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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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The Key To Success For 'Kefi' Coffee Shop In The New Normal Era: An Analysis of Adaptive Strategies Wilujeng, Aura Masdena Nur; Ambarwati, Rita
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22276

Abstract

Research aim: This study aims to analyze the implementation of adaptive strategies in Coffe Shop "Kefi" in terms of product quality, service quality, and facilities in timplementingthe new normal era in Sidoarjo Regency. Method: Using qualitative methods, data collection techniques with interviews, documentation and observation.  This research focuses on analyzing the adaptive strategies carried out by Coffee Shop "Kefi with SWOT Analysis. Data analysis includes data collection. Presentation of data, Conclusion Drawing, and Verification Research Finding: Adaptive Coffee Shop "Kefi" strategies to improve product quality include providing a delicious and varied menu of coffee and non-coffee drinks, preparing superior coffee quality, in the aspect of service quality, namely friendly, responsive service, and in the aspect of facilities provided are comfortable seating, a pleasant atmosphere, and attractive interior design, WiFi access, music played at Coffee Shop "Kefi" and the availability of clean and well-maintained toilets. Theoretical contribution: This research contributes to analyzing the way to build a model approach. This research can help coffee shops identify market trends and changes and adjust their strategies effectively to stay relevant and attract customers. Practical implication: In the café industry, adaptive strategies can be developed regarding product quality, service quality and facilities. Research limitation : This study is constrained by its focus solely on coffee shop environments
Akreditasi sebagai Faktor Penentu dalam Keputusan Mahasiswa Masuk Perguruan Tinggi Muhammadiyah di Kalimantan Barat Afriyanda, Fify; Samsuddin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22279

Abstract

Research Aim: This study analyzes the factors influencing students' decisions to choose universities, specifically Muhammadiyah universities in West Kalimantan. The focus is on the role of accreditation in shaping students' choices. Method: Using correlation and multiple regression analysis, the study investigates the relationship between University accreditation and students' enrollment decisions. Data were collected from 100 active students in their early semesters across three Muhammadiyah universities for the 2022/2023 academic year. Research Finding: The results reveal a significant correlation between accreditation and students' decisions, showing that students prioritize accreditation when selecting a University. Multiple regression analysis indicates that accreditation directly influences students' choices, explaining approximately 80.5% of the variation in their decisions. Theoretical Contribution: This research contributes to understanding how University accreditation is a critical factor in prospective student decision-making, adding to the body of knowledge on higher education marketing strategies. Practical Implication: The findings highlight the importance of University management in maintaining and improving its accreditation status to attract potential students. Institutions must also consider other factors such as reputation, tuition fees, location, facilities, and offered programs to create effective and sustainable student recruitment strategies. Research Limitation: The study is limited to three Muhammadiyah universities in West Kalimantan, which may affect the generalizability of the findings to other regions or institutions  
Financial Distress Prediction Using Springate and Altman Model: Based on Financial Indicators of Industrial Companies Paramitha, Diky
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22285

Abstract

Research Aim: To develop the Altman and Springate models to estimate the likelihood of financial distress in the industrial sector for the 2015-2021. Method: Analysis of data from 52 industrial companies listed on the Indonesia Stock Exchange (2015-2021) using Altman discriminant analysis and Springate S-Score to identify financial distress. Research Finding: Out of 52 companies, 27 experienced financial distress. The Altman model demonstrated better prediction accuracy. Theoretical Contribution: This paper strengthens the validity of the Altman and Springate models in predicting financial distress in the industrial sector. Practical Implication: Provides insights for investors and management to anticipate bankruptcy risks and improve financial stability. Research Limitation: Limited to the industrial sector in Indonesia for the 2015-2021 period and relies solely on financial statement data without considering external factors.
Determinants of Decisions To Purchase Halal Cosmetics In Indonesia Khotimah, Khusnul; Khasanah, Miftakhul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22301

