monitoring evaluation. Situation analysis and monitoring evaluation are two interconnected stages, this stage the Literacy Event routinely conducts After Action Review activities in order to find out the advantages and disadvantages of the events being held. Through these three activities, Literacy Event is much easier to determine the purpose of the activity, target audience, themes and topics, until the implementation of the activity takes place.
INTERCULTURAL COMMUNICATION BARRIERS FOR COUPLES IN DEPOK CITY Ahandini Nirmala Sukma; Risma Kartika
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1882

Abstract

The phenomenon of intercultural marriage is something that is often encountered in Indonesia. The number of islands, cultures, ethnicities, and languages that Indonesia has makes diversity can be found in several aspects of life, one of which is marriage. Communication that occurs in inter-ethnic married couples certainly has several obstacles that can cause miscommunication and lead to conflict in the household. The purpose of this study was to determine the barriers to intercultural communication in married couples in Depok City. The concepts in this study consist of Intercultural Communication and Barriers to Intercultural Communication. This research uses a qualitative approach and descriptive research type. The results of this study were that six of informants each encountered obstacles both above and below the waterline. From the statements of the six informants, it can be concluded that the obstacles that occur are caused by differences in understanding and lack of communication of each individual regarding the categories of intercultural communication barriers above waterline, below waterline and prejudice. In addition, ethnocentrism only occurs in one informants only
Peran Komunikasi Hexahelix Dalam Konstruksi Sosial Mitigasi Covid-19 Pada Masyarakat Badui Luar Made Wilantara; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2741

Abstract

The purpose of the study was to find out the social construction of the reality of the Badui community against zero percent COVID-19 transmission. The research approach is qualitative with a constructivist paradigm. The research method is descriptive with purposive data collection. The results showed that the Bureaucrats (Local Government Officials) carried out effective externalization-internalization communication management, namely instructions from the central government could be implemented maximally with effective coordination of meaning. Furthermore, the Customary Head carries out legitimacy–socialization communication management, which emphasizes that COVID-19 must be overcome by treating ancestral heritage and following government instructions in interacting. Next, Scholars (Badui Culture Observers) carry out institutionalization-objectivation communication management, namely that the community must obey the rules and customary culture and believe in the Almighty. As for the Volunteers, they carry out socialization communication management, namely providing input and warnings to the local community to maintain the health of their respective families. Other supports are health workers, through health communication and the communication nodes of the Badui community themselves as small circles at the family and community level (internalization). 
Glorifikasi Kebebasan Dari Penjara Figur Publik Pelaku Kekerasan Seksual di Infotainment Indonesia Wiwid Adiyanto; Putri Ayu Sabrina
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2323

Abstract

Freedom from prison for perpetrators of child sexual abuse, who is also a public figure, was warmly welcomed by fans and relatives. The excitement was inseparable from the infotainment coverage that was broadcast through the mass media. On the other hand, sexual violence has physical and psychological consequences that affect the lives of the victims. The presence of infotainment programs also creates debate, especially in the realm of journalism related to ethics. This study attempts to describe the inequality of coverage of Saipul Jamil's freedom from prison as a former inmate who perpetrates sexual violence on the infotainment program Intens Investigasi. This study places the Critical Discourse Analysis developed by Norman Fairclough as an analytical knife. The results of this study indicate that the glorification carried out by infotainment related to freedom from prison, public figures who are perpetrators of sexual violence have a tendency to normalize sexual violence, especially in public figures. Infotainment texts lead to dispensation for public figures who commit sexual violence. Gender literacy, sexual violence, and the media are absolutely necessary, both for media people and the wider community. In addition, a grassroots movement is needed to stop the glorification that leads to the normalization of sexual violence.
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Awareness Terhadap Keputusan Pembelian Skintific Eunike Freskanta Bukit; Femmy Femmy; Francisca Dewanti Mayangsari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3361

