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INDONESIA
MUHARRIK: JURNAL DAKWAH DAN SOSIAL
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Core Subject : Education, Social,
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Articles 309 Documents
Cultural Politics and Communication Strategies in Pesantren Adaptation to Modernity: A Case Study of Pesantren Tebuireng Arianto, Nanang; Nasution, Ridwan; Singarimbun, Junedi; Hasibuan, Susanti
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 2 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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Abstract

This study analyzes how Pesantren Tebuireng adapts to the demands of modernity through cultural politics and communication strategies, two concepts that have not been fully explained in the context of traditional Islamic educational institutions. Despite numerous studies on pesantren and their role in Islamic education, a research gap remains in understanding how pesantren maintain their authority amidst globalization and changing state policies. To fill this gap, this study aims to explain how pesantren, specifically Pesantren Tebuireng, can survive and adapt to the times through cultural politics and communication strategies. Using a qualitative approach with a case study design, this study collected data through observation, interviews, and documentation, and analyzed it using triangulation techniques to ensure credibility. The theoretical framework used is cultural politics and communication strategies, which are operationalized by examining how pesantren maintain tradition while responding to external regulations and managing their image in society. The main findings indicate that Pesantren Tebuireng successfully maintains its religious identity through selective adaptation to modernity, utilizing cultural politics to maintain institutional autonomy, and implementing communication strategies to build public trust. This research contributes to the discourse on pesantren adaptation by emphasizing how communication strategies and cultural politics can serve as tools for maintaining identity and power in the face of modernity. These findings enrich existing debates on the relationship between tradition, power, and communication in the context of religious institutions and open up further research directions that deepen the interaction between pesantren and broader socio-political dynamics.
Social Transformation through Day Care and Home Care: A Study of Empowering People with Mental Retardation Ulya Afif, Yusmicha; Syakirin, Ahmad
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 7 No. 1 (2024): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This article examines community-based empowerment practices for persons with intellectual disabilities through the Day Care and Home Care programmes implemented by Rumah Kasih Sayang Ponorogo. Framed within the perspective of da‘wah as social transformation, the study focuses on how integrated care models contribute to mental health improvement, social inclusion, and the reduction of stigma within marginalized rural communities. Employing a qualitative case study approach, data were collected through in-depth interviews, participant observation, and document analysis involving programme managers, volunteers, families, and community stakeholders in the villages of Krebet and Sidoharjo, Ponorogo. The findings demonstrate that the dual-service model—combining institution-based day care for individuals with mild intellectual disabilities and home-based care for those with severe conditions—functions as a holistic empowerment mechanism encompassing physical health support, psychosocial education, spiritual guidance, skills training, and productive economic assistance. These interventions not only enhance individual mental resilience and functional independence but also foster greater family participation and community acceptance. Importantly, the programmes contribute to a gradual transformation of social perceptions, weakening long-standing stigmatization of persons with intellectual disabilities as a social burden. This study argues that the effectiveness of Rumah Kasih Sayang’s model lies in its community-embedded, humanistic, and participatory approach, which aligns social care with values of compassion, empowerment, and inclusivity central to transformative da‘wah. Nevertheless, the research also identifies structural challenges related to sustainability, funding limitations, and uneven service coverage. The article concludes by emphasizing the need for stronger institutional synergy and policy support to ensure the long-term viability of community-based empowerment initiatives for persons with intellectual disabilities. 
Islam Nusantara, Digital Polarization, and Electoral Politics: Network and Discourse Dynamics on Twitter Basit, Lutfi
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 2 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study examines how Islam Nusantara, a culturally rooted interpretation of Indonesian Islam, became a contested object of public discourse on Twitter during the 2019 presidential election. The study addresses the limited understanding of how religious contestation is shaped simultaneously by network structures, discursive practices, and platform mediation. Using an integrated mixed-methods design, the analysis combines social network analysis to identify patterns of interaction and polarization with critical discourse analysis to examine narrative framing across competing communities. Drawing on a dataset of 8,437 users and 23,891 interactions, the findings reveal two key empirical patterns. Discourse on Islam Nusantara is organized into highly fragmented interaction clusters, indicating strong ideological segmentation aligned with existing religious and political divisions. At the same time, a small number of structurally central actors function as bridges, enabling selective cross-community interaction through adaptive linguistic strategies. To account for these dynamics, the study introduces the Sociotechnical Islamic Discourse Network Analysis Framework (SIDNAF), which integrates network structure and discursive analysis to explain how religious meanings circulate and gain visibility within algorithmically mediated publics. The study contributes to digital religion and political communication research by demonstrating how religious discourse in electoral contexts is shaped by the combined effects of fragmentation, selective connectivity, and platform-mediated interaction rather than by ideological conflict alone.
