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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 151 Documents
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PERBANDINGAN PERSONAL BRANDING NAJWA SHIHAB DAN CINTA LAURA DI INSTAGRAM: REPRESENTASI PEREMPUAN CERDAS DALAM KOMUNIKASI DIGITAL ulia salsa, nuril; lestari, ayu; widya kusumawati , priskania; jahrah, siti nur ainunnisa; Surya Suci Ramadhan, Arfian
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7183

Abstract

Abstract This literature study compares the personal branding strategies of Najwa Shihab and Cinta Laura in representing the image of intelligent women on social media, specifically on Instagram. The main issue examined is how both figures construct and convey intellectual identity through personal branding amidst the dominance of digital popular culture. This study reviews literature on personal branding, gender representation, and social media as a performative space. The analysis shows that although both promote intellectual values and women's empowerment, their communication styles and audience engagement strategies differ. These differences are influenced by their backgrounds, platform characteristics, and personal branding goals. This research contributes to the understanding of how female public figures shape new narratives of intelligence and empowerment in the digital era. Keywords:Personal Branding, Representation of Intelligent Women, Social Media, Digital Communication, Instagram
IMPLEMENTASI DIFUSI INOVASI APLIKASI E-ULT SEBAGAI FASILITAS PELAYANAN PUBLIK DI UNIT LAYANAN TERPADU UNIVERSITAS MULAWARMAN Anjar Partini; Silviana Purwanti; Kadek Dristiana Dwivayani; Kezia Arum Sary
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7201

Abstract

Mulawarman University's Integrated Service Unit (ULT) serves as the main door for public services, integrating various services to improve service quality at Mulawarman University. One of the latest innovations is the implementation of online services through the E-ULT Application, which is designed to facilitate access and improve service efficiency. The purpose of this research is to analyze the implementation of E-ULT application innovation diffusion as a public service facility in the integrated service unit of Mulawarman University. This research uses a qualitative approach to explore the implementation process of the diffusion of innovation of the E-ULT Application as a public service facility and this research also uses the Diffusion of Innovation Theory proposed by Evertt M. Roger. Through in-depth analysis, this research identifies the factors that influence the adoption of the application, as well as the challenges faced in its implementation. This research shows that the use of the E-ULT Application at Mulawarman University has not been optimal due to the low digital literacy of human resources, as well as the assumption that the application is complicated. A strategy in the form of training and socialization is needed to increase the understanding and acceptance of the academic community towards this application.
Optimalisasi Peran dan Fungsi Public Relations dalam Mengadapi Artificial Intelligence (AI) Tiara Indah
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7221

Abstract

The urgency of this research is based on the phenomenon of the increasing use of AI in various sectors including in the field of Public Relations, so this study aims to determine whether the role and function of PR will be completely replaced by AI, and what Public Relations (PR) practitioners can do to survive in the era of using Artificial Intelligence (AI). As we know that AI itself is like a double-edged sword, on the one hand AI can help humans to make it easier to complete their tasks and work, but on the other hand the presence of AI can also be a threat that the role and function of human tasks can be replaced. The research method used is a literature study by collecting and analyzing various literature related to PR and AI. The results of this study show that until now the role and function of PR cannot be completely replaced by AI, but there are several efforts that must be made by a PR in dealing with the phenomenon of using AI. The first effort is that PR practitioners must be adaptive to technological developments, so that AI is no longer a threat but rather a tool to increase productivity and efficiency. Furthermore, a PR must also apply humanist values ​​such as maintaining ethics, privacy, and communicating person to person with the public so that PR tasks and functions are not completely replaced by AI. The results of this study can provide suggestions for PR practitioners to always go hand in hand with technology, improve digital capabilities while still implementing the humanist side. Keywords: Public Relations, Artificial Intelligence, Optimizing the role and function of PR
PENGARUH BRAND AWARENESS WARDAH TERHADAP CORPORATE IMAGE PT PARAGON TECHNOLOGY AND INNOVATION: (Survei Eksplanatif Followers Instagram @wardahbeauty pada Periode Maret - Juni 2025) Putri, Amellia; Puspita Sari, Wina; Soegiarto, Asep; Putriana, Muria; El Farabi, Qoryna Noer Seyma
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7390

