cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dinda Aulia Rahman
Contact Email
dinda.auliarahman@gmail.com
Phone
-
Journal Mail Official
adetuti30@yahoo.com.au
Editorial Address
-
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 132 Documents
 8   9   10   11   12 
Dampak Konten Podcast Deddy Corbuzier dalam Membuat Penonton Berpikir Kritis Hayatd, Alphatihatul
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.3107

Abstract

Deddy Corbuzier adalah salah satu podcaster terkenal yang ada di YouTube dan konten podcast Deddy Corbuzier seringkali menjadi trending peringkat atas, disetiap podcastnya Deddy Corbuzier menghadirkan narasumber yang berbeda dan mengobrol suatu hal atau topik tertentu dengan durasi dengan rentang 30 menit – 1 jam, melihat cakupan dari penonton yang bisa dijangkau, maka diharapkan podcast Deddy Corbuzier bisa dalam membangun penonton yang berpikir kritis. Penelitian ini bertujuan mengetahui tingkat pengaruh dari konten Podcast Deddy Corbuzier terhadap kemampuan berpikir kritis penonton. Metode yang digunakan pada penelitian ini yaitu metode analisis statistik deskriptif. Teknik pengambilan sampel yang digunakan adalah convenience sampling melalui teknik non-probability sampling dan melalui kuesioner online didapatkan sampel sebesar 35 responden. Pada variabel konten podcast terdapat 6 indikator, sedangkan pada variabel berpikir kritis terdapat 3 indikator. Hasil dari penelitian ini menunjukkan koefisien korelasi sebesar 0,777 dan signifikansi 0,000, koefisien determinasi sebesar 60,3% dan sisanya 39,7% dipengaruhi oleh variabel diluar penelitian. Berdasarkan uji regresi linear sederhana didapatkan perumusan yaitu  dan melalui uji hipotesis t didapatkan hasilnya Ho ditolak dan Ha diterima yang artinya terdapat pengaruh konten podcast Deddy Corbuzier terhadap kemampuan berpikir kritis penonton.
Efektivitas Komunikasi Organisasi dalam Mencapai Keterbukaan Informasi (Studi Kasus Komunikasi Organisasi di PT. Lipwih Synergylab Estetika) Andamisari, Dessy; Razali, Geofakta; Kurniasih, Eka Risky
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2627

Abstract

PT Lipwih Synergylab Estetika memberikan wadah bagi para karyawannya untuk memberikan pendapat serta apa yang ingin disampaikan mengenai pekerjaannya melalui komunikasi langsung secara dua arah. Penelitian ini bertujuan untuk mengetahui efektivitas komunikasi organisasi dalam mencapai keterbukaan informasi, mengetahui hambatan-hambatan serta memberikan solusi dari hambatan-hambatan komunikasi organisasi. Berdasarkan efektivitas komunikasi organisasi dalam mencapai keterbukaan informasi di PT Lipwih Synergylab Estetika pada penelitian ini terdapat tiga rumusan masalah yaitu bagaimana efektivitas komunikasi, hambatan- hambatan serta solusi dari hambatan-hambatan komunikasi organisasi dalam mencapai keterbukaan informasi. Penelitian ini menggunakan konsep dari Effendy (2011:122) yaitu komunikasi internal upward communication, downward communication dan horizontal communication. Metode yang diambil dalam penelitian ini adalah metode penelitian deskriptif dengan pendekatan kualitatif. Hasil dari penelitian ini adalah komunikasi organisasi yang diterapkan di PT Lipwih Synergylab Estetika terutama pada internal perusahaan yaitu komunikasi secara terbuka dan secara dua arah dalam mencapai keterbukaan informasi serta keefektivitasannya dalam berkomunikasi antara atasan dengan bawahan begitupun sebaliknya.Kata Kunci: Manajemen Komunikasi, Komunikasi Organisasi, Efektivitas, Keterbukaan informasi.
Persepsi Masyarakat Badui terhadap Pandemi Covid-19 Andriani, Yuyun; Wilantara, Made; Elizabeth, Novianty
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2907

