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INDONESIA
JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Published by Universitas Nusantara PGRI Kediri
ISSN : 25495291     EISSN : 25280929     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Nusamba is a peer review journal published by Department of Management and the media for researchers and lecturers who will publish the results of their research. The aim of the Journal is to facilitate scientific publication of the results of researches in Indonesia and participate to boost the quality and quantity of research for academics and researchers. The Journal of Nusamba is published every April and October by publishing research results and critical analysis studies in the field of strategy of management, financial management, operation management and marketing management.
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Articles 247 Documents
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Analisis Perilaku Generasi Z dalam Mengadopsi Bank Digital : Pendekatan TAM dan S-O-R Ilham, Teuku Muhammad Rizki; Sihotang, Ellen Theresia
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.20879

Abstract

Research aim: The purpose of this study is to determine the factors that influence the adoption of digital banks based on the concept of the Technology Acceptance Model (TAM) in gen-Z. Methods: The data analysis technique uses Structural Equation Modeling (SEM) inferential analysis with WarpPLS 8.0. Research Finding: The results of this study revealed that perceived ease of use (PEOU) and perceived usefulness (PU) have a positive and significant on attitudes (ATT). PEOU indirectly has a positive and significant on PU. PU has a positive and significant effect on behavioral intention (BI). ATT directly has a positive and significant on BI in digital bank adoption. Theoretical contribution: TAM can be applied to measure gen-Z behavior in digital bank adoptions. Practitioner/Policy implication: Digital bank management should consider usability and user-friendliness factors as stimuli for attitudes that generate behavioral intentions towards digital bank adoption, specifically among Gen-Z. This generation serves as a potential target market for digital banking services marketing. The results of this study can drive innovation in digital banking products and services, enhancing operational efficiency for banks. Research limitation: The results of this study are only specific to gen-Z and cannot be generalized
Penilaian Business Sustainability Menggunakan Model European Foundation for Quality Management pada Tenant Wirausaha Merdeka Maulana, Danis; Beauty, Nur Lailany Fenny; Rachman, Farizi; Akseptori, Ristanti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21002

Abstract

Research aim: Analyzing the impact of the EFQM 2020 model on assessing business sustainability and business orientation categories of Wirausaha Merdeka tenants using Structural Equation Modeling and EFQM self-assessment. Method: The research uses quantitative data, the SEM (Structural Equation Modeling) method, and EFQM self-assessment. Research Finding: The results of the SEM analysis reveal that organizational culture and leadership, driving performance and transformation, and strategic and operational performance positively influence business sustainability. On the other hand, purpose, vision, and strategy, creating sustainable value, and stakeholder perceptions negatively influence business sustainability. Additionally, engaging stakeholders does not influence business sustainability. Meanwhile, based on the EFQM self-assessment results, it is found that 5 tenants are product-oriented, 16 tenants are process-oriented, and 2 tenants are system-oriented. Theoretical contribution/Originality: This research extends the application of EFQM to more specifically measure the sustainability level of vocational tenant startups, mainly focusing on the specific dimensions of business sustainability. Practitioner/Policy implication: This study adopts the EFQM Model to assess the sustainability of vocational tenant businesses. This study will thoroughly analyze the scores obtained for each EFQM criterion and identify the critical factors contributing to business sustainability. The results of this evaluation will serve as a basis for formulating more targeted recommendations for improvement and development. Research limitation: The EFQM self-assessment focused solely on obtaining the business orientation category through questionnaire responses, lacking in-depth evaluation through interviews.
Improving E-Sport Player Loyalty: An Overview of the Game Industry in JABOTABEK, Indonesia Widjaja, William; Samudra , Andika; Chairuddin; Rachman, Adryan; Alvita, Meilisa
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21176

Abstract

Research Aim: This study investigates the impact of experiential values ​​and promotional activities on player satisfaction, which affects player loyalty in the e-sports industry in the Jabodetabek area. Approach: This study uses the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach to test the proposed hypotheses and achieve the research objectives. Questionnaires were distributed to 100 respondents who identified as e-sports players in the Jabodetabek area. Research Findings: This study found that experiential values ​​have a positive and significant effect on player satisfaction in the e-sports industry in the Jabodetabek area. However, promotional activities do not significantly affect e-sports player satisfaction. This means that esports companies' promotional efforts may not significantly impact player satisfaction. Theoretical Contribution: This finding suggests that the theory of satisfaction on loyalty also applies to the Jabodetabek esports industry. Practical Implications: This study has significant practical implications for e-sports companies looking to enhance the value of the player experience by increasing the complexity of their games' features. Research Limitations: This study is limited to the Jabodetabek area and may not reflect the same conditions in other areas.
Kepemimpinan Strategis Dan Keberlanjutan UKM: A Systematic Literature Review Yulia, Resi; Masdupi, Erni; Syahrizal
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21197

