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Visualita : Jurnal Online Desain Komunikasi Visual

visualita
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Published by Universitas Komputer Indonesia

ISSN : 26552140 EISSN : 23015144 DOI : https://doi.org/10.34010/visualita

Core Subject : Humanities, Art,

Arts Humanities

The Online Visual Communication Design Visualita Journal is dedicated to disseminating findings or research and original ideas about design, applied arts, and visual culture, which is published in 2 (two) episodes a year, namely in April and October. The scope of the Visualita Journal covers an unlimited variety of visual culture starting from visual, contemporary, and traditional arts, visual communication design, and graphic and technical design with other sciences such as communication, culture, sociology, marketing, psychology, language, etc.

Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)

Articles 154 Documents

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KESERUPAAN HIDUP ORANG SUNDA DALAM KOMIK ADEN ENDUL Kasmana, Kankan
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

Aden Endul a comic strip that was present in West Java Indonesia starting in 1986. With comedy genre, comic raised the theme about Sundanese people (a tribe who inhabit West Java) daily life. This article discusses the comic Aden Endul, as the literary image, seeks to find aspects of Sundanese culture in narration and visual, through structural analysis. The result of the research revealed that comics represent Sundanese culture aspect in the form of Sundanese language usage which shows the teachings of silih asah, silih asih and silih asuh, religious aspect; the syncretism of Sundanese and Islamic teachings, the view of the life of traditional society whose close to nature. The organization of comic composition along with its elements shows the comic artist's knowledge as a Sundanese, possessing an aspect of visuality that presents life experiences and comic life. The humor is intented as an autocritical for the comic artist and also readers.

Penguatan E-Commerce Fesyen Tas Kayu Mindi Berbasis Inovasi Desain di Bantul Yogyakarta Susanto, Moh Rusnoto; Retnaningsih, Rahayu; Kirana, Kusuma Chandra
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

Mindi wood is a local wood that is easy to obtain and is currently in great demand because it is easy to process for the craftsmen considering the nature of the wood with stable dimensions and not easily warped. Mindi wood is commonly used as raw material for making special handicraft items that can be adjusted according to needs because of its texture characteristics which tend to be straight and free from knots so that it tends to be smooth. 'Ruaya' is one of the home industries that focus on making fashion bags based on processed wood by prioritizing the distinctive design image of fashion bags. As a manufacturer of Wooden Fashion Bags, Ruaya focuses on maintaining the quality of its products and unique styles by continuing to innovate to develop its products. The products that are marketed to foreign markets are very diverse, namely fashion wooden bag as a superior product, wooden speakers, wooden wallets, and many other products made from Mindi wood. This study uses a qualitative descriptive approach intended to obtain a clear, objective, systematic, and accurate picture of the facts obtained related to the research objectives. This research design was chosen to provide a description of how the strategy of strengthening Mindi Wooden Fashion Bag E-Commerce based on Design Innovation. The data collection method used is the method of observation, interviews, document recording, and analysis of findings reflected in scientific expositions as a result of SME assistance in PKM Grant activities. The research results obtained include; (1) Strengthening the Mindi Wooden Fashion Bag Brand as a pioneering creative industry through E-Commerce. (2) Strengthening the E-Commerce based Marketing Communication (MARCOM) system as an effort to increase sales turnover and strengthen global market business strategies. (3) The strategy of strengthening Mindi Wooden Fashion Bag E-Commerce based on Design Innovation in Pajangan, Bantul.

Perbandingan antara Arts & Crafts Movement dan Democratic Design dalam Menghadapi Laju Perubahan Revolusi Industri. Rahadi, Panji Firman
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

The industrial revolution that occurred in Europe until the 20th century is considered as a human achievement that changed the world. The pace of change brought by the Industrial Revolution starting from the first wave (1.0) to the fourth (4.0) led to various responses from various sectors, including from the art world. The Arts & Crafts Movement and the Democratic Design are examples of these forms of response. The relationship between those movements in art history is very afar. The two of them are separated for more over than two centuries. Both are movements that are based on a new thought and are changes in movements that affect changes in the future. This study was conducted to find the similarities of the two movements, to see the thoughts of the two and their impact on the development of design in the world up to this century. The study was conducted based on a literature study.