Negotiating Islamic Symbols in Politics: Organisational Communication and Voter Attachment in Indonesia’s United Development Party Bintang, Sadikin; Arifin, Zainal; Akbar, Ali
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 1 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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Abstract

Political ideology in electoral democracies increasingly functions as a communicative resource shaped by organisational practice rather than as a fixed doctrinal system. This study examines how the United Development Party (Partai Persatuan Pembangunan, PPP) in North Sumatra constructs and deploys Islamic symbols and narratives in its political communication, and how these practices relate to fluctuating electoral outcomes between 2014 and 2024. Using a qualitative interpretive design, the study draws on in-depth interviews with seven party actors involved in campaign coordination and message production, supported by field observations, internal party documents, and official electoral data. Empirically, ideological negotiation is identified through patterns of message centralisation, reliance on individual religious figures, and the presence or absence of sustained interaction with voters beyond campaign periods. The findings show that PPP’s communication generates strong symbolic recognition through Islamic imagery and moral language, yet fails to produce stable electoral attachment due to centralised message control, personalised narrative delivery, and episodic rather than continuous engagement with constituencies. Theoretically, the study reconceptualises Islamic ideology not as a symbolic style or rhetorical resource, but as an organisationally mediated communicative practice whose effectiveness depends on how meaning is institutionally produced, circulated, and maintained over time. By integrating Strategic Political Communication with Islamic communication principles, the study advances existing models by explaining why high ideological visibility does not necessarily translate into durable electoral support in local democratic contexts.
Recontextualizing Jihad in Digital Da'wah: A Corpus-Assisted Critical Discourse Analysis of NU Online Hilmi, Mustofa; Pimay, Awaludin
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 1 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study aims to examine how the meaning of jihad is recontextualized in NU Online discourse using the Corpus-Assisted Discourse Studies (CADS) approach and Teun A. van Dijk’s Critical Discourse Analysis (CDA) model. This study uses a mixed method that integrates corpus-based quantitative analysis and CDA-based qualitative analysis. Data were obtained from 95 NU Online articles containing the keyword “jihad,” totaling 51,523 tokens, collected via Octoparse crawling and analyzed with AntConc. Collocation and concordance analysis were used to identify patterns of semantic association. In contrast, CDA was used to interpret the discourse construction of jihad at the text, social cognition, and social context levels. The results show that jihad in NU Online is situated within a positive, constructive discourse. The twelve words with the highest frequency of collocation with jihad are Resolution, NU, Meaning, Fatwa, Sabilillah, Physical, Economic, Hawa, Physical, Spiritual, Ashghar, and Akbarul. Eight words are categorized as positive, two words are neutral, and one word has a negative lexical connotation but is limited discursively. Jihad is predominantly framed as a historical response to colonialism, a normative decision by scholars, a social struggle, economic empowerment, and a moral and spiritual struggle. Physical jihad is positioned as a contextual historical phenomenon that is irrelevant in the contemporary peaceful situation. These findings confirm NU Online’s role as an important discursive actor in shaping public understanding of jihad as a moderate religious movement.
How Has Islamic Communication Research Evolved in Indonesia? Choirin, Muhammad; Sanjaya, Makroen; Chomariah, Lailatul
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study examines the development of Islamic communication scholarship in Indonesia as reflected in publications within leading Scopus-indexed journals between 2016 and 2024. By employing a bibliometric approach and conducting keyword analysis across eight selected journals, the research maps key trends, publication dynamics, author and institutional contributions, as well as the dominant thematic orientations of the field. The analysis covers publication volume, citation performance, and collaboration networks among scholars. The findings indicate that, although still relatively limited, research output in Islamic communication has steadily increased over the past nine years. Prominent themes include marketing, literacy, business, tourism, banking, and finance, which have emerged as central areas of scholarly attention. The study also identifies a growing pattern of collaboration among authors, both nationally and internationally. Overall, these results provide a comprehensive picture of the trajectory of Islamic communication research in Indonesia, offering important implications for future inquiry, and encouraging greater cooperation and innovation among researchers in this discipline.
