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EQIEN - JURNAL EKONOMI DAN BISNIS

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Published by STIE DR. KHEZ MUTTAQIEN Purwakarta

ISSN : 25034413 EISSN : 26545837 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.

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Articles 1,162 Documents

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PENGARUH CITRA MEREK, KETERLIBATAN DAN PENGETAHUAN PRODUK TERHADAP NIAT BELI PRODUK-PRODUK THE BODYSHOP DI BANDAR LAMPUNG Sarassasti Ayu Nabila; Aida Sari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The growth of the cosmetics industry in Indonesia is supported by imported and local cosmetic market activities and for the majority of Indonesian consumers, especially women, cosmetics are a routine need that they always buy and make a very profitable market for cosmetic companies. One of the cosmetic companies that caught the attention of the author was The Body Shop. The Body Shop cosmetic products are a company whose products do not damage the environment and Body Shop products have been well known and in demand by the public in Indonesia, especially in Bandar Lampung because they use natural ingredients that do not contain chemicals with good quality. The purpose of this study was to determine the influence of brand image, product involvement and product knowledge on the purchase intention of The Body Shop products. The sample of this study was 100 respondents taken by nonprobability sampling with the criteria of respondents who had used The Body Shop products. Data collection uses questionnaires, subsequently the data are analyzed. The data analysis tools used are multiple linear regression analysis using SPSS software, simultaneous testing (f test), partial testing (t test) and determination analysis (R2). The results Adjusted R Square coefesiencence study showed a contributionBrand Image (X1), Product Engagement (X2), and Product Knowledge (X3) can explain Purchase Intention (Y) by 76.3%, and the results of the F test are known, the variables brand image (X1), Product Engagement (X2) and Product Knowledge (X3) to Purchase Intention (Y) with a significance coefficient of 0.000. The results of the t-test found that Brand Image (X1), Product Engagement (X2), and Product Knowledge (X3) on Purchase Intention (Y) had a positive influence.This means that the Brand Image (X1), Product Engagement (X2), and Product Knowledge (X3) indicators play a role in influencing each Purchase Intent (Y) variable.

ANALISIS MODAL SOSIAL DAN BIAYA TRANSAKSI UNTUK RELOKASI PEDAGANG KAKI LIMA, MUNGKINKAH? (STUDI KASUS DI JALAN JAWA-KABUPATEN JEMBER) Suprianik Suprianik; Zainuri Zainuri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Activity street vendors nearby _ _campus University Jember who took place on the sidewalk and shoulder Street along Street Java . This thing because many buyer use part Street the place vehicle pass cross as the place parking for buyers _ street vendor _ that , as a result track for vehicle will reduce and. of course very disturbing Street so that cause congestion . Based on on background back above , then what becomes _ destination in writing this is for knowing how about social capital and cost transaction take effect to relocation street vendors in the Street Area Java districts Jember. by specific , result writing this state that social capital and cost transaction take effect in the process of relocation and transfer street vendor _ this proven no easy ask they for move from the place already there are those think already comfortable for they in trade. So that social capital is needed in the form of approach and strong trust for relocation trader this could done with good so that when the merchants will moved in place strategic new _ no occur existence clash in transfer that . Merchants _ also worrying about cost transaction to relocation in the form of cost a substitute for worried land _ rent increase expensive as well as the rules applied in _ the place new usually demand a number of Thing like setting appearance must - have cart interesting , standard cleanliness nor arrangement.

PENGARUH EFFECTIVE TAX RATE, GOOD CORPORATE GOVERNANCE, DAN BIAYA OPERASIONAL TERHADAP PAJAK PENGHASILAN BADAN: STUDI KASUS PADA PERUSAHAAN FARMASI YANG TERDAFTAR DI BURSA EFEK INDONESIA Ashar Basyir; Istichanah Istichanah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Tax is one of the largest sources of income for the state, and one of the subjects is a company or entity. Taxes are one of the factors that are sought by companies to maximize maximum profit. Companies generally will do various ways in order to minimize the company's tax burden. This study aims to identify the effect of the effective tax rate, good corporate governance, and operational costs on corporate income tax simultaneously and partially. The population used is pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2020 period. In this study, purposive sampling method was used based on predetermined criteria so that the number of samples was 36 samples. The data analysis method used in this study is multiple linear regression analysis assisted by the Statistical Product and Service Solution (SPSS) Version 26.0 software. The results of this study indicate the calculation of the partial hypothesis test that the effective tax rate and operating costs have a significant effect on corporate income tax. Meanwhile, good corporate governance has no significant effect on corporate income tax. The value of the coefficient of determination (R2) shows that the three variables have an effect on corporate income tax of 85.50% and the remaining 14.50% is influenced by other variables outside of the variables used in this study.

