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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 151 Documents
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ANALISIS PUBLIC RELATIONS EVENT SAUNG ANGKLUNG UDJO SEBAGAI SARANA EDUKASI BUDAYA SUNDA Aretha Maharani, Gendhis; primasari, intan
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6386

Abstract

Saung Angklung Udjo merupakan sarana edukasi budaya dan tempat wisata yang memanfaatkan Public Relations Event sebagai sarana edukasi budaya sunda dan terkena dampak krisis dikarenakan COVID-19. Hal ini menyebabkan adanya penyesuaian kembali untuk Saung Angklung Udjo dalam mempertahankan konsistensi nya guna mengedukasi budaya sunda. Tetapi, selama pasca pandemi adanya antusiasme dari masyarakat terhadap event edukasi budaya sunda begitu meningkat baik di masyarakat lokal maupun turis. Penelitian ini bertujuan untuk menganalisis pengelolaan Public Relations Event Saung Angklung Udjo dalam mempertahankan fungsinya sebagai sarana edukasi budaya sunda khususnya setelah pandemi berakhir sesuai dengan teori yang digunakan dalam penelitian yaitu The IPPAR Model yang dikembangkan oleh James E. Grunig dan Todd Hunt. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Saung Angklung Udjo berhasil mempertahankan guna menjadi sarana edukasi budaya sunda yang berdampak pada hasil meningkat pesat nya ketertarikan masyarakat terhadap event edukasi budaya dan seluruh rancangan event yang dilakukan sesuai dengan tahapan dalam The IPPAR Model. Kata Kunci: Budaya Sunda, Public Relations Event, Pengelolaan Event, Sarana Edukasi, The IPPAR Model
MODEL KOMUNIKASI DALAM FILM ADIT SOPO JARWO EPISODE: BERSAHABAT AGAR KITA HEBAT Warman, Meilita Teza Warman; Oktri Permata Lani
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.5979

Abstract

The aim of this research is to identify various forms of communication that occur in the film "Adit Sopo Jarwo" episode "Be Friendly So We Are Great". Children's cartoons often convey moral messages and social skills through various modes of communication, both verbal and non-verbal. The importance of communication in the context of children's personal and social development. Through various animated characters and interesting stories. Cartoon films teach various aspects of communication, including expression, how to speak or interact well, active listening, and various ideas. This research uses a qualitative method with a semiotic approach modeled by Charles Sanders Peirce to analyze the use of signs or symbols in the film. This research is included in non-participatory research. Primary data was obtained from direct observation of the episode, while secondary data consisted of references from literature and related information sources. The analysis results show that this film depicts various forms of communication, including intrapersonal, interpersonal, verbal and non-verbal communication. For example, verbal communication when interacting uses words face to face, while non-verbal communication means nodding which means yes. Verbal and non-verbal communication is used effectively to convey emotions, ideas and moral messages about the importance of supporting friends and overcoming differences. Highlighting the importance of effective communication in the context of children's personal and social development, and how this film can play a role in educating viewers about the values ​​of friendship and solidarity.
ANALISIS PENGELOLAAN MEDIA SOSIAL BIRO ADMINISTRASI PIMPINAN JAWA BARAT Indria Angga Dianita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6244

Abstract

Social media is a means for mass communication and can serve as a bridge to showcase its users' existence. The Leadership Administration Bureau, or Biro Adpim Jabar, is a government agency in West Java responsible for matters related to leadership administration. However, this Bureau is not widely recognized by the public. The Biro Adpim Jabar manages social media to increase its recognition, especially among the people of West Java. The purpose of this study is to understand how the Biro Adpim Jabar manages its social media. This research employs a descriptive qualitative method through interviews, observations, and literature studies for data collection. The researcher uses Regina Luttrell's The Circular Model of SoMe as a guide to study the social media management of the Biro Adpim Jabar. The results show that the Biro Adpim Jabar implements all stages of The Circular Model of SoMe: Share (understanding goals, sharing content, following trends & consistency), Optimize (optimizing favorite content, features, use of captions & hashtags, and leveraging popular figures and collaborations), Manage (media monitoring, time management, and management of administrators), and Engage (interaction with the audience and organizing contests or campaigns). The study also found some shortcomings in the social media management of the Biro Adpim Jabar, such as the suboptimal use of features on platforms like TikTok, X, and YouTube. The Biro Adpim Jabar tends to focus more on managing Instagram.
ANALISA STRATEGI KOMUNIKASI ORGANISASI INTERNAL DALAM PEMANFAATAN PLATFORM I-SMART UNTUK MENUNJANG PROSES BISNIS PT TELKOM INDONESIA Amrullah, Kamal; Ilfandy Imran, Ayub
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6411

