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INDONESIA
JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
Arjuna Subject : -
Articles 3,645 Documents
 265   266   267   268   269 
MASALAH EKSISTENSI BANK TANAH DALAM SISTEM HUKUM PERTANAHAN NASIONAL DITINJAU DARI UUPA 1960 La Ode Mbunai; Syaiful Bahari; S.H.S Ulil Albab
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4603

Abstract

Abstract: Indonesia is one of country that is currently facing challenges in economic development. The main cause is the increasing of population, while that, the land supply is limited. The facts it was caused land conflict in various aspects and in some areas fighting over rare economics good, it is mean land. The government itself has difficulty obtaining land if it wants to build infrastructure or invite investment. Meanwhile, the available land regulations and land institutions are not sufficient to resolve the issue of land acquisition for economic development purposes. Therefore, Government Regulation Number 64 of 2021 concerning Land Bank Agency was issued. This study aims to analyze to the existence of the Land Bank when examined from the perspective of the UUPA. The method used in this study is doctrinal law with a statute approach. The conclusion of this study is that the existence of the Land Bank causes of conflict of legal norms in the national land law system and has not been able to create an effective solution in land acquisition for development public interest. Keyword: Land Scarcity, Land Acquisition, Land Bank, Conflict of Legal Norms, UUPA Abstrak: Indonesia termasuk negara yang kini menghadapi tantangan dalam pembangunan ekonomi. Penyebab utamanya adalah jumlah penduduk yang semakin meningkat namun persediaan tanah tidak bertambah. Akibatnya, di berbagai daerah seringkali terjadi konflik pertanahan karena memperebutkan “barang ekonomi” yang semakin langka dan berharga. Pemerintah sendiri mengalami kesulitan memperoleh tanah jika ingin membangun infrastruktur atau mengundang investasi. Sementara itu, regulasi dan lembaga pertanahan yang tersedia tidak cukup untuk menyelesaikan persoalan pengadaan tanah untuk kepentingan pembangunan ekonomi. Oleh kerena itu, diterbitkan Peraturan Pemerintah Nomor 64 Tahun 2021 tentang Badan Bank Tanah. Penelitian ini bertujuan untuk menganalisis eksistensi Bank Tanah jika dikaji dari perspektif UUPA. Metode yang digunakan dalam penelitian ini adalah hukum doktrinal dengan pendekatan perundang-undangan (statue approach). Kesimpulan dari penelitian ini adalah keberadaan Bank Tanah menimbulkan konflik norma hukum dalam sistem hukum pertanahan nasional dan belum dapat menciptakan solusi efektif dalam pengadaan tanah bagi pembangunan untuk kepentingan umum. Kata kunci: Kelangkaan Tanah, Pengadaan Tanah, Bank Tanah, Konflik Norma Hukum, UUPA
RANCANG BANGUN PEMBANGKIT LISTRIK TENAGA BAYU BERBASIS TURBIN VERTIKAL SEBAGAI ALAT PENGUKURAN TEGANGAN KELUARAN Kevin Nuansa Aghita Sembiring; Usman Usman; Fauziah Nur
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4608

