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JURNAL VISIONIDA
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JURNAL VISIONIDA
Published by Universitas Djuanda Bogor
ISSN : 2442417X     EISSN : 25500694     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol. 10 No. 2 (2024): Desember" : 10 Documents clear
KEBERHASILAN USAHA BERBASIS JIWA KEWIRAUSAHAAN DAN KEUNGGULAN BERSAING Gemina, Dwi; Sudarijati, Sudarijati; Kartini, Tini; Muhammad Faza Aditya
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.14270

Abstract

The purpose of this study is to ascertain and examine the impact of competitive advantage and entrepreneurial spirit on business performance in culinary MSMEs located in Cimahpar Village. With a saturated sample, the population of this study consisted of 70 culinary business actors in Cimahpar Village in 2022. A questionnaire was used to collect primary data, and multiple linear regression analysis was carried out. The findings demonstrated that competitive advantage and an entrepreneurial mindset were positively and significantly correlated with company success. ABSTRAK Tujuan dari penelitian ini adalah guna mengetahui dan menguji apakah keunggulan bersaing dan jiwa kewirausahaan pengaruh terhadap kinerja usaha pada UMKM kuliner yang berlokasi di Desa Cimahpar. Dengan sampel jenuh, populasi penelitian ini terdiri dari 70 pelaku usaha kuliner di Desa Cimahpar pada tahun 2022. Pengumpulan data primer menggunakan kuesioner dan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa keunggulan bersaing dan jiwa kewirausahaan berkorelasi positif dan signifikan terhadap keberhasilan perusahaan.
PENGARUH KERJASAMA TIM DAN KOMITMEN TERHADAP KINERJA PEGAWAI DENGAN MOTIVASI KERJA Rohyadi, Dodi; Imron, Ali; Maria, Vera
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.14822

Abstract

The purpose of the study was to analyse the relationship between the performance of XYZ officeemployees in the Banten Provincial government, with teamwork variables, work commitment. andemployee performance variables through the intervening variable of work motivation. Quantitativeresearch method using SmartPLS 4.0 software analysis tool. The research sample was 65 employees ofthe XYZ Agency in Banten Province. Data collection was carried out through questionnaires distributeddirectly to respondents. The test results show that teamwork has a negative effect on performance,commitment has an influence on employee performance, teamwork variables have an influence onmotivation, work commitment affects motivation, motivation has an influence on employee performance,motivation has an influence on the relationship between teamwork and employee performance. It canbe concluded that to improve employee performance can be supported by teamwork, commitmentthrough work motivation.   ABSTRAK Tujuan penelitian untuk menganalisis hubungan kinerja karyawan kantor XYZ pada pemerintahanProvinsi Banten, dengan Variabel Kerjasama tim, komitmen kerja. dan Variabel kinerja pegawaimelalui variabel intervening motivasi kerja. Metode penelitian kuantitatif dengan menggunakan alatanalisis software SmartPLS 4.0. Sampel penelitian sebanyak 65 orang pegawai Instansi XYZ ProvinsiBanten. Pengumpulan data dilakukan melalui kuesioner yang disebar langsung kepada responden.Hasil pengujian menunjukkan kerja sama tim berpengaruh negatif terhadap kinerja, komitmen memilikipengaruh terhadap kinerja pegawai, variabel kerja sama tim memiliki pengaruh terhadap motivasi,komitmen kerja berpengaruh terhadap motivasi, motivasi memiliki pengaruh terhadap kinerja pegawai,motivasi memiliki pengaruh terhadap hubungan kerja sama tim dengan kinerja pegawai. Dapatdisimpulkan untuk meningkatkan kinerja pegawai dapat ditunjang Kerjasama tim, komitmen melaluimotivasi kerja.  
PENERAPAN DESIGN THINKING DALAM OPTIMALISASI CUSTOMER JOURNEY DI OKE GARDEN Nadya Kamilia Faiqoh; Jasmine Chiquita Brilliana; Melati Sukma Dewi; Asty Dwinanda Putri; Asep Taryana
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.15955