Abstract

Increasingly fierce competition in the cosmetics industry in Indonesia encourages companies to increase brand awareness as part of a communication strategy in shaping a strong corporate image. Researchers conducted this study to determine the effect of Wardah Brand Awareness on PT Paragon Technology and Innovation's Corporate Image. This research uses a quantitative approach with an online survey method involving 100 respondents, namely followers of the @wardahbeauty Instagram account. Researchers analyzed the data using the Pearson correlation test and simple linear regression. The results of the analysis show that there is a significant influence between Brand Awareness and Corporate Image, with a significance value of 0.000 (<0.05). The Pearson correlation coefficient value of 0.590 indicates a fairly strong positive relationship between the two variables. In addition, the R Square value of 0.349 indicates that Brand Awareness affects 34.9% of the variation in Corporate Image, while the remaining 65.1% is influenced by other factors. This finding concludes that the higher the level of Wardah Brand Awareness, the more positive the public perception of the company's image. This study recommends that PT Paragon Technology and Innovation strengthen its brand communication strategy through more massive digital campaigns and develop Corporate Social Responsibility (CSR) programs to build public trust in a sustainable manner. Keywords: brand awareness, corporate image, communication strategy, Wardah, PT Paragon Technology and Innovation
STRATEGI PENGUATAN MINAT GENERASI MUDA TERHADAP KESENIAN TRADISIONAL MELALUI OPTIMALISASI PROMOSI DAN EDUKASI UNTUK MENDUKUNG REGENERASI SENIMAN Surakhman
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7539

Abstract

The significant decline in youth interest toward traditional arts in Cirebon City, reflected in the minimal regeneration of artists and stagnation of art studio activities, highlights the urgent need for strategic policies to preserve local culture. This policy paper aims to formulate a strategy to strengthen youth interest in traditional arts through the optimization of relevant and sustainable promotion and education. Using a qualitative-descriptive method based on literature review and secondary data from local government reports, academic journals, and observations of art communities, the analysis is grounded in Bourdieu’s theory of habitus and Rogers’ diffusion of innovation. Data collection involved documentation of regulations, program evaluations, and case study reviews. Thematic analysis and policy scoring using Bardach and Dunn’s models were applied to identify the most viable policy option. The findings indicate that optimizing cultural education is the most appropriate strategy, fulfilling criteria of effectiveness, efficiency, feasibility, and contextual relevance. The resulting benefits are expected to foster a healthy and adaptive ecosystem for artist regeneration, while encouraging greater youth participation in the preservation of traditional arts. Recommendations include integrating traditional arts into the formal education curriculum, training educators, digitalizing cultural learning materials, and strengthening the "Art Studio in Schools" program in a structured and sustainable manner.
PEMANFAATAN MEDIA DIGITAL SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PT. HARTADINATA ABADI, TBK. Alawiyah, Neng; Riaeni, Ida
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.7836

Abstract

This Study is discusses the use of digital media as a marketing communications strategy at PT. Hartadinata Abadi, Tbk., a company engaged in the manufacture and distribution of gold jewelry in Indonesia. Digital media has become an important tool for reaching consumers more widely and efficiently in the era of digital transformation. The purpose of this study is to determine how the company utilizes digital media in developing its marketing communications strategy and to evaluate the effectiveness of this strategy. This research uses a qualitative descriptive approach with a case study method. Data were collected through in-depth interviews with marketing management, observations of the company's digital activities (including social media, websites, and e-commerce platforms), and related documentation. Data analysis was conducted using data reduction, data presentation, and conclusion drawing methods. The results show that PT. Hartadinata Abadi, Tbk. has integrated various digital media platforms such as Instagram, YouTube, and marketplaces to build brand awareness, increase consumer interaction, and support sales. This strategy has proven effective in increasing engagement and expanding market reach. The conclusion of this study is that digital media plays a significant role in supporting the company's marketing communications strategy. It is recommended that the company continuously evaluate the performance of digital media and optimize its utilization by following evolving consumer trends and behaviors. Keywords: digital media, marketing communications, marketing strategy, PT. Hartadinata Abadi, digital branding
TRANSFORMASI STRATEGI KOMUNIKASI KORPORASI DI ERA INDUSTRI 4.0 PADA PT. KOMPAS GRAMEDIA: KAJIAN SYSTEMATIC LITERATURE REVIEW Olvi Vania; Qonitha Risky
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v9i1.7273