Abstract

Abstract: This final project discusses the design and construction of a Vertical Axis Wind Turbine (VAWT)-based Wind Power Plant (PLTB) as a prototype for measuring output voltage. The system employs a Darius-type vertical wind turbine connected to a BLDC (Brushless Direct Current) motor functioning as a generator. The generator produces three-phase AC voltage, which is then rectified using a three-phase full-wave bridge rectifier with six diodes to generate DC voltage. The research focuses on testing the relationship between wind speed and output voltage on both the AC and DC sides. Measurements were carried out using a digital multimeter with artificial and natural wind sources. The results show that the output voltage increases with higher wind speed, and after rectification, the generated DC voltage is relatively stable and consistent with the theory of electrical energy conversion. Overall, the PLTB prototype successfully operates as intended to generate electrical voltage from wind energy and can serve as a reference for analyzing the performance of small-scale wind power systems as well as the development of renewable energy technologies. Keywords:  Wind Power Generator, Vertical Axis Wind Turbine, Renewable Energy. Abstrak: Proyek akhir ini membahas Rancang Bangun Pembangkit Listrik Tenaga Bayu (PLTB) Berbasis Turbin Vertikal sebagai prototipe alat pengukuran tegangan keluaran. Sistem menggunakan turbin angin vertikal tipe Darius yang dihubungkan dengan motor BLDC (Brushless Direct Current) sebagai generator. Tegangan AC tiga fasa yang dihasilkan kemudian disearahkan melalui rangkaian three-phase full-wave bridge rectifier dengan enam dioda untuk menghasilkan tegangan DC. Penelitian difokuskan pada pengujian hubungan kecepatan angin dengan tegangan keluaran pada sisi AC maupun DC. Pengukuran dilakukan menggunakan multimeter digital dengan sumber angin buatan maupun alami. Hasil menunjukkan bahwa tegangan keluaran meningkat seiring bertambahnya kecepatan angin, dan setelah penyearahan menghasilkan tegangan DC yang stabil sesuai teori konversi energi listrik. Secara keseluruhan, prototipe PLTB ini berhasil berfungsi sesuai tujuan untuk menghasilkan tegangan listrik dari energi angin, serta dapat dijadikan acuan analisis kinerja sistem PLTB skala kecil dan pengembangan energi terbarukan. Kata kunci: :  Pembangkit Listrik Tenaga Bayu,Turbin Angin, Energi Terbarukan.
RANCANG KONTROL OTOMATIS BERBASIS IOT UNTUK PENGOPERASIAN AIR CONDITIONING SYSTEM (AC) DI POLITEKNIK PENERBANGAN MEDAN Mhd. Luthfi Anshori; Inda Tri Pasa; Zahrul Ulum
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4609

Abstract

Abstract: This research aims to design and implement an Internet of Things (IoT)-based automatic control system for the operation of the Air Conditioning System (AC) in Kilo Classroom at Politeknik Penerbangan Medan. The main problem addressed is the inefficient use of AC due to user negligence and the lack of an automated system. The system integrates DHT22 temperature sensors, PIR motion sensors, ESP32 microcontroller, SSR 40A relay module, and Blynk application as the user interface. Testing results show that the system can detect human presence and room temperature to automatically turn the AC on or off, while also providing manual control options via smartphone. The system has proven to improve energy efficiency, reduce waste, and support the campus’s sustainability efforts. The findings indicate that the system is feasible for implementation and holds potential for further development on an institutional scale. Keywords: Air Conditioning, Energy Efficiency, ESP32, IoT, Automation. Abstrak: Penelitian ini bertujuan untuk merancang dan mengimplementasikan sistem kontrol otomatis berbasis Internet of Things (IoT) untuk pengoperasian Air Conditioning System (AC) di ruang Kelas Kilo Politeknik Penerbangan Medan. Permasalahan utama yang diangkat adalah penggunaan AC yang tidak efisien akibat kelalaian pengguna dalam mematikan perangkat serta tidak adanya sistem otomatisasi. Sistem ini mengintegrasikan sensor suhu DHT22, sensor gerak PIR, mikrokontroler ESP32, modul relay SSR 40A, dan aplikasi Blynk sebagai antarmuka pengguna. Hasil pengujian menunjukkan bahwa sistem dapat mendeteksi keberadaan pengguna dan kondisi suhu ruangan untuk menghidupkan atau mematikan AC secara otomatis, serta memberikan opsi kontrol manual melalui smartphone. Sistem ini terbukti mampu meningkatkan efisiensi energi listrik, mengurangi pemborosan, dan mendukung keberlanjutan operasional kampus. Kesimpulan menunjukkan bahwa sistem ini layak diimplementasikan dan berpotensi untuk dikembangkan lebih lanjut dalam skala institusi. Kata kunci: Air Conditioning, Efisiensi Energi, ESP32, IoT, Otomatisasi.
RANCANG BANGUN KONTROL DAN MONITORING BEBAN SATU FASA BERBASIS ANDROID DENGAN SENDOR PZEM-004T Asry Nathania Ardelia Sihite; Catra Indra Cahyadi; Suherman Suherman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4610

