cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Muhammad Khoiruddin Harahap
Contact Email
choir.harahap@yahoo.com
Phone
-
Journal Mail Official
choir.harahap@yahoo.com
Editorial Address
Jalan Padang Sidempuan No. 98 Kecamatan Sarudik – Kabupaten Tapanuli Tengah – Provinsi Sumatera Utara
Location
Kota sibolga,
Sumatera utara
INDONESIA
Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Published by Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga
ISSN : 26143259     EISSN : 25993410     DOI : 10.36778/jesya
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 1,152 Documents
 112   113   114   115   116 
Analisis Efektivitas Penggunaan E-Wallet Melalui Technology, Organization, Environment (Toe) Framework: Studi Pada Umkm Warung Kopi Di Kota Medan Sambas Ade Kesuma; Chyntia Afifah
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2840

Abstract

Penelitian ini bertujuan menganalisis efektivitas penggunaan e-wallet pada Usaha Mikro, Kecil, dan Menengah (UMKM) warung kopi di Kota Medan dengan menggunakan Technology, Organization, Environment (TOE) Framework. Meskipun penggunaan e-wallet terus meningkat, efektivitas implementasinya pada UMKM masih menghadapi berbagai kendala, seperti keterbatasan kesiapan teknologi, dukungan organisasi, dan tekanan lingkungan bisnis. Selain itu, penelitian terdahulu mengenai TOE lebih banyak berfokus pada keputusan adopsi teknologi, sedangkan kajian mengenai efektivitas penggunaan e-wallet setelah diimplementasikan pada sektor UMKM masih relatif terbatas. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei terhadap 138 responden yang terdiri atas pemilik, manajer, dan kasir UMKM warung kopi di Kota Medan. Analisis dilakukan menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel technology, organization, dan environment secara simultan maupun parsial berpengaruh positif dan signifikan terhadap efektivitas penggunaan e-wallet. Variabel environment merupakan faktor yang memiliki pengaruh paling dominan, diikuti oleh organization dan technology. Temuan ini memperluas bukti empiris mengenai penerapan TOE Framework dalam mengevaluasi efektivitas penggunaan e-wallet pada UMKM sektor kuliner serta memberikan implikasi bagi pelaku usaha dan penyedia layanan pembayaran digital dalam meningkatkan keberhasilan transformasi digital UMKM.
The Influence of Social Media Marketing and Product Quality on Mykonos Perfume Purchase Decisions: The Mediating Role of Streamer Setiawan Ade Rahmad Fauzan Hsb; Willy Yusnandar
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2889

Abstract

The rapid growth of digital marketing has encouraged perfume companies to utilize social media and streamers to influence consumer purchasing decisions. However, previous studies have provided limited evidence regarding the mediating role of streamers in explaining how social media marketing and product quality influence purchase decisions in the perfume industry. Therefore, this study aims to analyze the influence of social media marketing and product quality on Mykonos perfume purchase decisions through the mediating role of Streamer Setiawan Ade. This study employed a quantitative approach with an associative research design involving 120 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The findings reveal that social media marketing and product quality do not have a significant direct effect on purchase decisions. However, both variables significantly influence the role of the streamer, while the streamer significantly affects consumers' purchase decisions. Furthermore, the streamer significantly mediates the relationships between social media marketing and purchase decisions as well as between product quality and purchase decisions. These findings highlight the importance of streamer credibility as a mediating mechanism in improving the effectiveness of digital marketing strategies within the perfume industry.
Human Capital Development and Employee Performance in the Indonesian Telecommunications Sector Willy Yusnandar; Irwan Syari Tanjung
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2890

