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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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Implementation Of SWOT Analysis Of Marketing Information Systems Based Website On Tongs Media Munir, Muhammad Syahrul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17677

Abstract

The purpose of this study is to find out and explain the development of information systems as a sales medium at Tongs Media in terms of SWOT analysis. This study uses a qualitative paradigm by using case studies. The findings in this study are the marketing strategy, especially the marketing information system implemented by Tongs Media, which includes several strategies, which include picking up the ball strategy, building a network, providing excellent service, and providing satisfactory service. So that this research can provide a SWOT analysis design for marketing information systems so that researchers can find out and can provide marketing strategies for the future. Keywords: SWOT analysis, Information System, Marketing.
Pengaruh Celebrity Endorser terhadap Purchase Intention: Peran Mediasi Brand Credibility dan Brand Attitude pada Produk Make Over Cosmetics Damayanti, Dea; Wahyudi, Handri Dian
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17710

Abstract

This study aims to test whether the effectiveness of celebrity endorsers, brand credibility, brand attitude is a factor in purchase intention, brand credibility is a mediation for brand attitude and brand credibility and brand attitude is a mediation. A total of 314 who knew Make Over Cosmetics and celebrity endorser Tasya Farasya were sampled to be tested by distributing online questionnaires with hypothesis testing using WarpPLS. The result, celebrity endorser has a significant impact on purchase intention, celebrity endorser has a significant impact on brand credibility, brand credibility has a significant impact on brand attitude, brand credibility has a significant impact on purchase intention, brand attitude has a significant impact on purchase intention and brand credibility and brand attitude have succeeded in becoming mediating variable.
Analisis Budaya Organisasi terhadap Organizational Citizenship Behavior dengan Employee Engagement sebagai Variabel Mediasi Satyawati, Cokorda Istri Sri; Rahyuda, Agoes Ganesha
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17794

Abstract

The purpose of this study is to find out the effect of organizational culture on OCB mediated by employee engagement at PT. BPD Bali Cabang Utama Denpasar. 76 respondents were used in this study determined with saturated method. Data was collected using a survey approach, where the research instrument used was a questionnaire, then analyzed using the Partial Least Square (PLS). The results showed that organizational culture had a positive significant effect on OCB; Organizational culture has a positive and significant effect on employee engagement; Employee engagement has a positive and significant effect on OCB and Employee engagement able to mediate organizational culture on OCB at PT. BPD Bali Cabang Utama Denpasar.
Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference Amelia, Amelia; Ronald, Ronald; Sucipto, Hadi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17819

Abstract

Sociopreneurs by using a local values ​​approach are expected to further encourage RT to take risks for better family life by involving the underprivileged and marginalized. Another Way Towards Independent and Prosperous (Jalin Matra) which is one of the focuses of the Government East Java as a form of support for Sociopreneur by the Governor of East Java in 2014 with a poverty reduction agenda. Therefore, it is important for Mrs RT to know about the use of online media to market products. So, this research must also start by knowing the effect of brand offering, internet shopping experience, word of mouth, brand familiarity, brand evaluation on brand preference so that appropriate advice can be given regarding the appropriate use of online media for the products offered. The number of samples used in this study was 100 respondents. This study uses software called SPSS version 22.0 in managing data and analyzing data. This study has six hypotheses and five hypotheses are accepted and one hypothesis is rejected.
Competitive Advantage And Sustainable Tourism Balkondes At Borobudur Area Magelang Regency Achsa, Andhatu; Verawati, Dian Marlina; Destiningsih, Rian; Novitaningtyas, Ivo
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.17917

Abstract

The phenomena of stagnant tourists’ visits at Balkondes is the background why this study is carried out will lead to the shortage of people’s revenue. It is proposed to identify the competitiveness of Balkondes tourism in Borobudur Area, Magelang Regency with the approach of Porter’s Diamond and to formulate the sustainable tourism strategy with SWOT. Data collection employs structured interview with technique of informant determination by using the combination of quota sampling technique and accidental sampling technique with 200 respondents. The research result indicates the correlation and mutual support between each main component of Porter’s Diamond as well as the main component with supporting factors. As resulted by SWOT analysis, Balkondes has Strength and Opportunities that could be optimized as a strategy to sustain the tourism, on the other hand, the existence of Weakness and Threats could obstruct the sustainability of Balkondes tourism in Borobudur Area Magelang Regency.
Perilaku Keputusan Pembelian Generasi Y dan Z dalam Penggunaan E-Commerce di Masa Pasca Pandemi Wijaya, I Gusti Ngurah Satria; Ekayasa, Made Dharma
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.18357

