cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Ida Riaeni
Contact Email
ida.iswahyudi@gmail.com
Phone
-
Journal Mail Official
jurnal.jike@gmail.com
Editorial Address
-
Location
Kota cirebon,
Jawa barat
INDONESIA
JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 125 Documents
 9   10   11   12   13 
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND MIE GAGA'S TIKTOK AI STORYTELLER CONTENT ON CONSUMER ATTITUDE hasanah, ratih; Rahayu, Nadia Agustina
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5831

Abstract

The development of internet technology is a link in the widespread use of social media which results in the wider community being able to easily obtain and share information about a company's products or services through Electronic Word of Mouth activities and content creation. TikTok is one of the most used social media in Indonesia, reaching 113 million users in 2023. It has various interesting features so that TikTok is used by content creators as a platform used to share informative and interactive content, and create Electronic Word of Mouth. Mie Gaga is a brand of instant noodle products produced by PT Jakarana Tama which is widely discussed by netizens due to the viral TikTok AI Storyteller Mie Gaga content uploaded by the @hizkianontiktok account on TikTok social media. This study aims to determine the influence and how much influence Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content have on Consumer Attitudes. The method used in this study is quantitative method with descriptive research type. Sampling in this study was using a indikatorprobability sampling method with a type of purposive sampling to 400 respondents through an online questionnaire using Google Form. The results showed that Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content had a positive and significant effect on Consumer Attitudes. This can be proven from the value of Fvalue > Ftable, which is 68.707 > 3.02 which means H0 is rejected and H1 is accepted. And based on the results of the coefficient of determination, which shows that Electronic Word of Mouth and TikTok AI Storyteller Mie Gaga Content have an influence of 25.7% on Consumer Attitudes.
INSTAGRAM SOCIAL MEDIA MANAGEMENT IN DIGITAL BRANDING RADIO REPUBLIC OF INDONESIA PROGRAMA 3 Azzahra, Muthia; Sari, Wina Puspita Sari; Soegiarto, Asep Soegiarto
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5833

Abstract

The development of information and communication technology makes online media, especially social media, a medium utilized by Radio Republik Indonesia Pro 3 as a step for branding in the digital era. This study aims to determine the problem determination, planning, implementation and evaluation carried out by the Radio Republik Indonesia Pro 3 Instagram social media management team in managing Instagram social media in digital branding RRI Pro 3. The theory used in this research is the theory of the four stages of the public relations work process or four step public relations in which it includes some data collection, planning, implementation, and evaluation. The research method used is descriptive analysis with a qualitative approach. Data collection used in this research is by interview and passive participant observation. Based on the results of field research, it can be concluded that the RRI Pro 3 social media team in managing Instagram social media in digital branding uses a four-stage fact finding process, by finding valid data to determine Instagram content topics. Second planning, planning the type of content that will be created and uploaded on Instagram social media. Third Actions, implementing a team of content creators and admins who upload content. Fourth Evaluations assess the success of the team and the success of the content from the number of visitors to the official RRI website via Instagram and the number of insigh. Keywords: Social Media Management, Instagram, RRI Pro 3, Branding
PERTUKARAN SOSIAL DALAM KOMUNIKASI PEMBELAJARAN EFEKTIF PENGAJAR TERHADAP ANAK JALANAN PADA KOMUNITAS PEDULI ANAK JALANAN (KPAJ) Alam, Nur; Bahfiarti, Tuti; Fatimah, Jeanny Maria
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5881

Abstract

This research is driven by the urgent need to understand how effective communication approaches can contribute to the success of educational programs for street children, a group often neglected in the formal education system. Street children face various social and economic challenges that hinder their access to quality education. Therefore, understanding the factors that encourage their involvement in learning programs is a crucial step toward addressing educational inequality. In this study, social exchange theory is used as a framework to assess how interactions and social relationships between educators and street children can create a conducive learning environment. The number of street children showing the success of the Komunitas Peduli Anak Jalanan (KPAJ) in regularly mentoring around 170 street children. This research uses a qualitative descriptive approach with data collected through observation, interviews, and documentation. The research findings indicate that there are five principles of effective communication: Respect is fundamental in this approach, as children feel respected as individuals with voices and rights; Empathy involves community members striving to understand the feelings, experiences, and perspectives of street children; Audible entails the use of a voice that can be clearly heard and understood by the children; Clarity refers to the ability to convey messages clearly and understandably, which is key to building meaningful and productive relationships; and Humility creates an environment that empowers street children to feel heard and valued. Keywords : Communication, Effective Learning, Street Children
Analisis Strategi Marketing Public Relations di PT Lunar Chemplast Hasna, Mintriati; Putriana, Muria; Kholik, Abdul
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5886

