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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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Pengaruh Iklim Organisasi Terhadap Kepuasan Kerja Dengan Komitmen Organisasi Sebagai Variabel Mediasi Rustini, Titin; Muslichah, Muslichah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.14826

Abstract

The goal of this study is to look at how organizational climate affects job satisfaction, using organizational commitment as a mediator variable. This study uses a survey method to conduct a causal study. Population target in this research is civil servant National Unity and Politics Agency in Pasuruan City. 50 civil servants participated in this study. The analysis methods that used in this research was path analysis. The findings of this study show that: 1) organizational climate has a significant positive impact on organizational commitment, 2) organizational climate has a significant positive impact on work satisfaction, 3) organizational commitment has a significant positive impact on job satisfaction, and 4) organizational commitment mediates the effects of organizational climate on job satisfaction.
Analysis of the Impact of Place and Promotional Strategies of Marketing Mix towards Consumer Purchase Decision in Marutama Ramen Jocelyn, Jocelyn; Amelia, Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16008

Abstract

In the world where business has been rapidly growing over the time, the competition among the businesses has been tremendously increasing day by day. Where competition has been fierce, companies will have to think on ways to maximize their sales and also on how to develop the best and most effective strategies to market their products. Companies are to ensure that they implement and take on the best decision for their own in order to push the customer purchase decision. This study aims to analyze the impact of Place and Promotional Strategies of Marketing Mic towards Consumer Purchase Decision in Marutama Ramen Medan. The sample used in this study is 100 respondents. For processing and analyzing data in this study, namely by using SPSS version 25.0 as software for data processing. This study has 2 hypotheses and all of them have significant results.Place Strategy, Promotion Strategy, Customer Purchase Decision
The Effect of Work Discipline and Work Motivation Towards Employee Performance at PT. Alamjaya Wirasentosa Salim, Nico; Amelia, Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16009

Abstract

In every company, human resource plays an important role in the company growth to achieve certain goals. Having a qualified and a skillful employee will also help the company to achieve their goals easily. Employee performance could be influence by many factors, which is Work Discipline and Work Motivation. The purpose of this research is to find out the effect of work discipline and work motivation towards employee performance at PT. Alamjaya Wirasentosa. The data that are going to be used in this research is conducted through an interviews and questionnaire which the employees will answer all of the questions. As the population of this study is 80 employees of PT. Alamjaya Wirasentosa. The data analysis method that are being used in this research are descriptive statistic test, analysis descriptive test, classical assumption test, and multiple linear regression test. The final output of this research shows that there is only one hypothesis is being accepted, which is Work Discipline has significant influence towards Employee Performance. While another hypothesis is being rejected, which is Work Motivation has no significant influence towards Employee Performance.
Analisis Customer Value Index dalam Menggunakan Mobile Payment di DKI Jakarta Mulyawan, Sarah Khairunnisa Zukhrufiah; Sharif, Osa Omar
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16179

Abstract

Tujuan penelitian ini adalah mengetahui kombinasi atribut yang menghasilkan customer value index tertinggi dari ShopeePay, OVO, Gopay, DANA, dan LinkAja sehingga mengetahui preferensi konsumen terhadap mobile payment tersebut. Kemudian, tujuan lainnya adalah mengetahui atribut yang merupakan value driver. Atribut mobile payment pada penelitian ini adalah lima atribut, yaitu mobile payment platform, assurance policy, mileage program, authentication method, dan affiliate store. Penelitian ini memiliki 400 responden, dengan kriteria pengguna mobile payment dan tinggal di DKI Jakarta. Teknik analisis yang digunakan adalah analisis konjoin. Hasil penelitian menunjukan bahwa preferensi konsumen terhadap setiap mobile payment memiliki perbedaan beradasarkan atribut mileage program dan authentication method, tetapi terdapat persamaan untuk atribut assurance policy dan affiliate store. Konsumen menyukai mobile payment yang menyediakan jaminan kompensasi atas kerugian finansial dan data pengguna, dan bermitra dengan usaha kecil yang berjumlah banyak. Value driver pada mobile payment adalah assurance policy.
Media Komunikasi Pemasaran Digital Marketing Produk Umkm Selama Pandemi Covid-19 Mujayana, Marya; Santoso, Rudi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16200

Abstract

This research focuses on the efforts of MSMEs to utilize digital means for marketing activities or processes. MSMEs use this digital facility for marketing communications to increase purchase intensity during the COVID-19 pandemic. This study uses a qualitative descriptive method with a literature review approach. This study aims to describe the condition of the object of research objectively based on visible facts and data. The thing of this research is 100 MSME entrepreneurs in Madiun Regency. The study results show that the communication strategies carried out by MSME actors in dealing with the pandemic are diverse. The use of digital marketing using social media platforms can increase brand awareness of MSME products. The use of digital marketing as a means of marketing communication has also been proven to increase the intensity of purchases, which has an impact on increasing income. The use of social media and the Marketplace as a means of selling has proven to be used as a medium to increase sales and, at the same time, a strategy to survive during the pandemic.
Analisis Kualitas Layanan dan Inovasi Produk Dengan Menggunakan Structural Equation Model ( Studi Kasus Pada PT. Mandiri Utama Finance Tulungagung) Nurani, Nurani; Marlena, Marlena; A S, M. Dicky
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16324

