MABIS: Manajemen dan Bisnis
Manajemen & Bisnis (MABIS) is an open access journal with ISSN 1412-3789 and e-ISSN 2477-1783. The editorial board invites authors and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The major objective of the publication is to improve theories, concepts, and practices in the field of management and business. The dissemination of research will enable young researchers, and practitioners to present and share their scientific empirical findings. We are going to be a bridge between theories and practices in management and business.
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<![CDATA[The role of financial literacy and self-control: risky credit behavior in using paylater ]]>
<![CDATA[Rismaya, Rismaya]]>;
<![CDATA[Ullum, Miftahul]]>;
<![CDATA[Mardiyani, Mardiyani]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.913
<![CDATA[In an increasingly digital era, credit is more accessible, which can potentially lead to risky credit behavior. It is to analyze how financial technology and financial literacy influence risky credit behavior where self-control is a mediating variable. The research method uses quantitative research, causal associative research type the total sample size is 150 respondents. Data gathered was carried out by distributing online questionnaires and then analyzed with PLS-SEM. The results stated that financial technology and financial literacy significantly affect risky credit behavior. Meanwhile, the mediating variable that strengthens the correlation between fintech and risky credit behavior is self-control. This indicates that financial literacy and self-control are very influential in minimizing the negative impact of using financial technology such as PayLater, namely risky credit behavior. There is a need to increase financial literacy among Pay Later users and education related to self-control in using digital credit services to reduce the occurrence of risky credit behavior.]]>
<![CDATA[The Influence of halal awareness, lifestyle, halal literacy on halal certification interest in culinary MSMEs ]]>
<![CDATA[Surbakti, Putri Filza Salsabila]]>;
<![CDATA[Syahriza, Rahmi]]>;
<![CDATA[Syakir, Ahmad]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.924
<![CDATA[This study aims to analyze the influence of halal awareness, lifestyle, and halal literacy on the interest in halal certification in culinary MSMEs in Medan Johor District. The method used is a descriptive quantitative approach with a sample of 255 MSMEs. Data were collected through questionnaires and analyzed using SPSS version 25. The results showed that lifestyle and halal literacy have a positive and significant influence on the interest in halal certification, while halal awareness does not have a considerable effect. Regression tests show that lifestyle contributes 38.9% and halal literacy 38.1% to the interest in halal certification. Simultaneously, halal awareness, lifestyle, and halal literacy affect the interest in halal certification with an Adjusted R Square value of 44.3%, while other factors influence 55.7%. These findings support the Theory of Planned Behavior (TPB), where lifestyle reflects subjective norms and halal literacy increases behavioral control in the certification process. With the increasing trend of halal lifestyle, MSME actors need to adapt to market demand and increase halal literacy to support halal certification.]]>
<![CDATA[The interplay of CSR, ethical leadership, and corporate governance on Indonesia’s construction material firm performance ]]>
<![CDATA[Dewi, Theresia Dinda Kusuma]]>;
<![CDATA[Ongkowijoyo, Gracia]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.910
<![CDATA[This study examines how Corporate Social Responsibility (CSR), Ethical Leadership (EL), and Corporate Governance (CG) affect firm performance in Indonesia's construction materials industry. Using data from 84 industry professionals, the research employed partial least squares regression analysis to investigate these relationships. The findings reveal that corporate governance has a significant direct positive impact on firm performance, while CSR and ethical leadership show no significant direct effects. However, corporate governance plays a crucial moderating role, negatively moderating the relationship between CSR and performance while positively moderating the link between ethical leadership and performance. These results suggest that the effectiveness of both CSR initiatives and ethical leadership practices depends heavily on the strength of corporate governance mechanisms. The study contributes to stakeholder theory and provides practical insights for business leaders and policymakers on how to enhance organizational performance through better integration of social responsibility, ethical leadership, and governance practices. The findings highlight the importance of developing robust governance frameworks that can effectively translate CSR and ethical leadership initiatives into improved business outcomes.]]>
