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JIKE : Jurnal Ilmu Komunikasi Efek
Published by Universitas Muhammadiyah Cirebon
ISSN : 26140829     EISSN : 26157950     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
JIKE: Jurnal Ilmu Komunikasi Efek (p-issn: 2614-0829, e-issn: 2615-7950) adalah jurnal yang diterbitkan Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dam Ilmu Politik, Universitas Muhammadiyah Cirebon. JIKE menerima naskah dalam kajian ilmu komunikasi seperti: komunikasi pendidikan, komunikasi kesehatan, komunikasi politik, komunikasi bisnis, komunikasi pembangunan, hubungan masyarakat, jurnalistik, kajian media, media pembelajaran, dan lainnya.
Arjuna Subject : -
Articles 125 Documents
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Representasi Marxisme dalam Tiga Adegan Film Enola Holmes 2 Haqqu, Raka Rizca
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i2.3887

Abstract

Social inequality in society is a social issue that is rarely realized by the community because they feel used to it and even cultured with it, even though this social class division is also not an ideology that is embraced and believed by the community. The film Enola Holmes 2, which is a continuation of the first series, has become one of the best-selling films on the Netflix platform with a different storyline compared to other trending films. The purpose of this study is to look at other phenomena that occur apart from the mystery or love story in a film, which is related to the division of social classes and surplus values ??that occur in films where the entire scene is not explained. The research method that is used by researchers is a method with a qualitative approach, John Fiske's semiotics. The researcher assumes that the Marxist movement as socially critical of the capitalists is a breakthrough for the proletariat (workers) not to be complacent in the surplus value that is carried out either openly or covertly.
Bahasa Tubuh dan Perilaku Kaum Penyimpang Seksual dalam Film Perfect Strangers: (Analisis Semiotika John Fiske) Pramonojati, Twin Agus
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 2 (2023): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i2.3928

Abstract

The phenomenon of LGBT behavior in Indonesia today is not only focused on community associations but has also become a vigorous movement of ideology and real action. LGBT is a form of sexual orientation deviation committed by a person who loves each other with the same sex. Currently, LGBT people in Indonesia have dared to show themselves openly through social media digital platforms, and other mass media. Film as one of the mass media also raises topics related to LGBT, one of which is a film entitled 'Perfect Stranger' which indicates the body language and behavior of one of the characters named Tomo which leads to homosexuals (gay). The purpose of this research is to find out how the body language and behavior of sexual deviants, especially gays, interact and communicate with those closest to them so that people can anticipate their further involvement in socializing. The method in this research is qualitative, with John Fiske's semiotic analysis approach consisting of three levels, namely the level of reality, representation, and ideology. The results show that there is body language and behavior of sexual deviants shown by Tomo's character who acts as a gay individual. The reality of body language is shown in the form of hugging, embracing hips, limp wrists, and waving. In addition, it is also represented through the characteristics of the costumes used. At the level of representation, the movie uses a lot of medium shots and J&L cut techniques that focus on strengthening Tomo's character as gay. The ideology concluded in Perfect Strangers is the ideology of liberalism
Peran Humas Rumah Sakit Unand Dalam Mengelola Opini Publik di Media Online lestari, yayuk
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.4033

Abstract

This study discusses how public opinion is about Unand Hospital and how is the role of Public Relations of Unand Hospital in managing public opinion in online media. This study uses the public sphere theory by Habermas and the public information model by Grunig and Hunt. The research method used in this study is descriptive qualitative with a positive post paradigm. Data collection techniques used are interviews, observation and documentation. The study results showed many negative and positive opinions emerged from an individual perspective due to interactions with Unand Hospital. Public Relations of Unand Hospital carried out various ways to manage negative public opinion, namely collaborating with local media to divert issues and providing clarification on an issue regarding Unand Hospital to taking three steps to managing public opinion, namely apologizing, verifying identity, providing related explanations complaints from patients to evaluate services to related polyclinics.
STRATEGI KREATIF PEMASARAN ZAAFER INDONESIA PADA MEDIA SOSIAL TIKTOK Hamdan, Al Hafizh Mubarak; Kurniawati, Dewi
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i1.5065