Abstract

The productivity level of livestock in Indonesia is still very low. This is marked by a gap between the supply and demand for milk.. This is caused by the lack of business capital and the lack of knowledge or skills of farmers on how to raise livestock properly. Therefore, PT Lunar Chemplast is here to overcome this problem by providing livestock equipment and solutions. This research focuses on the Marketing Public Relations (MPR) strategy of PT Lunar Chemplast in increasing awareness among Indonesian farmers. This research uses a qualitative approach with descriptive analysis. Data was collected through interviews and observations of one key informant and two informants. Data analysis was carried out through the steps of data collection, data reduction, data presentation, and conclusion drawing. The results of the study show that PT Lunar Chemplast only uses 6 of the 7 Marketing PR tools: Publications, Events, Sponsorships, News, Public Service Activities, and Identity Media. Pull, push, and pass strategies are also applied to support Marketing PR activities. In addition, PT Lunar Chemplast employs effective communication methods to convey messages and information to farmers. The recommendations given in this study are that PT Lunar Chemplast needs to maximize Marketing PR activities by innovating and activating social media platforms as a means of publication.
ANALISIS KUALITAS KONTEN PRA PEMILIHAN PRESIDEN PEMILU TAHUN 2024 PADA AKUN TWITTER NARASI NEWS ROOM Yusron, Ahmad; Ri'aeni, Ida; Munura, Laila Mutia
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5982

Abstract

Pemilihan Presiden Indonesia tahun 2024 merupakan agenda penting bangsa Indonesia dalam menentukan masa depan lima tahun ke depan. Mengingat agenda ini merupakan agenda penting, maka banyak media baik media konvensional dan media sosial memberitakan peristiwa ini. Pemberitaan tidak hanya pada saat pemilihan presiden dilakukan, tetapi juga diberitakan sebelum pemilihan presiden. Di antara media yang memberitakan berita sekitar pemilihan presiden adalah Narasi Newsroom. Media ini tidak hanya memberitakan dalam satu platform melainkan beragam platform di antaranya adalah melalui media sosial Twitter. Hal penting dalam pemberitaan adalah kualitas informasi yang merujuk pada pakem nilai-nilai berita. Penelitian ini bertujuan menghasilkan sebuah analisis mengenai kualitas konten pra pemilihan presiden tahun 2024 pada akun twitter Narasi News Room Hasil penelitian dari sebelas konten berita yang berisikan pra tahapan pemilihan presiden, seluruh berita memiliki kualitas berita atau konten berdasarkan pakem nilai-nilai berita. Di antara konten berita yang mendominasi adalah berita dengan nilai berita yang mengandung akibat/dampak yang ditimbulkan berita, ketegangan yang ditimbulkan dan pertentangan (conflict). Sedangkan nilai berita yang memiliki nilai berita bernuansa seks tidak ditemukan dalam konten akun twitter Narasi Newsroom. Kata Kunci:Pilpres, Twitter, Kualitas Berita
SENTIMEN PENGGUNA X TERHADAP KEYWORD "PRABOWO GEMOY" SEBAGAI PERSONAL BRANDING PRABOWO PADA PEMILIHAN PRESIDEN 2024 Bajuri, Diding; Fahrudin, Atef; Nurmeilani, Cindy Alya
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the sentiment of X platform users towards the use of the keyword "Prabowo Gemoy" as a personal branding strategy for Prabowo Subianto in the context of the 2024 Presidential Election. By employing a mixed-method approach that combines qualitative and quantitative methods, this study explores public perceptions of Prabowo's efforts to build an image that is closer to young voters through the "Prabowo Gemoy" branding. Data were collected from the X platform using the keyword "Prabowo Gemoy" during the period of 01/12/2023 to 13/02/2024, resulting in 517 data points that were analyzed quantitatively to measure sentiment statistics and communication networks, as well as qualitatively through text analysis to understand the context behind the sentiments. The results of the sentiment analysis show a dominance of positive sentiment (65.38%), followed by neutral sentiment (22.05%), and negative sentiment (12.57%), indicating that the "Prabowo Gemoy" branding strategy has been well-received by most X platform users. Furthermore, the influencer analysis revealed key users who have significant influence in disseminating related content, while the word cloud visualization identified dominant keywords in the discussions. These findings provide valuable insights for Prabowo Subianto's campaign team to refine their branding strategy and content dissemination on social media in an effort to reach young voters.
The INFLUENCE OF TIKTOK SOLO TRAVELING @JADIGINIGINIMI SOCIAL MEDIA CONTENT ON MEETING THE NEEDS OF TOURISM INFORMATION IN GENERATION Z hasanah, ratih; Fauziyah, Ananda Nurul
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.5864

Abstract

The solo traveling trend continues to grow, especially among the younger generation or generation Z. The development of information and communication technology has changed the way people access and utilize information, including tourist information. Social media, especially TikTok, has become a popular platform among generation Z to find inspiration and information about various tourist destinations. This research aims to identify how much influence TikTok content has solo traveling towards fulfilling the tourism information needs of generation z. The method used is a quantitative method by distributing questionnaires via google form and process screening questions. The analysis techniques used are descriptive analysis, normality test, heteroscedasticity, correlation coefficient test, determination test, and T test. The results of the research show that TikTok @jadiginimi content has a significant influence in meeting the tourism information needs of generation Z. Tests that have been carried out previously have provided results. that variable (x) 'social media content' has an influence of 51.8% on variable (y) fulfilling tourism 'information needs' in generation Z, while the remaining 48.2% is another factor that was not researched. Thus, this research can provide insight into the role of social media in disseminating tourism information and Generation Z's preferences in consuming travel content in the future. Keywords: Content, Information Needs, Social Media, TikTok, Solo Traveling.
STUDI FENOMENOLOGI PENGGUNA INSTAGRAM DENGAN ZERO POST PADA FEED DI KALANGAN MAHASISWA UNIVERSITAS MUHAMMADIYAH CIREBON Risnawati, Ririn; Faridah, Nida; Riaeni, Ida
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.5992