Abstract

Communication is the main factor influencing the success of mitigating the Covid-19 pandemic in remote Baduy tribe areas. Traditional lifestyle practices in daily activities reflect the life of the Baduy tribe who are always guided by the tribe's cultural norms (pikukuh). It was found that there were no positive cases of Covid-19 in the Baduy tribe community. The aim of the study was to find out the communication strategy that the Puun (the highest cultural leader in Baduy Tribe) and the Jaro Pamarentah (Head of the village) emphasized in order to shape the social perceptions of the Baduy Tribe to avoid transmission of Covid-19. The research was conducted using qualitative methods with constructivism paradigm. This research shows that the perception of the Baduy Tribe is formed through the central role of the Puun and the Jaro Pamarentah through a cultural approach by giving an appeal that the Covid-19 outbreak is very dangerous based on the reality that is happening to the surrounding community. By implementing pikukuh in carrying out their daily life it is suggested that it protected them from the threat of the Covid-19 outbreak.
Romantic Relationship Suami Istri Beda Usia (Studi Kasus di Desa Sukasari Kecamatan Kaduhejo Kabupaten Pandeglang) Sutantri, Putri; Nursih, Isti; Winangsih, Rahmi
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.2751

Abstract

Interpersonal communication in the household between husband and wife is the most important thing to build a romantic relationship because not all couples can have a good relationship. The purpose of this study was to determine the reciprocity carried out by husband and wife of different ages in the household, to determine the emotionality of husband and wife of different ages in the household, and to determine the eroticism of husband and wife of different ages in the household. The subjects in this study were married couples with an age difference (13-20 years). The theory used was the Social Penetration Theory popularized by Irwin Altman and Dalmas Taylor (1973). This research uses descriptive qualitative method with constructivist paradigm. The data collection technique uses in-depth interviews. The results of this study indicate that the age difference between husband and wife in Sukasari Village, Kaduhejo District, Pandeglang Regency, does reciprocity that occurs in the household, there is good treatment for partners, mutual understanding and acceptance of partners, of course there is communication such as being open to each other, providing mutual support, having good empathy. high level, positive thinking to each other to trust each other, and equality in the household. The emotions that occur between three married couples in their household experience high emotions, such as anger, fear, joy, and calm emotions. Then the level of eroticism or sexuality of the informants in the households of husband and wife with different ages has a different sexual level for each partner due to the age factor, then sex becomes a need and happiness in the relationship. 
Pengaruh Tayangan Iklan Televisi “Sprite” Terhadap Brand Awareness Dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM Muskita, Marleen; Muskita, Susana Magdalena Welly
LUGAS Jurnal Komunikasi Vol 7, No 1: JUNI 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i1.3105

Abstract

Setiap iklan mempunyai tujuan utama yaitu dapat menanamkan kesadaran pada merek (brand awareness). Tayangan iklan televisi sprite yang dikenal oleh seluruh lapisan masyarakat baik yang muda maupun tua begitu juga dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM. Sprite adalah minuman yang tidak berwarna dengan rasa lemon dan jeruk nipis serta bebas kafeina yang diproduksi oleh The Coca-Cola Company. Tujuan penelitian ini adalah mengetahui Pengaruh Tayangan Iklan Televisi “Sprite” Terhadap Brand Awareness Dikalangan Mahasiswa Program Studi Ilmu Komunikasi FISIP UKIM. Metode penelitian yang dipakai adalah penelitian kuantittif. Teknik pengumpulan data yaitu observasi, wawancara, dan kuesioner. Hasil uji pengaruh variabel tayangan iklan televisi secara parsial terhadap Brand Awareness. Dari hasil uji t pada tabel diatas thitung sebesar 3.041 dan nilai ttabel 1,7011 pada d.f= (n-k) 30-2 = 28 dengan taraf signifikansi (α)= 0,05 yaitu sebesar 1,7011 karena thitung  3.041 >  ttabel 1,7011 maka artinya tayangan iklan televisi berpengaruh positif terhadap Brand Awareness.Hasil koefisien determinasi 0,248  (0,248 × 100%) menunjukan bahwa persentase sumbangan pengaruh variabel independen tayangan iklan televisi terhadap variabel dependen Brand Awarenesssebesar 24,8% atau variabel bebas yang digunakan dalam model mampu menjelaskan varian pada variabel Brand Awarenesssebesar 54,5%, sedangkan sisanya 75,2% (100%-24,8%) dipengaruhi oleh variabel lain yang tidak terdapat dalam model penelitian. Hasil dari uji validitas dan realibilitas menunjukkan bahwa seluruh pernyataan dalam setiap variabel dinyatakan valid dan reliabel. Hal ini dapat dilihat bahwa rhitung > rtabel (0.3061) maka semua item pernyataan dinyatakan valid, sedangkan uji realibilitas untuk semua variabel dinyatakan reliabel karena nilai Cronbach Alpa> 0,60.
Strategi Humas PT. Suryacipta Swadaya Untuk Meningkatkan dan Mempertahankan Citra Terhadap Warga Desa Kutanegara–Karawang Timur Riswandi, Riswandi; Alfirahmi, Alfirahmi
LUGAS Jurnal Komunikasi Vol 7, No 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.1731

