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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 125 Documents
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PRAKTIK PENGGUNAAN APLIKASI WHATSAPP SEBAGAI MEDIA KOMUNIKASI ORANG TUA DAN ANAK (STUDI ANAK YANG SEKOLAH DI LUAR KOTA/LUAR NEGERI) Khaira Fitmi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6058

Abstract

In the era of increasingly rapid development of the digital world, the use of communication media applications such as WhatsApp has become an inseparable part of communication, especially communication for parents and children who have distance-related problems. This journal aims to find out why they chose the WhatsApp application and how they practice using the WhatsApp application as a communication medium between parents and children. This research was conducted in the context of modern family relationships in the digital era. The respondents in this study were 4 informants, namely students aged 18 - 22 years who actively use the WhatsApp application in daily communication and 3 supporting informants (the students' parents). The findings of this research reveal communication patterns, usage habits, perceptions, and the impact of WhatsApp use on parent-child relationships. The results of this research provide valuable insight into how WhatsApp is used in the family context, as well as the implications of using the application for the dynamics of interactions between parents and children. It is hoped that this research can contribute to further understanding of the role of technology in modern family relationships and provide a basis for the development of interventions or programs that promote healthy and productive communication between parents and children in the digital era where accelerated communication can penetrate space and time with Using communication media in the form of the WhatsApp application has a positive impact on users, starting from text messages, voice messages, picture and video messages. This application answers the needs of parents when children are far from their parents, where from this research it is known that the WhatsApp application is one of the media that supports the development of communication technology which has a positive impact in the dromology theory which explains the acceleration of communication, but there is no visible anxiety or worry for WhatsApp application users
PENGARUH PERSONAL BRANDING TASYA FARASYA PADA MEDIA SOSIAL INSTAGRAM TERHADAP BRAND IMAGE MOTHER OF PEARL Dwi Chahyani, Andini; Wisudawaty, Hanna
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6118

Abstract

Personal Branding adalah proses membangun dan mempertahankan citra dan reputasi pribadi yang unik dan positif. Personal Branding yang positif dan berkredibilitas tentu akan menciptakan asosiasi positif terhadap citra merek. Media sosial memberikan ruang kepada publik untuk secara instan membentuk dan membagikan citra diri mereka. Tujuan dari penelitian ini yaitu untuk Mengidentifikasi apakah Personal Branding Tasya Farasya pada Media Sosial Instagram memiliki pengaruh terhadap Brand image Mother of Pearl. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kuantitatif dengan analisis deskriptif. Teknik sampling yang digunakan adalah purposive sampling dari populasi berdasarkan kriteria khusus. Perolehan data dilakukan dengan sebaran kuesioner terhadap 100 followers tasya farasya di instagram.Hasil penelitian menunjukkan bahwa personal Branding Tasya Farasya memiliki pengaruh yang signifikan dan kuat terhadap Brand image Mother of Pearl, sehingga personal Branding yang efektif dapat digunakan untuk memperkuat citra merek di media sosial. Penelitian ini diharapkan dapat menjadi bahan evaluasi untuk pengembangan produk Mother Of Pearl di masa depan, memastikan bahwa produkproduk tersebut dapat memenuhi ekspektasi pengguna dan tetap relevan dengan kebutuhan pasar yang terus berkembang.Kata Kunci: Personal Branding, Media Sosial Instagram, Tasya Farasya, Brandimage, Produk Mother Of Pearl (MOP)
Visualisasi Personalitas dan Pesan pada Poster Kampanye terhadap Keputusan Pemilih dalam Pemilu 2024 Billah , Syamsul Arif; Wulandari, Ajeng Ayu; Junaedi, Adi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6206

Abstract

voter decisions in the 2024 elections. Analyzing these elements is crucial because they directly influence voter perceptions and decisions. Understanding this impact will help in devising more effective campaign strategies and enhancing overall visual communication. The theoretical framework used includes the First Impression Theory and the Election Decision Theory. The variables analyzed include facial expressions, clothing and appearance, visual context, symbolic iconography, balance of proportions, and visual communication messages. Data was collected through Likert scale questionnaires and analyzed on 100 respondents using Purposive Sampling based on the Taro Yamane formula. The study's results show that the variables of facial expressions, symbolic iconography, balance of proportions, and visual communication messages have a positive and significant impact on voter decisions. Conversely, the variables of clothing and appearance and visual context do not have a significant influence. Determination analysis reveals that visual communication messages contribute 25.6% to voter perception, while decision-making is influenced by 6.4%. This research contributes to the field of political communication by demonstrating how visual elements can affect voter decisions in political campaigns. Keywords: Facial expressions, visual context, symbolic iconography, and visual communication messages.
STRATEGI PERSONAL SELLING DALAM DIFUSI INOVASI PEMASARAN DI PT. MASTERSYSTEM INFOTAMA JAKARTA Magda, Innocentia; Husnita, Husnita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6216

