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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 29 Documents
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Search results for , issue "Vol 15 No 1 (2025)" : 29 Documents clear
Entrepreneurial Ecosystem Dynamics in Emerging Economies: A Systematic Literature Review of Innovation, Institutional Gaps, and Digitalization Nurani, Khadijah; Wardi, Yunia; Rino, Rino
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2497

Abstract

The entrepreneurial ecosystem is a crucial framework for understanding how the interplay of innovation, institutions, and digitalization drives economic growth, especially in emerging economies. However, many developing countries still face structural challenges such as limited access to financing, weak regulatory capacity, and technological gaps that hinder the dynamics of the entrepreneurial ecosystem. These conditions create institutional gaps that impact innovative capabilities and the digital transformation process of entrepreneurship. This study aims to conduct a Systematic Literature Review of various recent empirical and conceptual studies to analyze how innovation, institutional gaps, and digitalization interact in shaping the competitiveness, resilience, and sustainability of the entrepreneurial ecosystem in developing countries. The study's results indicate that the dynamics of the entrepreneurial ecosystem in developing countries are significantly influenced by the strong interactions among innovation, institutions, and digitization. Innovation, especially green and digital innovation, acts as the main driver of value creation and entrepreneurial competitiveness. Institutions serve as the foundation of governance, but still face obstacles in the form of bureaucratic rigidity and policy fragmentation. Meanwhile, digitalization acts as an integrative catalyst that bridges institutional weaknesses, accelerates the flow of information, and strengthens cross-sector collaboration.
Analisis Faktor-Faktor yang Memengaruhi Brand Loyalty Skincare Skintific pada Generasi Z Citadiantoro, Khafifatuzzahra; Haryanto, Totok; Rachmawati, Erny; Suyoto, Suyoto
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2520

Abstract

This study analyzes the influence of brand experience, brand personality, brand image, and customer experience on brand loyalty in Skintific skincare. The method applied in this study is quantitative. The participants in this study were Gen Z consumers who repurchased Skintific Skincare within the last three months. The number of research samples was 125 respondents. The data collection technique used a questionnaire. The collected data were then analyzed using SMART PLS 3.0. The results of the analysis showed that the five variables, namely brand experience, brand personality, brand trust, brand image, and customer experience, had a positive influence on brand loyalty.
Green Entrepreneurial Marketing Orientation and Sustainable Performance in SMEs: A Systematic and Bibliometric Synthesis of Emerging Trends and Research Opportunities Lova, Anggil Nopra; Susanto, Perengki; Abror, Abror; Risdwiyanto, Andriya
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2523

Abstract

This study systematically examines the evolution and integration of the Entrepreneurial Marketing Orientation (EMO) concept into the Green Entrepreneurial Marketing Orientation (GEMO) framework, as well as its role in enhancing sustainable performance within the small and medium-sized enterprise (SME) sector. Employing a Systematic Literature Review (SLR) and bibliometric analysis using VOSviewer, this research maps the intellectual structure and emerging trends in GEMO studies during the 2020-2025 period. The findings reveal that GEMO represents an integrated capability rooted in Entrepreneurial Marketing Orientation, grounded in the Resource-Based View (RBV) and Dynamic Capabilities View (DCV) frameworks, where resilience and sustainability serve as the foundations of long-term competitive advantage. The integration of Green Entrepreneurial Orientation (GEO), Green Marketing Orientation (GMO), and Green Innovation (GI) creates an adaptive system that enhances organizational resilience against environmental, digital, and regulatory pressures. Furthermore, this study recommends the development of the Green Digital Entrepreneurial Marketing Orientation (GDEMO) concept to strengthen green innovation and organizational resilience in the era of Green Economy 5.0.
Examining Factors Affecting Gen Z’s Career Success in Surabaya Haryanto, Ivy Jocelyn; Ongkowijoyo, Gracia
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2539

Abstract

This research examines the factors that influence Generation Z’s career success in Surabaya. It focuses on the roles of networking and personal branding with social capital as a mediating variable. The Indonesian job market has shown increasing instability for young professionals in recent years, with Surabaya facing a higher-than-average youth unemployment rate. Gen Z, once seen as a demographic advantage for the country, is at a crucial juncture where it could become either a demographic asset or a burden. This study investigates how networking and personal branding affect career outcomes through social capital. Quantitative research was conducted through a survey of 108 Gen Z graduates in Surabaya, aged 24 to 28, all with at least three years of work experience, using purposive sampling. Data was collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that networking and personal branding significantly influence career success, while also enhancing social capital. Social capital has a positive influence on career success and significantly mediates the effects of personal branding and career success. These findings indicate that Gen Z should not only emphasize technical skills but also invest in building their networks and personal brands to enhance their career success. The research recommends creating university programs that focus on relationship-building skills, digital branding, and social capital development to improve the career growth of Gen Z in Indonesia.
Factors Determining Culinary Tourism Visits: A Systematic Literature Review Hasibuan, Anggy Qurnia Ra’afi; Wardi, Yunia; Rino, Rino
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2543

