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Humaniora
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
Preservation of Javanese Language on Ganjar Pranowo's Conversation in Pandemic of COVID-19 Umi Farichah; Ani Rakhmawati; Nugraheni Eko Wardani
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6708

Abstract

The research aimed to see a relevance of the preservation of the Javanese language in Javanese conversations that Ganjar Pranowo carried out during the COVID-19 pandemic. The resulting data was about the level in the language that included word level, phrase level, and sentence level. Also, several manners, unggah ungguh, and ethics were produced that could become examples or role models for the people of Central Java. The research applied a qualitative method. The data source was the utterances contained in the uploads of Ganjar Pranowo in the form of video recordings that included primary data in the form of utterances or parts of spoken speech from various speeches and communications from the people of Central Java with Ganjar Pranowo. The results show that preservation of the Javanese language through conversations between leaders and the community has positive implications. This means that the preservation of the Javanese language is carried out optimally in the social sphere. This activity is well recorded and uploaded on social media, Ganjar Pranowo, a figure who has high credibility. The social sphere is an important component used to preserve Javanese language, culture, and traditions.
Table of Content Humaniora Vol 11 No 1 Endang Ernawati
Humaniora Vol. 11 No. 1 (2020): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v11i1.6710

Abstract

Woman Exploitation in Warkop DKI Poster Film Asidigisianti Surya Patria; Nova Kristiana; Hendro Aryanto
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6756

Abstract

The research aimed to determine a representation of women in the poster of Warkop DKI comedy film (Dono, Kasino, Indro) in 1980-1989 from a woman point of view. The involvement of women as models in the film poster media was not yet clear in terms of their roles; however, women could be used more as commodities of capitalism to reap profits. In the patriarchal rule, men were assumed to be created as culture-making in the other women were subordinated. The research applied a descriptive qualitative methods by collecting data using documentation techniques. The collected data was reducted, presented, and concluded. Roland Barthes’ semiotic theory was used to analyze poster design elements that contained the exploitation of the female body. The research results find that (1) women in the film poster media are only subordinated to the poster to attract men, potential viewers. (2) Film posters show sexual exploitation and eroticism that is made into a high-selling and quite promising commodification.
The Adaptation of Indoor Health and Comfort Criteria to Mitigate Covid-19 Transmission in the Workplace Dyah Kusuma Wardhani; Susan Susan
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6767

Abstract

The research discussed the application of indoor health and comfort criteria that needed to be reviewed to create good indoor environmental quality and reduce the transmission of the Covid-19 virus where people spent most of their time indoors. A confined area, which was poorly ventilated and reliant on air conditioning, helped transmit the Covid-19 virus easily as air recirculation was the main cause of office clusters. One of the categories of Greenship Interior Space, Indoor Health and Comfort (IHC), could be used as a guide for creating better indoor quality. The method used for the research was a systematic literature review to define, study, analyze, and classify all available research relating to adaptation of indoor health and comfort criteria to mitigate the transmission in the workplace. The results show the adjustment to IHC criteria in IHC 1-10, which focus on providing good air quality by introducing outside air, stopping air recirculation, reducing indoor user capacity, and reducing indoor biological and chemical pollutants. To illustrate the implementation of the new normal, Ciputra University workplace was being observed, as the findings of the results, some strategies that are in line with the objectives of IHC 1, IHC 2, and IHC 5. Adjustment of these criteria must be supported by implementing health protocols through basic hygiene routines, fitness screening, and maintaining physical distancing.
Micro-Influencer Celebrity’s Communication Strategy in Brand Promotion Ayuphita Tiara Silalahi
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6786

Abstract

The research analyzed the role of Instagram influencers, especially those who fell into the category of microinfluencers, and the impacts they generated through effective communication strategy in promoting local brands in Indonesia. The exploratory study adopted a qualitative research design by collecting primary data through indepth interviews with selected micro-influencers, local brands marketers, and an Influencer marketing strategist. While secondary data was gathered from both offline and online available documented literatures. Results were then categorized using Creswell’s six-stage analysis method in order to produced themes. Findings show that Instagram is a preferred social media platform in Indonesia for local companies to promote their brands by selecting micro-influencers as part of the communication strategy. Four distinctive characteristics outline the themes of Instagram micro-influencer that are seen as primary factors for the brands to utilize in ensuring effective brands’ communication strategy. The research concludes that different methods of delivering a brand’s messages can be utilized to achieve the brand’s communication goals and the high intensity of engagement between the influencer and their followers is the core strength for the success of the communication activity. This is a quality seeks by both brands and influencer agencies to ensure successful brands’ communication strategy. 
The Application of Physiognomy for Comic Character Development in “Menjelajah Negeri Rempah” Comic Ahmad Faisal Choiril Anam Fathoni; Patricia Renata; Dermawan Syamsuddin; Satrya Mahardhika
Humaniora Vol. 12 No. 2 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i2.6862