Abstract

The development of industry in Indonesia is very rapid, including the Suryacipta industrial area which is located in the East Karawang-West Java area. Area expansion has always been on the company's agenda in business development efforts, but it have the possibility of causing environmental problems that will affect the demographics of the people around the area. Therefore, the company must try to improve its image by carrying out environmental and other social responsibility programs. The purpose of this study was to determine the public relations strategy of PT. Suryacipta Swadaya in increase and maintaining its image, the obstacles faced, and solutions to solve it. In this study, researchers used a qualitative approach with qualitative descriptive methods, data collection techniques in the form of observation and interviews. The results of the study that PT. Suryacipta Swadaya in general still has a positive image of the people of Kutanegara village by carrying out several public relations strategies that refer to the public relations strategy according to Anwar Arifin. But behind it still leaves environmental and social problems that do not appear on the surface which can potentially become conflicts in the community and can disrupt the stability of industrial areas. Even though, a positive image can be maintained because the majority of people get the economic benefits of the existence of the industrial area. The suggestions given in this research for PT. Suryacipta Swadaya, the public relations officer must actively conduct observations and direct approaches to the affected lower-level communities, so that very basic problems can be handled more quickly and precisely
Strategi Komunikasi Oza Rangkuti Dalam Meningkatkan Personal Branding @Podcastkeselaje Pratiwia, Adinda Nurul; Utama, Dedy Kusna; Ekasari, Retno
LUGAS Jurnal Komunikasi Vol 7, No 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.3509

Abstract

The concept of personal branding involves creating and maintaining a positive public perception of oneself. This study aimed to examine Oza Rangkuti's communication strategy for improving their personal branding on TikTok, where they have 1.5 million followers and create content on South Jakarta language terms. The study employed a descriptive qualitative approach and utilized interviews, observation, and documentation as data collection techniques. Results revealed that Oza Rangkuti’s implemented the concept from Regina Luttrell's communication strategy on social media, which involves aspect sharing content on other social media platforms to attract more followers and keep them updated. Then, aspects optimize interactions with other users by responding to messages and comments, aspects manage their accounts by monitoring conversations and aspects engage, Oza to create content with other content creators to benefit both parties. Oza Rangkuti's personal branding was successful based on the characteristics, relevance, and consistency aspects of McNally & Speak's framework. Oza linked his content to events or issues in South Jakarta, made it relevant to everyday life, and consistently uploaded content twice a week for over a year.
Interpersonal Communication Style Between Nurses and Patients At West Purwokerto Community Health Center Madani, Aulia Arum; Turistiati, Ade Tuti; Dianingrum, Melia
LUGAS Jurnal Komunikasi Vol 7, No 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.3708

