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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Komunikasi Interaksi Simbolik Spoke Person Badja Coffee Dalam Meningkatkan Brand Awareness Lokalate Amalia Syafira Effendy; Almira Shabrina
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3569

Abstract

The inevitable evolution of consumer needs drives companies, particularly in the Fast Moving Consumer Goods (FMCG) sector, to continuously seek innovation to enhance competitiveness and have a long-term impact on consumers' lives. Often, these innovations are introduced through events. In this context, the importance of the speaker or spokesperson role as a communicator in building trust and conveying messages to the audience is crucial. This research employs a qualitative case study method, focusing on the "Ngopinspirasi" event conducted by PT Nutrifood Indonesia for the Lokalate brand at Nutrihub Bandung, with the increasing awareness among students. The analysis centers on the application of symbolic interaction communication by the micro-business Badja Coffee as a spokesperson during the event to enhance Lokalate awareness at Nutrihub Bandung. The study utilizes Mead's symbolic interaction theory, encompassing three concepts: mind, self, and society. The research subjects the owner of Badja Coffee as the spokesperson and the marketing team of PT Nutrifood Indonesia in Bandung. The findings indicate that interaction communication flows smoothly, harmoniously, with involvement building a close relationship between the spokesperson and the audience. The study also applies Mead's symbolic interaction theory to analyze symbols of the spokesperson's behavior, such as clothing and speech.
Atribusi Perilaku Atas Tudingan Materialistis Dalam Pernikahan Artis Bunga Zainal-Sukhdev Sing Ria Rianggantara Rizqi Putra Paningkat
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3841

Abstract

This study explores the dynamics of attribution behavior in the context of celebrity marriages, focusing on the case of Bunga Zainal and Sukhdev Singh. The purpose of the research is to provide a more comprehensive and in-depth understanding of how attribution theory analysis can be applied to understand celebrity marriages that may be considered controversial. The research method used is qualitative, utilizing Harold Kelley's attribution theory approach, through primary data analysis from interviews across various podcast channels and secondary data from literature and online media reporting. The findings suggest that when consensus and distinctiveness are high, but consistency is low, behavior tends to be attributed to external or situational factors, namely the characteristics of Sukhdev Singh, rather than solely to materialistic motives. This indicates that Bunga Zainal's marriage is seen as a unique decision that is inconsistent with her previous behavior, yet similar to that of other celebrities in similar situations. This study highlights the importance of public understanding of attribution dynamics in influencing their views on specific events. In the context of communication studies, the research underscores the importance of considering attribution in media analysis and public responses to social issues and news.
Exploration of Critical Skills For Teachers In Digital Literacy Practices Education Program Ocha Trisepta Rachmadiani; Clara Novita Anggraini
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3418

Abstract

The increasing penetration of the internet and digital devices significantly impacts learning in technological media. Teachers play an important role in improving their competencies through training programs supported by the government. Dompet Dhuafa's Digital Literacy Education Training for Trainers program aims to improve digital literacy among Sekolah Guru Indonesia (SGI) activists. The program includes training in copywriting, learning video creation, the concept of Society 5.0, and future internet professions. The top five participants' work was certified by the Ministry of Law and Human Rights, highlighting a novel approach as few participants developed strong comprehension and critical thinking skills. This research explores the critical thinking ability of the best participants in the digital literacy program, specifically in creating learning videos that obtain intellectual property rights. The method used was phenomenology, in-depth interviews were conducted with five top participants. The findings of this study revealed three main components affecting the implementation of the program: mastery of critical thinking, lack of mastery of critical thinking, and difficulties in improving participants' critical thinking skills. These results underscore the importance of critical thinking in educational training and the challenges in developing this skill among teachers.
Optimalisasi Komunikasi Penyuluhan Pertanian Dalam Sekolah Lapang Iklim Stasiun Klimatologi Kupang Donna Isra SIlaban; Yosep Riang; Mikhael Rajamuda Bataona; Viona Menda; Angelina Bajo
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3573

Abstract

Climate change has an impact on decreasing agricultural production due to changes in cropping patterns. Farmers have difficulty determining planting times to adapt to climate conditions due to a lack of understanding of climate information. Therefore, agricultural education regarding climate information is conveyed by the government to the public through the Meteorology, Climatology and Geophysics Agency (BMKG). The climate information is then conveyed by BMKG through the climatology station in the Climate Field School (SLI) program. The aim of this research is to determine the optimization of agricultural extension communication in the Kupang climatology station's climate field school. The stages of this research method start from a literature review, data collection in the form of primary data and secondary data, then the data is analyzed. The research results show that optimizing agricultural extension communication in the Kupang Climatology Station SLI is carried out by integrating local wisdom with science. The use of local languages by extension agents is an appropriate extension communication strategy used by SLI. This collaboration creates an understanding of how to read climate change which is used to determine the right planting time.
Representasi Peran Tokoh Abuela Sebagai Nenek Dalam Film Animasi Encanto Arelle Nathania Sahulata; Dimas Satrio Wijaksono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.2666

Abstract

Encanto is a computer-animated family film with musical, comedy, and fantasy genres. The Encanto film won an Academy Award (Oscar) for Best Animated Film in 2022. As a mass communication medium, the Encanto film represents a unique reality where women play an important societal role. In the film Encanto, Abuela, the grandmother of the Madrigal family, plays an essential role in the existence of the Madrigal family and the community of Encanto. This reality generally differs from the reality of life, where men dominate essential societal roles. This study aims to describe the role of Abuela represented in the film Encanto at three levels of John Fiske's semiotics: the level of reality, the level of representation, and the level of ideology. The research used a qualitative method with an analysis of  John Fiske's semiotic theory based on constructivist paradigm. After conducting research, the researcher found that Abuela's roles in the film Encanto include family historian, teacher, head of the Madrigal family, and head of the community of Encanto. That role is represented by authoritative, firm, weak, and prone to wounds (melancholy) characteristics. In addition, a matriarch ideology was found as the basis of Abuela's role among the people of Encanto. 
Dramatization of Children's Fantasy Messages in Dieng Hair in Digital Media Marwan Mahmudi; Haekal Fajri Amrullah; Nono Sungkono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.4000