PENGARUH WORK FAMILY CONFLICT DAN STRES KERJA TERHADAP KEPUASAN KERJA WANITA MENIKAH Mentiana Sibarani; Nathasya Stefhany
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Nowadays, many married women decide to work. There are many benefits that they can get from working, but of course it triggers multiple role conflicts and work stress which causes their job satisfaction to decrease. The purpose of this study was to examine the effect of work family conflict and work stress on job satisfaction of married women who work. This research method is causal associative research. The data used in this study is quantitative data and the data sources use primary and secondary data. Primary data was obtained through a questionnaire distributed to 150 respondents based on the calculation of the Hair Formula method and secondary data was obtained from a literature study. The population of this study is married women who work, using the Nonprobability Sampling method and purposive sampling that married women working with the age of 20 years to 30 years. After the data is obtained, it is tested using the IBM SPSS Statistics 22 application, the results obtained are that there is a simultaneous influence of work family conflict and work stress variables on job satisfaction which is carried out using the F test where the value of sig (0.000) is smaller than 0, 05. The results of the T-test conducted showed that the work family conflict variable had no effect on the job satisfaction variable with a value of sig (0.202) greater than 0.05 so Ho was accepted. And the work stress variable has an effect on the job satisfaction variable with a value of sig (0.009) smaller than 0.05 so that Ho is rejected. Based on the results of the influence of work family conflict and work stress variables on job satisfaction, that is 11.5% while 88.5% is influenced by other factors outside the work family conflict and work stress variables.

PENGARUH FASILITAS, HARGA DAN LOKASI TERHADAP KEPUASAN SISWA PADA SEKOLAH MENENGAH KEJURUAN MUHAMMADIYAH 1 KALIANDA Tamam Tamam; Umar Sanusi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The condition of competition in the world of education, especially vocational high school education has begun to be felt by every vocational school. The problem faced by the Muhammadiyah Kalianda Vocational School at this time is the competition between Vocational Schools, especially State Vocational Schools which in accepting new students tend to accept new students with a large number of class capacities so that the choice to go to private schools is very small, including SMK Muhammadiyah 1 Kalianda, therefore for survival Private school life must be able to compete in a healthy manner with regard to facilities, prices and strategic locations in providing satisfaction to students. This study is to analyze the behavior of students in choosing Vocational High School (SMK) Muhammadiyah1 Kalianda, and aims to determine the effect of facilities, prices and location either partially or simultaneously on student satisfaction at SMK Muhammadiyah 1 Kalianda. The research was carried out using a quantitative survey method of student satisfaction at SMK Muhammadiyah 1 Kalianda. The population used in this study were students of SMK Muhammadiyah 1 Kalianda totaling 220 students. Sampling using the Slovin formula with a standard error of 10% = 69 samples. Sampling in this study was carried out using a proportionate stratified random sampling technique, which is a technique used when the population has members/elements that are not homogeneous and stratified proportionally. Instruments

PERENCANAAN AKTIVITAS KOMUNIKASI PEMASARAN DIGITAL PRODUK INDONESIA DI PASAR AMERIKA Diana Lohita Wahyudi; Anabel Masyurah; Lydia Claudia Suwuh
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Planning of digital marketing communication activities for Indonesian products in the American market through social media marketing and websites to create and increase brand awareness. The United States is the largest consumer market in the world, with a household consumption expenditure value of USD 6.2 trillion in 2019. The majority of consumers in America prefer natural products because they have a high awareness of health. Veggie Noodle and Amphora Sumatra Coffee are the Indonesian products which have just entered the American market and at the moment these products are being marketed online through social media Instagram and Facebook, as well as websites. This nonthesis project aims to create and increase brand awareness of Indonesian products among American consumers. The planning of this work uses the SOSTAC concept (Smith, 2011) and applies a communication model (Sugiyama & Andree, 2011) to obtain reach in social media. This planning project is implemented on Veggie Noodle and Amphora Sumatra Coffee products which are exported to the American market by PT. Lohita International. This planning is expected to create and increase brand awareness of the two products above. The success of this planning project will be measured using metrics on social media and websites.

ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN JUMLAH NASABAH TABUNGAN SUKARELA (SIRELA) DI KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN SYARIAH BAITUL MAAL WA TAMWIL (KSPPS-BMT) MAKMUR MANDIRI SUKOHARJO TAHUN (2019-2021) Hasan Baihaqi
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

There are now many Islamic Financial Institutions in Indonesia that have sprung up by offering a variety of superior products. Sharia Financial Institutions are also in great demand by the public because of their product claims and services based on Sharia. One of the institutions that was established was KSPPS-BMT Makmur Mandiri Sukoharjo, namely a cooperative that runs its financial operations based on Sharia and based on the Regulation of the Minister of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia Number 16 /Per/M.KUKM/IX/2015 concerning Implementation of Business Activities. Savings and Loans and Sharia Financing by Cooperatives. The purpose of this study was to determine the marketing management system implemented by KSPPS-BMT Makmur Mandiri Sukoharjo to gather as many members as possible. The research method used is descriptive qualitative. Sources of data in the form of interviews, observations, and documentation. The results of the study stated that KSPPS-BMT Makmur Mandiri Sukoharjo had implemented 6Ps in marketing strategy. Namely Product, SIRELA as a superior product. Place, the head office is located near the market. Price, the price of a minimal deposit and a light minimum of saving. Promotion, through door to door strategies, brochures, product superiority offers, and promotions by utilizing social media. People, employees or cooperative employees who are ready to serve and provide information to members. Process, applying the pick-up method, namely KSPPS-BMT Makmur Mandiri Sukoharjo employees come to visit consumers or partners who want to save, making it easier for members who do not have time to come to the office directly. Currently KSPPS-BMT Makmur Mandiri Sukoharjo has collected up to 6,659 consumers in the 2019-2021 period.

PROPOSED BUSINESS STRATEGY FOR MULTIDISCIPLINE CONSULTANT COMPANY (CASE STUDY OF PT X) Melati Faeroza; Mohammad Hamsal
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

PT X is one of the leading multidiscipline consulting companies in Indonesia. With the emergence of COVID-19 at the beginning of 2020, the construction industry in Indonesia was also affected by declining in the growth of construction value in Indonesia by 20.92%. Of course, this also has an impact on PT X as part of the value chain in the construction industry. At the end of 2021, Indonesia’s economy grew significantly followed by Indonesia’s construction value. However, the project number of PT X was not following the growth then PT X should find a new strategy by doing external and internal analysis to improve its business strategy. This research would discuss further about suitable business strategies by analyzing its SWOT and finding its business solution with the TOWS matrix.

ANALISIS PROSPEKTIF UNTUK KEBERLANJUTAN PENGELOLAAN TPS 3R DI KOTA PANGKALPINANG A PROSPECTIVE ANALYSIS FOR TPS 3R SUSTAINABILITY IN PANGKALPINANG CITY Meri Nopriani; Akhmad Fauzi; Nuva Nuva
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The implementation of the TPS 3R program is one strategy for overcoming the waste problem in Pangkalpinang City. To ensure the sustainability of the program thus this study is carried out by analyzing the factors and actors that influence its implementation. This study uses the MICMAC method to identify key variables, and the MACTOR method to identify the influence and role of actors. The results show that the role of regulation and community participation is very strong in influencing all variables in the system, so it must be the focus which should be a concern bypolicymakers. The most important actors in supporting the success of the program are DLH, KSM, DPUPR, PLN and Pertamina. A strong alliance of these actors is needed to support the success and sustainability of the program.

PROPOSED BUSINESS STRATEGY ON THE ONLINE DELIVERY SERVICE PLATFORM SHOPEEFOOD Rahajeng Widiana Purwaningrum; Mohammad Hamsal
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Online food service delivery platform should be essential to improve the growth journey and create more benefits to culinary business owners. They have other challenges to provide the right solutions to various different segments, especially MSMEs (Micro, Small and Medium Enterprises). MSMEs have limitations in terms of digital literacy. In this study, the authors use the AFI framework (Analysis, Formulation, and Implementation) with a case study of determining ShopeeFood's business strategy through quantitative research by distributing questionnaires to respondents and finding difficulties and advantages for culinary business owners or merchants in registering and using online food service platforms. The results show that online food delivery system platform ShopeeFood has gained positive response in order to create benefits for merchants, especially MSME in helping their business growth but still need to improve especially for merchant journey. The strategy towards merchant journey especially MSME can be addressed by product improvement, marketing expansion and brand strengthening. The product improvement will deliver a better journey for merchants to register the platform and use the application.

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Home Page

OAI Link

Editorial Team

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Contact Name salman imbari

Contact Email salmanimbari@stiemuttaqien.ac.id

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Journal Mail Official jurnalstiemuttaqien@gmail.com

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Location Kab. purwakarta, Jawa barat INDONESIA

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Contact Name
salman imbari

Contact Email
salmanimbari@stiemuttaqien.ac.id

Phone
-

Journal Mail Official
jurnalstiemuttaqien@gmail.com

Editorial Address
-

Location
Kab. purwakarta,

Jawa barat

INDONESIA