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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 125 Documents
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The Pengelolaan Isu Unilever Pada Kasus PHK Masal: Pengelolaan Isu Unilever Pada Kasus PHK Masal Meilina, Indah Meilina
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3041

Abstract

PT Unilever Indonesia, which received negative news regarding the issue of layoffs in Indonesia various media. As many as 161 workers were laid off at the Rungkut factory in Surabaya. Is known The layoffs carried out by PT Unilever Indonesia were due to the company being transforming business operations. For the sake of the sustainability of the company, the company manage the issue so that it does not become a crisis. The purpose of this writing is to know the issue management carried out by Unilever in cases of mass layoffs usingthe theory and concept of reputation from Doorley and Garcia. This writing is compiled by the method of observation of mass media and social media. The result of the research is that Unilever perform 2 steps in the management of issues. First, by giving feedback then publish in the mass media the news of the layoff and claim the information that's not true. Unilever said it was only making adjustments to certain units in the company. Second, the company carries out a series of communications open with trade unions through two bilateral meetings for all employees through communication, outreach, being connected with affected employees. The company also offers various incentives, training, and support for willingness affected employees to remain productive after completing their tenure at company. In the future and also during the process, the company remains committed to open all lines of communication with employees and their unions.Keywords: Mass Layoffs, Issue Management, Reputation, Unilever
Komunikasi Pembangunan Pariwisata Alam “Back to Nature” Pada Pengembangan Konsep Inovasi “ Glamour Camping” Ciremailand Kuningan Jawa Barat Wulandari, Ajeng Ayu; Husnita
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3216

Abstract

ABSTRACT Currently, tourism activities must pay attention to sustainable tourism development policies, with the concept of "back to nature" management with the aim of maintaining and preserving the tourism environment. Ciremailand glamping tourism is one of the concepts of natural tourism development with the innovation of environmental-based natural tourism development in Kuningan district, West Java. This study aims to determine the existence of decisions related to the adoption of the development of ciremail and glamping tourism innovations using qualitative methods with a constructivist type of approach where humans construct their social reality, either through giving meaning or understanding behavior actively and creatively developing responses to stimuli in their cognitive world. . The results showed that the research was in accordance with the research objectives and was said to be in accordance with the theory of the diffusion process of innovation expressed by Everett M. Rogers, namely knowledge, persuasive, implementation, decision and confirmation, that the research subjects confirmed and decided to adopt the development of tourism innovations. ciremailand glamping as a sustainable tourism development that is beneficial in maintaining the tourism environment in Kuningan Regency, West Java. Keywords: Development, Tourism, Environment, Innovation, Ciremailand
KOMUNIKASI ORGANISASI TERHADAP MOTIVASI KERJA PEGAWAI PADA KANTOR BADAN PENDAPATAN DAERAH DI KABUPATEN BANYUASIN Mutialela, Ratu; Amelia, Tiara
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Effective communication will create a healthy and open office work climate. This is very important to focus the creativity and dedication of office employees. The purpose of this study is to determine the effect of organizational communication on employee work motivation at the Regional Revenue Agency of Banyuasin Regency. The method used in this research is quantitative research. This research took place at the Regional Revenue Agency Office of Banyuasin Regency. The population in this study were the employees of the State Civil Apparatus (ASN) of the Regional Revenue Agency (BAPENDA) Banyuasin Regency, totaling 74 people. The sample was selected by the Disproportionate Stratified Random Sampling method with a total of 74. The instrument in this study used a questionnaire. Data collection techniques with observation and documentation. Data analysis with validity test, reliability test, and multiple linear regression test. The results show that the motivation variable (X1) and the communication variable (X2) together have an effect on employee performance (Y) at the Banyuasin Regional Revenue Agency.
KONSEP PARIWISATA BERBASIS KAWASAN SEBAGAI MODEL PEMBANGUNAN DAERAH DI KABUPATEN CIREBON Chamidah, Nurul; Kardiyanti, Endah Nurhawaeny; Subhan; Novita, Lisna; Kusumayanti, Dwi; Inderapermana, Yusa
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3231