Abstract

Dalam menjalankan pelayanan penjualan jasa bank atau lembaga keuangan non bank berusaha lebih baik dibanding para pesaing yaitu memberikan layanan yang berkualitas yang bisa memuaskan nasabah. Nasabah berharap produk jasa layanan diterima sangat memuaskan. Nasabah akan merasa puas terhadap layanan yang diberikan oleh bank umum apabila mereka merasakan kualitas layanan yang mereka terima dapat memenuhi harapannya. Nasabah yang puas akan menjalin hubungan jangka panjang yang lebih bernilai kepada bank atau lembaga keuangan non bank. Penelitian ini bertujuan menguji dampak peningkatan kualitas layanan terhadap ; peningkatan kepuasan debitur, peningkatan kepercayaan debitur. Menguji dampak peningkatan kepuasan debitur terhadap peningkatan kepercayaan debitur. Dan menguji dampak peningkatan kualitas layanan akan berdampak terhadap peningkatan loyalitas debitur. Objek penelitian ini adalah debitur pada Kantor PT. Mandiri Utama Finance Tulungagung. Riset ini termasuk dalam desain riset koklusif jenis eksplanatori riset dan sekaligus konfirmatori riset karena menguji dan menjelaskan hubungan kausal antara variabel melalui pengujian hipotesis. Hasil pembahasan menunjukkan bahwa berdasarkan perhitungan dampak langsung dan tidak langsung kualitas layanan dan terhadap kualitas debitur dapat diketahui bahwa: dampak langsung kualitas layanan terhadap loyalitas debitur sebesar 0,411. Dampak tidak langsung kualitas layanan terhadap loyalitas debitur (dampak mediasi kepuasaan dan kepercayaan debitur)sebesar 0,213. Sehingga dampak secara langsung lebih besar dibanding dampak tidak langsungnya (dampak mediasi), maka dapat disimpulkan bahwa peranan dampak kualitas layanan yang secara langsung lebih besar dibandingkan dampak peranan mediasi kepuasan dan kepercayaan terhadap peningkatan loyalitas debitur. Sedangkan untuk dampak inovasi produk secara langsung dan tidak langsung terhadap loyalitas debitur dapat diketahui bahwa: dampak langsung inovasi terhadap loyalitas debitur sebesar 0,087. Dampak tidak langsung inovasi produk terhadap loyalitas debitur (dampak mediasi kepercayaan debitur) sebesar 0,098. Sehingga pengaruh langsung lebih kecil dibanding dampak tidak langsungnya (pengaruh mediasi), maka dapat disimpulkan bahwa peranan dampak inovasi produk secara langsung lebih kecil dibandingkan dampak peranan mediasi kepercayaan terhadap peningkatan loyalitas debitur.
Kesiapan Perubahan Organisasi Di Dalam Melakukan Transformasi Digital Berdasarkan Model Knoster Haludin, Guntur; Indrajit, Richardus Eko; Dazki, Erick
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16417

Abstract

This article examines readiness for change and conducts a readiness study on the digital transformation of online survey outputs based on various industrial backgrounds in Indonesia using the Knoster model. The study results show that the highest preparation aspect is the company vision, with skills, incentives, resources, and work planning. In that order, significantly reduced in other elements. The large gap between the idea and other features shows that the organization has a strong desire.
Total Cost Dan Net Profit Margin Usaha Abon Ikan Madurasa Provinsi Papua Barat Usman, Sarah; Bawole, Roni; Rahayu, Mudji; Tururaja, Tresia; Matulessy, Marthin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16486

Abstract

The purpose of the study is to see how much the total cost and net profit margin issued by the Madurasa abon business.The results of the study obtained a total cost of Rp. 7,041,850 using 14.6% fixed cost and 85.4% variable cost. Percentage of production costs not standardized or production Based on orders. NPM is 57.68%. This means that the profits obtained have the potential in the future. However, there is still a large allocation of variable costs. Where the variable cost should have a smaller value than the fixed cost. This means that in carrying out production and cost management, there is still no good standardization in terms of time and costs incurred.
Berbagi Pengetahuan adalah Kekuatan: Perspektif Teori Pertukaran Sosial dan Efek Pemediasi Berganda Komitmen Belajar dan Adaptasi Interpersonal Agustin, Indri Yani; Pradana, Handrio Adhi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.16565

Abstract

This study investigates the mediating effect of learning commitment and interpersonal adaptation on the relationship between knowledge sharing practices and job satisfaction. This study involved 152 respondents, including teaching staff and education staff at Universitas Islam Indonesia. The sampling technique was carried out purposively based on tenure and employment status categorisation. Since the model is a regression analysis with multiple mediations, the mediating effect was examined using Hayes's PROCESS technique. The results found that sharing knowledge practices positively and significantly impacted job satisfaction. They were learning commitment and interpersonal adaptation succeeded in multiple mediating effects on the relationship between knowledge sharing practices and satisfaction. Theoretical and practical contributions are also discussed in this paper.
Strategi Mengendalikan Turnover Karyawan: Studi Kasus Pada Sebuah Rumah Sakit Swasta Di Kota Manado Tigau, Felania Injilia; Sugiarto, Agus
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.17395

Abstract

This study aimed to determine the hospital's strategy for controlling turnover. The increasing turnover nowadays has become a severe problem for many companies. The turnover phenomenon becomes a problem for companies when employees who have high achievements leave the company. Hospitals have the opportunity to get negative and positive effects due to turnover. The unit of observation in this study is the largest private hospital in the city of Manado. The hospital has succeeded in lowering the employee turnover rate in recent years. The method used in this research is a qualitative case study. Data collection was carried out by in-depth interviews, observation, and documentation. The results showed that the strategies used by hospitals in controlling turnover were recognizing employees as assets, creating employee engagement, and paying attention to competitors.

Page 12 of 25 | Total Record : 247

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