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Muh Anshar
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tepat@unhas.ac.id
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+62411- 586262
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tepat@unhas.ac.id
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Ruang CO-1F-5, Lt. 1, Gedung COT Fakultas Teknik Universitas Hasanuddin Jalan Poros Malino KM 6 Bontomarannu (92171) Gowa Sulawesi Selatan
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INDONESIA
Journal TEPAT: Teknologi Terapan untuk Pengabdian Masyarakat
Published by Universitas Hasanuddin
ISSN : -     EISSN : 26542781     DOI : -
Core Subject : Health, Engineering,
Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Engineering Public Health
TEPAT JOURNAL is an open accessed journal,dedicated to accomodate scientific activities which are vocalised on technology applications in society.
Arjuna Subject : Umum - Umum
Articles 282 Documents
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Branding Strategy and AI-Driven Content Marketing to Increase the Competitiveness of Banana Cake MSMEs in Polewali Mandar Regency Novy NRA Mokobombang; Fadliyani Nawir; Tyanita Puti Marindah Wardhani; Indrabayu -; Elly Warni; Mukarramah Yusuf; A. Ais Prayogie Alimuddin; Muhammad Abdillah Rahmat; Arliyanti Nurdin; Herlina Anwar; Nadia Indriani Sumardi; Shalomi AE Peter; Muhammad Nashwan Indrabayu; Haerul Algifari; Ratry Mutmainnah
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.698

Abstract

UMKM Bolu Pisang Rezky in Polewali Mandar, West Sulawesi Province faces challenges in market visibility and competitiveness in the digital era. The product enjoys strong local market acceptance, yet marketing relies on word-of-mouth referrals, and the existing Facebook account remains inactive. A Community Service (PKM) program "Bolu Pisang Go Digital" was conducted on April 17, 2026, by the Department of Informatics Engineering, Faculty of Engineering, Universitas Hasanuddin. The program aimed to improve MSME actors practical skills in brand identity development and the use of various generative AI platforms for text, image, and video as marketing content tools. The workshop was attended by 9 participants and evaluated via pre-test and post-test (10 multiple-choice questions + 5 Likert-scale statements). Mean scores improved from 87.5 (pre) to 91.1 (post), with participants in the Very Good category increasing from 44.4% to 77.8%. Mean Section B scores (attitude and AI adoption readiness) improved from 4.54 to 4.87 per item. These findings suggest that hands-on generative AI workshops effectively improve the digital literacy of local MSME actors.
Cybersecurity Education as an Effort to Improve Digital Literacy of Teachers and Students at SMAN 3 Polewali Anugrayani Bustamin; Ady Wahyudi Paundu; Ingrid Nurtanio; Adnan .; Amil Ahmad Ilham; Muhammad Niswar; Muhammad Alief Fahdal Imran Oemar; Muhammad Aryandi; Randy Kamal Husein; Yusri Simang; Ahmad Ali Husein; Reyhan Fahreza; A. Tyas Nur Atda; Mutiara .; Ahmad Nur Alim
JURNAL TEPAT : Teknologi Terapan untuk Pengabdian Masyarakat Vol 9 No 1 (2026): Environmental-based Awareness for Agile Community Strength
Publisher : Faculty of Engineering UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25042/jurnal_tepat.v9i1.699

Abstract

The rapid development of digital technology has increased the risk of cybersecurity threats, especially among students and educators. The lack of understanding regarding personal data protection, digital account security, and the threat of phishing and malware is a challenge that needs to be addressed through structured educational activities. This community service activity aims to improve digital literacy and cybersecurity awareness for teachers and students at SMAN 3 Polewali through interactive, gamification-based training using the Interland by Google platform. The implementation method is carried out in three stages: preparation and identification of needs, training implementation, and activity evaluation using pre-tests and post-tests based on Google Forms. The material provided includes personal data protection, password security, OTP security, awareness of phishing and malware, and the risks of using public Wi-Fi. The evaluation results showed an increase in participants' understanding of most indicators related to digital security. Based on the results of the pre-test and post-test on 41 participants, there was an increase in most indicators of digital security literacy. The highest improvement was in public Wi-Fi security (63% to 73%), followed by personal data protection (65% to 73%), handling cyberbullying (53% to 58%), and password security (85% to 87%). Meanwhile, OTP security remained at 100% in both phases, indicating excellent participant awareness from the start of the program.

Page 29 of 29 | Total Record : 282

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