Abstract

Despite extensive research examining the relationship between training, career development, and employee performance, empirical findings remain inconsistent, particularly in the telecommunications industry, where rapid technological change requires continuous human capital development. This study aims to analyze the effects of training and career development on employee performance at PT Telkomsel Medan Branch while providing empirical evidence from the perspective of Human Capital Theory. A quantitative approach was employed using a survey of 140 employees selected through the Slovin formula. Data were collected using structured questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The findings indicate that both training and career development have a positive and significant effect on employee performance, both partially and simultaneously (p < 0.05). Career development demonstrates a stronger contribution to employee performance than training, highlighting the importance of integrating competency development with long-term career opportunities. These findings reinforce Human Capital Theory by emphasizing that organizational investment in employee competencies and career development contributes to improved organizational performance. The study provides practical implications for designing integrated human resource development strategies in the telecommunications sector.
The Influence of Double-Date Promotional Events and Financial Technology Literacy on Students' Financial Management Behavior: The Mediating Role of Self-Control Nur Qholila; Novien Rialdy
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2891

Abstract

The rapid growth of e-commerce and digital financial services has transformed students' purchasing behavior, particularly during double-date promotional events. Although previous studies have extensively examined promotional campaigns, financial technology literacy, and consumer behavior, limited evidence explains how these factors jointly influence students' Financial Management Behavior through the mediating role of Self-Control. Therefore, this study investigates the effects of Double-Date Promotional Events and Financial Technology Literacy on students' Financial Management Behavior, with Self-Control serving as an intervening variable. This study employed a quantitative research design involving Management students at Universitas Muhammadiyah Sumatera Utara. The sample was determined using the Slovin formula, and data were collected through structured questionnaires. The proposed research model was analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The results indicate that Double-Date Promotional Events, Financial Technology Literacy, and Self-Control significantly influence students' Financial Management Behavior. In addition, Double-Date Promotional Events and Financial Technology Literacy significantly affect Self-Control, which further mediates their relationships with Financial Management Behavior. These findings demonstrate that students' financial management is influenced not only by external promotional stimuli but also by digital financial capability and individual self-regulation.This study contributes to the literature by integrating Double-Date Promotional Events, Financial Technology Literacy, and Self-Control into a single conceptual framework explaining students' Financial Management Behavior. The findings also provide practical implications for universities and digital financial service providers in strengthening financial literacy and promoting responsible financial decision-making among university students.
Pengaruh Intellectual Capital Dan Kepemilikan Manajerial Terhadap Kinerja Keuangan Perusahaan Perusahaan Consumer Goods dan Miscellaneous Industry di Indonesia Eko Darmawan Suwandi; Akhmad Syarifudin
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2892

Abstract

This study aims to examine the influence of intellectual capital and managerial ownership on the financial performance of companies listed on the Indonesia Stock Exchange, focusing on the consumer goods and miscellaneous industry sectors during 2017–2022. The study employs a quantitative approach using panel data regression based on financial statements from 50 companies selected through purposive sampling. Intellectual capital is measured using the Value Added Intellectual Coefficient (VAIC), managerial ownership is measured by the proportion of shares owned by management, while financial performance is proxied by Return on Assets (ROA) and Return on Equity (ROE). The findings indicate that intellectual capital has a positive and significant effect on financial performance, whereas managerial ownership has no significant individual effect. Nevertheless, both variables jointly exert a significant influence on firm financial performance. The novelty of this study lies in integrating the Resource-Based View and Agency Theory to explain the simultaneous role of intellectual capital and managerial ownership using panel data within two strategic manufacturing sectors in Indonesia. This study contributes to the literature by providing empirical evidence that intellectual capital plays a more dominant role than managerial ownership in improving financial performance in emerging market firms and offers managerial implications for strengthening intellectual capital management and corporate governance practices.
PENGARUH MOTIVASI TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT SIBOLGA SAMBAS KOTA SIBOLGA Nova Zulfani Panggabean; Alfansuri Tanjung; Mansur Tanjung; Sucipto Sucipto; Heriyawan Hutagalung
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2904

