JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
Articles
247 Documents
<![CDATA[The Effect Of Company Size And Profitability On Company Value, With Dividend Policy as Mediating ]]>
<![CDATA[Widodo, Moch. Wahyu]]>;
<![CDATA[Maharani, Rieska]]>;
<![CDATA[Makaryanawati]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.22656
<![CDATA[Research Aim: This study aims to analyze the factors that influence firm value in non-consumer cyclical industry sectors. Approach: The study employs a descriptive quantitative approach using Partial Least Squares (PLS) analysis with SmartPLS software. Secondary data were obtained from financial reports of companies in the non-consumer cyclical sector listed on the Indonesia Stock Exchange (IDX). The tested variables include profitability, liquidity, leverage, and dividend policy as determinants of firm value. Research Finding: The results show that only profitability has a significant and positive effect on firm value, while liquidity, leverage, and dividend policy do not have a significant influence. This finding emphasizes that investors still prioritize profitability as the main indicator of firm value. Theoretical Contribution/Originality: This study contributes to strengthening the empirical literature on firm value by highlighting the dominance of profitability as a determinant variable in the non-consumer cyclical sector. Practitioner/Policy Implication: The findings provide guidance for investors to assess firm value based on financial performance indicators, particularly profitability, when making investment decisions. Research Limitation: This study is limited to the non-consumer cyclical industry sector and does not include other industries that may show different determinant patterns of firm value.]]>
<![CDATA[Commitment, Competence, and Partnership Model for Culinary MSMe Entrepreneurs In Bogor City ]]>
<![CDATA[Muizu, Wa Ode Zusnita]]>;
<![CDATA[Kaltum, Umi]]>;
<![CDATA[Prasetyo, Andreas Recki]]>;
<![CDATA[Triski, Dara Sagita]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.22695
<![CDATA[Research Aim: This study aims to analyze the commitment and competency levels of culinary MSMEs in Bogor City amidst intense competition and rising operational costs. Approach : Using a descriptive analysis method, the research was conducted for forty-five days from August to October 2023 on culinary MSMEs in Bogor City, applying simple random sampling to collect primary data. Research Findings : The results show that both commitment and competency levels of culinary MSME actors are very high. The main strength of these MSMEs lies in their growth orientation through horizontal integration strategies, which enhance business sustainability and competitiveness. Theoretical Contribution/Originality : This study contributes to MSME development theory by emphasizing the role of commitment and competency as key determinants of success. It also introduces a positioning map for culinary MSMEs in Bogor City, highlighting their comparative advantages. Practitioner/Policy Implication: The findings suggest that policymakers and business practitioners should strengthen partnership programs and collaborative initiatives to optimize the high commitment and competency levels of MSMEs, thereby improving competitiveness and resilience. Research Limitation : This research focuses solely on culinary MSMEs in Bogor City within a specific period (August–October 2023), limiting the generalizability to other regions or sectors. ]]>
<![CDATA[Transformasi Wisata Kapalo Banda: Studi Strategis Dengan Matriks EFI, EFE, IE, SWOT, Dan QSPM ]]>
<![CDATA[Alfikri]]>;
<![CDATA[Silfia]]>;
<![CDATA[Darnetti]]>;
<![CDATA[Iryani, Nelvia]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i1.22869
<![CDATA[Research aim: This research aims to design an appropriate strategy that can be applied to efforts to develop the Kapalo Banda tourist attraction. Methode: Qualitative Descriptive, namely this research describes the condition of objects, both external and internal, naturally and objectively using the strategy selection stage in the form of the input stage with the EFI Matrix and EFE Matrix, the matching stage with the IE Matrix and SWOT Matrix, and the decision stage with the QSPM Matrix Research Finding: The results of data analysis at the matching stage using the IE Matrix obtained a strategy in Quadrant II. Then, at the strategy matching stage with the SWOT Matrix, eight types of strategies were obtained that could be used in the development of Kapalo Banda tourism. Theoretical contribution: This study can explain the importance of tourism area development strategies for attracting visitors by continuously identifying internal strengths and external threats. Practical implication: The resulting alternative strategies can be implemented in stages, based on the needs and capabilities of existing resources. Research limitation: This research focuses on the Kapalo Banda tourist attraction in Kenagarian Taram, Limapuluh Kota Regency]]>
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Setyono, Clarissa Angelina]]>;
<![CDATA[Berlianto, Margaretha Pink]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.22880
<![CDATA[Research aim: This research aims to investigate the effect of utilitarian value, hedonic value, social value, and economic value on trust in product and trust in seller, the effect of trust in product and trust in seller on customer engagement and repurchase intention and the effect of customer engagement on repurchase intention toward Shopee live streaming platform in Indonesia. Methods: This research uses a quantitative approach. The sample of this research are 239 by using purposive sampling method with criteria of all customer in indonesia who have made purchase through Shopee live streaming as the population. Data analysis for this research is using SmartPLS-SEM Finding: The finding reveals that customer perceived values dimension have a partial effect on customer trust. Customer trust has significant impact in both customer engagement and repurchase intention and customer engagement have a positive effect on repurchase intention Theoretical contribution/Originality: This study contributes theoretically by examining the relationship between customer perceived value, consumer trust in customer engagement and repurchase intention. Practitioner/Policy implication: Practically, it suggests that seller’s who use Shopee live streaming platform should pay attention about products utilitarian value, social value and economic value since its effect on customer trust and also pay attention in customer trust in product and seller and customer engagement. Research limitation: The data of this research were collected only via questioner survey on online basis.]]>
