International Journal of Social Science and Business
International Journal of Social Science and Business (IJSSB) is an open access, peer-reviewed and refereed journal published by Universitas Pendidikan Ganesha (Undiksha), Indonesia. The main objective of IJSSB is to provide an intellectual platform for the international scholars. IJSSB aims to promote interdisciplinary studies in Businnes and social science and become the leading journal in Businnes and social science in the world.
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<![CDATA[Topic Modelling Application for Determining Competitiveness Factors of the Small Business Firms ]]>
<![CDATA[Muhammad Masyhuri]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.43164
<![CDATA[Small and medium enterprises play an important role worldwide, in both developed and developing countries. A big part of the problem of small businesses today is competing and maintaining their business among competitors. This study aims to generate a theme of competitiveness from textual data by introducing topic modelling as a research approach. This type of research is quantitative research. This study uses a quantitative approach and descriptive analysis using the Mallet Topic Modelling program as an analytical tool. Ten themes have been identified, including two topics Understanding Entrepreneurship and Entrepreneurship Networks; and Conditions of Industry and Learning Organizations have the highest proportion of topic composition. These topics are used to understand the competitive factors between internal and external small businesses. This study uses the Mallet Topic Modelling Tool program, and ten factors of small business competition can be identified. The results of this study can provide a new area for future research directions. At the same time, entrepreneurs and business people can obtain competitive factors suitable for their business s sustainability.]]>
<![CDATA[Analysis of Percentage Frequency Distribution Towards Satisfaction from Users of Honda Motorcycles ]]>
<![CDATA[Rinto Alexandro]]>;
<![CDATA[Tonich Uda]]>;
<![CDATA[Fendy Hariatama]]>;
<![CDATA[Brostin Debora Sinaga]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.43247
<![CDATA[Honda has become a market leader that has never been displaced from its position as the top leader in a motorcycle manufacturer with high sales. However, in recent years Honda's position has been shifted by Yamaha. The purpose of this study is to analyze the distribution of the percentage of frequency on the satisfaction of using a Honda motorcycle. This type of research includes experimental research in the form of quasi-experiments. This study uses a descriptive method with a survey approach and uses a random sampling technique. The survey in this study was conducted through information gathering techniques by compiling a list of questions (questionnaires) to be submitted to respondents. The number of samples used is 57 respondents, with an error rate of 10%. The data analysis technique used is quantitative descriptive analysis. The study results are motorcycle user satisfaction at the Tunas Jaya Abadi Motor Palangka Raya dealer, seen from the product quality dimension. It is known that users are more interested in attractive Honda motorcycle design indicators. From the price dimension, it is known that most of the users are satisfied. For the price marketed at the Tunas Jaya Abadi Motor Palangka Raya dealer. From the dimension of service quality, users are pretty satisfied with the service at the Fleet Tunas Jaya Abad dealer. From the emotional factor dimension, it is known that users are satisfied with the service at the Tunas Jaya Abadi Motor dealer. Concluded that the frequency distribution percentage significantly affects the satisfaction of Honda Tunas Jaya motorcycle users.]]>
<![CDATA[Impact of Religiosity, Work-related Stress on Job Performance and Workload as Moderating Variable ]]>
<![CDATA[R. Iqbal Robbie]]>;
<![CDATA[R. Tanzil Fawaiq Sayyaf]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.43319
<![CDATA[Islamic banks are a combination of conventional and sharia practices carried out in banking operations, different cultures will give birth to a dynamic condition. The main problem as described above is that employee performance is identical to Islamic values, this is caused by too much workload so that they have to continue to work beyond reasonable working hours or overtime. The number of employees who are absent due to various reasons. This study examines how religiosity, work stress on employee performance, and the effect of workload moderating variables on the relationship between religiosity and performance in Islamic banks in Pasuruan City. Data were distributed through questionnaires and in-depth interviews to 70 employees of Islamic Banks in Pasuruan City, East Java Province, Indonesia. Data collection through questionnaires was processed with SmartPLS data analysis. The results showed that religiosity had a positive and significant effect on work stress and employee performance, job stress had no significant effect on performance, and workload as a moderating variable weakened the influence of religiosity on employee performance.]]>