Abstract

Penelitian untuk mengetahui ada tidaknya Pengaruh Motivasi Terhadap Kinerja Pegawai Pada Kantor Camat Sibolga Sambas Kota Sibolga. Jenis penelitian yang digunakan dalam penelitian ini adalah metode penelitian kuantitatif dengan pendekatan deskriptif. Sampel dalam penelitian ini adalah pegawai yang ada pada Kantor Camat Sibolga Sambas Kota Sibolga dengan penyebaran kuesioner berjumlah 72 responden. Hasil penelitian diketahui bahwa koefisien korelasi diperoleh hasil terdapat hubungan yang kuat antara Motivasi dengan Kinerja Pegawai 0,762. Berdasarkan analisis Koefisien Determinasi yang diperoleh sebesar 0,581 hal ini berarti bahwa yang terjadi pada variasi variabel terikat Kinerja Pegawai 58,1% ditentukan oleh variabel bebas Motivasi dan sisanya sebesar 41,9% ditentukan oleh faktor lain yang tidak dibahas dalam penelitian ini. Dari hasil uji t pada penelitian diketahui bahwa nilai t hitung Motivasi (X1) sebesar 9,857 > t tabel 1,994, maka hipotesis menyatakan Motivasi secara parsial atau individu berpengaruh signifikan terhadap Kinerja Pegawai pada Kantor Camat Sibolga Sambas Kota Sibolga dapat diterima.
Pengaruh Strategi Pemasaran Event dan Digital Media terhadap Tingkat Brand Awareness Dongker Al Gifran Sutardi; Astri Wulandari; Sampurno Wibowo
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2911

Abstract

The independent music industry currently faces major challenges in the form of intense market competition and content saturation in the digital space, which often hinders the growth of brand awareness. This study examines a case study on the Bandung-based punk band, Dongker, which conducted a unique marketing strategy for the release of their collaborative album “I Don’t Know and I Dongker” in 2025. This study aims to analyze the partial and simultaneous effects of event marketing and digital media strategies on the level of brand awareness among Dongker's listeners. A quantitative explanatory approach was employed to explain the causal relationships between variables. Using a purposive sampling technique, primary data were collected through an online 5-point Likert scale questionnaire from 105 respondents selected in Bandung. The data were further analyzed using multiple linear regression and classical assumption testing via IBM SPSS version 25. The partial test results indicate that the event marketing strategy has a positive and significant effect on brand awareness. Furthermore, it is proven that the digital media variable also has a positive and largely significant impact on brand awareness. Practically, physical event activities exert a slightly higher influence than digital media, attributed to the sociological characteristics of the Bandung music community, which places greater value on real, ground-level interactions. Simultaneously, event marketing and digital media together significantly influence the brand awareness of the band Dongker in Bandung. The Coefficient of Determination value demonstrates that the combination of these two strategies accounts for 61.5% of the influence on brand awareness, while the remaining 38.5% is affected by other factors outside the scope of this study model. These findings conclude that a structured integration of physical and cyber touchpoints is key to successful promotion in the independent music market. Keywords: Event Marketing, Digital Media, Brand Awareness, Marketing Management, Independent Music.
Technopreneurial Mindset dan Knowledge Management di Kalangan Wirausahawan Perempuan: Peningkatan Produktivitas dan Kinerja Nining Yuningsih; Ilham Muhammad Mardiputra; Eka Avianti Ayuningtyas; M R Rafli Ramdani; Fitria Amalia
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2914