Abstract

This study aims to optimize the customer journey at OKE Garden using a Design Thinking approach. The primary issue faced by the company is a decline in revenue in 2024, despite undergoing digital transformation through a website. The approach taken so far has predominantly focused on digitalization without adequately addressing customer needs and challenges throughout their journey. This indicates that the customer journey has not been optimized to deliver a satisfactory experience. The study employs the five stages of Design Thinking (empathize, define, ideate, prototype, and test) to analyze and map the customer journey using Customer Journey Mapping (CJM). The novelty of this research lies in the application of Design Thinking to analyze the customer journey at OKE Garden, providing new insights into customer experience management in the retail sector. The use of Customer Journey Mapping facilitates a more in-depth identification of issues, including ineffective communication, limited design options, and challenges in the installation process and after-sales services. The findings suggest that website optimization, improved coordination, expanded design options, and enhanced after-sales services are necessary to increase customer satisfaction. With these improvements, OKE Garden is expected to enhance service quality, customer satisfaction, and competitiveness in an increasingly competitive market.
THE ROLE OF HUMAN RESOURCES IN BUILDING A SUSTAINABLE AND RESPONSIBLE CORPORATE CULTURE Fadlika; Leolita, Yourieke Estherina; Yusda, Desi Derina; Nugroho, Yudhinanto Cahyo; WA, Armalia Reny
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.15988

Abstract

This research aims to examine the influence of HR practices on corporate culture, with sustainability practices and social responsibility as intervening variables at Puskesmas Balik Bukit Lampung Barat. Utilizing a total sampling technique, data was collected from 52 employees through an online questionnaire and analyzed using Smart PLS. The results indicate that HR practices have a strong positive effect on both sustainability practices and social responsibility. Furthermore, sustainability practices significantly influence corporate culture and act as a mediator between HR practices and corporate culture, while social responsibility does not show a significant direct or mediating effect. The findings highlight the crucial role of HR practices in fostering sustainability, which in turn shapes the corporate culture. This study provides valuable insights for healthcare organizations to improve their corporate culture and service delivery through strategic HR practices focused on sustainability and social responsibility. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh praktik SDM terhadap budaya perusahaan, dengan praktik keberlanjutan dan tanggung jawab sosial sebagai variabel intervening di Puskesmas Balik Bukit Lampung Barat. Dengan menggunakan teknik total sampling, data dikumpulkan dari 52 karyawan melalui kuesioner online dan dianalisis menggunakan Smart PLS. Hasil penelitian menunjukkan bahwa praktik SDM memiliki pengaruh positif yang kuat terhadap praktik keberlanjutan dan tanggung jawab sosial. Lebih lanjut, praktik keberlanjutan secara signifikan mempengaruhi budaya perusahaan dan bertindak sebagai mediator antara praktik SDM dan budaya perusahaan, sementara tanggung jawab sosial tidak menunjukkan efek langsung atau mediasi yang signifikan. Temuan ini menyoroti peran penting praktik SDM dalam mendorong keberlanjutan, yang pada gilirannya membentuk budaya perusahaan. Studi ini memberikan wawasan yang berharga bagi organisasi layanan kesehatan untuk meningkatkan budaya perusahaan dan penyediaan layanan mereka melalui praktik-praktik SDM strategis yang berfokus pada keberlanjutan dan tanggung jawab sosial.
ANALISIS MOTIVASI DAN DISIPLIN KERJA PERSONEL SKADRON UDARA 21 LANUD ABDULRACHMAN SALEH MALANG Kibiyanto, Irfan; Widana, I Dewa Ketut Kerta; Oktavia S, Theresia; Mayori, Ersha
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.15993