Abstract

Abstract: The development of Internet of Things (IoT) technology has driven progress in electrical device monitoring and control systems, especially in single-phase installations. This research aims to design and implement an Android-based single-phase electrical load monitoring and control system by utilizing the PZEM-004T sensor to measure voltage, current, and power in real-time. This system uses two microcontrollers, namely Arduino Nano as the main processor of sensor data and ESP32 to send data to the Blynk application via a WiFi connection. The Blynk application serves as a user interface, enabling remote monitoring and control of electrical loads through a smartphone. Three PZEM-004T sensors are used to monitor three separate load channels, while a 4-channel relay module acts as an actuator to control the ON/OFF status of each load. The system was tested under various load conditions to verify the accuracy of the sensor readings and the responsiveness of control commands via Blynk. This system is not only effective for monitoring and controlling power usage efficiently, but it also holds great potential as a learning tool in the fields of electronics and IoT-based electrical system applications for residential or laboratory environments. Keywords: Internet of Things, ESP32, PZEM-004T, Load Monitoring, Power Control  Abstrak: Perkembangan teknologi Internet of Things (IoT) telah mendorong kemajuan dalam sistem monitoring dan kontrol perangkat listrik, terutama pada instalasi satu fasa. Penelitian ini bertujuan merancang dan mengimplementasikan sistem monitoring dan kontrol beban listrik satu fasa berbasis Android dengan memanfaatkan sensor PZEM-004T untuk mengukur tegangan, arus, dan daya secara real-time. Sistem ini menggunakan dua mikrokontroler, yaitu Arduino Nano sebagai pengolah utama data sensor dan ESP32 untuk mengirimkan data ke aplikasi Blynk melalui koneksi WiFi. Aplikasi Blynk digunakan sebagai antarmuka pengguna yang memungkinkan monitoring data dan pengendalian beban secara jarak jauh melalui smartphone. Tiga sensor PZEM-004T digunakan untuk memantau tiga saluran beban yang berbeda, sedangkan modul relay 4 channel digunakan sebagai aktuator yang mengontrol status hidup atau mati masing-masing beban. Sistem diuji dengan berbagai variasi kondisi beban untuk memastikan keakuratan pembacaan sensor dan kecepatan respon kontrol melalui Blynk. Sistem ini tidak hanya efektif untuk mengontrol dan memantau penggunaan energi listrik secara efisien, tetapi juga sangat potensial untuk digunakan sebagai media pembelajaran dalam bidang elektronika dan pemanfaatan teknologi IoT pada instalasi listrik rumah tangga atau laboratorium. Kata kunci: Internet of Things, ESP32, PZEM-004T, Monitoring Beban, Kontrol Daya
“PROTOTYPE PLTB TURBIN VERTIKAL SAVONIUS-DARRIEUS DENGAN MODUL CHARGER DAN MONITORING BERBASIS IOT” Rivan Daniel Malau; Catra Indra Cahyadi; Ferry Budi Cahyono
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4612

Abstract

Abstract: Promotion is an activity carried out to convey, disseminate, and offer products, so that potential consumers are interested in buying. In the implementation of the promotion, CV. Pentaland Jaya abadi uses website media and brochures that still contain 2-dimensional images and information about housing so that potential consumers are less interested because consumers cannot see the exterior and interior shapes directly. Potential consumers usually get brochures through project locations that are still under construction, after that contact the marketing department. One way to solve this problem can be to use augmented reality technology with the appropriate development method is the Multimedia Development Life Cycle (MDLC) which includes Concept, Design, Material Collecting, Assembly, Testing, and Distribution so that this research can produce an android-based augmented reality application that can display 3 dimensional virtual shapes from 3 housing estates including calista haus, grand ayahanda residence and calista homey. From each housing produces 3 dimensional objects on the exterior and interior so that it can provide interest in buying house objects and in addition to that it also helps in the marketing department in promoting housing objects without the need to show many miniatures that require time and also large places. Keywords: Wind Power Plant, Internet of Things, Blynk, ESP32, Charging Module. Abstrak: Penelitian ini bertujuan merancang dan mengimplementasikan prototipe PLTB turbin vertikal tipe Savonius–Darrieus yang dilengkapi modul charger dan sistem monitoring berbasis Internet of Things untuk mendukung pembelajaran energi terbarukan. Sistem ini menggunakan generator DC 12–24 V, baterai lithium 12 V, serta mikrokontroler ESP32 yang terhubung dengan sensor INA219, sensor tegangan, dan sensor RPM berbasis IR. Data hasil pengukuran ditampilkan melalui LCD dan dikirim secara real-time ke platform Blynk melalui koneksi Wi-Fi. Pengujian menunjukkan prototipe mampu menghasilkan tegangan tanpa beban 24 V dan berbeban 12 V, dengan arus maksimum 1,3 mA serta daya listrik 4,0 mW, sementara daya angin teoritis mencapai 9,68 W. Koefisien daya tertinggi tercatat 0,00041 dengan efisiensi konversi 0,041%. Hasil ini membuktikan bahwa integrasi turbin angin vertikal hybrid, modul charger, dan IoT dapat diterapkan secara efektif meskipun kapasitas daya masih rendah dan memerlukan perbaikan desain untuk peningkatan performa. Kata kunci: PLTB, Internet of Things, Blynk, ESP32, Modul Charger.
RANCANG BANGUN SISTEM MONITORING DAYA DAN GANGGUAN BEBAN MENGGUNAKAN ANDROID Yesaya Swabra; Tiara Sylvia; Eriansyah Saputra Hasibuan
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4615

