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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 227 Documents
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EVALUASI EFEKTIVITAS IMPLEMENTASI TOTAL QUALITY MANAGEMENT PADA GEORGETTE TEXTILES Asrunputri, Aisyah Pia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.491 KB) | DOI: 10.34010/jurisma.v9i1.1457

Abstract

Total Quality Management (TQM) is a management philosophy that can help organization to reach its consistency on the effectiveness and efficiency of the production. The motivation in doing this research is due to the opportunity for excess of inventory, defect and over-processing to occur in the process of production despite the implementation of TQM. This research is meant to evaluate the effectiveness of TQM Implementation at Georgette Textiles. The author use in-depth interview to gather all the necessary information required on the effectiveness of the TQM Implementation. It can be concluded that Georgette Textiles have the effective implementation of TQM despite its issue on waste management that still can be tolerated. It is recommended for the management to use quality benchmarking to help the organization reach its business excellence and to eliminate quality gaps in the production.
INOVASI SISTEM MANAJEMEN KINERJA SDM TERINTEGRASI DENGAN BIG DATA DI BPJS KESEHATAN Riyadi, Muhammad Kadar
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.724 KB) | DOI: 10.34010/jurisma.v9i1.1528

Abstract

In the era of globalization, innovation is one thing that many people talk about in order to try to create a form or thing or thing that can make an activity more effective and efficient. The challenge of continuing to innovate does not only come to humans individually but also extends to the scope of the organization. This study aims to see the dynamics that occur in the innovation process carried out by BPJS Kesehatan by taking a case study on the HR performance management sistem. Data was obtained through in-depth interviews with five research sources using a qualitative approach. The results showed that there are three main dimensions of the development process of HR performance management system innovation at BPJS Kesehatan, namely: forming a unified data from existing personnel sistems, building a system that can integrate modules for performance, talent and career, and build system development. The dimension of integrating performance modules, talents and careers into an integrated system is characteristic of this research when compared to other findings regarding the processes and stages of innovation. Innovation in the performance management system at BPJS Kesehatan is a tangible form that organizations see employees as talent and are key competitive assets and key factors for future organizational success.
ENHANCING INNOVATOR SKILLS IN HIGHER EDUCATION IN INDONESIA Ande, Diin Fitri
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 1: April 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v9i1.1758

Abstract

Innovation plays important roles to survive in global economy. “innovation has become an imperative for all advanced economies and a priority for a growing number of emerging countries”(Forum, 2018). On the other hand, the Innovation performance of Indonesia relatively low, (rank in 87/126 in GII 2018, and rank 68 in GIC Report 2018). One factor that might contribute to that performance is the workforces in Indonesia do not have the skills, knowledge or health that are necessary to be innovation-driven (GII Report, 2017). On the other hand, the current educational system focuses more on academics sides without giving more opportunity for students to explore and to play. This paper aims to provide a proposition on how enhance the innovators skills in higher education in in Indonesia based on the work of Wagner (2012). This paper proposes the university to apply collaboration cultures, to have multidisciplinary learning, to encourage thoughtful risk-taking, trial and error culture, to encourage creating knowledge cultures, and to develop intrinsic motivation through play-passion-purpose..
PERANAN PROMOSI DAN PLACE BRANDING DALAM MENINGKATKAN REPURCHASE INTENTION WISATA KULINER BAGI WISATAWAN DI KOTA BANDUNG DAN SEKITARNYA Utarsih, Henny
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (352.691 KB) | DOI: 10.34010/jurisma.v9i2.2062

Abstract

The purpose of this study was to find out discussion of promotion implementation, description of place branding, description of repurchase intention, simultaneous promotion and partial promotion and place branding on tourist culinary repurchase intentions in Bandung and its surroundings.The object of this research is domestic tourists who have visited Bandung and its surroundings. As a research method using survey methods with descriptive and verification analysis. Data sources used are primary and secondary. Determination of the sample is done by purposive sampling. Data collection techniques were carried out through questionnaires, interviews, observations, and literature studie. The results of research are included in the good category, where branding is included in the very good category. The purpose of culinary repurchases for domestic tourists in the city of Bandung and its surroundings is included in the excellent category. Promotions and branding venues that focus on culinary repurchase intentions in the city of Bandung and surrounding areas. Keywords: promotion, place branding, intention to buy back, culinary tourism.
A BRIEF UNDERSTANDING OF ORGANIZATIONAL AMBIDEXTERITY AND DYNAMIC MANAGERIAL CAPABILITIES, AND HOW THEY RELATE? Ande, Diin Fitri
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.151 KB) | DOI: 10.34010/jurisma.v9i2.2248

Abstract

The concept of organizational ambidexterity and dynamic managerial capabilities have raised researchers’ interest. Based on previous studies, this paper aims to provide a simple understanding of those two concepts, so that everyone from diverse backgrounds can easily capture the ideas of these concepts. In addition, the clear explanation of the relationship between dynamic managerial capabilities and organizational ambidexterity also provided. In short, Ambidexterity is defined as the need for the firm to achieve a balance between explore and exploit (He and Wong, 2004; O’Reilly, 2013) and the responsibility to manage both lays on the TMTs. On the other hand, Dynamic managerial capabilities emphasize the important role of managers or leaders to sense, to seize, and to reconfigure organizational skills and resources to match with changing the environment (Eisenhardt and Martin, 2000; Teece et al., 1997). TMTs dynamic managerial capabilities influence their ability to sense opportunities for ambidexterity and seize them through combining, integrating and reconfiguring exploitative and explorative resources and capabilities. Several studies have provided several examples of these two concepts are related. For instance, TMTs’ human capital describe the knowledge, education, experience, and skills of the TMTs, then logically, the TMTs that have rich working experience will be able to manage the resources for exploitative and explorative activities in the better system (Heavey, 2010).
GAMBARAN SUBJECTIVE WELL BEING PADA TENAGA KERJA GENERASI Y Wicaksana, Seta A; Novasari, Estu Pratiwi; R, Nadhila Nunanisa; Asrunputri, Aisyah Pia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.202 KB) | DOI: 10.34010/jurisma.v9i2.2280

