JURNAL MANAJEMEN BISNIS
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
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<![CDATA[Implications of Internal Factors and Employee Intrinsic Motivation on Employee Performance ]]>
<![CDATA[Nurlina Nurlina]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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<![CDATA[Leadership and work environment has a large part in motivating each member organization toward the company's goals. A leader should implement a leadership style to manage his subordinates because a leader will significantly affect the Organization's success in achieving its goals. No less important will be this is the role of the work environment itself which woke up, the work environment is one of the essential components within the employees finish his work. Here is the working environment: the immediate vicinity of the workers that can affect him in the exercise of duties charged. This research was conducted at PT. Pegadaian Regional VI of Makassar city with 30 research sample of respondents are the employees of PT. Pegadaian Regional VI. This Research is variable work environments (X1.1), the leadership style (X1.2), intrinsic motivation (X ), and the performance of the employees (Y). research using the method of multiple linear regression analysis with data collection using questioners. This research shows that the work environment does not affect employees' performance, leadership style, and intrinsic motivation the employee's account. Leadership styles and the variable is the variable that the dominant influence on the dependent variable.]]>
<![CDATA[Penta Helix Element Synergy as an Effort to Develop Villages Tourism in Indonesia ]]>
<![CDATA[Nurul Chamidah]]>;
<![CDATA[Aditya Halim Perdana Kusuma Putra]]>;
<![CDATA[Daduk Merdika Mansur]]>;
<![CDATA[Budi Guntoro]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.196
<![CDATA[Objectively this study can be a critical review for the government or the stakeholders in the tourism industry to synergize with each other to realize the concept of Penta helix to be more productive and produce a conceptual model that can be empirically tested further. The research approach is to choose a qualitative explorative method that starts from the interview, discussion, and observation process involving informants representing each element of Penta helix. The study results indicate that Penta helix elements as stakeholders carry out activities and programs that consist of planning, implementation, and evaluation processes based on their respective capacities. Apart from that, the communication relationships between Penta helix elements have not shown an interactive and complicated relationship. The lack of communication is because of differences in perspective and the lack of coordination and collaboration between Penta helix parts. Exclusively the development of the Penta helix model is explained clearly in the discussion.]]>
<![CDATA[The Effect of Promotion Mix on PT. Bank Rakyat Indonesia (Persero) Customer Decisions ]]>
<![CDATA[Yusuf Rombe]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.199
<![CDATA[Objectively this study addresses the research formulations, including Does the promotion mix consisting of advertising, personal selling, sales promotion, and public relations have a positive and significant effect on customer decisions at PT. Bank Rakyat Indonesia (Persero), Jakarta branch? From several promotional mix variables, which variable has the most dominant influence on customer decisions to save at PT. Bank Rakyat Indonesia (Persero), Jakarta branch. The data collection method uses a questionnaire, which is distributed to 100 respondents who are customers. Measurement of data using a questionnaire. Based on the research results, the conclusions of this study are advertising, personal selling, and sales promotion have a positive and partially significant effect on customer decisions. In contrast, public relations has no significant impact, and the sales promotion variable is the dominant variable.]]>
<![CDATA[Implications of Internal Factors and Employee Intrinsic Motivation on Employee Performance ]]>
<![CDATA[Nurlina]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.200
<![CDATA[Leadership and work environment has a large part in motivating each member organization toward the company's goals. A leader should implement a leadership style to manage his subordinates because a leader will significantly affect the Organization's success in achieving its goals. No less important will be this is the role of the work environment itself which woke up, the work environment is one of the essential components within the employees finish his work. Here is the working environment: the immediate vicinity of the workers that can affect him in the exercise of duties charged. This research was conducted at PT. Pegadaian Regional VI of Makassar city with 30 research sample of respondents are the employees of PT. Pegadaian Regional VI. This Research is variable work environments (X1.1), the leadership style (X1.2), intrinsic motivation (X ), and the performance of the employees (Y). research using the method of multiple linear regression analysis with data collection using questioners. This research shows that the work environment does not affect employees' performance, leadership style, and intrinsic motivation the employee's account. Leadership styles and the variable is the variable that the dominant influence on the dependent variable.]]>
<![CDATA[Positioning Strategy of PT. Guten. Inc: SWOT Analysis Approach ]]>
<![CDATA[Fitriani Latief]]>;
<![CDATA[Asniwati]]>;
<![CDATA[Yafi Nur Akram]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.201
