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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik Rafa'al, Mubaddilah; Simabur, Lisda Ariani; Sangadji, Suwandi S
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4219

Abstract

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.
The role of communication in conflict: A case study at pt. Liek motor Suliatin, Suliatin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4241

Abstract

This study focuses on the role of communication in mediating conflict in organizations. Data were obtained by observing and documenting a case on organization conflict that occurred at PT. Liek Motor Indrapura Surabaya. This study is a descriptive qualitative study using Blake & Mouton's theory of conflict management and Thomas & Kilmann's managerial grid theory to understand conflict and its solutions in the organization. The results of the study find that communication serves as the best approach in resolving and mediating conflicts in organizations. Through communication, conflicted parties determine the best solution to mediate their interests. Thus, this study proves that communication can function as the best media in conflict management because it is not only able to mediate and resolve the conflicts but also able to prevent other conflicts occur in the organization.
Alternative learning media post-covid-19: uncertainty reduction theory perspective Mujiono, Mujiono; Susilo, Daniel
Jurnal Komunikasi Profesional Vol. 5 No. 5 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i5.4242

Abstract

This study aims to determine how users respond to the use of social media during online learning after the COVID-19 pandemic from the perspective of uncertainty reduction theory. This study uses a phenomenological research method, where data collection is carried out by means of Focus Group Discussion (FGD), which was conducted twice on 15 users of online learning applications. Through this research, it is known that the user's response from the compulsion in using the online learning model is that the subject tends to feel mostly bored, difficult to discipline, tendency to be lazy, and has the proclivity to be dishonest. In addition, in terms of emotional connection, teachers and students do not have a good bond, which is far different when using the offline learning modality. The majority of users prefer to utilize the offline learning system when the pandemic ends. One person prefers to use a hybrid system which is a combination of online and offline learning method.
Being present: is it the most important communication skill? Winarti, Oktifani; Mustikasari, Ratih Pandu; Nurhaqiqi, Hanna; Cretto-Bergerat, Valentin
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4313

Abstract

The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. The result from this research that being present is the most crucial communication skill; it is the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).
User generated content sebagai strategi komunikasi pemasaran digital: studi kasus fenomena #shopeehaul Nisrina, Rumaysha Gikha
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4316

Abstract

The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marketing strategies. Changes in the orientation of the product to consumers also have an effect. In digital marketing, user generated content is an important feature, especially with the increasing number of social media users, including in Indonesia. As in the case of the '#Shopee Haul’ phenomenon, where user generated content becomes a digital marketing strategy that has a positive impact on product sales. This research focuses on how user generated content can be an effective digital marketing strategy from a user perspective, using descriptive qualitative methods and case studies. Primary data sources were obtained from interviews with informants who met the criteria (purposive sampling), and were supported by secondary data sources derived from participatory observation. As a result, user generated content can be an effective digital strategy due to the features attached to UGC itself, such as personal values and individual creativity, motivation to share information and social benefits.
Strava: participatory culture and community engagement of rocc members Epranata, Daniel Rian; Bangun, Cendera Rizky
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4324

Abstract

The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community. Keywords: Community Engagement, Digital Communication, Participatory Culture, ROCC Community, Strava. The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community.
Student’s communication privacy management on Facebook Yayu Sriwartini
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4338

Abstract

The purpose of this study was to describe the management of communication privacy of Facebook users . The research used the Theory of Communication Privacy Management from Santro Petronio. The research approach was quantitative with a survey method. Data collection was carried out using questionnaires distributed online via google.doc to around 304 samples of Students of Universitas National who were active users of Facebook. The datas were presented in a frequency distribution table and analyzed by descriptive statistics. The result shows (1) most respondents were selective in publishing their personal data on Facebook. Only date of birth and religion were considered non- privacy; (2) In conveying certain information or messages through various features on Facebook, most of the respondents applied collective limitation, but still controlled the boundaries. It meant allowing others to view or read various posts, but limiting the active activities of others on their timeline; (3) Overall, the results of the study indicate that there were a communication privacy management activity of respondents on their facebook.
Pendampingan terhadap peternak kambing dalam rangka meningkatkan penghasilan keluarga di desa hutan dayurejo lereng gunung arjuno Hermanto, Yustinus Budi; Nugroho, Matheus; Purba, Lasman Parulian
Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v5i6.4373

Abstract

This Community Service Activity (PKM) has partners who are a group of goat breeders located in the Dayurejo Forest Village on the slopes of Mount Arjuno, Prigen District, Pasuruan Regency, East Java. Of the 14 problems faced by partners, cultivating a cage and five goats worth giving to the community is the main priority that has been mutually agreed to be carried out on an area of ​​approximately 14 m2. The purpose of doing community service by supporting goat breeders is to provide a view that in the future if it is carried out diligently, the welfare of the breeder will be achieved slowly but tends to be more certain. The presence of five goats supported by the Abdimas Team is a form of implementing community service after implementing ANSOS with partners with the aim of supporting the forest economy in the future, including for families of farmers.
The Green storytelling marketing: influencing consumer purchase decision through environmental consciousness Lauwrensia, Anastasia Pratiwi; Ariestya, Angga
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4390

Abstract

This research examines marketing on social media using green storytelling, especially on green products such as product of composting. In the green storytelling marketing activity, stories about composting activities at home are shown to eradicate the problem of organic waste and promoting product of composting. It is interesting because currently organic waste is the most common type of waste in Indonesia. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. An interesting finding in this study is that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also affect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.
Analisis isi komunikasi publik polri terkait mudik libur natal dan tahun baru Rulinawaty, Rulinawaty; Yudhakusuma, Dudi; Hendriarto, Prasetyono; Dila Erlianti; Rini Fitria
Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i1.4403

Abstract

The government has decided to cancel the implementation of Community Activity Restrictions (PPKM) Level 3 in all regions, especially the State Civil Apparatus (ASN), during the 2021 Christmas and New Year holidays of 2022. State Civil Apparatuses (ASN) are not allowed to take leave or leave the area during Sunday national holidays, both before and after Christmas and New Year. The purpose of this research is to find out how Polri's public communication is related to the 2021 Christmas and New Year's holiday homecoming for 2022. The method used is Krippendorff content analysis which is carried out through digital observations on the Instagram account of the Indonesian National Police @divisihumaspolri for the period 1 December 2021 to 20 December 2021. The results of this study indicate that public communication carried out by the National Police through Instagram @divisihumaspolri is dominated by messages containing benefits for security and safety during the Christmas and New Year's 2022 holidays during the Covid-19 pandemic.

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