Abstract

The research aimed to document the journey of character development in ‘Menjelajah Negeri Rempah’ comic with physiognomy studies. Indonesia was known as a maritime country that had emerged as one of the largest producers of spices in the last centuries. Unfortunately, younger generations of Indonesia lacked the knowledge of spices. This was one of the reasons why young Indonesians were less concerned with the existence of spices. Several things had been done by the government to socialize the glory of spices in the past so that spices would return to their glory in the future. The researchers who were involved in the teaching and learning process in the Visual Communication Design department wished to take part in this effort through comics to help the government spread knowledge to the younger generation through visual languages they liked without appearing patronizing. In creating this comic, one of the priorities was in the development of characters, which needed to be designed in such a way so that the characters were more easily recognized, and the stories came alive. To strengthen the character, it applied physiognomy in the development of the character designs contained in the comic. It used the design thinking process as a continuously applied design method in this character creation development. It consisted of define, research, ideation, prototype, select, implementation, and learn. The research results are in the form of the comic ‘Menjelajah Negeri Rempah’, which aims to introduce Spice Route as this country’s potential instead of the more famous Silk Road. The result of the research still requires additional data, considering that in the process of making comics, apart from building a relatable character, a strong story is also needed.
Significant Other’s Anticipated Emotions Increase Student’s Intention to Avoid Smoking Bilson Simamora
Humaniora Vol. 12 No. 2 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i2.6884

Abstract

The research started with a premise that individuals could take the initiative and regulate their behavior to generate Significant Others’ Anticipated Emotions (SOAEs). Could the SOAEs function as a social element of behavior in addition to subjective norms (SN)? The research aimed to answer this question. Therefore, the researcher extended the Theory of  Planned Behavior (TPB) and argued that the SOAEs influenced behavioral intention through attitude toward behavior based on cognitive balance theory. In the smoking abstinence behavioral context, the researcher tested the extended model. The data from 242 respondents chosen conveniently, analyzed using structural equation modeling, revealed that Significant Others’ Anticipated Joyfulness (SOAJ) for smoking abstinence behavior and Significant Others’ Anticipated Distress (SOAD) for smoking behavior positively influences anti-smoking behavior through attitude. Moreover, the sole influence of the SOAJ and cumulative influence of SOAJ and SOAD on smoking abstinence intention are higher than that of the SN. As a new component of TPB, the SOAEs complement and do not rival the SN. Other researchers can utilize a longitudinal research design and test the extended model in different contexts of behaviors.
Nature-Based Learning Models for Ecological Citizension Formation in Schools Faujiah Faujiah; Marzuki Marzuki
Humaniora Vol. 12 No. 1 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i1.6886

Abstract

The aim of research was to form students’ ecological citizenship by using a nature-based learning model. Some problems of natural damage such as forest fires, landslides, and floods must be everyone’s concern and responsibility. Therefore, schools needed to prepare a generation who had a responsibility towards nature. The method applied in the research was a descriptive method, while data collection technique was done by means of literature study. Data analysis techniques were in-depth reading to find more accurate data. They were compiled using logical arguments based on the results of analysis. The results of research indicate that forming ecological citizenship in a school environment can be done with environmental knowledge, environmental skills, and environmental ethics. These three aspects can be obtained using a learning model that is in accordance with the basic competencies to be achieved. The learning model that brings students closer to nature is a nature-based learning model outside the classroom that is also adjusted to the basic competencies contained in the Pancasila and Citizenship Education subject. The three aspects of ecological citizenship formation in these schools can be implemented properly if they are socialized to teachers and students. The purpose of this socialization is that teachers can integrate environmental problems into lessons. In contrast, socialization to students is carried out in the hope that an attitude of loving the environment is formed.
Sinful Income?: Being Muslims and Magic Agents in Madura Island - Indonesia Bangun Sentosa D Haryanto
Humaniora Vol. 12 No. 2 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i2.6894

Abstract

The research was based on a study conducted in four regencies of Madura Island, the mostly Muslim Island in the East Java Province of Indonesia. The research applied a descriptive qualitative method and employed an ethnographic case study consisting of interviews, participant observations, and documentation as data collecting method, analyzed by discourse analysis and textual analysis method. Magic agents, the informants in the research and commonly referred to in Madura as Dhukon were Muslim. In addition, the existence of magic agents on the Island with its dominantly Muslim population was relatively clandestine since practicing/utilizing magic is among the biggest sins in Islamic teachings. Most of these magic agents had no other jobs, and made magic as their primary business commodity to meet their needs and their families. Therefore, their income for their lives relied on their community service activities as supernatural agents. They were likely to perform as Muslim (always wearing Arabic outfits) in daily life and employed some attributes taken from the Qur’an/Hadiths as their ‘tools’; thus, their income was blessed, rather than sinful, income. On average, their income from being Muslim magic agents was mostly higher than that of Regional Minimum Wage (RMW). The researcher argues that being a Muslim magic agent in Madura is a profitable professional job, among other jobs with geographical limitations. 
The Effect of Pornography Discourse on the Reception of Stencil Novels by Enny Arrow Ariska Puspita Anggraini; Dwi Susanto; Wakit Abdullah Rais
Humaniora Vol. 12 No. 2 (2021): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v12i2.6905

Abstract

The research aimed to analyze pornography discourse in the reception of Enny Arrow’s stencil novels between two millennial men. This was a qualitative research. The research sample focused on two millennial men in Surakarta who read the stencil novels intensively. Data were obtained by interview, and observations were conducted over six months. The research observed two newly recognized millennial men to read and interpret the stencil novels. After that, the research looked at the effect on the social relationships of the participants. The theory used to analyze the data was Normand Holland’s psychoanalytic literary reception. After data analysis process, it is revealed that pornography discourse makes the participants think that the stencil novels are entertaining but can be a taboo subject to discuss with others. Because of the pornography discourse, participants also think that story on the stencil novels should not be used as a general topic conversation. 

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