Abstract

Abstract: This study aims to design and develop a power monitoring and load protection system based on Android as a practical solution for monitoring electricity consumption. The system employs a PZEM-004T sensor integrated with an Arduino Nano/ESP32 microcontroller to measure electrical parameters such as voltage, current, and power. The measurement data are transmitted wirelessly via the Bluetooth HC-05 module to an Android application developed using Android Studio, allowing users to monitor load conditions in real time. In addition to the monitoring function, the system is equipped with a relay as an automatic protection mechanism that disconnects the load when disturbances such as overcurrent are detected. A visual indicator on the application displays the system status, showing green for normal conditions and red when a fault occurs. Testing results show that the sensor readings are close to the accuracy of a standard multimeter, with a fast and effective response in protection performance. Therefore, this system can serve as an efficient, responsive, and user-friendly solution for power monitoring and load protection, while also reducing reliance on manual inspection. Keywords: Power Monitoring, Load Protection, PZEM-004T, Arduino, Android Abstrak: Penelitian ini bertujuan merancang dan membangun sistem monitoring daya serta proteksi beban berbasis Android sebagai solusi praktis dalam pemantauan konsumsi listrik. Sistem menggunakan sensor PZEM-004T yang diintegrasikan dengan mikrokontroler Arduino Nano/ESP32 untuk mengukur parameter listrik berupa tegangan, arus, dan daya. Data hasil pengukuran dikirimkan secara nirkabel melalui modul Bluetooth HC-05 ke aplikasi Android yang dirancang menggunakan Android Studio, sehingga pengguna dapat memantau kondisi beban secara real-time. Selain fungsi monitoring, sistem dilengkapi dengan relay sebagai proteksi otomatis yang memutuskan aliran listrik saat terdeteksi gangguan, seperti arus berlebih. Indikator visual pada aplikasi menampilkan status sistem dengan warna hijau untuk kondisi normal dan merah ketika terjadi gangguan. Hasil pengujian menunjukkan bahwa pembacaan sensor mendekati akurasi multimeter standar, dengan respon proteksi yang cepat dan efektif. Dengan demikian, sistem ini dapat dijadikan sebagai solusi efisien, responsif, dan mudah digunakan untuk monitoring serta proteksi daya listrik, sekaligus mengurangi ketergantungan pada inspeksi manual. Kata kunci:  Monitoring Daya, Proteksi Beban, PZEM-004T, Arduino, Android
RANCANG BANGUN KONTROL MONITORING LAMPU RUNWAY EDGE MENGGUNAKAN POWER LINE CARRIER M. Syafiq Jain; Albert Panjaitan; Wahyu Kurniawan
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4616