<![CDATA[RANCANGAN STRATEGI KEPEMIMPINAN KEPALA DESA DI DESA MAJASARI ]]>
<![CDATA[Somadi]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.23097
<![CDATA[Research aim : This research aims to determine the obstacles to implementing village head leadership and village head leadership strategies in Majasari Village. Design/Methode/Approach : This research uses a qualitative approach with data analysis techniques, namely SWOT analysis. Research Finding : The obstacles faced in implementing village head leadership in Majasari Village are administrative obstacles. The village head's leadership strategy in Majasari Village is an aggressive strategy. Practitionel/Policy implication : The leadership strategy implemented by the village head in Majasari Village is an aggressive strategy. Research limitation : The research focuses on the leadership of the village head in Majasari Village.]]>
<![CDATA[Analisis Laporan Pertanggungjawaban Realisasi Anggaran Pendapatan dan Belanja Desa di Kabupaten Biak Numfor ]]>
<![CDATA[Maran, Laura Claudia Christine]]>;
<![CDATA[Usman, Sarah]]>;
<![CDATA[Lotte, Lucky Natalia A.]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.23240
<![CDATA[Research Objectives: This study aims to determine the factors that are a weakness for the Village Government in making accountability reports for the realization of the APBDes in Biak Numfor Regency. Method: The research method used in this research is Descriptive Qualitative. The sampling techniques used are population and area sampling techniques. The data collection techniques used are based on primary and secondary data. Findings: Accountability of village financial reports depends on the level of understanding of the community and the competence of human resources owned by the village. Theoretical Contribution/Originality: This study can provide valuable insights for local governments, and the community that the importance to pay attention to and overseeing the accountability of village financial management carried out by the Village Government. This article highlights the importance of local governments being able to pay attention to factors that become weaknesses in the accountability report for the realization of village revenue and expenditure budgets in Biak Numfor Regency. Practical Implications: This study provides insights for the Local Government and the community so that it can be followed up by paying more attention and supervising village financial management up to the village financial accountability report conducted by the Village Government. Research Limitations: This research only focuses on accountability for the realization of APBDes implementation in Biak Numfor Regency.]]>
<![CDATA[The Role of Trust in Moderating The Effect of Feel Experience on Repurchase Intention ]]>
<![CDATA[Gunawan, Made Willy]]>;
<![CDATA[Widagda K, I Gusti Ngurah Jaya Agung]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i1/23279
<![CDATA[Research aim: This study investigates how customers' emotional experience with Richeese Factory affects their willingness to repurchase from the restaurant chain and further explores the moderating role of trust in this relationship. This research is also expected to significantly contribute to the restaurant industry's efforts to increase customer loyalty through positive emotional experiences. Method: This study used non-probability sampling with purposive sampling. The sample size was 100 respondents. Data was collected through an online questionnaire distributed through Google Forms. Moderated Regression Analysis with SPSS 26 software was used to analyze data and test hypotheses. Research Findings: This study found a positive and significant relationship between felt experience and repurchase intention. This suggests that customers with a positive emotional experience at Richeese Factory are more likely to return. Trust in Richeese Factory acts as a moderating variable, strengthening the positive effect of feel experience on repurchase intentions. In simpler terms, customers with a positive emotional experience and trust Richeese Factory are more likely to make repeat purchases. Theoretical Contribution: This research is expected to expand insights and knowledge related to the influence of trust in moderating the relationship between felt experience and repurchase intentions. It will also significantly contribute to the restaurant industry's increase in customer loyalty. Practical Implications: This study shows that improving customer emotional experiences and building trust can increase repurchase intentions. However, further research could study factors such as service quality, food taste, or restaurant atmosphere that contribute to positive emotional experiences. Research Limitations: This study used a non-probability sampling method because the population size is uncertain. This limits the generalizability of the findings to the entire Richeese Factory customer base in Denpasar City.]]>
<![CDATA[ANALISIS TERHADAP ANTESEDEN DARI GREEN PURCHASE INTENTION PRODUK BODY SHOP ]]>
<![CDATA[Agung, Deatri Arumsari]]>;
<![CDATA[Winarto, Evelyn]]>;
<![CDATA[Junaedi, Marliana]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.23502