Abstract

Penelitian ini bertujuan guna mendapatkan model pembangunan pariwisata di Kabupaten Cirebon yang menerapkan kekuatan pemberdayaan masyarakat berupa pengembangan desa wisata. Penelitian ini menggunakan metodologi kualitatif dengan pengumpulan data berdasarkan analisis dokumen yang berasal dari dokumen perencanaan pembangunan daerah , tata ruang dan tata wilayah serta diskusi terpumpun dari stakeholder terkait. Hasil penelitian menunjukan bahwa pengembangan pariwisata dapat dilakukan dengan model pariwisata berbasis kawasan yang merupakan kumpulan destinasi dalam batas wilayah dengan tujuan mengoptimalkan fungsi potensi wisata daerah. Kekuatan budaya Cirebon menjadi modal uatam pengembangan pariwisata dengan dalam sebuah kawasan. Hasil penelitian menemukan tiga kawsan yang dapat diangkat sebagai model pengembangan pariwisata berbasis kawasan yaitu kawasan Gunung Jati, Gegesik dan Jamblang. Kawasan wisata difokuskan pada atraksi kunci dan atraksi pendukung. Model ini menekankan pada inti destinasi dan sirkular pada pendukung. Kekuatan pariwisata berbasis kawasan ditekankan pada pengembangan desa wisata yang bertumpu pada pemberdayaan masyarakat. Bentuk pemberdayaan berupa kehidupan sosial kemasyarakatan, seni dan budaya serta produk unggulan UMKM. Keyword: model pengembangan, pariwisata, kawasan, daerah, cirebon.
KOMUNIKASI PEMASARAN PARIWISATA DI KABUPATEN LAHAT Santhi Zinaida, Rahma; Adinda Merlthon’s Poetri, Dhea
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3244

Abstract

Marketing communication is one of the factors that greatly affects the number of visitors to a website because it is a design how to attract visitors in various ways, so that visitors know and are interested in visiting the website. This study aims to find out how tourism marketing communication in Lahat districs is through the website www.panoramicoflahat.com. This study uses qualitative research methods with descriptive methods, data collection techniques using interviews and observations. The results of this study are, 1) Promotions carried out by the website www.panoramicoflahat.com, namely through social media Instagram and Facebook. As well as cooperating with various news media. However, the promotion is still not optimal. 2) The efforts of the website www.panoramicoflahat.com in presenting information to satisfy the curiosity of visitors, namely by choosing words that are easy to understand and determining interesting titles. 3) In addition to providing tourist information in Lahat districs, the website www.panoramicoflahat.com also provides services
Pesan Kampanye Public Relations #IndonesiaSiapSiaga Melalui Media Instagram Akun @dmcdompetdhuafa Apriansah, Harfan
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3287

Abstract

Tujuan penelitian ini adalah untuk menganalisis pesan kampanye public relation #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center Dompet Dhuafa di media sosial Instagram. Penelitian ini menggunakan pendekatan kualitatif eksploratif dengan metode pengumpulan data melalui open-ended question sebagai bagian dari interview tertulis yang merupakan bagian dari wawancara kualitatif untuk mendapatkan pandangan dan opini dari partisipan yang independen sebagai data primer, kemudian ditambah dengan data berdasarkan pada hasil observasi dan dokumentasi. Analisis data yang digunakan adalah analisis tematik. Hasil dari penelitian ini adalah pesan kampanye public relation #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center (DMC) Dompet Dhuafa melalui media sosial Instagram adalah pentingnya edukasi atau literasi mengenai kebencanaan alam, juga pesan yang disampaikan bertujuan untuk meningkatkan kepedulian terhadap sesama yang sedang terkena dampak bencana alam. Kampanye public relations #IndonesiaSiapSiaga yang dilakukan oleh Disaster Management Center (DMC) Dompet Dhuafa melalui media sosial Instagram sudah memenuhi indikator isi pesan kampanye yakni pertama adalah kredibilitas pesan menggunakan kedua aspek dalam kredibilitas yakni keseimbangan pesan dengan cara melakukan report the whole story, serta aspek kejujuran, kedua yakni relevansi pesan kampanye #IndonesiaSiapSiaga menggunakan kedua aspek dalam indikator relevansi yakni ketepatan waktu penyebaran pesan dan penggunaan tone atau nuansa pesan yang sesuai dengan isi pesan dan yang ketiga adalah pesan mudah dimengerti, Disaster Management Center Dompet Dhuafa menggunakan kedua aspek dalam indikator pesan mudah dimengerti yakni dimana pesan kampanye #IndonesiaSiapSiaga yang mudah dimengerti tidak lepas dari format pesan yang digunakan dan kelugasan penyampaian pesan. Kata kunci : Pesan Kampanye, Dmc-DD, #IndonesiaSiapSiaga, PublicRelations
PENERAPAN STRATEGI KOMUNIKASI PEMASARAN MELALUI CUSTOMER RELATIONSHIP MANAGEMENT DI HERCO DIGITAL INDONESIA ISTIGHFAROH, DINI
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.3309