Abstract

This study aims to analyze the motivation and work discipline in improving the performance of personnel at Air Squadron 21 of Abdulrachman Saleh Air Base Malang. The research method uses a qualitative approach with a descriptive analysis design. Data were collected by interviewing five informants selected by purposive sampling, supported by observation data and documents. Data processing and analysis were based on the interactive model of Miles, Huberman and Saldana. The research results obtained: (1) the motivation of TNI personnel to work at Air Squadron 21 is driven by a sense of pride, a spirit of devotion, unit leadership, a conducive work environment, exemplary leadership, and motivational development through worship; (2) the work discipline of TNI personnel at Air Squadron 21 is very important to maintain the operational effectiveness of the organization, which affects performance, including: ability, compliance with rules/procedures, responsibility in performing tasks, loyalty to the unit/organization, operational effectiveness, and flight safety; and (3) motivation and work discipline are the driving elements to improve personnel performance. ABSTRAK Penelitian ini bertujuan untuk menganalisis motivasi dan disiplin kerja dalam meningkatkan kinerja personel Skadron Udara 21 Lanud Abdulrachman Saleh Malang. Metode penelitian menggunakan pendekatan kualitatif dengan desain analisis deskriptif. Pengumpulan data dilakukan dengan mewawancarai lima orang informan yang dipilih secara purposive sampling, didukung dengan data observasi dan dokumen. Pengolahan dan analisis data didasarkan pada model interaktif Miles, Huberman dan Saldana. Hasil penelitian yang diperoleh: (1) motivasi personel TNI bekerja di Skadron Udara 21 didorong oleh rasa kebanggaan, semangat pengabdian, kepemimpinan satuan, lingkungan kerja yang kondusif, keteladanan pimpinan, dan pengembangan motivasi melalui ibadah; (2) disiplin kerja personel TNI di Skadron Udara 21 sangat penting untuk menjaga efektifitas operasional organisasi, yang berpengaruh terhadap kinerja, antara lain: kemampuan, ketaatan pada aturan/prosedur, tanggung jawab dalam melaksanakan tugas, loyalitas terhadap satuan/organisasi, efektivitas operasional, dan keselamatan penerbangan; dan (3) motivasi dan disiplin kerja merupakan unsur pendorong untuk meningkatkan kinerja personel.
IMPROVING ORGANIZATIONAL CITIZENSHIP BEHAVIOUR THROUGH TRANSFORMATIONAL LEADERSHIP STYLE AND ORGANISATIONAL CLIMATE THROUGH JOB SATISFACTION Moch. Ichsan Nugraha; Sri Harini; Erni Yuningsih
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16540

Abstract

This research aims to analyze the influence of transformational leadership, organizational climate, organizational citizenship behavior (OCB), through job satisfaction as an intervening variable in PT. Japfa Comfeed Indo Tbk Unit Hatchery Parungkuda. This type of quantitative research uses descriptive research design and verification using path analysis and Sobel test methods. The data collection process uses field research and library research. The number of samples used in this research was 92 employees using random sampling techniques. The results of this research show that transformational leadership has a direct positive and significant effect on job satisfaction, organizational climate has a direct positive and significant effect on job satisfaction, job satisfaction has a direct positive and significant effect on OCB, transformational leadership has a direct positive and significant effect on OCB through job satisfaction as a variable intervening, organizational climate has a direct positive and significant effect on OCB through job satisfaction as an intervening variable Keywords: Organizational Citizenship Behavior, Transformational Leadership, Organizational Climate, Job Satisfaction.
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA TENAGA KEPENDIDIKAN MELALUI MOTIVASI DAN DISIPLIN KERJA Mamun, Muhammad; Muharam, Hari; Yusnita, Nancy
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16691