Abstract

The Industrial Era 4.0 has driven major changes in the way corporations implement their communication strategies. Digital technology, social media, and big data have disrupted conventional communication approaches. This study uses a Systematic Literature Review (SLR) approach to examine the transformation of corporate communication strategies that are relevant in the context of PT. Kompas Gramedia. The aim is to identify trends, challenges, and opportunities in corporate communication in the digital era, and how PT. Kompas Gramedia as a leading media and publishing company in Indonesia responds to these dynamics. This study uses scientific articles and trusted sources published between 2013 and 2023. Researchers found related articles using Publish or Perish and the help of other applications such as Mendeley and Microsoft Excel which were then filtered into 35 selected articles for descriptive analysis. The results of the study show that corporate communication transformation includes the integration of digital technology, value-based storytelling strategies, and adaptation to social media platforms and data analytics.
STRATEGI KOMUNIKASI KORPORASI DAN DAMPAKNYA TERHADAP BRAND IMAGE: STUDI KASUS STARTUP TRANSPORTASI MAXIM DI INDONESIA Diane Derlin; Selena Dennysal
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v9i1.7274

Abstract

This study aims to analyze the corporate communication strategies implemented by thetransportation startup Maxim in Indonesia and evaluate their impact on brand image from theconsumer perspective. In the increasingly competitive online transportation industry,corporate communication plays a strategic role in shaping public perception and strengtheningbrand positioning. This research employs a quantitative approach using a survey method,distributing questionnaires to 150 respondents who are active Maxim users in urban areas.The collected data were analyzed using IBM SPSS version 26 with multiple linear regressionto examine the relationship between corporate communication strategy variables (digitalcommunication, external communication, crisis communication) and brand image. The resultsindicate that corporate communication strategies have a positive and significant effect onMaxim’s brand image. Digital and external communications are the most dominant factorsinfluencing consumer brand perception. These findings provide significant implications forstartups in developing adaptive, consistent, and audience-relevant communication strategiesto enhance brand value in a competitive market.Keywords: corporate communication strategy, brand image, startup, Maxim, digitalcommunication.
KONTRUKSI MAKNA DIRI WARIA BAGI ANGGOTA KOMUNITAS TEATER MANEKIN DALAM PERSPREKTIF FENOMENOLOGI Rahma Wati, Siti; Poerana, Ana Fitriana; Susanto, Tri
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/e20hwv55

Abstract

This research aims to understand how transvestites shape their meaning through their experiences as members of the Mannequin Theater Community in Kampung Duri, West Jakarta. This community is a safe space for transvestites to express themselves and live a more inclusive social life. This study uses a qualitative approach with Alfred Schutz's phenomenological method to examine the subjective experiences of informants. Data was collected through observation and in- depth interviews with four transvestite community members. The results of the study showed that each informant had a different sense of self, such as the courage to be themselves, pride in identity, the desire to be useful to others, and the determination to live life according to personal choice. This sense of self is born from the process of interaction in the community that provides a safe space and social support for its members.
REPRESENTASI KEKERASAN TERHADAP PEREMPUAN DALAM FILM VINA: SEBELUM 7 HARI (ANALISIS SEMIOTIKA CHARLES SANDERS PEIRCE) SATRIA WIJAYA DEWA SAPUTRA; Hariyani, Nunik; Ari Sejati, Veny
JIKE: Jurnal Ilmu Komunikasi Efek Vol 9 No 1 (2025): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v9i1.7745

Abstract

This study investigates how violence against women is depicted in the film Vina: Sebelum 7 Hari (2024) using Charles Sanders Peirce’s semiotic approach. The film tells the story of Vina, a woman who becomes a victim of physical, sexual, and psychological violence by a motorcycle gang. The purpose of this research is to uncover how violence against women is represented through visual and narrative symbols in the film, as well as to deepen the understanding of how media shapes public perceptions of gender-based violence. The methodology used is a descriptive qualitative approach, analyzing scenes that depict violence against women using Peirce’s semiotic theory, which includes representamen, object, and interpretant. The findings of the study reveal that the film portrays violence not only as an individual act but also as a manifestation of the patriarchal social structure that normalizes male domination over women. This research contributes to the development of literature on the representation of violence in the media and emphasizes the importance of raising awareness about violence against women.

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