<![CDATA[Evaluation of user satisfaction in the public sector’s Lelang Indonesia application using sentiment analysis and text mining ]]>
<![CDATA[Hidayat, Nurul]]>;
<![CDATA[Marpaung, Jonathan Nahum]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.863
<![CDATA[This study used sentiment analysis and text mining on the user reviews of the Lelang Indonesia mobile application, specifically focusing on the ratings and reviews on the Google Play Store for the past six years. Sentiment analysis was performed by manually categorizing the data according to user review scores (positive or negative) and subsequently classified using the Support Vector Machine technique to assess accuracy levels. Various text mining approaches were employed to extract details regarding the issues or problems encountered by users. The study found that numerous Lelang Indonesia mobile application users encounter barriers that adversely influence their evaluation of public service quality, as seen by the attitude expressed in their reviews. The analysis of these reviews revealed several concerns, mainly regarding technical applications and service business procedures that require attention and follow-up from institutions. The study's findings can offer institutions a means to evaluate the quality of auction services delivered via mobile applications and serve as a basis for proactively enhancing these services to align with user expectations. This study enhances the understanding of mobile application-based public service satisfaction evaluation, enabling public institutions to evaluate these services in real-time by analyzing user sentiment from reviews.]]>
<![CDATA[The influence of brand experience, brand trust, and brand awareness on e-WoM through customer satisfaction ]]>
<![CDATA[Luthfi, Adam]]>;
<![CDATA[Bagariang, John Mager]]>;
<![CDATA[Kurniawati, Nia]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.908
<![CDATA[Digital transformation has revolutionized consumer-brand communication, making Electronic Word-of-Mouth (e-WoM) a vital component in building brand reputation in the digital age. This study examines the influence of brand experience, brand trust, and brand awareness on e-WoM, with customer satisfaction serving as a mediating variable. Using a quantitative approach, data were collected from 230 digitally active respondents in Indonesia through online questionnaires. The results, analyzed using multiple linear regression and mediation tests with SPSS, reveal that brand trust and brand awareness significantly affect both customer satisfaction and e-WoM, while brand experience shows no significant impact. Furthermore, customer satisfaction mediates the relationship between brand trust and brand awareness with e-WoM. These findings highlight that trust and awareness are key drivers of satisfaction and online advocacy, whereas brand experience alone may be insufficient without emotional connection or uniqueness. This study contributes to digital marketing literature by emphasizing the importance of fostering trust and enhancing brand visibility to strengthen customer engagement in increasingly competitive digital environments.]]>
<![CDATA[The influence of social media and e-WOM on skincare purchasing decisions ]]>
<![CDATA[Dewi, Puspita]]>;
<![CDATA[Puspita, Rahista Maya]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.931
<![CDATA[The purpose of this study is to ascertain how Indonesian consumers' decisions to buy skincare products are influenced by the relationship between social media influencers and e-WOM. The study's population is infinite. In order to explain the link between variables, the research strategy employed in this study takes a quantitative approach. A sample of 100 respondents was obtained for the study using the Lemeshow equation as the sampling technique. The statistical technique used in this study is the Structural Equation Modeling Partial Least Squares (SEM-PLS) method. Purchase decisions for skincare products are significantly influenced by social media and e-WOM, according to the research. The findings indicate that interactions and information received through social media as well as positive reviews from other users can influence consumers' level of trust and increase their propensity to make purchases. The implication is that companies in the skincare industry should utilize social media and e-WOM strategies as part of their marketing efforts to attract more consumers.]]>
<![CDATA[The effects of positive emotion and bonus packs in encouraging impulse buying ]]>
<![CDATA[Anshori, Asroful Adim]]>;
<![CDATA[Holik, Asep Epriana Nur]]>;
<![CDATA[Fatimah, Siska Ernawati]]>;
<![CDATA[Srisuk, Prattana]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.925