Abstract

Research aim: The purpose of this paper is to identify and analyze some of the key literature on strategic leadership and SME coaching Approach: This paper is a Systematic Literature Review using the Science Direct database. Based on several stages in the systematic review method using the SPAR-4-SLR Protocol, 94 key articles from the Q1 category were found based on the Scimago Journal Ranking (SJR) Research Finding: This study found that 8 scientific groups support research on strategic leadership and SME sustainability Theoretical contribution: Many studies on SME sustainability have been carried out, but studies that look at the direct relationship of strategic leadership to SME sustainability are still very rare. Practitioner implication: This research provides more systematic knowledge and understanding for SME managers and academicians regarding improving SME sustainability related to their strategic leadership roles. Research limitation: This study also has limitations on the journal database, which is only sourced from Science Direct. The next study is expected to be expanded with other database sources such as scopus, Emerald, springer, and others for a more comprehensive study.
Pure-In: Exploring Customer Satisfaction Performance to Increase Repurchase Intentions Mahmud; Putra, Febrianur Ibnu Fitroh Sukono; Rahayuningtyas, Tri Esti
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21457

Abstract

Research Aim: This study analyzes the influence of trust, promotion, e-service quality, and convenience on repurchase intention, with consumer satisfaction as an intervening variable. Approach: This study uses a quantitative method with path analysis analysis techniques. Samples were taken using purposive sampling techniques of 100 consumers. Research Findings: The results of the first part of the analysis show that Trust, Promotion, E-Service Quality, and Convenience have a positive and significant effect on customer satisfaction. The second part of the study, namely Trust, Promotion, E-Service Quality, and Convenience, has a large and positive effect on repurchase intention. Consumer satisfaction has a significant and positive effect on repurchase intention. Theoretical Contribution: This article is very relevant for future research that focuses on optimizing consumer experience in e-commerce, especially in integrating psychological, technological, and marketing aspects to create consumer satisfaction and loyalty. Practical Implications: E-commerce can prioritize the factors in this study to increase consumer satisfaction and repurchase intention. Research Limitations: This study only focuses on certain variables, so future research can add external variables such as economic conditions, etc.
Analisis Path: Peran Live Streaming, Citra Merek, dan Kualitas terhadap Keputusan Pembelian Shopee dengan Mediasi Voucher Tarigan, Arihta; Noor, Laili Savitri; Maharani, Keythline Priscilla Putri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.21791

Abstract

Research aims: This study aims to determine the role of brand image, product quality, and live streaming in buying decisions on Shopee to profound marketing strategy optimization, implementing voucher promotion strategies, developing live services, and understanding consumer trends in the e-commerce industry with discount voucher as the intervening variable. Methods: This research used quantitative associative methods with data collection based on online questionnaires and analyzing data through path analysis. Research Finding: Based on the results of this study, it can be concluded that brand image and live streaming have a significant effect on discount vouchers, which in turn influence purchase decisions, with a significant indirect impact primarily through live streaming.. Theoretical contribution/Originality: This study enriches the literature by confirming that these factors significantly influence purchasing decisions, particularly on e-commerce platforms like Shopee, and highlights the importance of social media and digital promotions in influencing consumer behaviour. Practitioner/Policy implication: An e-commerce company should prioritize marketing strategies that involve a strong brand image, guaranteed product quality, and live streaming as an interactive medium to attract consumer interest. Research limitation: The research results cannot be generalised to the entire population because data collection uses the SEM (Structural Equation Modeling) method with limited respondents.
Efisiensi Biaya Penugasan Karyawan Dengan Metode Hungarian : Studi Kasus pada Konveksi RAPPI Riani, Lilia Pasca; Laharjingga, Khesya Duhitawangi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.22205

Abstract

Research aim: This study aims to analyze the efficiency of employee assignment costs at Rappi Convection Company. Design/Methode/Approach: The research design is descriptive qualitative. The analysis technique is the Hungarian method, which consists of 9 completion steps. Research Finding : The results of this study indicate that by using the Hungarian Method, the Rappi convection company can save its employee assignment costs to Rp. 18,000 per piece of clothing. Theoretical contribution/Originality : This research provides new insights and valuable information to improve production cost efficiency, especially in employee assignment costs. Practitioner/Policy implication : The Hungarian method proves to be a very useful method in relation to production cost efficiency, especially in MSME-scale companies. Research limitation : although the results showed cost efficiency after being calculated using the Hungarian method, this research still cannot cover the cost efficiency of other components so that further research must be carried out in order to increase production cost efficiency in the Rappi convection company.
Brand Image Memediasi Peran Content Marketing Dan Online Customer Review Terhadap Minat Beli Eatsambel Fahimah, Mar’atul; Latifah, Umi
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.22210