Abstract

This article conducts a Systematic Literature Review (SLR) to identify key factors determining visit and revisit intentions in culinary tourism. Guided by PRISMA 2020, Scopus is used to select Q1 journal articles (2020–2025) that examine culinary/gastronomy tourism, ambidextrous leadership (AL), entrepreneurial orientation (EO), digital promotion, and virtual reality/virtual tours (VR/VT). Ten eligible studies are synthesized into three clusters: (1) AL and EO as internal strategic capabilities, (2) VR/VT and digital promotion as experiential and technological drivers, and (3) culinary experiences and local wisdom as core cultural assets. The review presents a comprehensive framework incorporating managerial capabilities and digital experiences.
Pengaruh Kebijakan Green Finance terhadap Nilai Perusahaan dengan Profitabilitas Sebagai Variabel Mediasi pada Perusahaan Manufaktur Sektor Barang Konsumsi yang Terdaftar di BEI Periode 2022–2024 Saputra, Imam; Cindiyasari, Shiwi Angelica; Muhammad, Mahatir
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2566

Abstract

This study aims to analyze the impact of green finance policies on the business value of manufacturing companies active in the consumer goods sector and listed on the Indonesia Stock Exchange during the period 2022 to 2024. In this study, profitability is used as an intermediary variable. The analysis was performed using panel data regression and the Sobel test, with support from EViews 12 software. The results show that green finance policies can increase profitability and firm value. Furthermore, the data show that profitability contributes to increasing firm value and acts as a mediator between green finance policies and firm value. This study confirms that green finance improves financial performance and market perception while demonstrating a commitment to environmental sustainability.
Social Media Marketing Activities and Consumer Brand Engagement: The Moderating Role of Gamification among Generation Z E-Commerce Users Savitri, Erlina Nadja; Saputro, Julianto Agung
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2568

Abstract

This study examines the effect of Social Media Marketing Activities (SMMAs) on Consumer Brand Engagement (CBE) by considering the moderating role of gamification within the framework of the Elaboration Likelihood Model (ELM). The research focuses on Generation Z as active users of e-commerce platforms in Indonesia. Data were collected through an online survey involving 220 respondents and analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. The results indicate that the dimensions of entertainment, trendiness, and customization have a significant effect on consumer brand engagement, while interactivity and electronic word of mouth do not exhibit significant effects. Furthermore, gamification is found to strengthen most of the relationships between social media marketing activities and consumer brand engagement, except for the electronic word of mouth dimension. These findings suggest that emotional and experiential factors play a dominant role in shaping Generation Z consumers’ engagement. This study enhances digital marketing literature and provides practical insights for e-commerce companies to develop more effective, experience-focused marketing strategies.
Pengaruh Kualitas Informasi dan Teknologi Informasi terhadap Kinerja Rantai Pasok Melalui Penerapan Berbagi Informasi Vincent, Vincent; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2569

Abstract

In this study, technological advances have encouraged the use of AI-based systems in various activities. This study examines how AI can simplify company work and help solve problems related to supply chain performance, thereby improving company performance with the support of information quality, information technology, and information sharing, which helps the smooth running of the supply chain for the advancement of the company. This research facilitates the identification of key problems and their effective resolution. This research uses quantitative data obtained from a community survey in Batam. The results obtained from AI can facilitate various things for companies. The results of this study show that the influence of information quality and information technology on supply chain performance through the application of information sharing is significant. This improves performance within companies using current technology.
Editorial JMP Vol 15 No 1 December 2025 Editor, JMP
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

JMP Volume 15 Nomor 1 Edisi Desember 2025 ini menyajikan 29 artikel hasil penelitian yang telah terseleksi melalui proses peer-review yang ketat dan berkualitas. Peningkatan jumlah artikel yang dipublikasikan ini merupakan respon terhadap tingginya antusias penulis menerbitkan hasil karya ilmiah terbaik melalui JMP. Edisi kali ini masih menggunakan format penulisan artikel, baik dalam versi bahasa Inggris maupun Indonesia. Kami sampaikan terima kasih kepada para penulis yang telah mengirimkan artikel versi bahasa Inggris yang berkontribusi dalam percepatan proses orientasi Jurnal Maksipreneur menjadi jurnal internasional. Ini merupakan wujud komitmen JMP menuju jurnal internasional yang makin dikenal luas oleh para penulis bidang manajemen, koperasi, dan kewirausahaan dari seluruh dunia dan menjadi kontribusi nyata dalam pengembangan keilmuan “maksipreneur.”

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