Abstract

Penelitian ini mengkaji masalah kurangnya kesadaran dan pemanfaataan karyawan terhadap platform I-SMART di PT Telkom Indonesia, Unit Human Capital Business Partner (HCBP) bidang Human Capital Information System (HCIS). Tujuannya adalah untuk menganalisis strategi komunikasi yang diterapkan dalam pemanfaatan platform I-SMART guna meningkatkan efektifitas dan efisiensi kerja karyawan. Metode penelitian yang digunakan adalah kualitatif dengan teknik wawancara mendalam dan observasi. Hasil penelitian menunjukkan bahwa penggunaan platform I-SMART berhasil meningkatkan kinerja karyawan, dengan sebagian besar karyawan merasa terbantu dalam proses bisnis di unit HCBP. Namun, kendala terkait adaptasi karyawan terhadap sistem baru dan perbedaan pemahaman antar generasi ditemukan. Kesimpulannya, strategi komunikasi yang diterapkan efektif dalam meningkatkan pemahaman dan pemanfaatan platform I-SMART, namun diperlukan perbaikan dan pengembangan lebih lanjut untuk mengatasi kendala tersebut.
ANALISIS PESAN IKLAN KAMPANYE DIGITAL CAPRES-CAWAPRES PADA PEMILIHAN PRESIDEN 2024 Natanael Aditanto; Aditanto, Natanael; Kartika Sari, Dewi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6484

Abstract

The presidential election is the main agenda in the democratic system in Indonesia. In the 2024 general election, presidential and vice presidential candidates use various campaign strategies to influence voters, one of which is a digital campaign by utilizing existing digital media. Digital campaign advertising, including promotions on social media, websites, and other online platforms, plays an important role in conveying candidates' messages, visions, and programs. The use of social media is one of the strategies to convey the content of advertising messages in digital campaigns in reaching, reaching and influencing the wider community. The method used in this research is a qualitative method with the use of theory. The type of research approach used is Ferdinand de Saussure's semiotic analysis approach using signifier and signified as a reference. This research takes two data sources, namely primary data in the form of digital campaign advertisements carried out by 2024 presidential and vice presidential candidates through social media and secondary data sources obtained from journals, books and other literature sources that support the analysis of primary data. This research focuses on analyzing the meaning contained in the lyrics (captions) of presidential-vice presidential campaign advertisements on YouTube video sharing. The results of this study indicate the existence of meanings that contain signifier and signified in the lyrics (captions) of presidential and vice presidential campaign advertisements in YouTube video sharing. Each pair of presidential and vice presidential candidates puts a different emphasis on their advertising messages.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU RESELLER CRYSTAL OF THE SEA Rusli Akhmad Junaedi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6752

Abstract

This main objective of this study is to evaluate the marketing communication strategy implemented by resellers of the Crystal of the Sea brand produced by PT Urchindize Indonesia as a leading player in packaged healthy food products made from marine animals. This study was conducted by the development of the crystal of the sea brand market capitalization which was established from 2020 to 2023 every year experiencing an increase in market capitalization of up to 69% by implementing a reseller marketing communication strategy through conventional markets and online marketplaces. Reseller is an indirect marketing communication strategy through intermediary agents in the product distribution. This study applied qualitative methods with in-depth interviews, observation, and document analysis techniques to collect data. Data tringulation was used to analyzed the data. The findings of this study are that Crystal of the Sea resellers implement various integrated marketing communication strategies online and offline such as digital marketing through optimizing marketing content, brand activation through the latest product exhibitions, and personal selling by resellers by prioritizing closeness and excellent customer service.
PENGARUH TERPAAN KONTEN TASYA FARASYA TERHADAP MINAT BELI LUXURY BRAND PADA PERIODE OKTOBER-DESEMBER 2023 Ananda, Pianica; Santoso, Budi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6833