Abstract

Technological innovation is a highly anticipated aspect for business actors in this digital era. Advances in automation and artificial intelligence offer significant opportunities for industries to reduce operational costs, especially in handling repetitive or clerical tasks that can be replaced by machines or robots. The application of advanced technology not only improves efficiency but also accelerates business processes and enhances service quality. PT. Mastersystem Infotama, which has become one of the leading providers of Information and Communication Technology infrastructure in Indonesia, plays a crucial role in helping companies adopt technological innovations. As a reliable business partner, PT. Mastersystem Infotama not only builds and integrates technology systems but also provides consultants who offer high-quality solutions. Since its establishment in 1994, PT. Mastersystem Infotama has served over 1000 clients in Indonesia. Supported by renowned principals such as Cisco Systems, Hewlett Packard Enterprise, F5, Cloudera, Google, and NetApp, the company offers various solutions including data center and cloud infrastructure, enterprise collaboration, big data & analytics, digital business management, adaptive security architecture, and more. This study examines the role of personal selling in the diffusion of marketing innovation at PT. Mastersystem Infotama. Using personal selling approaches, the company effectively communicates the benefits of technological solutions to potential clients. This research focuses on the impact of personal selling on innovation adoption, highlighting the stages of knowledge, persuasion, decision, implementation, and confirmation in the innovation diffusion process. The findings indicate that a well-executed personal selling strategy, combined with collaborative efforts among marketing communication, account management, and solution architects, significantly enhances client relationships and drives the successful adoption of technological innovations. Keywords: Diffusion of Innovation, personal Selling, Technology Marketing, communication strategy.
UPAYA PROTOKOL DAN KOMUNIKASI PIMPINAN KOTA BANDUNG DALAM MENYAJIKAN INFORMASI MELALUI MEDIA SOSIAL INSTAGRAM @HALOBANDUNG Hasyna, Sean Aileen; Haqqu, Raka Rizca
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6231

Abstract

This research is titled "Efforts of the Protocol and Communications of the Leadership of Bandung City in Presenting Information through the Instagram Social Media Account @halobandung." The main objective of this study is to describe and analyze the efforts made by the Protocol and Communications of the Leadership of Bandung City (Prokopim) in presenting information through the Instagram account @halobandung. This research uses a qualitative descriptive approach to understand the phenomena of communication, collaboration, education, and entertainment implemented by Prokopim. Social media, especially Instagram, has become an important communication tool for the Bandung City Government to interact with the public. Through content analysis and interviews with six informants, this study found that Prokopim has successfully implemented an effective communication strategy by conveying information related to government activities, collaboration with other agencies, as well as education through relevant and entertaining content. The Instagram account @halobandung also shows consistency in content management and is able to increase public engagement. The main findings of this study indicate that Prokopim has utilized four pillars of social media strategy, namely communication, collaboration, education, and entertainment, in presenting information. This strategy not only successfully increases interaction with the public but also builds awareness and public participation in various government programs. This research is expected to serve as a reference for other government agencies in optimizing the use of social media for effective public communication.
Perencanaan Program Corporate Social Responsibility Berkelanjutan di Wisata Dusun Semilir Rossa Rahmawati, Erika; Kristiyani , Dian Novita
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6262

Abstract

Corporate Social Responsibility is a form of corporate concern towards stakeholders as a corporate responsibility effort to help prepare internal and external needs and interests. The problem faced by Dusun Semilir is the lack of time to plan and implement programmes properly, the failure to consider in depth various aspects, such as the needs of local communities, the resources available, or the potential impact of such programmes. Dusun Semilir tourism is still doing CSR activities that are incidental. The concept of implementing corporate social responsibility that has been implemented is still limited to activities such as the distribution of prizes or gifts in anticipation of the great day of religion, charity, and the provision of assistance after natural disasters and other events. The aim of this research is to know how the CSR program and its impact as well as to know the planning of CSR programs Dusun Semilir Tourism sustainably. Researchers use qualitative research methodologies. Data collection techniques used, namely, interviews, observations, and using data collection analysis techniques, data reduction, and data presentation. The results of this research are in the planning of this CSR program Tourism Dusun Semilir has a major step in the implementation of CSR consisting of 3 stages, pre-implementation, implementation as well as monev (monitoring dan evaluasi). Taking such measures can result in benefits such as improved corporate reputation, customer loyalty, consumer satisfaction, and corporate sustainability. It helps companies mitigate risks and take advantage of opportunities related to social and environmental issues.
The Hubungan Antara Motif dan Kepuasan Menonton Konten Gaming Windah Basudara pada Platform YouTube Putra , Rayhan Rimosan Kamal; Haqqu, Raka Rizca
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6265