Abstract

Abstract: This study aims to design and build a control and monitoring system for runway edge lights using Power Line Carrier (PLC). This system is designed to overcome the limitations of manual methods in inspecting runway lights, which are time-consuming and labour-intensive, especially in airport environments with large areas. The system uses an ESP8266 microcontroller, a PZEM-004T sensor module for monitoring electrical parameters, and a Power Line Adapter as the data transmission medium. Test results indicate that the system can transmit and receive data over a distance of ±70 metres with an average response time of 7–10 seconds. The sensor can also detect voltage and current with an error rate below 5%, demonstrating the system's accuracy and reliability. As a result, the system enhances the efficiency and effectiveness of technicians in monitoring runway edge light conditions and has the potential for further development in broader applications within the fields of electrical engineering and aviation.  Keywords:  Power Line Carrier, Runway Edge Light, Monitoring, ESP8266, PZEM-004T Abstrak: Penelitian ini bertujuan merancang dan membangun sistem kontrol serta monitoring lampu runway edge menggunakan Power Line Carrier (PLC) untuk mengatasi keterbatasan metode manual yang memerlukan waktu dan tenaga, khususnya di bandara dengan area luas. Sistem ini memanfaatkan mikrokontroler ESP8266, modul sensor PZEM-004T untuk pemantauan parameter listrik, serta Power Line Adapter sebagai media transmisi data. Hasil pengujian menunjukkan bahwa sistem mampu mengirim dan menerima data hingga jarak ±70 meter dengan waktu respons rata-rata 7–10 detik, sementara sensor mendeteksi tegangan dan arus dengan tingkat kesalahan di bawah 5%, menandakan keakuratan dan keandalan sistem. Dengan demikian, sistem ini dapat meningkatkan efisiensi dan efektivitas teknisi dalam memantau kondisi lampu runway edge, serta memiliki potensi pengembangan untuk aplikasi lebih luas di bidang kelistrikan dan transportasi udara. Kata kunci: Power Line Carrier, Runway Edge Light, Monitoring, ESP8266, PZEM-004T
RANCANGAN PENGGERAK MOBIL BUGGY OTOMATIS BERBASIS MIKROKONTROLER DI POLITEKNIK PENERBANGAN MEDAN Hezkiel Omega Putra Pinem; Ayub Wimatra; Sartika M. Sibarani; Catra Indra Cahyadi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4617

Abstract

Abstract: This research aims to design an automatic buggy vehicle driver system based on the ESP32 microcontroller at Medan Aviation Polytechnic. The system is designed to enhance the operational efficiency of campus vehicles, enabling them to operate autonomously without requiring a direct driver. The ESP32 microcontroller serves as the central controller, regulating the DC motor for steering, pneumatic motors for gas and brake pedals, and a motor driver to control the current to the motors. The system's performance testing showed that the power required for the pneumatic motors (gas and brake) is 36 watts, and for the DC motor steering, it is 72 watts. Turning tests at a 90° angle and braking tests, where the braking distance was reduced by 10 cm after calibration, indicated that the system operates as expected. These tests confirmed the system's responsiveness and accuracy in automatic operation. Technical challenges in testing, such as adjusting sensor sensitivity and calibrating the pneumatic system, were addressed through repeated trials. This research contributes to the development of vehicle automation in educational settings and offers potential for further advancement, such as integrating LiDAR and GPS sensors for improved navigation accuracy. Keywords:  Automatic Buggy Vehicle Driver, Microcontroller, ESP32, Control System, Vehicle Automation Abstrak: Penelitian ini bertujuan merancang sistem penggerak mobil buggy otomatis berbasis mikrokontroler ESP32 di Politeknik Penerbangan Medan. Sistem ini dirancang untuk meningkatkan efisiensi operasional kendaraan kampus yang dapat bergerak secara otonom tanpa memerlukan pengemudi langsung. Mikrokontroler ESP32 digunakan sebagai pusat kendali, mengatur motor DC untuk setir, motor pneumatik untuk pedal gas dan rem, serta motor driver untuk mengatur arus motor. Pengujian kinerja sistem menunjukkan daya yang dibutuhkan untuk motor pneumatik gas dan rem sebesar 36 watt, serta 72 watt untuk motor DC penggerak setir. Pengujian belokan pada sudut 90° dan pengujian pengereman yang dipersingkat 10 cm setelah kalibrasi menunjukkan kinerja yang sesuai harapan. Pengujian ini mengonfirmasi responsivitas dan akurasi sistem dalam pengoperasian otomatis. Tantangan teknis dalam pengujian, seperti pengaturan sensitivitas sensor dan kalibrasi sistem pneumatik, berhasil diatasi melalui uji coba berulang. Penelitian ini memberikan kontribusi pada pengembangan otomasi kendaraan di lingkungan pendidikan dan berpotensi untuk pengembangan lebih lanjut, seperti penggunaan sensor LiDAR dan GPS untuk meningkatkan akurasi navigasi. Kata kunci: Penggerak Mobil Buggy Otomatis, Mikrokontroler, ESP32, Sistem Kendali, Otomasi Kendaraan
PENGARUH PROMOSI PENJUALAN TERHADAP MINAT BELI KONSUMEN DI E-COMMERCE LAZADA Julianna Kuan
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4618