<![CDATA[The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was 3.29 and EFAS matrix was 3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength.]]>
<![CDATA[Factors that influence buying houses for consumers ]]>
<![CDATA[Hartina Beddu]]>;
<![CDATA[Hayun Abdul]]>;
<![CDATA[Baharuddin Semmaila]]>;
<![CDATA[Munawir Nasir]]>;
<![CDATA[Sitti Hajar]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.202
<![CDATA[This study aims to examine the influence of family, economic and lifestyle factors on consumer decisions. This research was conducted at the Royal Spring Housing, located in Gowa Regency. The population chosen is all home consumers at the Royal Spring Housing PT. Buana Sentosa Asri in Makassar. The number of samples is calculated using the Slovin formula, and the number of samples to be studied is 82 household samples and is determined by simple random sampling. Data collection was carried out by distributing questionnaires to all respondents. The analysis tool uses multiple linear regression. The results of the study found that family factors, economic factors, and lifestyle have a positive and significant effect on consumer decisions.]]>
<![CDATA[Engagement or Sustainability: Managerial Performance ]]>
<![CDATA[Edy Jumady]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.203
<![CDATA[This study is motivated by the importance of enhancing management performance by using budget participation and total quality management as influencing factors. This research was conducted by three building companies in the city of Makassar. 68 respondents understand quite broadly the use of primary and perceptual data. The findings showed that, when the dominant variable was budgetary participation, the two independent variables had a positive relationship and a significant impact on management performance. Although several earlier studies have supported the results of the study, one of the next questions to be answered is the principle of significance of each element in the company, as management performance does not mean that firm value is directly responded to in a positive way.]]>
<![CDATA[Cost Analysis of Promotion Mix to Increase Sales ]]>
<![CDATA[Nurlina]]>;
<![CDATA[Baharuddin Semmaila]]>;
<![CDATA[Moh. Zulkifli Murfat]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.204
<![CDATA[The aim of this research is to find out how much costs are incurred in the promotion mix PT Sungai Budi Group increases sales; examines the promotion mix, the most dominant increase in sales. The method of observation, library research, interview, are the research methods used in this study. The multiple linear regression method is the analytical method employed. The study was carried out at PT Sungai Budi Group in Makassar. Multiple linear regression with SPSS 20 was used to analyze the data. The result shows that mixed advertising, promotion and advertising have a positive influence on sales growth.]]>
<![CDATA[Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent ]]>
<![CDATA[Aditya Halim Perdana Kusuma Putra]]>;
<![CDATA[Nurani]]>;
<![CDATA[Gunawan Bata Ilyas]]>;
<![CDATA[Yulia Tri Samiha]]>;
<![CDATA[Setyani Dwi Lestari]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.205
<![CDATA[This study aims to investigate in the relationship FCC, UGC, Customer Experience satisfaction towards Brand Equity and Purchase Decision on the subject of e-commerce research in Indonesia (e.g., Lazada, Tokopedia, and Bli-Bli). This study used two research methods: exploratory research (exploratory research) and descriptive research (descriptive analysis). This study's total population was 200 eligible. The collection data with online survey. This study's testing phase is through three phases: first, the reliability of the construct configuration for brand association, brand awareness, brand reputation, and brand performance on brand equity. Second, the relationship that explains the direct and indirect effects of UGC and FCC on brand equity and purchase intention; third, the relationship that demonstrates the impact of variable customer experience satisfaction on brand equity and purchase intention. The result of this study shown from the seven symmetrical paths, the direct relationship is found significant results except for variable relationships such as UGC and FCC on Purchase Intention, which states that there is no significant effect. For example, the indirect relationship between FCC and Purchase Intention mediated by the Brand Equity variable states that there is no positive and significant effect. Except for the relationship between UGC on Purchase Intention mediated by Brand Equity and Brand Equity on Purchase Intention mediated by the Customer Experience Satisfaction variable. Both found that there was a positive and significant relationship.]]>
<![CDATA[Impulse Buying on users of online shopping ]]>
<![CDATA[Orfyanny S. Themba]]>;
<![CDATA[Aminuddin Hamdat]]>;
<![CDATA[Nur Alam]]>;
<![CDATA[Karta Negara Salam]]>
<![CDATA[ Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March ]]>
Publisher : <![CDATA[Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia ]]>
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DOI: 10.33096/jmb.v8i1.206
<![CDATA[This study explores the effect on impulse buying of hedonic motivation for shopping, shooping lifestyle and price discount. In this type of non- probability sampling method used in the study, the collection of data using a questionnaire instrument is judgmental sampling to Lazada.co.id for as many as 100 consumers. With the assistance of the SPSS unit, the type of analysis used is multiple linear regression. The results of this study show that hedonic motivation for shopping, shopping lifestyle and price discount have a significant impact on the purchase of impulses on Lazada.co.id Online Shopping Consumers.]]>