Abstract

Dominasi perempuan dalam sektor Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama stabilitas ekonomi nasional, namun keberlanjutannya di era Industri 4.0 terhambat oleh keterbatasan literasi digital, digital anxiety , dan rendahnya efisiensi operasional. Penelitian ini bertujuan untuk menganalisis pengaruh Technopreneurial mindset terhadap Performance Growth melalui peran mediasi ganda dari Knowledge Management dan Productivity pada UMKM yang dipimpin oleh perempuan. Berlandaskan integrasi Theory of Planned Behaviour (TPB) dan Resource-Based View (RBV), riset ini menggunakan pendekatan kuantitatif kausal-asosiatif. Data dikumpulkan melalui penyebaran kuesioner campuran (mixed-mode) kepada 158 wirausahawan perempuan di Kabupaten Bekasi, khususnya di koridor industri Jababeka, menggunakan teknik purposive sampling. Analisis data dieksekusi dengan metode Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil analisis struktural (inner model) membuktikan bahwa seluruh hipotesis yang diajukan diterima dengan tingkat signifikansi yang sangat kuat. Technopreneurial mindset terbukti berpengaruh positif dan signifikan terhadap knowledge management. Selanjutnya, knowledge management ditemukan berkontribusi positif dan signifikan secara langsung baik terhadap Productivity maupun Performance Growth. Analisis jalur juga mengonfirmasi bahwa Productivity harian memiliki pengaruh positif signifikan dalam mendorong Performance Growth usaha jangka panjang. Temuan ini menegaskan bahwa kesiapan mental berbasis teknologi tidak secara otomatis memicu pertumbuhan bisnis, melainkan membutuhkan kapabilitas knowledge management sebagai intangible resource untuk menyerap keterampilan teknis dan mengoptimalkan produktivitas operasional. Implikasi riset ini menekankan pentingnya program pendampingan teknologi terstruktur bagi UMKM perempuan guna mentransformasikan pola pikir inovatif menjadi ketahanan ekonomi yang riil agar mampu naik kelas dan keluar dari lingkaran ekonomi subsisten.
ANALISIS PENGARUH BUDAYA ORGANISASI DAN QUALITY OF WORK LIFE TERHADAP KINERJA PEGAWAI YANG DIMEDIASI OLEH EMPLOYEE ENGAGEMENT (Studi Pegawai pada Dinas Pekerjaan Umum dan Penataan Ruang Kota Madiun) Sendy Alyandari Parila; Adya Herawati; Choirum Rindah Istiqaroh; Muchlis Mas'ud; Choirul Anam
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2922

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Budaya Organisasi dan Quality of Work Life terhadap Kinerja Pegawai dengan Employee Engagement sebagai variabel mediasi pada Dinas Pekerjaan Umum dan Penataan Ruang Kota Madiun. Penelitian ini dilatarbelakangi oleh belum optimalnya kinerja pegawai yang ditunjukkan oleh rendahnya realisasi anggaran pada awal tahun, penumpukan penyelesaian pekerjaan pada akhir tahun, serta masih rendahnya keterlibatan pegawai dalam pelaksanaan tugas. Kondisi tersebut menunjukkan pentingnya penguatan budaya organisasi, peningkatan kualitas kehidupan kerja, dan keterikatan pegawai dalam mendukung peningkatan kinerja organisasi. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Populasi penelitian adalah seluruh pegawai Dinas Pekerjaan Umum dan Penataan Ruang Kota Madiun. Teknik pengambilan sampel menggunakan metode sensus sehingga seluruh anggota populasi dijadikan responden penelitian. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert. Analisis data dilakukan menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) untuk menguji hubungan langsung maupun tidak langsung antarvariabel penelitian. Hasil penelitian menunjukkan bahwa Budaya Organisasi berpengaruh positif dan signifikan terhadap Employee Engagement dan Kinerja Pegawai. Quality of Work Life juga berpengaruh positif dan signifikan terhadap Employee Engagement serta Kinerja Pegawai. Selanjutnya, Employee Engagement berpengaruh positif dan signifikan terhadap Kinerja Pegawai. Hasil pengujian mediasi menunjukkan bahwa Employee Engagement mampu memediasi secara signifikan pengaruh Budaya Organisasi terhadap Kinerja Pegawai dengan bentuk partial mediation. Namun demikian, Employee Engagement tidak mampu memediasi pengaruh Quality of Work Life terhadap Kinerja Pegawai, sehingga pengaruh Quality of Work Life terhadap Kinerja Pegawai terjadi secara langsung tanpa melalui variabel Employee Engagement.
Pengaruh Kompetensi dan Penguasaan Teknologi Informasi Terhadap Kinerja Pegawai dengan Perilaku Kerja Inovatif Sebagai Variabel Mediasi Ahmad Ahmad; Survival Survival; Ana Sopanah; Hanif Rani Iswari; Choirul Anam
Jesya Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2923

