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INDONESIA
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Published by Politeknik Negeri Batam
ISSN : -     EISSN : 25489909     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality articles based on empirical research, theoretical and practical articles. The JABA is issued 2 times a year in electronic form. The electronic pdf version is accessible on the internet free of charge. We encourage all interested contributors to submit their work for consideration.
Arjuna Subject : -
Articles 259 Documents
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Which Works Better for Kampus Merdeka MSIB: Ads or Content? Ramadhan, Syahrul; Oktarici, Eddo Nanda
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10223

Abstract

This study aims to evaluate the influence of social media advertising and content marketing on the brand awareness of the Kampus Merdeka MSIB program at Infinite Learning. The research uses a quantitative approach with non-probability sampling through purposive sampling techniques. A total of 160 students who had been exposed to Infinite Learning's advertisements or content on Instagram participated as respondents, and data were collected through an online questionnaire. Data analysis was carried out using the SEM-PLS method. The results indicate that social media advertising has a positive and significant effect on brand awareness, while content marketing has a positive but not significant effect. Although the individual effects differ, the combination of both strategies shows a significant influence on increasing brand awareness. These findings suggest that the synergy between advertising and content strategies on social media is more effective than applying them separately in building brand awareness for Infinite Learning’s MSIB program.
Analysis of Islamic Social Capital in Improving Welfare in MSMEs Group Financing Matondang, Sabrina Natasya; Nasution, Muhammad Lathief Ilhamy; Rahmani, Nur Ahmadi Bi
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10412

Abstract

This study aims to analyze the implementation of Islamic Social Capital in improving the welfare of members of the MSMEs (Micro, Small, and Medium Enterprises) financing group under PNM Mekaar in Jaring Halus Village. The background of this research is based on the importance of Islamic values in shaping social solidarity, trust, and collective responsibility within community economic empowerment programs. This study uses a qualitative approach with a case study method, where data were collected through observation, in-depth interviews, and documentation. The results show that Islamic values such as honesty (sidq), trustworthiness (amanah), mutual assistance (ta'awun), and moral discipline have become social strengths that drive smooth financing, increased business turnover, and the emergence of collective aspirations towards a blessed and independent business. Furthermore, synergy with religious figures and social institutions strengthens the potential for sustainable business development. This study concludes that Islamic Social Capital serves not only as a moral foundation but also as an effective and applicable strategy for economic empowerment.
Enhancing Business Accountability through Effective Pension Fund Accounting and Reporting Pratiwi, Bela Harti; Daulay, Aqwa Naser; Hermain, Hendra
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10653

Abstract

The purpose of this study was to describe the implementation of PSAK No. 18 accounting and reporting of retirement benefit programs at DAPENBUN Regional 2 Medan. This research is qualitative in nature using observation, in-depth interviews with various parties in DAPENBUN, and documentation studies of the financial statements for 2023-2024. The data were analyzed descriptively based on four aspects of PSAK No.18, namely recognition, measurement, presentation, and disclosure. The conclusion shows that most of the provisions have been implemented, but there are some obstacles in disclosing financial risks, membership details, and the identity of the independent actuary. These findings are expected to be the basis for improving pension fund reporting in the future. This research contributes through a comprehensive implementation that not only assesses formal compliance but also accountability to pension funds. The findings and recommendations can be used as a reference for improving the reporting and management of pension funds in accordance with PSAK No.18. This research only covers one pension fund institution and has not examined a wider range of stakeholders or cross institutional comparisons .
The Influence of Accountability, Transparency, and Internal Control on the Budget Implementation Performance of the Binjai City Regional Government Arnasyah, Indah Dwi; Tambunan, Khairina; Nasution, Yenni Samri Juliati
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10654

Abstract

This study aims to examine the impact of accountability, transparency, and internal control on budget management performance. The population consists of four SKPDs (Regional Work Units) in Binjai City, with a sample of 90 respondents. Primary data were collected through questionnaires distributed to respondents, who included department heads, finance heads, and finance staff, with time provided for responses. The sampling method employed was purposive sampling, resulting in 90 respondents. The analysis utilized multiple linear regression with SPSS (Statistical Product and Service Solutions) version 25.0. The findings indicate that accountability, transparency, and internal control each have a positive effect on budget management performance in local government. These results support all the hypotheses formulated in the study.
Interaction Use Paylater Regarding Student Decisions with Lifestyle as Variables Moderation in the Perspective of Islamic Economics : A Case Study of FEBI Students at UIN North Sumatra Iqbal, Muhammad; Syahbudi, Muhammad; Rahmani, Nur Ahmadi Bi
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10693

