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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Arjuna Subject : -
Articles 247 Documents
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Key Performance Indicator Merujuk pada Perspektif Proses Bisnis Internal dan Perspektif Pembelajaran dan Pertumbuhan Akseptori, Ristanti; Yuniati, R A Norromadani; Maulana, Danis; Dewi, Murni Sari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.17396

Abstract

This study aims to optimize performance by modelling Key Performance Indicators (KPI). The method used in this study is the Human Resources Scorecard involving two perspectives, namely the internal business process perspective and the learning and growth perspective. The study results refer to two HRSC perspectives, namely the measure of performance drivers that the company can apply as a standard for evaluating the performance of employees in the Compensation and Benefits section of the HCM division. The two perspectives, namely the internal business process and the learning and growth perspectives, are categorized in yellow, meaning that performance has not yet reached the target.
Komparasi Model Single Moving Avarage & Exponential Smoothing Untuk Peramalan Penjualan AMDK NuClees Kurniawan, Rony Kurniawan; Samari, Samari; Ratnanto, Sigit
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.17740

Abstract

This study aims to (1) forecast the demand for NUCless bottled drinking water in the Nganjuk Regency market. (2) Find the suitable model by comparing the most accurate results from the Moving Average model and the Exponential Smoothing model. Meanwhile, to test the accuracy of the casting results, apply a control tracking signal and test the mean absolute deviation (MAD) error values, mean square error (MSE), and mean fundamental percentage error (MAPE). This research data is a time series with a seasonal pattern from January to December 2021. The results of this study place the Single Moving Average model better than the results of the Exponential Smoothing model. This is based on the results of the control tracking signal Smoothing model test results that there are deviations. In contrast, the results of the MSE, MAD, and MAPE accuracy tests of data deviations in the Single Moving Average model are lower than the results of the Exponential Smoothing model, so these results reject the results of several previous researchers who rely on the Exponential Smoothing model instead of the Exponential Smoothing model. Single Moving Average to forecast sales. Keywords: Comparison, Moving Average Model, Exponential Smoothing Model
Implementasi Lean Canvas Sebagai Upaya Meningkatkan Skill Enterpreneurship Mahasiswa Di Perguruan Tinggi Suharto, Suharto
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 1 (2022): j
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i1.17965

Abstract

The fundamental problem in this research is the low entrepreneurial skills of STKIP PGRI Nganjuk students amid the development of startups in Indonesia. The purpose of this research is, of course, to improve student entrepreneurship skills through the application of lean canvas. This study uses a quantitative descriptive method. The research subjects are students who own startups at STKIP PGRI Nganjuk. The number of startups studied was 50 students who already have startups in various business fields such as food and beverage products, cultivation, and services. The data collection method uses a questionnaire, observation sheet, and a final report on student startups. Data analysis using paired t-test. The results showed that the lean canvas model really helped make it easier for students to start and develop businesses. From the application of the lean canvas business model, there was an increase in student entrepreneurship skills by 8.99%.
Traditional Marketing Mix as a Tools to Improve Consumer Buying Decision Tandar, Edric
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.15990

Abstract

Everyone knows that living in this world we as a human individual have needs. According to (Grawe,2007, p.169) “The goal a person forms during his or her life ultimately serve the satisfaction of basic needs”. Currently in Indonesia, there are many companies and business that allows people to earn money. One of the various industries that produces a lot of earnings is the food and beverage service industry. Food and beverage services can be defined as the process of preparing and serving food and beverage to the customers. Additionally, currently a particular F&B service is on the rise in Indonesia, Coffeeshops, the number of coffeeshops in Indonesia has kept on growing and it can notably be seen by looking at various coffeeshops located everywhere in the past few years. A coffeeshop named Yakun Kaya Toast however, does belong to the coffeeshop industry but does not “really” belong in this category. Yakun Kaya Toast’s history was that in the year 1926 a young boy named Loi Ah Koon set sail from Hainan Island to Singapore, knowing nobody there he naturally joined a Hainanese community there he then was introduced to work as an assistant in a Hainanese coffee stall. This study aims to analyze how marketing mix can help customer purchasing decision in , the Yakun Kaya Toast located in Jl. Iskandar Muda No.109, Sei Sikambing D, Kec. Medan Petisah, Kota Medan, Sumatera Utara 20111.The sample used in this study is 110 respondents. For processing and analyzing data in this study, namely by using AMOS version 22.0 as software for data processing. This study has four hypotheses and all of them have significant results
The Influence Of Content Marketing Factors Towards Actual Visit Behavior Through Behavioral Intention Jovan, Jovan; Ronald, Ronald
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.15991

