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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 973 Documents
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Implikasi Ekonomi UU Telekomunikasi Nomor 36 Tahun 1999 dan Ekosistem Komunikasi Digital Muhamad Agung Dharmajaya; Muhamad Isnan Nur Ikhwan; Fajri Syahiddinillah; Harmonis Harmonis
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3643

Abstract

Telecommunications is important in the current era because it allows people to connect with each other and access information and services easily and quickly. The aim of this research is to analyze the economic implications of the Universal Access Telecommunications Law on regulatory review and its impact on the digital communications ecosystem. This study used qualitative research methods. The data collection technique in this research uses the literature study method. The data that has been collected is then analyzed through three stages, namely data reduction, data presentation, and drawing conclusions. The research results show that telecommunications inequality is one of the challenges in efforts to advance the nation through information and communication technology innovation, while the right to obtain telecommunications is a right that every Indonesian citizen has. In Law no. 36 of 1999, in article 16 there are regulations regarding the implementation of universal access, universal service is a policy that aims to ensure the availability of telecommunications services and internet access that is equitable and affordable for all communities, especially poor and remote communities.
Strategi Social CRM Dalam Menangani Keluhan Pelanggan Pada Instagram Pos Indonesia Risma Cahyani; Anisa Diniati
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3109

Abstract

Every day, many customers submit complaints through the comment section on Pos Indonesia's main Instagram account (@posindonesia.ig). This study aims to understand how Pos Indonesia designs its Social CRM strategy to address customer complaints on the Instagram social media platform @posindonesia.ig. The theory employed in this research is the Social Media SOME model (Share, Optimize, Manage, Engage) developed by Luttrell (2018). A qualitative approach with descriptive research is utilized in this study. Data collection methods involve in-depth interviews, observation, and document analysis. The findings of this research reveal that the Social CRM Strategy implemented by Pos Indonesia's internal communication and contact center includes four main activities: (1) Share, where internal communication strives to reduce negative sentiment by paying attention to the content liked by followers, (2) Optimize, where internal communication focuses on educational content presented in a socializing format, (3) Manage, where internal communication monitors social media content to assess the level of impressions and sentiments from followers, and (4) Engage, where internal communication involves internal buzzers to provide positive comments with the hope that customers planning to express negative complaints will change their minds.
Pemanfaatan Influencer Berbasis Virtual dalam Komunikasi Pemasaran Laili Muttamimah; Irwansyah Irwansyah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2322

Abstract

The utilization of virtual influencers is growing along with the advancement of technology. The high demand from brands for collaboration creates an opportunity for virtual influencers to become a profitable business. The presence of virtual influencers raises the question of how effective they are when compared to human influencers, as many brands use virtual influencers to promote products that are targeted for human consumption. This research aims to examine the development of virtual influencer trends, opportunities and challenges, and its future in marketing communication practices. The research approach is qualitative with a case study method. Data was collected using observation and documentation. Three virtual influencer accounts were purposively selected for further analysis. The results showed that the trend of virtual influencers is growing in brand campaigns. Full control, time and cost saving, and flexibility are the opportunities of virtual influencers. However, virtual influencers are considered incapable of displaying emotional reactions and building trust. Even so, the utilization of virtual influencers has the potential to continue to grow in the future, especially in marketing communication practices.
The Construction of Sustainable Palm Oil Image In Naga Naga Naga Film Mochamad Husni; Frengki Napitupulu
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 2 December 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i2.3268

Abstract

The focal subject of examination is a film that portrays the establishment of palm oil plantations, while the use of Berger-Luckmann's social construction theory serves as two key factors that emphasize the importance of this research. The film "Naga Naga Naga" narrates the tale of Nagabonar's granddaughter, who encounters educational difficulties. This research employs a descriptive-qualitative approach to elucidate the concurrent processes and dialectics of externalization, objectivation, and internalization. The researcher gathered data by conducting observations of the Naga Naga Naga film in theaters and evaluating various sequences using a subscription-based streaming platform. By employing Charles S. Peirce's semiotic approach to analyze, the finding showed that not just the underlying motivations behind the signs and meanings associated with the implementation of sustainability principles, such as environmental harmony and community care, but also identifies components of "artistic and logical narrative" that impact the process of constructing a mental representation of palm oil farms. These findings are highly valuable for formulating campaign strategies that utilize films to shape public awareness.
POLA KOMUNIKASI PROSTITUSI ONLINE PARA PEDILA DI DOLLY DAN KEMBANG KUNING Akhsaniyah Akhsaniyah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 2 December 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i2.2158

Abstract

This study focusses on the Communication Patterns carried out by “Pedila” (Perempuan yang dilacurkan) in online prostitution in the Dolly and Kembang Kuning, Surabaya. The study uses a descriptive approach by using in-depth interviews. The subject who provided the information was a member of the “KOMPPAS” (Kelompok Pemberdayaan dan Penanganan Korban Traficking Surabaya)organization. Before and after the closure of the localization, even during the covid-19 pandemic until now, the practice of online prostitution is still exists. Using the theory of Interpersonal Communication Patterns and Gender, the results of this study is; There are two types of online prostitution communication patterns, first type 1, namely communication by pimps with guests to carry out negotiations and transactions, then communication by pimps with pedila. The second type is the communication carried out by Pedila directly with the Guest and conducting transactions, without intermediary Pimps. In the Dolly area, Pedila uses Type 1 a lot, while in the Kembang Kuning Pedila area many uses Type 2. Both are risky and vulnerable to crime, violence, and fraud. In Type 1, crime can be obtained from two actors, from Pimps and Guests. While Type 2, crime, violence, and fraud can come from the Guest.
Digital Banking Transformation AI Enhances Efficiency And Customer Experience Seminar Perspective Industry Dede Arisko Agustiawan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.4130