Film Animasi Putri Hijau Sebagai Cerita Rakyat Dan Catatan Sejarah Sumatera Timur Purba, Rinanda; Syadian, Triadi
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 2 (2021)
Publisher : Universitas Komputer Indonesia

Aru dan teritori Sumatera Timur oleh kerajaan Aceh. Sebuah peristiwa sejarah yang kerapdikaitkan dengan cerita rakyat tentang seorang putri yang berparas cantik. Perancangankarya ini bertujuan untuk mengungkap bagian rasional (sejarah) dan bagian irasional(cerita rakyat) ke dalam bentuk film animasi, sehingga pradigma masyarakat terkaitperistiwa ini tidak lagi dianggap hanya sebagai cerita rakyat yang bersifat fiksi tetapi jugamerupakan sebuah peristiwa sejarah yang terjadi dimasa lampau. Metode yang dilakukandalam penelitian ini yaitu menggunakan literatur dari buku-buku sejarah terkait dan syairputri hijau. untuk memvisualisasikan peristiwa, tokoh, dan latar dilakukan dengan caraobservasi ke situs-situs peninggalan kerajaan Aru yang ada di Deli Tua serta wawancarakepada masyarakat serta pemangku adat setempat. Pemilihan media animasi sebagai mediapenyampai sejarah adalah pilihan yang tepat karna film animasi dipilih sebagai media yangdianggap dapat menjangkau masyarakat luas di era teknologi informasi melalui media sosialsebagai wadah penyebarannya.

Pelatihan dan Pameran Desain Poster Daring untuk Remaja Indonesia Maulina, Rini; Cahyadi, Arif Try; Madjid, Wahyu Maulana; Dewi, Febby Permata
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

Community Service (PKM) have been conducted by Lecturers and students from the Visual Communication Design Study Program, Faculty of Design, Universitas Komputer Indonesia (UNIKOM). PKM is implemented on the basis of the needs of partners, namely SMK Nasional Bandung towards the advancement of creativity, achievement and confidence of its students through competition. PKM program, namely COVID-19-themed Poster Design Training that is agreed can be attended by participants from all over Indonesia. 124 participants, conducted online. The purpose of PKM activities to increase creativity, achievement, and confidence of SMK Nasional Bandung students. The PKM method consists of the implementation method and the method of analysis of the work. The method of implementation of PKM consists of 13 stages, including need assessment, introduction, training, workshop, curation, exhibition, and awards. The visual analysis method argued was used to test the results of the training on 3 works of the best participants. As a result of the poster design training there are 52 poster design works on display on the https://ideas.my.id. the results of the visual argument analysis show trainees understand the training materials.

REPEARTITION: VISUALISASI PERULANGAN PADA KARYA SENI RUPA SEMI-TIGA DIMENSIONAL Rahim, Muhamad Ali
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

In its appreciation, the works form of art created in various and varied forms is always interesting to be listened to and examined. The focus is not merely on what is represented, but also on how to display it. In its development since modern art has shown a variety of displays that are increasingly difficult to categorize. Because various technical developments, mediums, but also the philosophical concepts and ideas of works enable unlimited space for creation. The work with the theme REPEARTITION was designed as a form of response to the phenomenon; the form of the work will focus on the display of repetitive visualization patterns on referential 'objects', both representative and as real objects themselves. In the design an exploration-comparative method for mixed-media is carried out through the use of ready-made objects as "found-objects". Done with a simple form experimentation through a combination of ways, namely painting, and assembly to produce the semi-three dimensional visual art works. Through this repetition pattern, it is intended to show that the aesthetic expression of artworks can also be achieved with harmony and regularity in appearance.

PENINGKATAN DAYA SAING UMKM MINUMAN OLAHAN KOPI MELALUI STRATEGI BRANDING (STUDI KASUS: LASKAR KOPI ARJASARI) Lukito, Wahyu
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

The increasing number of MSMEs in the Bandung area, especially in the field of processed coffee drinks, has resulted in increased competition among business actors. This competition creates problems for MSMEs to develop. Apart from experiencing one of these external problems, MSMEs also have internal problems. The majority of internal problems experienced by MSMEs are in terms of marketing. From these problems, a study is needed to analyze and formulate a branding strategy through visual identity, to increase the competitiveness of coffee-processed beverages MSME which is the object of research. This study uses a qualitative phenomenological approach, by conducting research methods of literature study, observation and interviews. It is hoped that by carrying out this analytical study the relevant stakeholders, both business actors and designers, will make this research a reference in determining the right, effective and efficient branding strategy for MSMEs. The strategy that can be done is the focus of differentiation. The results achieved, Laskar Kopi Arjasari can focus on developing product values â€‹â€‹and optimizing its brand identity. Laskar Kopi Arjasari brand identity can be optimized by implementing it in promotional media, both offline promotion media and online promotion media.

OPTIMIZING VISUALLY IMPAIRED ABILITY TO READ TACTILE PICTOGRAM THROUGH TEXTURE DESIGN Fadhlillah, Fariz
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

ABSTRACT. This experiment aims to optimize the visually impaired ability when reading tactile pictograms through texture design. Experiment was motivated by two previous studies results by authors show that the visually impaired need a tool to make the reading process more efficient. Overall, the visual semiotic was used to adapt the Space-Time-Curve (STC), Tabrani's visual language theory, as a texture media design system. The design result produces media textures with size composition differences. The media was tested on 20 visually impaired people directly with quantitative analysis technique. The results show that the design system for media textures is not able to optimize visually impaired reading. In general, it concluded that the visually impaired do not perceive a system without memory regarding its variable mechanism as a whole.