Abstract

Marketing communication in today's digital era is growing. With the existence of social media, it further accelerates the promotion path for a company. The emergence of the Tiktok application as a new media is one of the right choices to be used as promotional media, supported by the number of Tiktok users in Indonesia reaching 113 million until April 2023. Zaafer Indonesia uses the Tiktok application as a promotional medium, being unique when using soft selling methods in sales. The purpose of this study is to find out the content of @zaaferindonesia account content in carrying out marketing communication strategies through the Tiktok application. The research method used is qualitative with content analysis techniques used to analyze and understand symbolic messages in forms such as documents, articles, literary works, and others that include unstructured data. This research will be observed using content analysis, product placement and AISAS Model (Attention, Interest, Search, Action, Share) with qualitative descriptive methods. Visual observations on TikTok accounts @zaaferindonesia categorized based on the characteristics of the scene in which there is implicit marketing, lifestyle marketing, and emotional marketing in shaping the brand image of Zaafer Indonesia. This analysis aims to find out how Zaafer Indonesia's creative marketing strategy is in conveying the visual messages contained in the @zaaferindonesia tiktok account. Based on the results of content analysis, product placement and AISAS, it can be concluded that: 1) Zaafer Indonesia Indonesia uses the Tiktok Platform to gain awareness from young people; 2) Even though the product placement displayed is not formally stated, engagement on the @zaaferindonesia tiktok account is quite high; 3) The creative advertising strategy in the @zaaferindonesia tiktok account is conveyed using visual language; 4) Advertisements in the @zaaferindonesia tiktok account use an emotional approach, namely by offering grandeur, masculinity, elegance & beauty. Keywords: Communication, Marketing, Analysis, Content, Tiktok.
KOMEDI SATIRE PADA PODCAST “MUSUH MASYARAKAT”: (Studi Deskriptif Kualitatif Resepsi Generasi Z terhadap komedi satire Pada Podcast Musuh Masyarakat episode 109 : “Pejabat Tidak Perlu Ramah”) Illah, Atok; Febrianita, Roziana; Arviani, Heidy
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 1 (2023): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Musuh Masyarakat podcast is a comedy podcast accessible through application called NOICE. The type of comedy featured in featured in this podcast is satire comedy. Satire comedy is a form of humor that includes sarcasm directed toward a subject by representing its flaws or mistakes. Satire comedy is a means of conveying social criticism that is considered to minimize the occurrence of offense. Satire comedy in this podcast is intended to provide constructive criticism and facilitate beneficial discussion. However, satirical comedy employs figurative expression and contains irony that can be interpreted freely by the audience. This can lead to misunderstandings that may result in offense. The purpose of this study is to determine how Generation Z accept satire comedy on the episode 109 of Musuh Masyarakat podcast "Pejabat Tidak Perlu Ramah". The method used is descriptive qualitative. Data collection techniques used are in-depth interviews and documentation. This research uses Stuart Hall's Encoding-Decoding reception analysis model. The results show that the reception among informants varied, but there were no informants who completely rejected that satire comedy is a means of conveying social criticism that can minimize offense, provide constructive criticism, and provide a space for beneficial discussion. Factors of life experience, culture and religious beliefs influence the variety of meanings and acceptance of informants.
CROSS PROMOTIONAL STRATEGY IN INCREASING SALES OF FOOD PRODUCTS Amelia, pingki; Muntaha, Ahmad
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5356

Abstract

Promotion is one of the right strategies in delivering communications to consumers. This promotion is one of the activities that can be carried out by companies that are very closely related to obtaining optimal profits. The purpose of this research is to find out and get an overview of the cross-promotion activities carried out by seblak outlets and baso aci champion. This research is descriptive in nature, data collection techniques using the method of observation, interviews, and documentation. The data analysis technique used is interactive analysis techniques, namely data reduction, data presentation, and verification conclusions. Apart from the promotion component, promotional activities also occur between online and offline consumers, namely through word of mouth communication, creating outlets and marketing. through via delivery such as gofood, shopefood, and so on
Analisis Strategi Perencanaan Konten Media Sosial Instagram Yayasan Kesehatan Telkom melalui Model SoMe Aulia Hermiati Putri; Muhammad Al Assad Rohimakumullah
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5755

Abstract

Public relations in a company need to utilize social media properly so that the benefits can be felt by both the company and the target audience. The use of social media requires a content planning strategy on social media so that the messages presented in the content are conveyed to the target audience optimally. The purpose of this research is to find out how the content planning strategy on the Telkom Health Foundation's social media. The research method used is qualitative. Data and information that can support this research are collected through in-depth interviews, direct observation of content published on Instagram social media, and Instagram content analysis. This research discusses the relationship between Yakes Telkom's Instagram social media content planning strategy and The Circular Model of SoMe. This research proves that the model is not suitable for content planning strategies on health social media because it requires additional aspects regarding appropriate references and sources.
PEMBENTUKAN PERSONAL BRANDING DI MEDIA SOSIAL TIKTOK (Studi pada @dilanjaniyar_2) Putri Maharani, Rr Imelda; Mardiana, Lisa
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5794

