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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 125 Documents
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ANALISIS PUBLIC RELATIONS EVENT SAUNG ANGKLUNG UDJO SEBAGAI SARANA EDUKASI BUDAYA SUNDA Aretha Maharani, Gendhis; primasari, intan
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6386

Abstract

Saung Angklung Udjo merupakan sarana edukasi budaya dan tempat wisata yang memanfaatkan Public Relations Event sebagai sarana edukasi budaya sunda dan terkena dampak krisis dikarenakan COVID-19. Hal ini menyebabkan adanya penyesuaian kembali untuk Saung Angklung Udjo dalam mempertahankan konsistensi nya guna mengedukasi budaya sunda. Tetapi, selama pasca pandemi adanya antusiasme dari masyarakat terhadap event edukasi budaya sunda begitu meningkat baik di masyarakat lokal maupun turis. Penelitian ini bertujuan untuk menganalisis pengelolaan Public Relations Event Saung Angklung Udjo dalam mempertahankan fungsinya sebagai sarana edukasi budaya sunda khususnya setelah pandemi berakhir sesuai dengan teori yang digunakan dalam penelitian yaitu The IPPAR Model yang dikembangkan oleh James E. Grunig dan Todd Hunt. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data penelitian diperoleh melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Saung Angklung Udjo berhasil mempertahankan guna menjadi sarana edukasi budaya sunda yang berdampak pada hasil meningkat pesat nya ketertarikan masyarakat terhadap event edukasi budaya dan seluruh rancangan event yang dilakukan sesuai dengan tahapan dalam The IPPAR Model. Kata Kunci: Budaya Sunda, Public Relations Event, Pengelolaan Event, Sarana Edukasi, The IPPAR Model
Optimalisasi Peran dan Fungsi Public Relations dalam Mengadapi Artificial Intelligence (AI) Tiara Indah
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 8 No. 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7221

Abstract

The urgency of this research is based on the phenomenon of the increasing use of AI in various sectors including in the field of Public Relations, so this study aims to determine whether the role and function of PR will be completely replaced by AI, and what Public Relations (PR) practitioners can do to survive in the era of using Artificial Intelligence (AI). As we know that AI itself is like a double-edged sword, on the one hand AI can help humans to make it easier to complete their tasks and work, but on the other hand the presence of AI can also be a threat that the role and function of human tasks can be replaced. The research method used is a literature study by collecting and analyzing various literature related to PR and AI. The results of this study show that until now the role and function of PR cannot be completely replaced by AI, but there are several efforts that must be made by a PR in dealing with the phenomenon of using AI. The first effort is that PR practitioners must be adaptive to technological developments, so that AI is no longer a threat but rather a tool to increase productivity and efficiency. Furthermore, a PR must also apply humanist values ​​such as maintaining ethics, privacy, and communicating person to person with the public so that PR tasks and functions are not completely replaced by AI. The results of this study can provide suggestions for PR practitioners to always go hand in hand with technology, improve digital capabilities while still implementing the humanist side. Keywords: Public Relations, Artificial Intelligence, Optimizing the role and function of PR
PENGARUH BRAND AWARENESS WARDAH TERHADAP CORPORATE IMAGE PT PARAGON TECHNOLOGY AND INNOVATION: (Survei Eksplanatif Followers Instagram @wardahbeauty pada Periode Maret - Juni 2025) Putri, Amellia; Puspita Sari, Wina; Soegiarto, Asep; Putriana, Muria; El Farabi, Qoryna Noer Seyma
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 8 No. 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7390

Abstract

Increasingly fierce competition in the cosmetics industry in Indonesia encourages companies to increase brand awareness as part of a communication strategy in shaping a strong corporate image. Researchers conducted this study to determine the effect of Wardah Brand Awareness on PT Paragon Technology and Innovation's Corporate Image. This research uses a quantitative approach with an online survey method involving 100 respondents, namely followers of the @wardahbeauty Instagram account. Researchers analyzed the data using the Pearson correlation test and simple linear regression. The results of the analysis show that there is a significant influence between Brand Awareness and Corporate Image, with a significance value of 0.000 (<0.05). The Pearson correlation coefficient value of 0.590 indicates a fairly strong positive relationship between the two variables. In addition, the R Square value of 0.349 indicates that Brand Awareness affects 34.9% of the variation in Corporate Image, while the remaining 65.1% is influenced by other factors. This finding concludes that the higher the level of Wardah Brand Awareness, the more positive the public perception of the company's image. This study recommends that PT Paragon Technology and Innovation strengthen its brand communication strategy through more massive digital campaigns and develop Corporate Social Responsibility (CSR) programs to build public trust in a sustainable manner. Keywords: brand awareness, corporate image, communication strategy, Wardah, PT Paragon Technology and Innovation
STRATEGI PENGUATAN MINAT GENERASI MUDA TERHADAP KESENIAN TRADISIONAL MELALUI OPTIMALISASI PROMOSI DAN EDUKASI UNTUK MENDUKUNG REGENERASI SENIMAN Surakhman
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 8 No. 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7539

Abstract

The significant decline in youth interest toward traditional arts in Cirebon City, reflected in the minimal regeneration of artists and stagnation of art studio activities, highlights the urgent need for strategic policies to preserve local culture. This policy paper aims to formulate a strategy to strengthen youth interest in traditional arts through the optimization of relevant and sustainable promotion and education. Using a qualitative-descriptive method based on literature review and secondary data from local government reports, academic journals, and observations of art communities, the analysis is grounded in Bourdieu’s theory of habitus and Rogers’ diffusion of innovation. Data collection involved documentation of regulations, program evaluations, and case study reviews. Thematic analysis and policy scoring using Bardach and Dunn’s models were applied to identify the most viable policy option. The findings indicate that optimizing cultural education is the most appropriate strategy, fulfilling criteria of effectiveness, efficiency, feasibility, and contextual relevance. The resulting benefits are expected to foster a healthy and adaptive ecosystem for artist regeneration, while encouraging greater youth participation in the preservation of traditional arts. Recommendations include integrating traditional arts into the formal education curriculum, training educators, digitalizing cultural learning materials, and strengthening the "Art Studio in Schools" program in a structured and sustainable manner.
PEMANFAATAN MEDIA DIGITAL SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PT. HARTADINATA ABADI, TBK. Alawiyah, Neng; Riaeni, Ida
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 8 No. 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7836

Abstract

This Study is discusses the use of digital media as a marketing communications strategy at PT. Hartadinata Abadi, Tbk., a company engaged in the manufacture and distribution of gold jewelry in Indonesia. Digital media has become an important tool for reaching consumers more widely and efficiently in the era of digital transformation. The purpose of this study is to determine how the company utilizes digital media in developing its marketing communications strategy and to evaluate the effectiveness of this strategy. This research uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews with marketing management, observations of the company's digital activities (including social media, websites, and e-commerce platforms), and related documentation. Data analysis was conducted using data reduction, data presentation, and conclusion drawing methods. The results show that PT. Hartadinata Abadi, Tbk. has integrated various digital media platforms such as Instagram, YouTube, and marketplaces to build brand awareness, increase consumer interaction, and support sales. This strategy has proven effective in increasing engagement and expanding market reach. The conclusion of this study is that digital media plays a significant role in supporting the company's marketing communications strategy. It is recommended that the company continuously evaluate the performance of digital media and optimize its utilization by following evolving consumer trends and behaviors. Keywords: digital media, marketing communications, marketing strategy, PT. Hartadinata Abadi, digital branding

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