Abstract

Research aim : The purpose of this research is to identify the direct and indirect effects of content marketing and online customer reviews on purchase intention for Eatsambel Products on TikTok through brand image. Design/Methode/Approach : The method applied in this research is a quantitative approach that is associative in nature. Research Finding : The findings delineated within this investigation illustrate that content marketing exerts a discernible and affirmative influence on the brand image of Eatsambel Products on TikTok. Concurrently, online customer reviews similarly demonstrate a constructive and statistically significant impact on the aforementioned brand image. Furthermore, the study elucidates that content marketing significantly contributes to the augmentation of purchasing intent towards Eatsambel Products on TikTok. Conversely, the influence of online customer reviews on purchasing intent is not found to be statistically significant. Notably, brand image emerges as a pivotal determinant, exhibiting a positive and statistically significant association with purchasing intent concerning Eatsambel Products on TikTok, with brand image serving as an intermediary variable. Additionally, it is observed that content marketing, when considered alongside brand image as an intervening factor, does not exhibit a statistically significant impact on purchasing intent. Similarly, online customer reviews, when analyzed within the framework of brand image as an intervening variable, do not manifest a significant effect on purchasing intent regarding Eatsambel Products on TikTok. Theoretical contribution/Originality : This research proposes a conceptual model that investigates the interaction between content marketing, online customer reviews, and brand trust in influencing purchase intention of Eatsambel products holistically. Practitionel/Policy implication : This research provides valuable insights for Eatsambel to optimize content marketing strategies and online customer review management to strengthen brand trust, thereby increasing consumer buying interest in Eatsambel products. Research limitation : Limitations in this study include the focus on one product brand (Eatsambel), so the generalizability of the findings is limited to the specific context of that product.
Environmental Knowledge, Awareness, Attitude Toward Purchase Intervention Intervened by Infrastructure Readiness and Price Affordability of Electric Vehicle (Ev): Case in Indonesia Ramadhan, Naufalian; Nurdayadi; Alfiandri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.19778

Abstract

Research aim: This research aims to identify factors that influence Electric Vehicles (EV) ownership in Indonesia, including environmental knowledge, awareness, attitudes and affordability as intervention factors in purchasing decisions. Method: A quantitative approach was used with a questionnaire survey of 136 eligible respondents. Research Findings: Environmental knowledge, awareness, and attitudes have a positive influence on ownership of Electric Vehicles (EV). Attitudes also have a significant impact on purchase intentions, with price affordability as an intervening factor. Theoretical Contribution: This research adds to the literature on the adoption of environmentally friendly technology and consumer behavior in owning Electric Vehicles (EV) in Indonesia. Implications for Practitioners: The research results provide insights for manufacturers, marketers, and policymakers to increase the adoption of Electric Vehicles (EV) through education, environmental awareness campaigns, and price incentives. Research Limitations: Limitations of this research include the limited sample size and not considering infrastructure and policy factors that can also influence the adoption of Electric Vehicles (EV).
Formulasi Strategi Bisnis Transportasi Online Untuk Meningkatkan Jumlah Pelanggan (Studi Pada Komunitas Pengemudi Ojek Online Gojek Di Kabupaten Cilacap Dan Banyumas) Nashrullah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.19800

Abstract

Research aim: This research aims to analyze the formulation of GOJEK's online transportation business strategy in order to increase the number of customers in Cilacap and Banyumas Regencies. Method: This research uses a qualitative approach. Data was collected through interviews, observation and documentation of research subjects and objects. The interview results, which were entered into the Business Model Canvas (BMC) table, were analyzed using the content analysis method. Research Findings: Based on the results of research and discussion, strategies that can be implemented by GOJEK drivers based on BMC include focusing and expanding customer segments, increasing value propositions, customer relationships, key partnerships, distribution channels, and optimizing key resources. In addition, optimization of key activities, revenue streams and cost structures was carried out to increase competitiveness and profitability. Theoretical Contribution: This research contributes to the field of online transportation business strategy by using the Business Model Canvas (BMC) as an effective analytical tool to formulate strategies for increasing customer numbers. Implications for Practitioners: It is hoped that the results of this research can be a reference for GOJEK drivers and other online transportation drivers in developing effective strategies to increase the number of customers and income. Research Limitations: This research has limitations in its coverage. It only focuses on Cilacap and Banyumas Regencies, so the results may not be fully generalizable to other regions. Apart from that, this research only uses a qualitative approach without any quantitative analysis, which can provide a broader perspective.

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