Abstract

Social media has evolved into an important platform for influencers to promote various products, including those from luxury brands. Influencers such as Tasya Farasya, who has a large following on Instagram, play a big role in influencing consumer behavior, including purchase intention towards luxury products. This study aims to analyze the effect of Tasya Farasya's content exposure on the purchase intention of luxury brands on her Instagram followers in the period October to December 2023. This research uses a quantitative approach with data collection techniques through online questionnaires distributed to 100 respondents selected by purposive sampling. The variables studied include content exposure (frequency, duration, and attention) as the independent variable, and purchase intention as the dependent variable. The data obtained were then analyzed using linear regression. The results showed that Tasya Farasya's content exposure did not have a significant influence on the purchase intention of luxury brands, with a contribution of only 6.3%. The more dominant factors in influencing purchase intention are external factors such as price, product quality, and personal motivation, which together contribute 93.7%. The conclusion of this study is that although exposure to influencer content has a slight contribution to purchase intention, external factors are more decisive in the purchase decision of luxury products. The findings provide insights for marketers on the importance of considering other factors beyond influencer content in designing luxury product marketing strategies
Analisis Pengungkapan Diri pada Komunikasi Manusia dan AI (Studi Kasus Penggunaan ChatGPT Sebagai Tempat Curhat) Nurnabillah, Suci
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.6863

Abstract

This study will specifically discuss the interaction between individuals and artificial intelligence programs or ChatGPT. The problem is raised based on the phenomenon of individuals who choose to be more open to ChatGPT than to humans. The purpose of this study is to discuss more deeply the process of individual self-disclosure in the ChatGPT application and the expectations built by users when interacting with ChatGPT. This study uses a descriptive-qualitative research method with a case study approach. The object of the research is the ChatGPT application as a virtual system that has changed its function for some individuals as a place to confide. In this study, there were five informants and the results of the study showed that individuals tend to feel more comfortable and free to confide in the ChatGPT application than with humans. The unique interaction between humans and ChatGPT can build user hope and trust in self-disclosure in ChatGPT.
KOMUNIKASI TERAPEUTIK PERAWAT ROHANI ISLAM DALAM MENANGANI PASIEN HEMODIALISA: PENELITIAN DI RUMAH SAKIT UMUM DAERAH DR. SOEKARJO TASIKMALAYA Novita, LISNA
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7023

Abstract

This study explores therapeutic communication carried out by Islamic spiritual nurses in supporting hemodialysis patients at the UPT Dr. Soekarjo Regional General Hospital, Tasikmalaya. Hemodialysis that requires long-term treatment often affects the physical and psychological condition of the patient. Therapeutic communication is an effective approach in building trusting relationships, supporting patients emotionally, and strengthening their spirituality. This study uses qualitative methods with in-depth interviews and participatory observation to understand how therapeutic communication is applied. The findings show that Islamic spiritual nurses use an empathetic approach, spiritual assistance through prayer and tausyiah, and build patient trust with effective communication skills. Spiritual support from nurses is proven to be able to reduce anxiety and improve the quality of life of patients. The results of the study also highlight the importance of factors such as patient religiosity, health conditions, and family support in determining the effectiveness of therapeutic communication. This research makes an important contribution in enriching the literature on spiritual-based health communication, offering practical guidance for health institutions to improve the quality of care for hemodialysis patients through supportive and holistic communication.
EKSISTENSI TRADISI SISINGAAN ODONG – ODONG DI KECAMATAN CIKAMPEK KABUPATEN KARAWANG Adzikra, Rafif
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7058

Abstract

This research is motivated by the development of the Singaan Odong - Odong artistic tradition which still survives in the era of modernization; The Sisingaan tradition is a unique tradition and is still preserved today. The Sisingaan tradition is still closely related to traditions handed down from ancestors. However, gradually, the value of this tradition, although it may also survive as culture, cannot be denied, allowing for a shift in values ​​in the form of economic pride factors. This is what makes researchers interested in examining how the existence of the Sisingaan Odong-Odong tradition is different when compared to the Singaan tradition which is more culturally original. The method used in this research is descriptive analysis method. This research describes: (1) Identification of Singaan culture; (2) Social and Community Development related to the Sisingaan Tradition; (3) The value contained in the art of Singaan Odong - Odong. The conclusions of this research are (1) Sisingaan Odong - Odong art contains quite strong religious values ​​towards the ancestors. This culture is able to survive in the modern era because the owners are able to adapt to current developments without losing the cultural characteristics. (2) Odong - Odong art is preserved through large events such as circumcisions and weddings, as well as introduced in public places such as markets so that it survives in the modern era and introduces this culture to the community. However, a shift in values ​​such as views on the social status of the organizers is inevitable in preserving the Sisingaan Odong - Odong tradition in Cikampek.

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