Abstract

Personal branding is where someone promotes themselves as a unique brand and has added value in a certain field. Personal branding involves choosing the right platform to promote yourself such as social media. TikTok social media has now become a very popular platform for building personal branding. Dilan Janiyar (@dilanjaniyar_2) built his personal branding through TikTok as an entertainment content creator with his unique skills and humorous and unique behavior as his strengths. The aim of this research is to analyze Dilan Janiyar's personal branding on the content of the TikTok account @dilanjaniyar_2. This research uses a qualitative method with a qualitative descriptive approach. This research is supported by Peter Montoya's eight main concepts of personal branding, 1) specialization, 2) leadership, 3) personality, 4) distinctiveness, 5) visibility, 6) unity, 7) persistence, 8) goodwill. The data collection technique in this research uses three methods such as observation, interviews and documentation. The results of this research can be concluded that Dilan Janiyar's personal branding fulfills the eight main concepts. Having a distinctive and strong character can form a unique and positive self-image from the audience's point of view.
pengelolaan media sosial instagram pada konten instagram @wardahbeauty dalam membangun citra halal fiwa, fiwasifi isyiya; arfian suryasuciramdhan; siti nurul aisyah; meiby zulfikar; rica anggraini
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5795

Abstract

Wardah is a beauty brand produced by the company PT Paragon Technology and Innovation. Currently, the increasing competition in the beauty industry makes Wardah increasingly want to maintain its existence as the number one halal beauty product in Indonesia. Especially Wardah's image on social media, Wardah continues to build its image on content on Instagram social media. Therefore, in this research, researchers want to analyze in depth the management of @wardahbeauty Instagram content in improving and building the company's image, especially the halal label. In this research, researchers used qualitative methodology with a literature study approach model, namely to find out about content on social media Instagram @wardahbeauty in managing content on social media. The system used to collect information is done through searching, reading, listening, and taking significant notes from previous research, which comes from books and national journals. Public relations is an important element of a company which aims to ensure a good company image in the eyes of the public. The aim of this research is to find out and analyze what content is carried out on the social media Instagram @wardahbeauty. The model used is two ways symmetric. Content management is to build a halal image of Wardah products and build a good image with the public.
ETNOGRAFI KOMUNIKASI PADA MEDIA PERPESANAN GRUP WHATSAPP “10.CIGASONG MEMBER ONLY” Pujiyanti, Dini; Ri'aeni, Ida; Risnawati, Ririn
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.5799

Abstract

Communication is a way for us to be able to understand each other and know what the other means and vice versa. This study aims to find out how to construct and interpret meaning and how to rule in a conversation. Research using an ethnographic approach to communication focuses on studying how members of a cultural group use language (communicate) in social life or social interaction. Hymes argued that communication ethnography is a speech situation, speech event, and speech act. The speech situation itself is defined by Hymes as a set of situations in (or marked by the absence of) speech (situations associated with (or marked by the absence of) speech), (Anshori, 2017). Especially related to speech situations, speech events, and speech acts. Researching the ongoing communication process, analyzing conversations in whatsapp groups, and seeing how speech situations, speech events, and speech acts in conversations on whatsapp group media are 10.CIGASONG MEMBER ONLY. WhatsApp groups are defined as appropriate and effective media in maintaining communication between members. The analysis of the conversations contained in the wahtsapp10.CIGASONG MEMBER ONLY group is also related to the ethnography of communication because of the role of language as a conversational or communication activity. Of course, the utterances analyzed in this study are in the form of conversations in the context of interactions with members of one another in the group. Each member in the WhatsApp group has a different perception or meaning in responding to the content of the message, because each member or person has different thoughts, therefore they must know the situation of speech, speech events, speech acts in an ongoing conversation and the use of paying attention to various languages. need to pay attention to speakers and speech partners, the purpose of the context and speech so that there is no misunderstanding in the use of speech, so as not to cause misunderstanding or miscommunication in the long term. Keywords: Conversation, Ethnography Communication, Speech situations, Speech events, Speech acts.

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