Abstract

This study explains how digital media dramatizes fantasy messages about children with dreadlocks in Dieng. The purpose of this study is to explore the meaning of fantasy messages as a result of dramatization by digital media for children with dreadlocks in Dieng. This study departs from the fantasy theme concept that the content of the message is dramatized to trigger a fantasy chain, such as jokes, analogies, word games, stories, and so on Digital media. Data collection techniques with documentation looking for news in digital media. The results of the research from the Syntax category, the four media showed that Dieng dreadlocks were special children, with unique and fashionable looks. The Script category is said to be privileged not a curse, asking for a different suit than usual. The Thematic category is phrased with the ruwatan ceremony as 'returning a deposit. The Rhetoric category reveals the presence of officials and community leaders to strengthen the dramatization of cultural/traditional phenomena in the news frame. The conclusions and suggestions of the research that the influence of ideology, interests, and editorial policies imply that news is not as subjective as the general view.
Cultural Adaptation of Indonesian Muslim Women Students in Europe Alexandria Cempaka Harum; Atie Rachmiatie; Ike Junita Triwardhani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3437

Abstract

Cultural adaptability in the context of international students' intercultural communication has affected how communication works. Indonesian students, especially those who display their identity as Muslim women, have their challenges in adapting to both academic and social-cultural contexts. This study discusses the cultural adaptation of Indonesian Muslim women students to societies in Europe. All informants who are scholarship awardee students have obstacles in adapting, especially when communicating with the societies. This study aims to discover how Gudykunst’s Anxiety and Uncertainty Management theory interprets the experience phenomena around individuals in adapting to Societies in Europe through intercultural communication. The study uses a qualitative method with a phenomenological approach. Five informants in this research have gone through in-depth interviews, observation, and documentation. The results of the study show that the experiences are related to academic and social experiences adapting to the local community’s culture (cultural), adapting to individual personality (sociocultural), and adapting to interpersonal perceptions (psycho-cultural). Indonesian Muslim women students need to be familiar with the local community, open to accepting differences in society, and able to interpret the meaning of accepted in intercultural communication context.
Pengelolaan Akun Instagram CEO Telkomsel @hendrisjam Evi Cristiana; Anisa Diniati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3098

Abstract

Building a positive company reputation can be done by company's CEO using social media. This research aims to understand how Telkomsel implements CEO communication as public relations strategy in managing CEO Telkomsel @hendrisjam's Instagram account. This research uses the Public Relations Strategy theory by Cutlip Center (2013). This research used qualitative approach with descriptive research and data collection techniques which were conducted through in-depth interviews with one key informant, two expert informants, and four supporting informants, also through non-participant observation and document study. Based on the research results, it was found that Telkomsel's public relations implemented a special strategy in managing their CEO's Instagram account which consisted of five stages, such as secondary analysis for new innovations, setting more specific activity goals, determining target audiences, strengthening HR expertise to implement activity planning, and program evaluation. The final conclusion is that Telkomsel's positive reputation can be built through personal branding that the CEO communicates on Instagram according to the goals of this activity, and the perception tone obtained from followers is also positive.
MOTIVASI MEMBAGIKAN KONTEN TANAMAN HIAS DI SOCIAL NETWORKING SITES Cyntia Claudia; Joseph Edwin
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2000

Abstract

Covid-19 is a pandemic that acts as a catalyst for drastic lifestyle change for people around the world. Measures to limit the spread of the disease causes majority of Indonesians to work and study at home. This spurs the growth of social networking sites (SNS) usage. Stay-at-home order also gives rise to the popularity of ornamental plant collecting. The combination of the two activities is evident in the phenomena of posting contents about ornamental plant collection in SNS. According to uses gratification perspective, new communication technologies and the subsequent activities they facilitate function to satisfy the needs of the audiences. This research aims to explore the motivation typologies that are related to posting ornamental plant contents on SNS. Qualitative data was collected from 5 informants based on grounded theory procedures. Through semi-structured interview, three types of typologies were found. The first is classic typology that includes entertainment, pastime, identity management, social interaction and knowledge sharing. Second is expanded typology; social influencing and economic motivation. The third is emergent typology that includes sharing positivity. This article serves as a preliminary research that delves into communication phenomena during the Covid-19 pandemic. It is recommended that future research validate the typologies found by performing quantitative studies. 
Cultural Proximity of Korean and Indonesian in Korean Dramas Suzy Azeharie
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2440

Abstract

This paper, which is a narrative analysis, seeks to explore why Korean drama as a form of hallyu cultural product is favoured by the Indonesian people by using the cultural proximity theory from Joseph Straubhaar. According to this theory the audience will prefer products of their own culture or the same as their culture. This research approach is a qualitative research with narrative analysis method. Audiences will prefer the same production because of elements such as star appeal, local knowledge, topics, issues, the environment, and the ethnicity of people in the media. The author discusses five cultural similarities between the two countries, namely the same history, family relationships based on extended family, language and social norms, family lineage and culinary. The results showed that the historical similarities between Korea and Indonesia which had been colonized by Japan, extended family forms in Indonesian and Korean families, respect for parents and manners of behaviour between Indonesians and Koreans and the same food, namely making rice and side dishes as staple foods made Korean dramas liked by the Indonesian people.

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