Abstract

In a company, customer loyalty has an important role. Business competition is getting tougher between institutions as a result of customers who are getting smarter, more price-conscious, and more approachable by products. As a result, a marketing communication strategy that focuses on efforts to maintain customer relationships is required. Customer Relationship Management is a marketing communication strategy that focuses on efforts to maintain customer relationships. To maintain customer relationships and meet customer needs, Herco Digital Indonesia employs a Customer Relationship Management strategy. The purpose of this research is to discover and explain how the implementation of Customer Relationship Management is carried out by Herco Digital Indonesia to create customer loyalty. This research uses a descriptive qualitative research method. This study was conducted at Herco Digital Indonesia, which is located at Ruko Mataram Plaza, Jl. MT. Haryono No. 427-429, Jagalan, Semarang City. Interviews, observation, and documentation were used to collect data. The data analysis used is a descriptive analysis in which the application of Customer Relationship Management is explained and described, and conclusions are drawn from the analysis. The findings of this study demonstrate how Herco Digital Indonesia implements a Customer Relationship Management strategy by utilizing Customer Relationship Management workings and the Customer Relationship Management process. Several points, however, have not been maximized in its implementation; these are the processes of collecting customer data and customer identification; discovering information about what customers want from the company; and developing and implementing the Customer Relationship Management program. Keywords: Customer Relationship Management; Customer loyalty; Marketing Communication
ANALISIS TEORI SOME PADA PENGELOLAAN AKUN INSTRAGRAM @pesantrenbima Yusuf, Jamaludin; Machsunah, Uun; Risnawati, Ririn; Ri'aeni, Ida
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out how the implementation of Gina Luttrell's SOME (Share, Optimize, Manage, Engage) Theory in managing the @pesantrenbima instagram account in social media activities with optimal planning and strategies in order to achieve the desired goals, one of which is building maximum bond with the audience owned by social media platforms, namely utilizing the existence of Instagram as a tool (tool) in achieving its goals. This research is a qualitative descriptive study using the object of research on the Instagram account @pesantrenbima. The research subjects are admin, ustad (teacher) at Pesantren Bima, and followers. Research data obtained through observation, interviews, and documentation. The results of this study are: Share, the Instagram account @pesantrenbima is the right choice for Instagram social media and makes selection and sorting in determining the content to be presented. Optimize, the Instagram account @pesantrenbima has not used the hashtag feature provided by Instagram as a whole but the good thing that has been implemented is the presentation of content in various forms, both photos/images, videos and Instagram stories. Manage, the @pesantrenbima instagram account has properly implemented comments or direct messages from the public that will be responded to, and the Bima Pesantren social media team has carried out monitoring to evaluate the content that has been presented. Engage, the Instagram account @pesantrenbima reaches their target audience by adapting the content they post to their target audience by creating content that is interesting, up-to-date and in clear, concise, and easy-to-understand language making the information to be conveyed easily absorbed by its followers. . Keywords: Social Media, Instagram, SOME Theory
Social Media Marketing Strategy Analysis of @Citraraya Instagram in Promoting Properties Shabrina, Almira
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i2.3666

Abstract

The 0% DP (down payment) policy for housing purchase loans (KPR) issued by Bank Indonesia was able to restore the property industry in Indonesia, including Tangerang area, which experienced the highest price change index of 6.8%. One of the property development areas in Tangerang Region is Citra Raya which located in Cikupa, Tangerang Regency. Citra Raya uses Instagram social media to carry out property promotion activities in accordance with the target market for property sales and has managed to get the highest number of followers when compared to competitor Instagram accounts in the Tangerang Region. The purpose of this study is to analyze the Instagram social media marketing strategy carried out by Citra Raya in promoting property. The research method used descriptive qualitative with data collection techniques through in-depth interviews, documentation, observation, and literature study. The results of this study were analyze using the theory of social media marketing success according to Gurnelius (2019) in the form of Content sharing, Content Creation, Connecting, and Community Building. The conclusion of this research is that the difference in product prices determines the content approach created, the use of Instagram Ads is the main focus of Citra Raya's social media marketing activities which are able to generate sales and expand the online audience. However, the lack of human resources at Citra Raya makes the communication process with the audience and the use of features on Instagram not optimal, as well as the lack of diversity in types of content.
Culture Views Of Metalhead "Soloensis Band" Through Semiotics Ferdinand De Saussure Wulansari, Shafa Bidhari
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i2.3674

Abstract

Abstract This research aims to make the phenomenon gap interesting for researchers and will be used as a focus of research in a semiotic perspective to understand the meaning of hardcore cultural representations. The object of this study shows that music with the metal and rock genres can also influence patterns of symbolic communication (moshing) and traditions in a culture, and the subjects of this research are the band Soloensis as a band with the metal genre, and teenagers who do moshing. The phenomenon of the development of genres in music and the existence of subcultures of several genres, one of which is the hardcore subculture in the metalhead community in the metal music genre and the like, which is marked by the large number of music concert events (gigs). Quoted from the Indonesiana.id article, after the post-pandemic period, there have been many lively music concerts and national music concerts, namely the Synchronize Festival, which mostly features bands with the metal or rock genre, and have many fans. Differences in styles, trends and traditions carried out by this subculture are among metalheads who have their own culture and traditions, where metalheads enjoy concerts by carrying out moshing actions. This study focuses on using Ferdinand De Saussure's semiotic perspective on symbols and meanings in hardcore culture performed by metalheads in concerts with interpretation communication theory. From the semiotic perspective in this study there are 2 conclusions, namely the meaning of the signifier and the meaning of the signified.

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