Abstract

This research aims to determine the relationship between uses & gratifications of watching Windah Basudara’s gaming content. Windah Basudara is a content creator who creates gaming content on the YouTube platform. The uniqueness and easily-accepted humor have made Windah a beloved content creator by many YouTube users, resulting in 13.1 million subscribers to the Windah Basudara channel. Each subscriber surely has a motive in watching Windah Basudara's content and seeks satisfaction in the content they watch. Therefore, this study will use the uses & gratification theory by Elihu Katz, which states that motives and satisfaction are always related, and the satisfaction obtained is the satisfaction derived from the desired motives. This study uses a quantitative research method with an explanatory approach and a positivist paradigm using the survey method. The population in this study amounts to 13,130,439 subscribers. The sample selection technique uses non-probability sampling and produces 400 samples using the Slovin formula. Using the new media motives described by Papacharissi & Rubin (2000) consisting of interpersonal utility, passing time, seeking information, convenience, and entertainment, the results of this study show that the correlation coefficient of motives (X) to gratifications (Y) has a Sig. value (2-tailed) of 0.001 < 0.05 and a Pearson Correlation r value of 0.776 > r table 0.098, indicating that motives (X) have a strong relationship with gratifications (Y). Keywords: Correlation, Motives, Gratifications, Windah Basudara
STRATEGI KOMUNIKASI HUMAS PEMERINTAHAN BADAN NARKOTIKA NASIONAL (BNN) DALAM MENYEBARKAN INFORMASI P4GN MELALUI MEDIA SOSIAL INSTAGRAM @infobnn_ri Hardian, Bayu Rafli; Parsono, Slamet
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6276

Abstract

Badan Narkotika Nasional (BNN) declares war against drugs through various efforts. BNN, as a government agency, has the obligation to disseminate information about Prevention, Eradication, Abuse, and Illicit Trafficking of Narcotics (P4GN) to the public to reduce the number of drug abusers. The purpose of this research is to determine the communication strategy of the government public relations of BNN in disseminating P4GN information through the Instagram social media account @infobnn_ri. This study uses the Communication Strategy Stages theory by Canggara (2014), which includes Establishing the Communicator, Establishing the Target Audience, Composing the Message, Establishing the Communication Media, and Evaluation. The approach used is descriptive qualitative through data collection techniques of interviews, observation, and documentation. The results of this study show that BNN's public relations implement a communication strategy in disseminating P4GN information through the Instagram account @infobnn_ri with several stages starting from appointing the Deputy and BNN work units as Communicators, determining the entire Indonesian public as the target audience for P4GN information content, composing the P4GN information content messages before publication, choosing Instagram as the communication media to disseminate P4GN information content, and conducting program evaluation and management evaluation to assess the success of the P4GN program and the communication strategy that has been implemented.
A STRATEGI KOMUNIKASI STARBUCKS SIGNING STORE DALAM MENGATASI KESENJANGAN INTERAKSI DAN KOMUNIKASI ANTARA TEMAN TULI DENGAN TEMAN DENGAR Nursyifa, Alya Fauziah; A. Hasan Al Husain; Seprina, Wa Ode
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6322

Abstract

Employment opportunities for people with disabilities in Indonesia remain a major issue. Only 720,748 out of 22.97 million people with disabilities were employed in 2022, demonstrating the limited job opportunities for this group. The presence of Starbucks Signing Store has created job opportunities for individuals who are deaf. This study aims to understand the communication strategies used by Starbucks Signing Store in bridging the interaction gap between deaf and hearing individuals. The research employs a qualitative method with a case study approach. The findings indicate that the communication strategies used to address the communication gap between deaf and hearing individuals include identifying communication targets, selecting appropriate communication media, evaluating the purpose of communication messages, and the role of communicators in the communication process. Keywords: Employment Opportunities for Disabilities, Starbucks Signing Store, Communication Strategies, Deaf Individuals, Hearing Individual
ANALISIS STRATEGI KOMUNIKASI WORD OF MOUTH PADA UMKM LELA DUSUN NGROTO DESA SUMOGAWE Tika Nurul Annisa; Dewi Kartika Sari; Antonius Suparno
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6343

Abstract

The rapid development of information technology has changed the traditional and conventional marketing communication methods to digital-based. Word of mouth communication has also begun to evolve into electronic word of mouth. Although currently electronic word of mouth is preferred as a marketing communication tool in business, there are still some UMKM that rely on marketing communication through traditional word of mouth. So the purpose of this study is to determine the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet that can survive and grow in the current digital era. This study uses the word of mouth theory using elements or indicators according to Sernovitz and Barry J. Babin. The research method used is descriptive qualitative with a qualitative explanatory type. The results of the study show that the word of mouth communication strategy in LELA UMKM in Ngroto Sumogawe Hamlet uses traditional word of mouth. The results of the word of mouth analysis using elements or indicators according to Sernovitz and Barry J. Babin, show that the success of word of mouth in LELA UMKM does not always depend on the elements or indicators that have been described. The success of word of mouth in LELA UMKM depends on the quality of its products and services.

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