Abstract

Research aim: This research aims to determine the influence of halal awareness, halal brand image, television advertising, and brand ambassadors on purchasing decisions for Wardah cosmetics in Indonesia. Method: The research method uses a quantitative approach. The study population consisted of 200 Muslim women, consumers of Wardah cosmetic products in Indonesia. The research sample consisted of 200 respondents. The research sampling technique used was purposive sampling. Research data were analyzed using path analysis using SmartPLS version 3.3. Research Finding: The findings show that television advertisements significantly impact on purchasing decisions for Wardah cosmetics in Indonesia, followed by halal awareness and brand image. While brand ambassadors also have a positive influence, their impact is the least among the four variables. Theoretical contribution: The R-Square value shows that the decision to purchase Wardah cosmetics in Indonesia is influenced by halal awareness, halal brand image, television advertising and brand ambassadors by 61.8%, while 38.2% is influenced by other variables that are not measured in this study. Practical implication: Television advertising is the most influential variable in purchasing Wardah cosmetics in Indonesia. Despite technological advancements making information easier to access, television advertising remains highly influential. Brand ambassadors can also influence purchasing decisions, but their effectiveness varies based on brand values, consumer awareness, trust, and preferences. Companies should choose ambassadors who align with target consumer expectations. Research limitation: This research was only carried out specifically for Wardah cosmetic products because the Wardah brand is one of the halal cosmetic brands in Indonesia.            
Analisis EWOM, Citra Merek, Dukungan Selebriti, dan E-Referral dalam Pembelian Produk Fashion Muslim di E-Commerce Subkhan, Farid; Firdaus, Astrid Callista
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22303

Abstract

Research Aim: To examine the impact of EWOM, brand image, celebrity endorsement, and e-referral on purchasing decisions for Muslim fashion products through E-Commerce. Method: A mixed-method approach with 150 quantitative respondents and 20 qualitative participants in Jakarta, Depok, Bekasi, Bogor, and Tangerang. SPSS was used for analysis. Findings: This study suggests celebrity endorsement significantly impacts customer purchases of Muslim fashion products through E-Commerce. Theoretical Contribution: This study provides a new theoretical contribution by demonstrating that digital marketing communication variables such as e-referral, brand image, and EWOM cannot work alone to influence purchase decisions but must be combined with celebrity endorsement. Practical Implications: E-Commerce businesses should maximize collaborations with celebrity endorsers to boost market penetration and consumer trust. Research limitation: Limited to specific regions and four marketing variables, suggesting future research on other factors influencing online purchasing decisions.
Peran Job Satisfaction dalam mediasi hubungan Strategic Flexibility dan Strategic Innovation dengan Employee Performance Purnama, Chamdan; Rahmah , Mirhamida; Fatmah, Dinda; Hasani , Syaiful; Rahmah, Yusriyah; Rahmah, Zakiyah Zulfa; Mulyono, Sugeng; Anam, Chairul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22305

Abstract

Research aim: This study examines the relationships between strategic flexibility, behaviour innovation, Employee engagement, Job satisfaction, and employee Performance within SMES in the clothing sector in East Java. It also provides empirical evidence of causal interactions among these variables. Method: An explanatory approach was employed with a sample of 160 employees from SMES in Bangkalan, Sidoarjo, Tulungagung, and Mojokerto, selected via cluster sampling. Data were collected using a Likert-scale questionnaire and analysed using PLS-SEM with Smartpls 4. Research Finding: The findings show that strategic flexibility positively and significantly influences employee Performance and Job satisfaction. Behaviour innovation negatively impacts employee Performance but positively affects Job satisfaction. Employee engagement positively influences employee Performance but is not significant for Job satisfaction. Job satisfaction partially mediates the relationship between strategic flexibility and employee Performance and fully mediates the relationship between behaviour innovation and employee Performance. Theoretical contribution: This study challenges existing assumptions about the link between Employee engagement and Job satisfaction, expanding understanding in the context of SMES. Practical implication: The findings suggest that SME managers should enhance strategic flexibility and focus on Job satisfaction to improve employee Performance while carefully managing behaviour innovation. Research Limitations: This study has several limitations. First, the study was only conducted on MSMES in the clothing sector in East Java. Second, the data collection method used a Likert-scale questionnaire. Third, the quantitative approach with PLS-SEM provides an understanding of causal relationships but does not explore other factors that may play a role.
Brand Loyalty-Building Strategy: Influence Product Quality, Perceived Experience Quality, And Brand Attitude Through Mediating Brand Trust Pramadanti, Rindika
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22384

