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EQIEN - JURNAL EKONOMI DAN BISNIS

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Published by STIE DR. KHEZ MUTTAQIEN Purwakarta

ISSN : 25034413 EISSN : 26545837 DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam setahun.

Arjuna Subject : -

Articles 1,162 Documents

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ANALISIS PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING TERHADAP BRAND LOYALTY DENGAN BRAND TRUST DAN BRAND EQUITY SEBAGAI MEDIASI Maria Verena Emeralda; Kurniawati Kurniawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research is aimed to analyze the impact of social media marketing and influencer marketing to brand loyalty with brand trust and brand loyalty as mediating variables within local skincare industry in Indonesia. Total of 349 questionnaire responses were collected by non-probabilistic sampling in skincare communities across the country within 2 months period. Hypothesis was analyzed with SEM-PLS method and Barron & Kenny method using AMOS. Research finding shows that social media marketing and influencer marketing has positive impacts to brand trust and brand equity. However, brand loyalty was only affected positively by influencer marketing. Secondly, brand trust and brand equity partially mediated social media marketing with brand loyalty but brand trust and brand equity failed to mediate the connection between influencer marketing with brand loyalty.

ANALISIS LAPORAN KEUANGAN UNTUK MENILAI KINERJA KEUANGAN KOPERASI SAKINAH Abdan Syakura
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

One of the easiest to read benchmarks of organizational growth that can be considered good is the performance of financial statements based on increased profits. This can be illustrated in the financial performance report for a certain period. In order for financial statements to be meaningful for internal parties and cooperative members, it is necessary to analyze the relationship of the items in the financial statements which is often called financial statement analysis. The purpose of this study was to determine how the financial performance of the Sakinah Cooperative in terms of financial ratio analysis. The data analysis method used is descriptive quantitative method using the measurement of liquidity ratios, solvency and profitability from the annual report issued by the Sakinah Cooperative. Based on the overall liquidity ratio, Sakinah Cooperative is in good condition, during the period from 2020-2021. Based on the solvability ratio, the Sakinah Cooperative is in a solvable position, because the Sakinah Cooperative's capital is sufficient to cover the debts given by creditors. Based on the overall profitability ratio, Sakinah Cooperative is in a good position despite a decline in the profitability ratio in 2021

PENGARUH KINERJA PERUSAHAAN, RISIKO SISTEMATIS, DAN LEVERAGE TERHADAP RETURN SAHAM (Studi Empiris Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi Periode 2017-2019) Tiaratama Sekar Endita; Fauzan Fauzan
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Stock return is one of the factors that motivate investors to invest and is also a reward for the courage of investors to take risks the investment he made. This study aims to determine the effect of company performance, systematic risk, and leverage to stock returns. Sampling in this study using purposive sampling and obtained a sample of 78 samples at the company manufacturing sector of the consumer goods industry listed on the IDX for the period 2017-2019. The data analysis technique used is multiple linear regression. Results the research shows that systematic risk has an effect on stock returns. While the company's performance and leverage do not effect on stock returns.

KONTRIBUSI INFLUENCER PADA PURCHASE INTENTION DENGAN SIKAP TERHADAP INFLUENCER SEBAGAI VARIABEL MEDIASI Faadiyah Nisa; Robert Kristaung
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study was conducted to analyze the effect of influencers' contributions on purchase intention with attitudes toward influencers as a mediating variable in the investment industry in Indonesia. This study used a questionnaire from 200 respondents distributed using purposive sampling technique. Hypothesis analysis was carried out using the partial least squares (PLS) test, which is one of the structural equation modeling (SEM) approaches. The results showed that the contribution of influencers consisting of perceived credibility, trust, perceived behavioral control, subjective norms, and perceived expertise had a positive effect on attitudes towards influencers. However, perceived congruence does not have a positive effect on attitudes towards influencers. In addition, attitudes towards influencers have a positive effect on purchase intention.

PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE, KINERJA PERUSAHAAN DAN UKURAN PERUSAHAAN TERHADAP MANAJEMEN LABA (Studi Kasus pada Perusahaan Consumer Goods yang Tercatat di Bursa Efek Indonesia Periode 2016-2020) Maharani Karisma Wandani; Triyono Triyono
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The purpose of this study was to examine the effect of good corporate governance mechanisms, firm performance and firm size on earnings management. The population in this study are consumer goods companies listed on the Indonesian stock exchange for the 2016-2020 period. The sample was determined using the purposive sampling method, so that with the four predetermined sample criteria, there were 33 companies. Hypothesis testing is done by using multiple regression analysis method. The test results show that only (H5) has a significant effect on earnings management.