<![CDATA[The Effect of the Implementation of BNI SONIC (Self Service Opening Account) on Improving the Quality of Customer Service at BNI in Bali ]]>
<![CDATA[Jaabir Jaabir]]>;
<![CDATA[I Wayan Bagia]]>;
<![CDATA[Putu Indah Rahmawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44069
<![CDATA[This study was aimed to determine the level of customer satisfaction with opening an account without using a BNI SONIC machine and using BNI SONIC, as well as the effect of implementing BNI SONIC on improving service quality at BNI in Bali. This quantitative research used a questionnaire method filled in via Google Form. The data analysis technique used the Independent Sample T-Test. The results showed: (1) The level of quality of BNI customer service in opening an account by BNI Manual showed that the category of quality for customer service was “Very Low” before the implementation of BNI SONIC. (2) The level of customer service quality after the implementation of BNI SONIC, showed that results in the "Very High" quality category. (3) Based on the results of Independent Sample T-Test, there is a significant difference between the average results of the service quality of BNI Manual and BNI SONIC.]]>
<![CDATA[The Use of Social Media as a Water Tourism Destination Promotional Media at Banjar Hot Spring: Digital Marketing Perspective ]]>
<![CDATA[Putu Nata Kusuma]]>;
<![CDATA[Trianasari Trianasari]]>;
<![CDATA[Putu Indah Rahmawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44073
<![CDATA[This research aimed at exploring how social media was used to promote a tourist destination and how tourists perceive the related content of the social media. The study was conducted at the Tourism Department of Buleleng Regency and the tourism site of Banjar Hot Spring. To meet the fistt research objective, data were collected from three officers and a head of maketing division. The participants were recruited using purposive sampling technique with the criteria of having involvement in the management of social media. Data were collected using observation, interview, and focus group discussion. For the second research question, 38 tourists voluntarily participated. Data were gathered using open-ended-questions method. A qualitative approach was employed for data analysis. The findings suggested that the Tourism Department has demonstrated an optimal utilisation of social media to promote Banjar Hot Spring. However, the use of story telling and type writing may enhance the performance of social media. The second data analysis revealed that tourists perceived the social media was satisfactory.]]>
<![CDATA[Influential Factors of Online Shopping Decision ]]>
<![CDATA[I Putu George Budiananta Merta]]>;
<![CDATA[N. Trinanasari]]>;
<![CDATA[I Wayan Bagia]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44077
<![CDATA[With the technology advances, online shopping has experienced a phenomenal growth. In line with such phenomenon and its relevancy, a considerable number of studies have shown an interest within this area. Although recent researches have particularly addressed the online consumer’s behavior, findings were inconsistent. Thereby, further researches have been called for. The present study aims to investigate the effect of few variables derived from existing literature which are price, trust, promotion, easiness, service quality, and product on online consumers’ buying decision. A survey method was employed to gather data from 84 university’s students. They were recruited using purposive sampling technique in which previous online shopping experiences was required. Data were then analyzed using multiple regression. The results of data analysis showed that the six factors significantly affect consumer’s buying decision. Moreover, this study revealed that the largest contributor of these influences was price. Further discussion and managerial implications are presented.]]>
<![CDATA[Does Affinity Country Really Matter? Re-examining the Effect of Consumer Affinity on Consumer Purchase Intention ]]>
<![CDATA[Zaid Zaid]]>;
<![CDATA[Katon Pratondo]]>;
<![CDATA[Anggraeni Pratama Indrianto]]>;
<![CDATA[Ikhsan Nurahman]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44078
<![CDATA[Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.]]>
<![CDATA[The Effect of Information Technology on The Performance of MSMEs During the Covid-19 Pandemic ]]>
<![CDATA[I Nyoman Nurcaya]]>;
<![CDATA[I Ketut Rahyuda]]>;