<![CDATA[Research aim : This study aims to determine what factors will influence the intention of the people of Surabaya to buy green products of the The Body Shop brand, by analyzing the constructs of environmental concern, environmental knowledge, green advertising, and green packaging. Design/Methode/Approach : This quantitative study uses primary data with a purposive sampling technique. Data to test the conceptual model were collected through an online survey targeting people in Surabaya who know about The Body Shop brand. A total of 150 responses were received and processed. The analysis tool used was partial least squares (PLS)–structural equality modeling (SEM). Research Finding : The results of this study indicate that environmental knowledge, green advertising, and green packaging have a significant correlation with the green purchase intention. In addition, it was found that the green packaging variable is the strongest factor in influencing people's intention to purchase green products compared to other determinants. Theoretical contribution/Originality : The unique contribution of this study is that this study is one of the first studies to investigate the combination of environmental motivation factors and green marketing elements on the green purchase intention. Practitioner/Policy implication : This study is very important for business, economics, and the government as a whole because it produces empirical evidence on how to develop green purchase intentions in the society. Research limitation : Further research should focus more on specific generations, such as gen Z, in an effort to examine their shopping behavior, and should be conducted in cities other than Surabaya to better represent consumer behavior in Indonesia.]]>
<![CDATA[LOYALITAS DAN KEPUASAN PELANGGAN DITENTUKAN OLEH KETERSEDIAAN FASILITAS USAHA DAN HARGA ]]>
<![CDATA[Alyanti, Futrie]]>;
<![CDATA[Khusaini]]>;
<![CDATA[Jamalus]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.23552
<![CDATA[Research aim : This study aims to analyze the effect of facilities and prices on customer satisfaction and loyalty of Rumah Kedua Coffee & Space. Design/Methode/Approach : The researcher used a quantitative research method with a cross-sectional survey technique. The researcher used an infinite population. The sample size was 400 respondents (incidental sampling, sampling error = 5%). Distribution and collection of data through online questionnaires via WhatsApp. Research Finding : The results Price has a stronger influence in increasing customer satisfaction, compared to increasing loyalty. While facilities increase loyalty more than customer satisfaction. Furthermore, control variables such as brand image, service quality, and product quality also contribute significantly to customer satisfaction and loyalty. Theoretical contribution/Originality : This study proves that in increasing customer satisfaction and loyalty of coffee in Tangerang Municipality requires different treatments. Competitive pricing is more able to increase satisfaction, while the availability of facilities increases customer loyalty of coffee in Tangerang Municipality. These results enrich the theory of customer satisfaction and loyalty. Practitioner/Policy implication : The results of this study provide real contributions to the coffee shop industry, especially for Rumah Kedua Coffee & Space in developing pricing strategies to increase customer satisfaction and loyalty. This study provides new insights into the provision of adequate facilities so that it can increase customer loyalty, especially in the cafe industry in the Tangerang Municipality area. Research limitation : The study is limited to one location in Tangerang Municipality. In addition, the researcher has ignored important variables, namely relative advantage, service dominant logic, culture, location, and taste.]]>
<![CDATA[Green Cosmetics : Sejauh Mana Tren Sustainable Beauty Mempengaruhi Niat Pembelian Generasi Muda? ]]>
<![CDATA[Novita, Novita]]>;
<![CDATA[Kamul, Imori]]>
<![CDATA[ Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 2 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis ]]>
Publisher : <![CDATA[UNIVERSITAS NUSANTARA PGRI KEDIRI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.29407/nusamba.v10i2.23554
<![CDATA[Research aim: This study was conducted to determine the effect of environmental concern, attitude towards green products, and willingness to pay from users of beauty products from the younger generation in Indonesia on the intention to buy environmentally friendly beauty products. Approach: This research uses a quantitative approach. Data collection was carried out using an online questionnaire on users of beauty products through the beauty community on social media. The research data was analyzed using SEM-PLS using the Warp PLS 7.0 application. Research Finding: The results showed a significant positive effect between environmental concern and attitude towards green products. However, the results are not significant in the influence of environmental concern and green purchase intention. This study also found a significant positive effect between attitude towards green product and willingness to pay, the relationship between attitude towards green product and green purchase intention, and the relationship between willingness to pay and green purchase intention. Theoretical contribution/Originality: This research provides a theoretical contribution through the utilization of sustainable beauty trends in the younger generation who are starting to show increased environmental awareness. Practitioner/Policy implication: This research contributes to the beauty industry to focus on creating products that have minimal environmental impact, especially for the younger generation target market. Research limitation: This research is limited to young generation consumers (millennials and generation Z) and the research only focuses on beauty products.]]>