Abstract

Guna menguji peran mediasi dari perilaku kerja inovatif dalam hubungan antara kompetensi dan penguasaan teknologi informasi terhdap kinerja pegawai, riset bernuansa eksplanatif kuantitatif ini digelar pada Tenaga Penyuluh Keluarga Berencana Kementerian Kependudukan dan Pembangunan Keluarga Perwakilan Nusa Tenggara Barat. Penarikan sampel menghasilkan angka 157 sampel dari keseluruhan populasi yang berjumlah 679 pegawai ASN (terdiri atas PNS dan PPPK), di mana ketentuannya merujuk pada kalkulasi rumus Slovin serta metode propotional stratified random sampling. Data kuesioner yang terkumpul diproses melalui pemodelan persamaan struktural berbasis Partial Least Squares (PLS-SEM) menggunakan aplikasi SmartPLS 4. Rangkaian pembuktian hipotesis menonfirmasi bahwa keterandalan kompetensi beserta penguasaan teknologi informasi berdampak positif dan bermakna kepada kinerja pegawai sekaligus dorongan perilaku kerja inovatif. Manifestasi perilaku kerja inovatif pun terbukti secara opini memiliki pengaruh langsung yang positif dan substansial, baik secara langsung pada kinerja pegawai maupun terhadap pembentukan perilaku kerja inovatif. Di sisi lain, perilaku kerja inovatif itu sendiri terbukti secara nyata mendongkrak pencapaian kinerja pegawai. Hasil uji efek perantara mempertegas bahwa keberadaan perilaku kerja inovatif secara bena memediasi keterkaitan antara kompetensi maupun penguasaan teknologi informasi terhadap kinerja akhir aparatur. Implikasi dari temuan ini menyatakan bahwasanya kapabilitas individu dan penguasaan teknologi harus diintegrasikan dengan stimulasi perilaku inovatif guna merealisasikan performa kerja yang maksimal. Secara praktis, studi ini menjadi pijakan strategis bagi manajemen organisasi dalam merumuskan kebijakan pengembangan sumber daya manusia melalui penguatan kapasitas, optimalisasi sarana digital, serta pembentukan ekosistem kerja yang inovatif.

Page 114 of 116 | Total Record : 1152

 112   113   114   115   116 

Filter by Year

2018 2026


Reset
Filter By Issues
All Issue Vol 9 No 2 (2026): ARTICLES : RESEARCH JUNI 2026 Vol 9 No 1 (2026): Artikel Riset Januari 2026 Vol 8 No 2 (2025): Artikel Riset Juli 2025 Vol 8 No 1 (2025): Artikel Riset Januari 2025 Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024 Vol 7 No 1 (2024): Forthcoming (IN PRESS) | Article Research Volume 7 Number 1, January 2024 Vol 7 No 2 (2024): Artikel Periode Research Juli 2024 Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023 Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023 Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022 Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022 Vol 4 No 2 (2021): Article Research Juni 2021 Vol 4 No 1 (2021): Article Research : Volume 4 Nomor 1, Periode Januari 2021 Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020 Vol 3 No 2 (2020): Article Research Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019 Vol 2 No 1 (2019): Volume 2 Nomor 1, Januari 2019 Vol 1 No 2 (2018): Jesya Volume 1 Nomor 2 Periode Juni 2018 Vol 1 No 1 (2018): Jesya Volume 1 Nomor 1 Januari 2018 More Issue