PENGARUH ELECTRONIC WORD OF MOUTH DAN KREDIBILITAS INFLUENCER DI INSTAGRAM TERHADAP CUSTOMER PURCHASE INTENTION Michell Wijaya Koesuma; Kurniawati Kurniawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Advances internet technology and social media have driven the industry forward and have changed the way products and services are marketed. Social media platforms have become the focus of businesses that define marketing strategies. Instagram is one of the most attractive social media sites today. Aim: Analyzing the positive influence of e-WOM quality, e-WOM quantity, influencer credibility in Instagram and brand trust on customer purchase intention either directly or indirectly with the mediating variable of brand trust. Research Methodology: The analysis of each research variable was carried out using SPSS version 25 with a mean value. Analysis of the influence between variables, both directly and indirectly, was carried out using Structural Equation Marketing (SEM). Data was collected from 300 respondents who have Instagram and have knowledge of the Luxcrime, Makeover, and Wardah brands, as well as influencers. Result: The quality of e-WOM and influencer credibility do not have a positive effect on customer purchase intention. The quantity of e-WOM and brand trust has a positive effect on customer purchase intention. Influencer credibility has a positive effect on brand trust. Brand trust partially mediates the relationship between influencer credibility and customer purchase intention. Managerial Implications: This research is used as an evaluation material for the managerial brands of Luxcrime, Makeover, and Wardah in maintaining and improving the quality of e-WOM, quantity of e-WOM, influencer credibility, brand trust, and customer purchase intention.

APAKAH PENDEKATAN FRAUD TRIANGLE EFEKTIF UNTUK MENDETEKSI KECURANGAN LAPORAN KEUANGAN Soni Agus Irwandi; Diyah Pujiati; Winda Dwi Rahmawati
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This study aims to analyze fraudulent actions in financial statements by using the Fraud Triangle theory approach. By using quantitative methods using secondary data. The population in this study are mining companies listed on the Indonesia Stock Exchange for the period 2017-2021. The sampling technique was done by purposive sampling to produce 145 samples. In this study, the technical analysis model uses path analysis and SPSS version 26. The independent variables in this study are financial stability as measured by the asset change proxy (Achange), financial targets as measured by the return on assets (ROA) proxy, the nature of the industry as measured by proxy inventory and financial statement fraud as measured by the Beneish M-Score model with a dummy variable. The results of this study indicate that financial stability has a significant effect on financial statement fraud. However, financial targets, nature of industry and rationalization were not found to have an effect on fraudulent financial statements.

EnglishMEASURING CONSUMER REACTIONS TO AUGMENTED REALITY IN THE FITTING PROCESS IN BUYING ACCESSORIES USING IN-DEPTH INTERVIEW CASE STUDY OF INTERAXE.ID Shabira Shafa Afra; Budi Permadi Iskandar
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Since all businesses have to improve their marketing digitally, as well as increase customer interactions, it takes a platform that is widely accessed by all people during this digitalization era, namely social media. In this digitalization era, most people browse online shop catalogs especially in the fashion industry through Instagram and e-commerce social media. Therefore, Instagram can be said as the main marketing platform that has to present product visualization. Not only provide portfolios and catalogs that can be accessed publicly, but the company can also design various marketing content to increase the audience’s knowledge about the products as well as the digitalization itself. INTERAXE.ID came up with a relatively new innovation with Instagram platform as their entry market, where the company had to increase the audiences’ awareness and familiarity which will lead to costumer’s acceptance and gaining early adopters. Keywords: INTERAXE.ID; Marketing Strategy; Social Media; Instagram; Costumer’s Acceptance; Early Adopters

PENGARUH BUDAYA KERJA DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT. CABANG WINDU KARSA BAKAUHENI LAMPUNG SELATAN Herwanto Herwanto; Egi Radiansyah
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

This research is a survey research. The population used in this study were all employees at PT. Windu Karsa Bakauheni Branch, South Lampung. The object of this research is all employees at PT. Windu Karsa Bakauheni Branch, South Lampung. The analysis technique used is multiple regression analysis. The conclusions of this study are 1) Work Culture Has a Significant Influence on Employee Performance. 2) Work Discipline Has Significant Effect on Employee Performance. 3) Variables of Work Culture and Work Discipline Have a Significant Influence on Employee Performance at PT. Windu Karsa Bakauheni Branch, South Lampung.

KARAKTERISTIK KEPEMIMPINAN UNTUK MENINGKATKAN KETERLIBATAN KARYAWAN DALAM STARTUP TAHAP AWAL Fazira Zia; Anggara Wisesa; Irka Wijaya
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

The survey shows that 65% of startup failures are caused by leaders and also low engagement in the company. Therefore, this research was conducted to find out what characteristics a leader should have and how to implement these characteristics to increase engagement at his startup. The research used a qualitative approach focusing on multiple case studies as a method with the aim of gaining individual and group experience. To answer the research objective, two early-stage startups were selected along with six informants and in-depth interviews were conducted. Data analysis was started with a coding procedure from open to selective coding and ended with pattern matching analysis. From the analysis, it was found five leadership characteristics in the early-stage startups that must be possessed by a leader to increase employee engagement: (1) Influence; (2) Firm; (3) Intelligence; (4) Democracy; (5) Inspire. Each characteristic has its own practical example of how the leader can implement these characteristics in real cases, so it can enhance organizational performance indirectly.

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salman imbari

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Home Page

OAI Link

Editorial Team

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Reviewer

Google Scholar

Contact Name salman imbari

Contact Email salmanimbari@stiemuttaqien.ac.id

Phone -

Journal Mail Official jurnalstiemuttaqien@gmail.com

Editorial Address -

Location Kab. purwakarta, Jawa barat INDONESIA

Abstract

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Contact Name
salman imbari

Contact Email
salmanimbari@stiemuttaqien.ac.id

Phone
-

Journal Mail Official
jurnalstiemuttaqien@gmail.com

Editorial Address
-

Location
Kab. purwakarta,

Jawa barat

INDONESIA