Abstract

The advancement of financial technology has given rise to Paylater services, which are increasingly favored by university students, particularly for fulfilling their consumption needs directly. However, this convenience has the potential to trigger consumer behavior that conflicts with it. Based on this phenomenon, this study formulates the following question: Does the use of a Paylater perspective influence students' consumption decisions, and does lifestyle moderate this relationship? This study aims to analyze the effect of Paylater usage on student decisions and to examine the role of lifestyle as a moderating variable. The method employed is a quantitative approach using multiple regression and Moderated Regression Analysis (MRA). A sample of 98 students from the Faculty of Islamic Economics and Business at UIN North Sumatra was obtained through purposive sampling. The results indicate that Paylater usage has a significant effect on students' consumption decisions. Furthermore, lifestyle is proven to moderate this relationship, where a consumptive lifestyle strengthens the influence of pay later on consumption decisions. These findings indicate a shift in student consumption patterns toward instant and emotional behavior. Therefore, financial literacy education based on Sharia principles and promotion is necessary to address the penetration of digital financial services.
Generation Perceptions and Interests of Millennials in Zakat Digitally in Medan City Anwar, Muhammad; Nasution, Juliana; Yanti, Nursantri
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10694

Abstract

This study aims to analyze the relationship between perceptions and interests in digital zakat payments among millennials in Medan City. This is based on the rapid development of technology, finance, and zakat digitalization, which significant improvements have not yet matched in national zakat collection realization. This study employs a quantitative approach with a descriptive correlational design. The sample consists of 85 millennial respondents living in Medan City who have experience or knowledge of digital zakat platforms. Data were collected through a closed-ended questionnaire using a Likert scale and analyzed using validity, reliability, Pearson correlation, and linearity tests. The results indicate that millennials' perceptions of digital zakat fall into the positive category, with an average score of 65.92. Meanwhile, their interest is also classified as high, with an average of 48.16. The correlation analysis shows a positive and significant relationship between perceptions and interests in digital zakat (r = 0.563; p < 0.001). This confirms that stronger perceptions of the convenience, security, and benefits of digital zakat led to higher interest in paying zakat through digital channels. This research makes a significant contribution to designing more inclusive, educational, and relevant digital zakat collection strategies for millennials in the digital era.
The Influence of Financial Literacy, Religiosity, and Financial Technology on the Financial Behavior of Generation Z in Medan City Rahman, Alif Zuan; Daulay, Aqwa Naser; Nasution, Muhammad Lathief Ilhamy
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10886

Abstract

The research intended to examine the influence of financial literacy, fintech, and religiosity on Islamic financial behavior. The phenomenon underlying this research is the low level of public awareness, particularly among the younger generation, regarding financial management based on Sharia principles, despite the increasing trend in the use of Islamic financial products. A quantitative survey method was applied in this research, where data were obtained through questionnaires distributed to respondents and subsequently analyzed using multiple linear regression with SPSS support. The results show that financial literacy, religiosity, and financial technology positively and significantly affect Islamic financial behavior. Among these variables, religiosity has the most dominant influence in encouraging Sharia-compliant financial behavior. The finding suggests that an increased degree of religiosity enhances the likelihood of practicing financial activities in accordance with Islamic teachings. These findings imply that enhancing both religiosity and financial literacy can serve as effective strategies for fostering better Islamic financial behavior within society.
Moderating Role of Values in Religiosity and Brand Switching from Israel-Affiliated Brands among Gen Z Sani, Agus; Hafiz, Muhammad Shareza; Marpaung, Arif Pratama
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10115

Abstract

This study examines the influence of religiosity on Indonesian consumers' brand switching behavior, particularly regarding brands affiliated with the Israeli-Palestinian issue. Using SEM-PLS analysis with 178 respondents obtained through snowball sampling, the results reveal that religiosity positively and significantly affects consumers' tendency to switch from Israeli-affiliated brands to local alternatives. Furthermore, functional, emotional, social, and epistemic values significantly strengthen this relationship. These findings highlight that consumer behavior is influenced not only by economic considerations but also by spiritual, social, and cognitive factors. In today's value-conscious consumer landscape, purchasing decisions increasingly reflect personal and collective beliefs. For marketers, this emphasizes the importance of developing ethical, value-driven branding strategies that resonate with consumers' social and moral awareness. Brands that align with consumer values and demonstrate social responsibility are more likely to foster loyalty and trust in an era where consumers are buying not just products, but also meaning and identity.
The Effect of Price and Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable: Case Study at Luargaris Coffee & Kitchen Lestari, Nanik; Sahara, Dian Primariesta
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10707

Abstract

This research investigates how price and product quality influence customer loyalty, with customer satisfaction acting as a mediating variable, focusing on Luargaris Coffee & Kitchen. A quantitative approach was employed, using purposive sampling, and the study involved 372 respondents. This research primarily relies on primary data, which was gathered directly from participants who are consumers of Luargaris Coffee & Kitchen. The primary data was obtained through a carefully structured questionnaire designed specifically to address the research objectives. The dependent variable in this study is consumer loyalty, while the independent variables are price and product quality. Additionally, consumer satisfaction serves as the intervening variable. The data were analyzed through multiple linear regression, applying the SEM-PLS technique. The results indicate that product quality positively and significantly affects customer loyalty, mediated by customer satisfaction. In contrast, price and service quality did not show a significant impact on customers’ purchasing decisions. The findings highlight the importance of prioritizing product quality improvement as a fundamental strategy to enhance long-term customer satisfaction and foster customer loyalty.

Page 26 of 26 | Total Record : 259

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