Abstract

  The research conducted by this researcher aims to find out and explain the motives of Instagram users with zero posts on feeds among students of the University of Muhammadiyah Cirebon. Every social media user, especially Instagram users with zero posts on the feed certainly have certain motives that are the cause and purpose for someone to act. In this study, researchers used qualitative methods with phenomenological studies using phenomenological theory according to the views of Alfred Schutz. Using this theory, because in this study want to know someone's experience that is the cause and purpose so that Instagram users choose zero posts on the feed. Alfred Schutz's theory of approach classifies motives in two parts, namely: 1) The Motive of Cause (Because of Motive) which refers to past experiences that are the reason or driver and 2) the Motive of Purpose (in Order to Motive) which refers to goals and expectations to be achieved in the future. The results of this study show that based on the Motive of Cause (Because of Motive), there are four motives that are the reasons for the aesthetic standard motive, the motive for being affected by bullying, the motive for worrying about photo abuse, and the motive for being affected by sexual harassment. Based on the Motive of Purpose (in Order to Motive) there are three motives that become the goal, namely the motive of comfort in using Instagram, the motive of being free from negative opinions and unrecognized followers, and the motive of belief in 'ain disease. Regarding the meaning of being an Instagram user zero post on the feed, the results show different meanings that are recognized by some informants, namely Instagram users who are expressive in expressing their feelings, Instagram users who are closed to their personal problems, passive Instagram users, and Instagram hobbies users. Keywords: Motive, Meaning, Instagram, Zero Post
ANALISIS VISUAL POSTINGAN FACEBOOK OKKA SUPARDAN: PENDORONG VIRALITAS OBJEK WISATA PANYAWEUYAN MAJALENGKA Sudirman, Teddy Maulana Hidayat; Fahrudin, Atef; Junadi, Adi; Suryadi, Restu Syahmagun
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6018

Abstract

This research aims to analyze the role of Okka Supardan's visual posts on Facebook in driving the virality of the Panyaweuyan Majalengka tourist attraction. Using a qualitative case study approach and visual analysis methods, the research examines the visual elements in the posts and analyzes the responses of Facebook users. The research findings indicate that consistent posting, the use of human interest elements, innovative photography techniques such as aerial photography, as well as aesthetic visual elements like captivating compositions, dramatic lighting, and contrasting colors contribute to the success in driving virality. The selection of the right time for taking photos, such as the golden hour and blue hour, also plays a crucial role. The research reveals Okka's role as a credible and influential local influencer in disseminating information about Panyaweuyan. Nevertheless, challenges such as the spread of inaccurate information and overtourism need to be managed through collaboration between tourism managers and influencers.
Konstruksi Gaya Hidup Minimalis Pekerja SCBD di Media Sosial (Studi Netnografi Pada Akun Tiktok @Budakcorporate): (Studi Netnografi Pada Akun Tiktok @Budakcorporate) agstia esa handayani; Fajar Hariyanto; Weni Adityasning Arindawati; Khairul Arief Rahman
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6057

Abstract

The emergence of a minimalist lifestyle in Indonesia has become increasingly popular in recent years. This research was conducted with the aim of analyzing the construction of a minimalist lifestyle and how to build an image as an SCBD worker in video content uploaded by the tiktok account @budakcorporate. The use of qualitative methods with a netnographic approach was carried out in July-December 2022. The minimalist lifestyle is basically a trend that aims to suppress consumerism. However, the content uploaded by the Tiktok account @budakcorporate shows that a minimalist lifestyle still involves consumerism depending on what the individual or perpetrator emphasizes. The implication is that there is a shift in the meaning of the minimalist lifestyle definition itself, from a concept of simplicity to a lifestyle that leans towards consumerist values.

Page 11 of 13 | Total Record : 125

 9   10   11   12   13 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2025): JUNI Vol 8 No 1 (2024): DESEMBER Vol. 7 No. 2 (2024): JUNI Vol. 7 No. 1 (2023): DESEMBER Vol. 6 No. 2 (2023): JUNI Vol. 6 No. 1 (2022): DESEMBER Vol 4 No 01 (2020): DESEMBER Vol 5 No 1 (2021): DESEMBER Vol 4 No 2 (2021): JUNI Vol 3 No 2 (2020): JUNI Vol 3 No 1 (2019): DESEMBER Vol 2 No 2 (2019): JUNI Vol 2 No 1 (2018): DESEMBER Vol 1 No 2 (2018): JUNI Vol 1 No 1 (2017): DESEMBER More Issue