Community-Based Halal Tourism as a Model of Social Da'wah: Sustainable Development in the Inhabited Islands of Kepulauan Seribu, Indonesia Nursyahid, M; Haryanti, Ely; Arnoldy
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 8 No. 1 (2025): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study analyzes the potential, challenges, and strategies for developing community-based halal tourism on the inhabited islands of Kepulauan Seribu from a sustainable tourism perspective. Using a mixed methods approach with 200 respondents across four islands (Tidung, Pramuka, Harapan, Pari), this research finds that despite strong stakeholder support (84% community members, 89% business operators) and significant market potential, halal tourism implementation faces substantial challenges including limited infrastructure, inadequate understanding of the concept, minimal halal certification (7.4% homestays, 23% food stalls), and overtourism issues that exceed carrying capacity by up to 300% during peak seasons. The analysis reveals that only 34% of respondents comprehensively understand halal tourism beyond food and places of worship. The research recommends an integrated development model with five pillars: institutional framework and regulations, human resource capacity building, sustainable infrastructure, spiritual-conservation tourism product innovation, and digital marketing. This model has the potential to increase tourism revenue by IDR 36.75-61.25 billion per year while preserving the environment and empowering local communities, positioning Kepulauan Seribu as a model for sustainable small island halal tourism in Indonesia.
Religious Framing and Social Identity in Religion-Based Political Communication at Local Election Ginting, Abdul Fikri; Azhar, Anang Anas; Efendi, Erwan
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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This study examines how religion-based political communication is constructed, disseminated, and interpreted in the Regional Head Election (Pilkada) of North Padang Lawas Regency, a region characterized by strong religious authority and dense religious networks. Moving beyond descriptive accounts, this research offers an analytical contribution by demonstrating how religious symbols, narratives, and actors operate simultaneously as framing devices, sources of social identity, and instruments of political legitimacy within local electoral contestation. Employing a qualitative political communication approach, data were collected through in-depth interviews with key religious institutions—Majelis Ulama Indonesia (MUI), Nahdlatul Ulama (NU), Muhammadiyah, and Al Washliyah—supported by document analysis and campaign material review. The findings reveal three main patterns: (1) religious narratives are strategically framed to construct candidates’ moral legitimacy; (2) religious leaders and networks function as opinion leaders who translate political messages into normative religious values; and (3) hybrid communication patterns combining face-to-face religious forums and digital media amplify emotional resonance while narrowing spaces for critical political deliberation. The integration of framing theory and social identity theory demonstrates that religion-based communication not only mobilizes voter participation but also shapes collective political preferences grounded in socio-religious identity rather than programmatic evaluation. North Padang Lawas serves as a critical case illustrating how local religious authority intensifies both the effectiveness and ethical risks of religion-based political communication. This study contributes to political communication scholarship by highlighting the dual role of religion as a mobilizing resource and a potential source of social polarization, offering implications for ethical campaign practices and the preservation of social cohesion in local democracies.
Cultural Legitimacy, Electoral Pragmatism, and Digital Political Communication of the National Awakening Party
MUHARRIK: Jurnal Dakwah dan Sosial Vol. 9 No. 1 (2026): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

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Studies on Islamic political parties in Indonesia have largely focused on ideological debates between Islam and democracy or descriptive analyses of electoral behaviour, leaving limited attention to the strategic transformation of cultural Islamic parties in contemporary electoral politics. This article examines the role of Partai Kebangkitan Bangsa (PKB) in Indonesian Islamic politics, asking three interrelated questions: how does PKB's cultural Islamic identity function as both a resource and a constraint in electoral competition? What mechanisms explain its transition from grassroots democratic education towards electoral pragmatism? Moreover, under what conditions does digital outreach reinforce rather than erode its traditional Nahdlatul Ulama (NU) base? Employing a critical narrative review of peer-reviewed journal articles, academic books, theses, and relevant political documents, this study synthesises scholarship from 1998 to 2024. The conceptual framework draws on Schwedler's inclusion-moderation thesis, Bayat's post-Islamism perspective, Pitkin's typology of representation, and Hefner's civil Islam framework. The findings reveal four interrelated patterns: PKB's cultural Islamic identity functions as a strategic resource that differentiates it within Indonesia's Islamic political spectrum; during the early Reformasi period (1999-2008) it served as an agent of grassroots democratic socialisation; from 2010 to 2020 a calculated shift towards electoral pragmatism unfolded; and the 2024 General Election demonstrated an adaptive integration of cultural legitimacy, policy-based representation, and digital outreach. The study contributes a theoretically grounded reconceptualisation of PKB as a culturally rooted yet strategically adaptive political actor, illustrating broader dynamics of moderation, identity negotiation, and democratic consolidation in contemporary Indonesian politics.