REPRENTASI PERUNDUNGAN PADA VIDEO MUSIK BABYMETAL – IJIME, DAME, ZETTAI- ANALISIS SEMIOTIKA ROLAND BARTHES Kusumandyoko, Tri Cahyo
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

ABSTRACT. Bullying is a negative action carried out by an individual or group that intentionally causes harm to others, which is carried out repeatedly. Indonesian people are increasingly carrying out bullying during this pandemic through electronic media. This is due to the high level of depression in Indonesian society during the pandemic, 64.8% (Sagita, 2020). The bullying eradication campaign has also been carried out by various groups, one of which is a metal musician from Japan, Babymetal. Babymetal has one single titled Ijime, Dame, Zettai; where the word â€œIjimeâ€ literally means bullying, Babymetal advised its fans to unite and not bully others. The music video released on Babymetal's youtube channel caught the attention of many people and has been viewed 27 million times. This research was conducted to understand the message and meaning of the music video using Roland Barthes semiotic analysis. The analysis results are presented descriptively by researchers using qualitative methods with data analysis techniques using four stages of design review so that messages and meanings will be obtained the Indonesian people can understand that to eradicate bullying.. Keywords : Bullying, Music Video, Babymetal, Metal, Barthes, Semiotic.

PERBANDINGAN VISUAL FOTO PADA KEMASAN INDOMIE VARIAN MI GORENG TAHUN 2006 DAN 2010 Wantoro, Wantoro; Kurniawan, Ivan
Visualita Jurnal Online Desain Komunikasi Visual Vol 10 No 1 (2021)
Publisher : Universitas Komputer Indonesia

Kemasan digunakan untuk melindungi produk dan dimanfaatkan sebagai media persuasi, seperti pada kemasan makanan yang memiliki ilustrasi penggugah selera. Kemasan Indomie varian Mi Goreng tampil dengan ilustrasi foto makanan. Hal ini terlihat baik pada kemasan versi tahun 2006 dan 2010 yang bertujuan untuk menampilkan kesan rasa sedap. Walaupun kedua kemasan tersebut menggunakan teknik fotografi dalam ilustrasi makanan, namun terlihat perbedaan signifikan terhadap foto makanan pada kemasan Indomie varian Mi Goreng tahun 2006 dan 2010. Hal ini menjadi hal yang penting untuk dikaji sehingga dapat diketahui bagaimana Indomie sebagai sebuah perusahaan besar mempersuasi konsumen melalui perubahan foto pada kemasannya. Foto pada kemasan Indomie varian Mi Goreng tahun 2006 dan 2010 dikomparasikan untuk menemukan unsur apa saja yang berubah dan bagaimana perbedaannya secara sudut pandang ilmu fotografi dan persepsi masyarakat. Teori yang digunakan yaitu teori food phototgraphy dari Lou Manna yang menganalisis foto makanan melalui unsur food styling, prop styling, komposisi, dan pencahayaan. Hasil dari penelitian berupa kesimpulan tentang foto manakah yang paling menggugah selera menurut teori Lou Manna dan persepsi masyarakat serta relevansinya. Selain itu, penelitian ini juga dapat dijadikan penelitian lanjutan atau rujukan bagi para fotografer dalam membuat suatu karya foto makanan.

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Reviewer

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Contact Name
Arif Try Cahyadi

Contact Email
arif3cahyadi@email.unikom.ac.id

Phone
+6281998522354

Journal Mail Official
jurnalvisualita@email.unikom.ac.id

Editorial Address
Universitas Komputer Indonesia, Fakultas Desain, Desain Komunikasi Visual Jl. Dipatiukur No. 112-116, Kota Bandung, Smart Building Unikom, 6th Floor, Room 6027

Location
Kota bandung,

Jawa barat

INDONESIA

Abstract

Abstract

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Abstract

Abstract

Abstract

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Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Arif Try Cahyadi

Contact Email arif3cahyadi@email.unikom.ac.id

Phone +6281998522354

Journal Mail Official jurnalvisualita@email.unikom.ac.id

Editorial Address Universitas Komputer Indonesia, Fakultas Desain, Desain Komunikasi Visual Jl. Dipatiukur No. 112-116, Kota Bandung, Smart Building Unikom, 6th Floor, Room 6027

Location Kota bandung, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Arif Try Cahyadi

Contact Email
arif3cahyadi@email.unikom.ac.id

Phone
+6281998522354

Journal Mail Official
jurnalvisualita@email.unikom.ac.id

Editorial Address
Universitas Komputer Indonesia, Fakultas Desain, Desain Komunikasi Visual Jl. Dipatiukur No. 112-116, Kota Bandung, Smart Building Unikom, 6th Floor, Room 6027

Location
Kota bandung,

Jawa barat

INDONESIA