Abstract

Subjective well-being (SWB) is individual’s evaluation towards his life. SWB consists of three aspects: life satisfaction, positive affect and negative affect. A research conducted by Soto (2015) shows there is a reciprocal correlation between SWB and five personality dimensions (neuroticism, extraversion, openness, conscience and agreeableness). This research is consistent with a research by Diener that Subjective well-being is highly affected by personality (1999). A person with high SWB is high in extroversion, agreeableness, conscience and low in neuroticism. Objective of this research is to gain a picture of generation Y’s SWB through their personality assessment. This research involved 1107 participants, range from 18 – 37 years old. Personality is measured by NEO PI by Costa Mc Crae. The result shows generation Y is low in extraversion and openness; very low in agreeableness and conscience; and average in neuroticism. Based on the result we can conclude that generation Y’s SWB is tends to be low. Keyword: Subjective Well-being, personality, Costa-McCrae, Generation Y
BIAYA KUALITAS DAN TINGKAT KERUSAKAN PRODUK: Studi Empiris PT. Indokom Citra Persada Berry, Yunike; Bhaskara, Reza Trie
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (392.263 KB) | DOI: 10.34010/jurisma.v9i2.2303

Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh antara biaya pencegahan, biaya penilaian, baiaya kegagalan internal, dan biaya kegagalan eksternal terhadap tingkat kerusakan produk yang menjadi populasi merupakan PT. Indokom citra persada dan yang menjadi sampelnya adalah data laporan biaya kualitas. Metode pengumpulan data yang digunakan adalah wawancara, observasi, dan dokumentasi. Metode analisis data yang digunakan adalah uji asumsi klasik dan analisis regresi linier berganda. Hasil penelitian menunjukan bahwa biaya pencegahan, biaya penilaian, dan biaya kegagalan eksternal berpengaruh terhadap tingkat kerusakan produk serta biaya kegagalan internal tidak berpengaruh terhadap tingkat kerusakan produk.
CORPORATE IMAGE AND SERVICE QUALITY PERCEPTION ON CUSTOMER’S TRUST AND ITS IMPACT TO THEIR INTEREST IN BEING CUSTOMER Komarudin, Munir Nur; Hurriyati, Ratih; Manalu, Vigory Gloriman; Yunior, Ray
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 9 No. 2: Oktober 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.728 KB) | DOI: 10.34010/jurisma.v9i2.2399

Abstract

This research having the purpose of establishing a model that will be used to understand, analyze, and test the gap of about variables corporate image owned by PD BPR Balongan Cirebon on purchase intention to be customer on Cirebon community, so that this research aims to build a model new for marketing in the banking sector. Analysis tool used in this study is SEM (Structural Equation Modelling). The result of the study shows there are significant effect between corporate image and trust, perception of service quality and trust, corporate image and purchase intention, trust and purchase intention, and perception of service quality and purchase intention. Keywords: Corporate Image, Perception of Service Quality, Trust, Purchase Intention
PENGARUH INSIGHT SOSIAL MEDIA INSTAGRAM TERHADAP PENJUALAN PT INFIA NIAGA DIGITAL Pramudita, Aditia Sovia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.81 KB) | DOI: 10.34010/jurisma.v10i1.2264

Abstract

Information communication technology advances is affected lifestyle changes in Indonesia. The advancement of social media and ecommerce changes retail to digital which is also very noticeable nowadays. Referring to Promotion Mix, promotion made to increase sales on Instagram by PT Infia Niaga Digital is divided into campaign content (Promotion sales) and product content (advertising). The purpose of this research is to measure the correlation of campaign content and product content to sales at PT Infia Niaga Digital. This study uses multiple Linear regression where there are two or more x variables that affect Y. The variables used in this study are insights on Instagram such as likes, comments and impression as x variables with Y is Sales. By using the SPSS application, the results obtained from this research are promotion on Instagram with marketing mix i.e. campaign content does not affect sales with 3.4% influence simultaneously while product content also Has no effect on sales and affects 7.7% of sales simultaneously.
THE STRATEGY OF SMALL AND MEDIUM ENTERPRISES (SMEs) IN UPGRADING SOCIAL MEDIA MARKETING TO CONTENT MARKETING Gunardi, Gunardi; Hurriyati, Ratih; Dirgantari, Puspo Dewi
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 10 No. 1: April 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1107.619 KB) | DOI: 10.34010/jurisma.v10i1.2339

Abstract

The era of the internet is moving and developing very fast. The use of social media that had only been used to communicate and socialize turned into a marketing campaign tool. On the other hand, the use of the internet to develop content can also be used as a marketing campaign tool and is known as content marketing. It will be seen how social media marketing is also related to content marketing. The resulting conclusions show how content marketing will complement social media marketing so that it can be used for the development of small and medium businesses.

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