Abstract

Research aim: This study aims to measure product quality, perceived experience quality, and brand attitude that can affect brand trust through brand loyalty to Janji Jiwa coffee products. Methode: Data will be collected using a survey method and questionnaires. This study used Structural Equation Modeling (SEM) data analysis techniques operated using the Smart-PLS program version 3.2.9 Theoretical contribution: This research also proves that product quality and perceived experience quality can affect brand trust, while brand attitude influences brand loyalty. It aims to create a sense that customers expect to be able to compete with other competitors in the future. Practitioner implication: Product quality, perceived experience quality, and brand attitude play an important role in increasing brand trust and brand loyalty, where good taste integrity and customer expectations will affect growing sales, so coffee shop entrepreneurs must provide innovation strategies in maintaining product quality to influence consumers to be loyal to their products. Research limitation: This study only focuses on three variables: product quality, perceived experience quality, and brand attitude
Analisis Nilai Perusahaan Menggunakan Model Tobins-Q untuk Menilai Kinerja Bank Rakyat Indonesia Tbk Periode 2013-2022 Jamaludin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22397

Abstract

Research aim : This study aims to analyze the company value and financial performance of PT Bank Rakyat Indonesia Tbk. for the 2013–2022 period using Tobin’s Q and Return on Assets (ROA) indicators. Design/Methode/Approach : The research employs a quantitative descriptive approach by analyzing secondary data obtained from BRI’s annual financial statements. Tobin’s Q is calculated to measure market-based firm value, while ROA is used to assess financial performance and profitability. Research Finding : The results show that the Tobin’s Q ratio during 2013–2022 consistently exceeded one (Q > 1), indicating that BRI was in an overvalued condition, reflecting strong investor confidence and effective asset management. Meanwhile, the average ROA was 2.522%, categorized as very healthy according to Bank Indonesia standards, demonstrating the company’s consistent profitability despite a temporary decline in 2020 due to the COVID-19 pandemic. Theoretical contribution/Originality : This study strengthens empirical evidence that integrating market-based (Tobin’s Q) and accounting-based (ROA) indicators provides a more comprehensive assessment of firm performance. Practitionel/Policy implication : The findings suggest that BRI’s management should continue enhancing digital transformation, operational efficiency, and financial transparency to maintain long-term competitiveness. Research limitation : This study is limited to one state-owned bank; future research may compare multiple banks or add governance and risk management variables.
The Customer Journey in Purchasing Counterfeit Fashion Among Generation Z Purwati, Yenny; Widodo, Arief
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.22511

Abstract

Research aim: The study aims to explore how digital technologies redefine the customer journey of generation Z, particularly on their experiences purchasing counterfeit fashion products. Design/Method/Approach: This study employs the quantitative descriptive analysis technique. A survey was administered generation Z who have prior experience in purchasing counterfeit fashion items. Research Finding: The findings reveal that online marketplace and social media play an important role in generation Z’s journey for counterfeit fashion. These two platforms not only increase awareness and appeal stages through advertisement and recommendation but also enable direct interaction and digital transactions. Theoretical contribution/Originality: This study contributes to a relatively unexplored topic in developing countries like Indonesia, especially about customer journey and counterfeit purchases. Practitioner/Policy implication: This study offers insights to policymakers and fashion industry stakeholders. An understanding of customer journey can help policymakers to advocate for policy regarding the ethics of counterfeit purchases. Additionally, the findings can assist fashion industry stakeholders in promoting the value of authentic products. Research limitation: This study primarily focused on generation Z, hence limits its applicability to other demographic groups.
Meningkatkan Daya Saing UMK: Mengungkap Peran Kecepatan Inovasi dan Penciptaan Pengetahuan Darmawan, Baziedy Aditya; Firmansyah, Satya Laksana
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i2.22631

Abstract

Research aim : This study investigates the critical role of innovation speed and knowledge creation as antecedents of the competitiveness of MSEs in the culinary industry. Design/Method/Approach : Employing a multiple regression analysis, this study analyze data from 110 MSEs in Sleman and Yogyakarta. Research Finding : Our findings reveal that both, innovation speed and knowledge creation are significant drivers of MSEs’ competitiveness. Theoretical contribution/Originality : Building on the concept of knowledge-based barriers to entry, this study succeeded in demonstrating that rapid innovation fosters the creation of unique competence and market-based knowledge. Practitioner/Policy implication : These results offer valuable insights for MSEs, highlighting the importance of fostering a culture of continuous innovation and knowledge creation to achieve a sustainable competitive advantage. Research limitation : This study has limitations in the context of the sample and location, which were specifically conducted in Yogyakarta and Sleman, which may limit the generalizability of the result of this study.

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