<![CDATA[Gusti Ayu Ketut Giantari]]>;
<![CDATA[Ni Wayan Ekawati]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44260
<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) are essential in improving a nation's economy. MSMEs can survive in a declining economic condition and also have the ability to absorb a large number of workers. However, the COVID-19 pandemic has had an impact on the global economy. This study aims to analyze the effect of information technology variables on the performance of MSMEs during the Covid-19 pandemic. This type of research is qualitative with a literature review approach. Several articles relating to information technology and MSME performance were used as references. The results obtained by MSMEs feel the positive impact of the role of information technology during the Covid-19 pandemic. Further research is expected to examine the role of information technology in the MSME sector. For example, SMEs in food, clothing, and others. SMEs must choose technology adaptations from the business activities and adjust to their existing financial capabilities. The government must help create adaptations for MSME actors during the Covid-19 pandemic, such as providing training and adequate technology infrastructure.]]>
<![CDATA[Community Involvement in Packaging Innovation Ensuring the Sustainability of Destination ]]>
<![CDATA[I Ketut Sutapa]]>;
<![CDATA[Ni Luh Putu Agustini Karta]]>;
<![CDATA[Ni Made Christine Dwiyanti]]>;
<![CDATA[Ni Made Manik Prasanthi Bendesa]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44268
<![CDATA[During the Covid-19 Pandemic, many villas were closed, but many rural communities still needed to rebuild tourism. This study aimed to analyze local communities' involvement in packaging tourism villages in Cepaka and Petak villages during the Covid 19 pandemic to make them sustainable. This research is qualitative. Data and information are collected from stakeholders who are the primary sources. The informants were ten people in Petak village and 16 in Cepaka village. Focus group discussions (FGDs) were conducted in two villages, and in-depth interviews were conducted with all key informants using structured interview guidelines. The data analysis technique used is descriptive qualitative analysis. The findings of this study are spontaneous and induced community involvement in packaging the potential for village tourism and spiritual nature to provide economic, social, and environmental benefits. Developing tourist destinations that consider social, economic, and environmental values has a balanced impact on society and business and ensures sustainability. Touches digital marketing creativity in packaging, improves product display quality, and accelerates information dissemination with unlimited coverage. The packaging of the Cepaka tourism village and the Petak spiritual nature tourism through synergy and collaboration with MSMEs and stakeholders enhances the destination's image.]]>
<![CDATA[The Effect of Capital Factors on Resilience and Sustainability of the Homestay Business in Facing the Covid-19 Pandemic ]]>
<![CDATA[I Made Adi Suwandana]]>;
<![CDATA[I Made Sumada]]>;
<![CDATA[Nyoman Diah Utari Dewi]]>;
<![CDATA[Putu Eka Trisna Dewi]]>;
<![CDATA[Anak Agung Putu Gede Bagus Ari Susandya]]>
<![CDATA[ International Journal of Social Science and Business Vol. 6 No. 2 (2022): May ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/ijssb.v6i2.44755
<![CDATA[The Covid-19 pandemic has placed great attention on leaders in business and other sectors. The scale and uncertainty it faces can be tricky. The resilience of homestays in the face of the Covid-19 pandemic cannot be separated from the forming factor, namely the approach to capital factors. The purpose of this study is that resilience analysis plays a role in mediating the influence of human capital, economic capital, and physical capital on the sustainability of the homestay business in the face of the Covid-19 pandemic in the implementation of the Covid-19 green zone in the Sanur Region. This research type uses quantitative methods to design research variables and formulate hypotheses. This research was conducted on 63 homestay units implementing the Covid green zone in Sanur City, Denpasar City. The research sample was determined purposively as many as 124 homestay business actors. Data was collected using a questionnaire. Data analysis using path analysis. The analysis results show that human capital, economic capital, social capital, and physical capital have a positive and significant effect on homestay resilience and the sustainability of the homestay business. Homestay resilience plays a role in mediating the influence of human capital, economic capital, and physical capital on the sustainability of the homestay business but does not mediate social influences.]]>