Abstract

The purpose of this research is to see the influence of content marketing factors towards actual visit behavior through behavioral intention to visit at Pepper Lunch Medan. This study is causal research. The method used is quantitative methods of processing the data using AMOS. Data was collected by distributing questionnaires to 150 respondents with the characteristics of male and female respondents aged 18-60 years, have visited Pepper Lunch Medan once in the last 2 years and follow or have seen Instagram of Pepper Lunch Medan. The results of this research shows that Experiencing Appeal has a positive but not significant effect to Customer’s Behavioral Intention to Visit and the other 5 hypothesis have positive and significant effect
Analisis Sentimen Konsumen Selama Pandemi Covid-19 di Kota Semarang Menggunakan Tableau Nugraha, Aryan Eka Prastya; Riyanto, Riyanto; Sari, Inayah Adi; Hadi, Dwi Prastiyo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.16068

Abstract

This study aims to analyze consumer sentiment during the pandemic in Semarang City. The data analysis techniques used are: (1) Business Intelligence with data visualization using Tableau and (2) to determine the effect or impact of the results of consumer sentiment, the second analysis uses trend analysis to estimate complex future prediction models. Based on the results that have been carried out in research on consumer sentiment and its impact on the retail business in Semarang City, consumer consumption patterns during the pandemic remain unchanged compared to before the pandemic. The conclusion in this study is the projection of time and expectations for retail businesses during the pandemic, which is an average of 6 months after the pandemic subsides they will return to normal. It also adjusts to the financial and operational capabilities of each retailer.
Pengaruh Gender Pada Kinerja UMKM: Sebuah Literatur Review Sari, Dewi Wulan; Pratikto, Heri; Sopiah, Sopiah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.16837

Abstract

The role of women in improving the economy has often been echoed in relation to their work in doing business independently. However, so far, micro, small and medium enterprises managed by women have not been properly developed so that they are able to grow and develop and have optimal competitiveness. Is it true that businesses run by women are less profitable than businesses run by men? This study uses a systematic literature review method by analyzing the results of research in various places related to this, including factors that can be observed so that businesses managed by women can show maximum performance. The results of this study are expected to provide information related to improving performance, especially for women.
Strategi Meningkatkan Participate Interest Mahasiswa terhadap Program Merdeka Belajar Kampus Merdeka Ronald, Ronald; Emmerich, Sean
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17026

Abstract

The education sector is one part of the service industry that has an important role in the development of a country. Data from APTISI (Association of Indonesian Private Universities) in 2021 states that there are more than 4,600 universities in Indonesia, consisting of 32% of State Universities (PTN) and the remaining 68% of Private Universities (PTS). Based on government regulation Permendikbud No. 3 of 2020, in support of increasing the competence of students in higher education, the Merdeka Campus program was formed. One of the private universities participating in the Merdeka Campus program is Pelita Harapan University, Surabaya Campus. The number of samples used in this study was 111 respondents. The sampling method and the sampling technique used were probability sampling and simple random sampling. This study uses a software called AMOS version 22.0 in managing and analyzing data. This study consists of four hypotheses where three hypotheses are accepted and one hypothesis is rejected.
Analisis Strategi Bisnis MM Bakery Madiun Di Masa Pandemi Covid-19 Pratiwi, Arum Nanda; Wahyudi Utomo, Supri; Astuti, Elly
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17427

Abstract

This study aims to identify what business strategies should be implemented by UMKM Bakery in Madiun during the COVID-19 pandemic. The research method used is descriptive qualitative research. Primary data sources. Data collection techniques are observation, interviews, and documentation. The data analysis used in this research is data reduction, data display, and conclusion drawing/verification. The results of this study are the results of the analysis of internal and external factors through the calculation of the IFE matrix and the EFE matrix with the results of each having a total score of 2.96 and 3.12. Then the mapping is done through the IE matrix which shows that the position of MM Bakery is in cell II, namely growing and building. So the right strategy to be applied during the current pandemic is product development.
Reaksi Pasar Modal Terhadap Pengumuman Pandemi Covid-19 dan Pengumuman PPKM Level 4 Pada Indeks LQ45 Basyith, Abdul; Ningsih, Aliya; Hidayat, Randy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17621

Abstract

T This study aims to identify and analyze the impact of COVID-19 and the implementation of PPKM level-4 on abnormal returns and stock trading on the LQ-45 with 3 time periods, namely 5, 30 and 60 days before after the announcement. The analytical technique used is a different test independent samples. The results of this study are based on 3 time window periods showing the announcement of covid-19 does not show any difference in abnormal returns. The existence of PPKM level-4 indicates an influence on abnormal returns for all windows. The announcement of the presence of covid has an effect for a period of 30 and 60 days, but for 5 days, it does not affect trading volume activity. PPKM level-4 has no impact on trading volume activity for 30 days but does affect 5 and 60 days. Announcement of the existence of covid-19 without tightening activities does not affect abnormal returns and trading volume, but the fact of activity restrictions through PPKM level-4 affects abnormal returns

Page 13 of 25 | Total Record : 247

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