Abstract

Abstract:  This study examines the effect of sales promotion on consumer purchase intention in Lazada e-commerce. A quantitative method was applied with a questionnaire to 100 active users in Medan. Data were analyzed using simple linear regression. Results indicate that sales promotion—including discounts, vouchers, and cashback—has a positive and significant impact on purchase intention (β = 0.686; p < 0.05). The regression equation shows every unit increase in promotion raises purchase intention by 0.423. Effective promotional strategies are therefore essential to boost online sales and consumer engagement. Keywords: sales promotion; purchase intention; e-commerce; Lazada; marketing strategy Abstrak: Penelitian ini menganalisis pengaruh promosi penjualan terhadap minat beli konsumen pada platform e-commerce Lazada. Metode kuantitatif digunakan dengan penyebaran kuesioner kepada 100 pengguna aktif di Medan dan dianalisis menggunakan regresi linear sederhana. Hasil menunjukkan promosi penjualan—diskon, voucher, dan cashback—berpengaruh positif serta signifikan terhadap minat beli (β = 0,686; p < 0,05). Persamaan  menegaskan bahwa peningkatan promosi meningkatkan minat beli. Temuan ini menekankan pentingnya strategi promosi efektif untuk mendorong penjualan dan keterlibatan konsumen. Kata kunci: promosi penjualan; minat beli; e-commerce; Lazada; strategi pemasaran
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PENGGUNAAN JASA MAKE-UP ARTIST (MUA) Juni Lesman Dryani; Elserra Siemin Ciamas
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4622

Abstract

Abstract: This study aims to analyze the influence of service quality and product quality on the decision to use Make-Up Artist (MUA) services. A quantitative approach was applied using a survey method with 120 respondents who had previously used MUA services. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, including validity, reliability, classical assumption tests, and hypothesis testing (t-test, F-test, and coefficient of determination). The findings reveal that service quality and product quality have no significant partial effect on consumer decisions, yet jointly they significantly influence the decision to use MUA services. The coefficient of determination (R²) of 0.052 indicates that both variables explain only 5.2% of the variance in consumer decisions, while the remaining percentage is influenced by other factors such as price, promotion, and brand image. This study concludes that service quality and product quality are important when combined, but need to be integrated with external factors to strengthen consumer decisions in selecting MUA services. Keyword: Service Quality; Product Quality; Consumer Decision; MUA; Beauty Services Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kualitas produk terhadap keputusan penggunaan jasa Make-Up Artist (MUA). Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap responden yang pernah menggunakan jasa MUA, dengan jumlah sampel 120 orang. Data dikumpulkan melalui kuesioner skala Likert dan dianalisis menggunakan regresi linier berganda melalui uji validitas, reliabilitas, asumsi klasik, serta uji hipotesis (uji t, uji F, dan koefisien determinasi). Hasil penelitian menunjukkan bahwa kualitas pelayanan dan kualitas produk secara parsial tidak berpengaruh signifikan terhadap keputusan penggunaan jasa MUA. Namun, secara simultan keduanya berpengaruh signifikan terhadap keputusan penggunaan jasa. Nilai koefisien determinasi (R²) sebesar 0,052 mengindikasikan bahwa kedua variabel hanya mampu menjelaskan 5,2% variasi keputusan konsumen, sedangkan sisanya dipengaruhi oleh faktor lain seperti harga, promosi, dan citra merek. Temuan ini menyimpulkan bahwa kualitas pelayanan dan produk penting sebagai kombinasi, namun perlu diintegrasikan dengan faktor eksternal lain untuk memperkuat keputusan konsumen dalam memilih jasa MUA. Kata kunci: Kualitas Pelayanan; Kualitas Produk; Keputusan Penggunaan; MUA; Jasa Kecantikan.

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