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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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PPN Jasa Aplikasi Pada Ojek Online (Ojol) Wijaya, Suparna; Wahyudi, Sugeng
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15881

Abstract

The development of technology makes online motorcycle taxis have users and partners that are increasing rapidly every year. However, this also brings problems related to the taxation aspect, namely in determining the business model and the very large number of realtime transactions. The purpose of this study was to determine the treatment of value added tax in an application company and the applicable tax provisions. The method used is descriptive qualitative using literature studies and interviews. The results obtained information that value added tax is imposed on drivers / partners as users of application services provided by online motorcycle taxi operators. The transaction submission of applications carried out by online motorcycle taxi operators does not fulfill the elements of being a retail entrepreneur because there is already a contract between the two parties. So that based on taxation provisions, online motorcycle taxi operators should make a tax invoice for each of these submissions, regardless of whether the application user has an NPWP or not.
Analisis Pengaruh Islamic Branding Terhadap Loyalitas Pelanggan di Ismart Retail Ponorogo Fajar Surya Ari Anggara; Alamsyah, Nandy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15933

Abstract

Ismart Ponorogo is a retail store that is managed based on Islamic principles. Congregational ownership managed professionally and centrally to maintain competitiveness in terms of distribution networks, products, prices, and promotions. This research aims to test and explain the influence of Islamic brands on customer loyalty to Ismart Ponorogo. The research uses explanative research methods conducted through data collection in the field in a quantitative approach. The assumptions used in this study are variables that can be measured using respondents' responses to questionnaires, the consumer population of Ismart Ponorogo, and a sample of 67 respondents, data analysis using linear regression statistical methods, and hypothesis testing. Based on the results of the research shows that Brand Islami can increase customer loyalty to Ismart Ponorogo. This research has a novelty compared to previous research by testing Islamic brands to customer loyalty in retail stores managed based on sharia principles. Keywords: Islamic Brand, Customer Loyalty, Sharia Retail Shop
Analysis of the Effect of Service Quality Dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction on Shangri-La Hotel Customers in Surabaya: English Setia, Laurentius Calvin; Ronald, Ronald; Amelia, Amelia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.15977

Abstract

The growth of the hospitality industry in Indonesia shows a significant number. In this case requires the company to be able to meet customer needs and adjust customer desires in the overnight process so that the company must be able to detect what the needs and desires of its customers are. Therefore, the presence of Shangri-La Hotel Surabaya is very influential in the development of the hotel industry, especially in Surabaya. This study aims to analyze the effect of Service Quality dimensions on Customer Loyalty through Perceived Value, Image, Consumption Emotion and Customer Satisfaction to the Shangri-La hotel customers in Surabaya. The sample used in this study is 250 respondents. For processing and analyzing data in this study, namely by using Amos version 22.0 as software for data processing. This study has 12 hypotheses and all of them have significant results.
Analisis Budaya Organisasi, Kompensasi, Dan Disiplin Kerja Terhadap Organizational Citizenship Behavior (OCB) Melalui Motivasi Sebagai Variabel Moderasi Suseno; Kirana, Kusuma Chandra; Lukitaningsih, Ambar
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16005

Abstract

This research purported to discover the influence of corporate culture, compensation and working discipline on Organizational Citizenship Behavior (OCN) using motivation as moderating variable. Research population covered all employees in PERUMDAM Bantul having permanent officer status as many 115 persons. Research sampling was based on Slovin method resulting in 90 people selected using random sampling technique. Research method was based on quantitative approach. The research utilized SmartPLS 3.2.8 to conduct inferential analysis. Based on the result of inferential analysis using SmartPLS 3.2.8 it can be concluded that there was tangible influence of corporate culture, compensation and working discipline on Organizational Citizenship Behavior (OCN) using motivation as moderating variable.The result of this research is applicable as reference to improve OCB in any companies simply by strengthening corporate culture, rationalizing compensation, maintaining workplace discipline and motivating the employees to work even harder.
Efek Perceived Value terhadap Retentsi Pelanggan dengan Trust sebagai Media Variabel di Perusahaan X Prasetyo Tejo, Meliyana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16205

Abstract

This research was conducted to determine the effect of perceived value on trust, the purposes are to know the effect of perceived value on customer retention, to know the effect of trust on customer retention, to know the role of trust as mediator in the relationship between perceived value on customer retention in Company X family business which moved as distributor basic needs. Research data collection was distributed to 68 respondents of Company X B2B customer who regularly purchase on 2020. Analysis method for this research used Partial Least Square Structural Equation Modeling (SEM PLS) with smart PLS 3.0 program. The results of the analysis in this study are perceived value have a positive relationship and significant effect on trust; perceived value doesn’t have significant effect on customer retention in Company X; trust has a positive and significant effect on customer retention in Company X; Trust fully mediates perceived value to customer retention in Company X. Managerial implications based on the results are creating more services and educate customer about service offer compared with competitors, improving service with implementing computerize system to decrease error, employee training, and proposing program such as cash discount or bonus product to maintain customer retention.
Analisis Determinan Kinerja Bisnis Wirausaha Mahasiswa Di Masa Pandemi Covid-19 Kusnilawati, Nunik; Santoso, Aprih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16214