Abstract

This study aimed to analyze and discover the communication style of nurses and patients in health services at the West Purwokerto Health Center, as well as the barriers encountered in communication between nurses and patients and solutions to overcome communication barriers in health care. This study employs a qualitative descriptive approach, with data collected via observation, in-depth interviews, documentation, and literature reviews. The theory of social penetration was employed. According to the study's findings, the communication style between nurses and patients at the West Purwokerto Health Center was face-to-face with the stages of social penetration. The communication is started from ordinary to more intimate relations (self-disclosure). The communication style used by nurses and patients is patient-centered health care. Obstacles are encountered, such as the patient's character, which can be temperamental at times, and physical factors (patients with hearing loss), which can lead to misunderstandings. The nurse's solution is to re-explain in simpler language, provide patients with more understanding, and use non-verbal communication
Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19 Harwinda, Alfilonia; Pinariya, Janette Maria; Putri, Dhita Widya; Yunia, Anita; Yulianti, Wulan
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3753

Abstract

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes. The public relations capability is to maintain relations with the media, internal and external communications other stakeholders. This is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and good information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic. This research to used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence. This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta. PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM.  Public relations officer can carry out a competency test which is useful for becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the attention of the audience (lecturers and students) by creating interesting content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.
Strategi Pemanfaatan Digital Marketing Pada Akun TikTok @ndshvv Dalam Meningkatkan Minat Beli Konsumen Dimasa Pandemi Alhuriah, Anindia Sevina; Fantini, Endah; Dewi, Rd. D. Lokita Prasmesti
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.2398

Abstract

Strategi pemanfaatan digital marketing yang tepat sangat dibutuhkan dalam menarik minat konsumen. Tujuan dari penelitian ini adalah untuk mengetahui Strategi Pemanfaatan Digital Marketing Pada Produk Kecantikan Akun TikTok @ndshvv Untuk Meningkatkan Minat Beli Konsumen Dimasa Pandemi dan juga untuk mengetahui Apa Penyebab Produknya Bisa Laku Dimasa Pandemi. Teori yang digunakan adalah teori Bauran Digital Marketing 7P menurut Chaffey (2016:251) dan teori Minat Beli milik Kotler 2008 (dalam skripsi Nur Farhan 2021). Metode penelitian ini menggunakan metode kualitatif dengan analisa deskriptif. Teknik pengumpulan data menggunakan teknik observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa strategi p Pemanfaatan Digital Marketing Pada Produk Kecantikan Akun TikTok @ndshvv Untuk Meningkatkan Minat Beli Konsumen Dimasa Pandemi yang dilakukan oleh PT. Shavira Barokah Utama dengan mengeluarkan produk unggulannya, penetapan harga yang murah, lokasinya strategis dan Meningkatkan promo yang lebih agar menjaga loyalitas pelanggan. Adapun dari sisi minat beli konsumen, karena produk Camille merupakan produk yang sudah berada di puncak pikiran konsumen Wanita, laki-laki, dan bahkan remaja yang memiliki kualitas ingridients yang baik, hal tersebut tentunya sangat membantu meningkatkan brand awareness perusahaan. Peneliti dapat menarik kesimpulan bahwa TikTok menjadi promosi yang efektif karena aplikasi TikTok memiliki banyak pengguna, mudah di gunakan, populer di kalangan milenial, dan memiliki fitur TikTok ada yang dapat mengoptimalkan penyebaran konten.

Page 10 of 14 | Total Record : 132

 8   9   10   11   12 

Filter by Year

2017 2025


Reset
Filter By Issues
All Issue Vol. 9 No. 1: Juni 2025 Vol 9, No 1: Juni 2025 Vol 8, No 2: Desember 2024 Vol 8, No 1: Juni 2024 Vol 7, No 2: Desember 2023 Vol 7, No 1: JUNI 2023 Vol 6, No 2: Desember 2022 Vol 6, No 1: Juni 2022 Vol 5, No 2: Desember 2021 Vol 5, No 1: Juni 2021 Vol 4, No 2: DESEMBER 2020 Vol 4, No 1: Juni 2020 Vol 3, No 2: Desember 2019 Vol 3, No 1: Juni 2019 Vol 2, No 2: Desember 2018 Vol 2, No 1: Juni 2018 Vol 1, No 2: Desember 2017 Vol 1, No 1: Juni 2017 More Issue