Abstract

This study examines the transformative impact of artificial intelligence (AI) on operational efficiency in the Indonesian banking sector. It investigates how AI technologies enhance responsiveness to customer inquiries, streamline service processes, and improve overall customer satisfaction. Using a qualitative approach, the research integrates literature reviews, in-depth interviews, and case studies to comprehensively analyze AI adoption and its implications. The findings demonstrate that AI implementation not only boosts operational efficiency but also facilitates personalized customer service through advanced data analytics and AI-driven automation. The study emphasizes the importance of transparent AI algorithms and robust data protection measures to address ethical considerations and ensure adherence to Sharia principles. Insights from leading banks such as Bank Mandiri and Bank BRI highlight substantial reductions in operational costs and enhanced service capabilities following AI integration. This research contributes to a deeper understanding of AI's role in shaping contemporary banking services and provides strategic recommendations for optimizing AI applications in Indonesian banks.
Host Communication Styles and Language Variations in Context of TikTok Live-Streaming Commerce Muhamad Husni Mubarok; Metha Madonna; Fikri Reza
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3531

Abstract

Live-streaming commerce offers a new experience for people in direct buying and selling activities with host plays an important role as an intermediary between sellers and buyers. This research examined the different communication styles and language variations used by hosts in the context of TikTok live-streaming commerce. It explored how hosts engage with their audiences and the language references they employ. This research used a qualitative approach with content analysis methods. The primary data obtained through digital observations on four TikTok Shop accounts that regularly host live streams while interviews are employed as a secondary data. The results showed that hosts predominantly use a task-oriented communication style with emotive behaviors. This style is reflected in the speed and volume of their speech, frequent greetings, and responsive interactions with consumers. Hosts often use informal language, influenced by their linguistic preferences, such as sociolect, which varies by age. It is beneficial for hosts to develop an idiolect to differentiate themselves from others by creating certain unique words or sentences. Overall, live-streaming commerce has created a unique shopping culture where hosts must quickly and clearly explain product details while maintaining effective communication with buyers for a reciprocal exchange of information.
Using Metaphors To Reduce The Uncertainty In Play Therapy Room Tribuana Tungga Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3737

Abstract

This article aims to describe how the strategy of reducing uncertainty occurs in the play therapy room. As a method in psychotherapy, a play and creative arts therapist must be able to establish a good relationship with the client so that the client feels safe and comfortable during the therapy process. To establish a safe and comfortable relationship, a process of reducing uncertainty is needed between the therapist and client when communicating in the therapy room. Berger and Calabrese consider that reducing uncertainty will result in self-disclosure which can strengthen the source-receiver relationship in the communication process. After conducting observation in Client ANA’s case for 24 sessions, it is found that in play therapy, the reduction of uncertainty occurred uniquely by using various metaphors chosen by the client independently. In ANA's case, the uncertainty reduction strategy started with an active strategy, followed by simultaneous use of passive and interactive strategies.
Emotional Expression of Public Communication Post COVID-19 Era In Educational Context Angela Audrey Sutanto; Inri Inggrit Indrayani; Astri Yogatama
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3338

Abstract

This research aims to examine the emotional expression of nonverbal communication performed by scholars during presentations as a post-pandemic public communication practice. In the age of globalization, one of the necessary talents is public communication. A presentation that tries to transmit knowledge about a topic to the audience effectively is a familiar public communication technique scholars perform. Building a connection with the audience is one way to create effective communication, one of which is emotional expression in the form of nonverbal communication through gestures and microexpressions. Public communication skills have deteriorated, particularly during the COVID-19 epidemic, as have emotional expressions in nonverbal communication. With previous theoretical perspectives in gesture and microexpression, this study employed a quantitative-descriptive content analysis technique with categorical analysis units. Researchers examined 49 video recordings of scholars’ presentations from February to March 2023. The study's findings revealed that when scholars practiced public communication in class, they employed scared emotions for gestures and calm emotions for microexpressions. This study suggests the significance of public communication training or coaching, particularly for nonverbal emotional displays in presentations, to fulfill communication goals.
Mitos Kepercayaan Dalam Budaya Jawa Pada Film Primbon Nuralia Widiati Ihsana; Noveri Faikar Urfan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.3970

Abstract

Film horor Indonesia seringkali mengangkat budaya lokal termasuk adat, ritual, tradisi yang menampilkan keadaan yang nyata dan biasa dialami oleh masyarakat setempat. Film primbon berfokus adanya nilai pada budaya jawa dan hubungan atara alam semesta dan perhitungan weton dalam budaya Jawa. Terdapat simbol kebudayaan Jawa pada film bisa mendapatkan wawasan serta mengenalkan budaya Jawa. Peneliti menggunakan metode penelitian kualitatif dengan menerapkan dua teknik pengumpulan data yaitu, dokumentasi dan observasi. Metode yang dipakai yaitu analisis semiotika Roland Barthes, yang memiliki tiga pokok yaitu denotasi, konotasi, dan mitos. Adapun tahapan pengumpulan data yang digunakan, pengumpulan data, mereduksi data dan kesimpulan. Penelitian ini bertujuan untuk mengetahui bagaimana mitos kepercayaan budaya Jawa pada film Primbon yang di representasikan dalam film bergenre horor ini. Film Primbon mempresentasikan mitos dan budaya melalui simbol-simbol tersirat yang memiliki pesan moral tentang pentingnya menuruti apa perkataan orang tua dan kearifan lokal, sekaligus memperkenalkan bagaimana kearifan lokal dan nilai luhur yang terkandung didalamnya dan bisa memahami budaya serta tradisi masyarakat Jawa.

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