Abstract

The widespread development of the internet has encouraged many cosmetic brands to adopt marketing strategies that focus on utilizing online platforms. They use the internet as a means to communicate, convey information, and promote their brand to consumers. This study aims to examine the effect of viral marketing, celebrity endorsers, and brand awareness on purchasing decisions for the Skintific cosmetic brand. The sampling method used was non-probability sampling with 112 respondents. Data collection was carried out through questionnaires, and the data analysis technique used was multiple linear regression test. The results showed that viral marketing, celebrity endorsers, and brand awareness together have a significant influence on purchasing decisions for the Skintific cosmetic brand. In addition, partially, viral marketing variables, celebrity endorsers and brand awareness also have a significant influence on purchasing decisions.
KOMUNIKASI INTERPERSONAL GURU DAN SISWA DALAM PEMANFAATAN MICROSOFT TEAMS PADA BLENDED LEARNING Nurfatma Kumalahayati; Kiayati Yusriyah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2180

Abstract

Good interpersonal communication between teachers and students in the learning process is very necessary for the smooth running of effective learning, after the implementation of restrictions in the Covid19 era made schools implement blended learning so that the use of Microsoft Teams was used by schools as LMS to help teachers and students. students in the learning process. The purpose of this study is to determine the interpersonal communication of teachers and students in the use of Microsoft Teams, the supporting factors and barriers to interpersonal communication and how effective interpersonal communication is between teachers and students in the blended learning process of Senior High Schools in Bekasi City. The research method used is descriptive qualitative with a case study approach. Data was collected through observation, documentation, and interviews. The results show that interpersonal communication between teachers and students has been running quite effectively with the use of Microsoft Teams as a learning medium that helps teachers and students to be able to connect to online learning in the Covid19 pandemic era. There is openness, empathy, supportive attitude, positive attitude, and equality shown by teachers and students so that there is effectiveness of interpersonal communication. 
Communication Accommodation of Raja Ampat Students in Yogyakarta for Dispelling Negative Stereotypes Tyas Adinisa; Yanti Dwi Astuti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3744

Abstract

In the realm of intercultural communication, the necessity of adjusting becomes apparent for fostering harmonious interactions. However, not everyone adeptly navigates these adjustments, leading to instances of discord. Some cases emerge among Papuan students in Yogyakarta, where some are labeled as disruptive, thereby contributing to negative stereotypes held by the broader Yogyakarta community. This study delves into the accommodation communication strategies employed by students from Raja Ampat in Southwest Papua as a proactive response to counteracting these negative stereotypes. Employing a qualitative approach, the research incorporates in-depth interviews, participatory observation, and documentation methods for data collection. The analysis follows a descriptive research method, offering insights into the communication accommodations devised by Raja Ampat students to address negative stereotypes prevalent in Yogyakarta. The findings highlight substantial convergence efforts by Raja Ampat students, spanning language usage, communication styles, behaviors, and communal activities. Concurrently, the students also engage in deliberate divergences to preserve their cultural identity. Through these adjustments, Raja Ampat students foster positive relationships, enhance interactive experiences, and contribute to a more adaptable perspective among the people of Yogyakarta regarding information surrounding negative stereotypes.
Probability And Bayesian Inference In Human Communication Pavel Slutskiy
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3388

Abstract

This paper challenges the applicability of traditional information theory's frequentist approach to human communication, arguing that it fails to capture the unique, singular nature of communicative acts. Traditional theory, based on long-term observation and relative frequencies, overlooks the complexity and context-dependency inherent in human interactions. The objective is to redefine communication understanding through a Bayesian model that emphasises subjective probability and the critical role of beliefs and intentions. Utilising a rationalist methodology, the research conducts a qualitative analysis of theoretical concepts and prior research, proposing a new model that situates probability within the philosophy of communication. This model highlights the subjective beliefs and intentions that govern communication, challenging existing paradigms and contributing to a deeper understanding of communicative dynamics. The results reveal the limitations of the frequentist approach and demonstrate the applicability of a Bayesian perspective, advocating for a paradigm shift in communication theory towards a sender-oriented model. This shift not only challenges existing paradigms but also offers a more nuanced understanding of communication as a fundamentally human endeavour. 

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