Abstract

This study aims and provides valuable insights to examine the effect of organisational culture on the performance of education personnel through motivation and work discipline at Djuanda University. The research method used is quantitative method. This research shows that motivation and work discipline will have a greater influence on organisational culture when mediated by performance. The success of an agency or organisation to achieve a goal is highly dependent on the performance of its employees. A person's performance is said to be good if he is able to complete the assigned tasks on time, always contributes and has good attitudes and behaviour according to work standards that have been determined both by the organisation and the values that apply in the environment where employees work. Another factor that can affect employee performance is motivation. Work discipline is very important for organisational growth, especially to motivate employees to discipline themselves in carrying out work both individually and in groups. ABSTRAK Penelitian ini bertujuan dan memberikan wawasan berharga untuk menguji pengaruh budaya organisasi terhadap kinerja tenaga kependidikan melalui motivasi dan disiplin kerja pada Universitas Djuanda. Metode penelitian yang digunakan adalah metode kuantitatif. Penelitian ini menunjukan bahwa motivasi dan disiplin kerja akan lebih besar pengaruhnya terhadap budaya organisasi bila dimediasi oleh kinerja. Keberhasilan sebuah instansi atau organisasi untuk mencapai sebuah tujuan sangat bergantung pada kinerja dari para karyawannya. Kinerja seseorang dikatakan baik apabila mampu menyelesaikan tugas yang diberikan tepat waktu, selalu memberi kontribusi dan memiliki sikap serta perilaku baik sesuai standar kerja yang telah ditentukan baik oleh organisasi maupun nilai-nilai yang berlaku dalam lingkungan karyawan bekerja. Faktor lain yang dapat mempengaruhi kinerja karyawan adalah motivasi. Disiplin kerja sangat penting untuk pertumbuhan organisasi, terutama untuk memotivasi pegawai agar dapat mendisiplinkan diri dalam melaksanakan pekerjaan baik perorangan maupun kelompok.
COMPETITIVE ADVANTAGE THROUGH MARKET ORIENTATION, CREATIVITY AND PRODUCT INNOVATION Rahmat Budi Hidayat; Endang Silaningsih; Yulianingsih
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16692

Abstract

This research focuses on the use of market orientation, creativity, and product innovation as key strategies. This research uses quantitative methods and collects primary data through questionnaires and direct interviews with MSME owners. The sample size consisted of 100 respondents selected using proportional stratified random sampling technique with purposive sampling method. The data were analysed using descriptive verification analysis, validity and reliability tests, multiple linear tests and classical assumption tests. The results showed that creativity, innovation, and market orientation have a positive and significant effect on competitive advantage, both individually and jointly.
CONSUMER PURCHASE INTEREST BASED ON SOCIAL, ELECTRONIC WORD OF MOUTH AND IMAGE Digan Zahroh Fadhilah; Silaningsih, Endang; Yuningsih, Erni
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16701

Abstract

This study examines social media, electronic word of mouth (eWOM) and brand image both simultaneously and partially on consumer buying interest. The sampling technique used non probability sampling technique with purposive sampling method. The research sample was 100 respondents using the Lemeshow formula. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses descriptive verification analysis, validity and reliability tests, multiple linear tests and classical assumption tests. The results showed that both simultaneously and partially there was a positive and significant effect of social media, electronic word of mouth (eWOM), and brand image on purchase intention.
PENGARUH BRAND AWARENESS DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN Nur Jihana; Erni Yuningsih; Yulianingsih
Jurnal Visionida Vol. 10 No. 2 (2024): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v10i2.16713

Abstract

This study aims to test and analyse the effect of brand awareness and celebrity endorsement on purchasing decisions with consumer confidence as an intervening variable. The population in this study were consumers of Arei products in Bogor City, consisting of 5476 people. Sampling amounted to 100 people using the sample calculation with the Yamane formula. Data analysis uses descriptive and verification analysis, as well as using path analysis and Sobel Test analysis for intervening variables. The results showed that brand awareness and celebrity endorsement have a direct, positive and significant effect on consumer trust. Brand awareness, celebrity endorsement and consumer confidence have a direct, positive and significant effect on purchasing decisions. Brand awareness and celebrity endorsement have an indirect, positive and significant effect on purchasing decisions.

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