Abstract

This study aims to analyze and empirically examine the effect of personal characteristics, human capital, and social capital variables on entrepreneurial business performance variables, with the intervening variable being entrepreneurial characteristics. A sample of 182 respondents, using a questionnaire instrument, the assumption test shows the results of the evaluation of the normality of the data that do not deviate, then the multivariate outliers test has the same degree of freedom of 22, the value of mahalanobis distance ² (0.001;22) = 48.268 so it can be concluded that the model on the data has has no outliers. Residual testing, after the model respecification technique was carried out, it showed that the loading factor of all indicators was > 0.5 and the standardized residual value showed that the value was in the range of ± 2.58 so that it was concluded that the modified model was acceptable. Hypothesis testing, there is a significant influence between the variables of personal characteristics and human capital, on entrepreneurial characteristics. Human capital variables and business characteristics have a significant effect on business performance. But there is no significant effect between the variables (1) social capital on entrepreneurial characteristics, and (2) personal characteristics on business performance. Novelty is a business performance research model with entrepreneurial characteristics as the intervening variable, and the survey was conducted during the economic crisis due to the covid-19 pandemic. Key words : personal characteristics, human capital, social capital, entrepreneurial characteristics, entrepreneurial business performance
Peran Entrepreneurial Marketing dalam Memediasi Kompetensi Sumber Daya Manusia dan Inovasi untuk mencapai Keunggulan Kompetitif Subagyo, Subagyo; Ernestivita , Gesty; Suhendra, Eupharasia Susy
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16246

Abstract

This study aims to determine the effect of HR competence and innovation on competitive advantage with entrepreneurial marketing as an intervening variable in the Food and Beverage Industry in East Java. This research is a quantitative research. The sample was determined as many as 100 entrepreneurs by purposing sampling technique. The data obtained from the questionnaire was then analyzed using SEM with the Smart PLS application tool. The results showed that the competence of HR and entrepreneurial marketing partially had a significant positive effect on competitive advantage, while innovation had no significant effect on competitive advantage. HR competence and innovation significantly affect entrepreneurial marketing. Likewise, it is proven that entrepreneurial marketing is proven to be able to mediate HR competencies and innovation to competitive advantage.
Pengaruh Partisipasi Anggaran Terhadap Kinerja Manajerial Dengan Komitmen Organisasi Dan Motivasi Kerja Sebagai Variabel Moderasi Yunita Christy; Maria Natalia; Setiana, Sinta; Richard Anthony
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16273

Abstract

This research intention to determine the effect of budget participation on managerial performance with organizational commitment and work motivation as moderating variables. The sample of this study were employees at managerial level (top and bottom). Researchers distributed 100 questionnaires spread to several manufacturing companies. Of the 100 questionnaires, 56 questionnaires were collected and 45 questionnaires were processed. The data collected were processed using the Multiple Liner Regression Correlation Test and Moderated Regression Analysis (MRA). Before testing the hypothesis, the researcher tested the validity, reliability, and classical assumption. The results showed that budget participation has a positive effect on managerial performance, even so when budget participation has a positive effect on managerial performance when moderated by organizational commitment and work motivation
Pembuktian Konsep Law Of One Price (LOOP) Dalam Absolute Purchasing Power Parity Menggunakan The Big Mac Index Antar Negara The Six Cheapest (Indonesia – Malaysia) Per Juli 2021 Pangestuti, Dewi Cahyani; Riantiarno, R. Ferry
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16316

Abstract

This study aims to prove the existence of the absolute purchasing power parity theory using The Big Mac Index and take the example of The Six Cheapest countries, two of which are Indonesia and Malaysia. The data taken is secondary data that has been measured and processed by The Economist which contains the prices of the Big Mac units sold by each country, in The Big Mac Index is 56 countries with different incomes. The method used is a descriptive method, with the literature method technique. The results show that in the end absolute purchasing power parity will not be formed in the free market. This is stated by the non-meeting points of purchasing power parity under conditions of real consumption. Also, it is proven by the undervalued value of the rupiah and ringgit in Indonesia and Malaysia against the US dollar, as well as the level of consumption of each country that must be adjusted.
Keputusan Pembelian Ditinjau dari Promosi Menggunakan Media Sosial dan Word of Mouth Marketing Mahardhika, Mustafidah; Arintowati, Dyan
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 6 No 2 (2021): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v6i2.16395

Abstract

The purpose of this research is to determine the effect of promotion using social media and word of mouth marketing on purchasing decisions for beauty clinic services. This research is belonging to quantitative research with data collection techniques using interviews, documentation, and questionnaires. For data analysis using multiple linear regression analysis. The results showed that at this time, promotions using social media and word of mouth marketing influence purchasing decisions still, either partially or simultaneously. From these results, social media is still effectively used as a tool on promoting products. Word of mouth marketing also has an effective influence in affecting purchasing decisions. Where consumers still trust the recommendations of their close environment on products buying decision. Kata Kunci: social media, word of mouth marketing, buying decision

Page 11 of 25 | Total Record : 247

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