Abstract

In business during the post-covid-19 pandemic or the implementation of the new normal, many things can influence the behavior of purchasing decisions for a product, which is caused by factors such as: personal, social, cultural, and psychological. This transition period will leave new habits during the pandemic period. Every company must make changes in managing its business, if it wants to survive and win the competition. This study aims to analyze the comparison of changes in the purchasing decision behavior factors of generation Y and Z consumers with the use of e-commerce in the post-pandemic period. The analytical method used is the Structural Equation Modeling (SEM) technique through the use of Partial Least Squares (PLS-SEM). The results of the study stated that the comparison of results between respondents of generation Y and generation Z, there were three factors that had different results or contradictory results, namely perceptions of convenience, E-WOM, and price. Perception of convenience and E-WOM have a significant positive relationship to the purchase decision of generation Y, while price suitability does not affect the decision of generation Y in buying an item. Generation Z in making purchasing decisions really considers the price suitability factor. Meanwhile, E-WOM and perceived convenience are not considered by Generation Z. Positive emotion factors have a significant positive relationship for both Generation Y and Generation Z and perceived usefulness, security, motivation factors have a positive but not significant relationship with e-commerce purchasing decisions. in the post-pandemic
The Effect of Integrated Marketing Communications Strategy on The Development Of Creative Economic Products In Moringa Processed MSMe Indra Jaya Sudarso, Satrio; Sumartik
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 7 No 2 (2022): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v7i2.18544

Abstract

The discussion that forms the basis of the background of this research is the problem of developing creative economic products, especially on the MSME scale which is seen from the linkage of marketing communication strategies that have not been or have been implemented in one of the implementation of marketing activities for Processed moringa Indra Jaya. The purpose of this study was to determine and analyze the effect of advertising (X1), product packaging (X2), public relations (X3) and events marketing (X4) on product development (Y) in the context of the creative economy. The method used is a quantitative method. The population used is all consumers of Processed Moringa Indra Jaya. The sampling technique used is non-probability sampling in the form of random sampling of 100 people. Respondents were selected based on an existing database of MSME recommendations related to the respondent's domicile throughout Indonesia. Analysis techniques use multiple linear regression analysis and hypothesis testing using SPSS for Windows statistical tools. The results showed that all independent variables have a positive and significant effect on the dependent variable, partially or simultaneously.
Berbagi Pengetahuan Sebagai Mediator Pengaruh Persepsi Dukungan Organisasi terhadap Perilaku Inovasi UMKM Batik Jember Setyanti, Sri Wahyu Lelly Hana; Nilasari, Faris Septia; Prajitiasari, Emma Desia; Sudarsih, Sudarsih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.17482

Abstract

Research aim: To test how the role of knowledge sharing as a mediator influences perceptions of organizational support on the innovation behaviour of Batik SMEs in Jember Regency Design/ Method/ Approach: The research method uses quantitative data by using the MSI (Successive Interval Method) data transformation method with path analysis techniques (path analysis) Research Findings: significant influence of perceived organizational support variables on innovative behaviour, both directly and indirectly, through knowledge sharing variables. The direct effect coefficient is 0.564, while the indirect effect coefficient is 0.247. This shows that the three hypotheses prepared are acceptable because they are proven significant. Theoretical Contribution/ Originality: The conceptual framework proposed in this model is an adaptation and synthesis of various previous research findings. Therefore this study conceptually emerges a new model in which knowledge sharing is treated as a mediating variable in mediating the effect of perceived organizational support on innovation behaviour. Practitionel/Policy implication : For MSME managers and related agency policymakers, find out how the role of knowledge-sharing mediator variables mediates the influence of perceptions of organizational support to take appropriate actions to increase the innovative behaviour of Batik MSMEs. Through this research, two important things will be obtained. They were first able to find out how to implement knowledge sharing in Batik MSMEs, which have competency advantages to increase innovative behaviour. Second, know how to increase the perception of organizational support by implementing knowledge-sharing practices in Batik SMEs. Research Limitations: The selection of research variables led to sampling criteria adjusted to research needs, so not all batik UMKM employees in Jember Regency became the research sample. Keywords: Knowledge Sharing, Perceived Organizational Support, Innovative Behavior, MSMEs
Digital Marketing Dan Brand Image Terhadap Intensi Pembelian Produk Susu Murni Santoso, Rudi; Fianto, Achmad Yanu Alif; Erstiawan, Martinus Sony
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18163

Abstract

Research aim : This study aims to measure digital marketing and brand image that can affect the purchase intention of pure flavored implant products (Sura's). Design/Methode/Approach : This study uses a survey research model Research Finding : The results of the study show that digital marketing and brand image have a significant effect on purchase intention. Theoretical contribution/Originality : This research also proves that digital-based marketing activities through Marketpalce and social media are very effective during the pandemic. Practitionel/Policy implication : digital marketing and brand image play a role in increasing sales. to increase the sales intention of these products, the management must improve digital marketing. Research limitation : This research only focuses on two variables, namely digital marketing and brand image.
Ekonomi Digital dan Inklusi Keuangan Terhadap Pemulihan Ekonomi Nasional Murtadlo, Kholid; Sulhan, M.
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18367

Abstract

Research aim : This study aims to present or explain the results of a critical review of economic and financial theory used for the National Economic Recovery strategy. Design/Methode/Approach : This study uses a qualitative model with a literature study approach. Research Finding : The digital economy and ecosystem supported by increased financial inclusion are able to accelerate the acceleration of the National Economic Recovery. Theoretical contribution/Originality : This research is also a follow-up study that proves that the financial stimulus of the creative industry sector has shifted to the digital economy with increased financial inclusion in it. Practitionel/Policy implication : Aspects in the digital economy (people, economic, and governance) are one unit to support PEN. Research limitation : The limitation of this research lies in the object of research which is only devoted to PEN in Indonesia, not the ASEAN region.

Page 14 of 25 | Total Record : 247

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