<![CDATA[The impact of good emotions and bonus pack promotion tactics on impulsive shoppers in retail establishments, specifically at Indomaret and Alfamart in Cirebon, was investigated in this study using a quantitative methodology. The research population consisted of 399 individuals aged between 19 and 24, drawn from 263,781 people. The sampling formula used was Slovin's formula, and the samples were selected randomly. The research hypothesis was tested using random sampling based on Slovin's formula. The study results indicate that positive emotions and bonus packs affect the desire to purchase at Indomaret and Alfamart stores. The primary effect is that bonus packs encourage impulsive buying. This is because bonus packs provide immediate added value to consumers, such as additional products or discounts to enhance appeal and purchase interest. These findings offer insights and strategic guidance for retail businesses in designing marketing strategies, particularly targeting students. Such strategies may include a combination of attractive bonus pack promotions and creating a pleasant shopping experience to encourage impulse buying and enhance customer loyalty.]]>
<![CDATA[The role of brand image as an intervening variable to increase purchase decisions ]]>
<![CDATA[Yusup, Ariska Maulana]]>;
<![CDATA[Lukitaningsih, Ambar]]>;
<![CDATA[Fadhilah, Muinah]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.916
<![CDATA[Intensifying competition in Indonesia’s food & beverage industry forces brands to differentiate. This study analyses whether brand image mediates the influence of store atmosphere and celebrity endorsement on purchase decisions in coffee shops. Data from 144 customers were gathered through purposive sampling and analysed with SPSS 23, employing validity, reliability, classical assumption, and Sobel tests. Results confirm that store atmosphere and celebrity endorsement positively affect both brand image and purchase decisions. Brand image is also proven to fully mediate the relationship between store atmosphere and purchase decisions, resolving inconsistencies in previous studies and providing practical guidance for coffee‐chain marketers.]]>
<![CDATA[The Influence of digital marketing on purchase decisions of florist products: the mediating role of brand awareness and customer trust ]]>
<![CDATA[Lamanepa, Amelia Wulandari]]>;
<![CDATA[Hermeindito, Hermeindito]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.953
<![CDATA[The increasing penetration of the internet in Indonesia, which reached 79.5% in 2024, has significantly influenced the dynamics of business and consumer interaction, particularly in the digital marketplace. Despite these advancements, specific sectors, such as the florist industry, have not fully capitalized on digital opportunities. This study aims to address a research gap concerning the effectiveness of digital marketing strategies within the florist sector by examining the case of Auriel Florist Surabaya, a business experiencing a decline in sales despite active online promotional efforts. Employing a quantitative research design, data were collected through a survey of 100 customers and analyzed using SmartPLS to examine the relationships among digital marketing, brand awareness, customer trust, and purchase decisions. The results indicate that digital marketing has a significant positive impact on brand awareness, which in turn has a strong influence on purchase decisions. In contrast, customer trust does not exhibit a direct significant impact on purchase decisions. These findings suggest that brand recognition plays a more critical role in shaping consumer behavior than trust alone. Future studies are recommended to incorporate additional variables and test the model across different industries to enhance generalizability.]]>
<![CDATA[The influence of luxury brand selfies on luxury brand preference ]]>
<![CDATA[Zalfa, Velian]]>;
<![CDATA[Rufaidah, Popy]]>
<![CDATA[ Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/mabis.v24i2.950
<![CDATA[In today’s digital era, the growing phenomenon of luxury brand selfies has sparked interest in understanding their impact on consumer attitudes. This study explores how sharing selfies featuring luxury brands on social media influences consumers’ preferences toward those brands. Employing a quantitative approach, data were collected through an online survey distributed to 225 respondents who had purchased luxury brands and actively shared brand-related selfies. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the research tested the effect of three dimensions—narcissism, materialism, and selfie posting behavior—on luxury brand preference. The findings reveal that among the three variables, only materialism significantly affects luxury brand preference. In contrast, narcissism and selfie-posting behavior show no meaningful influence. This suggests that highly materialistic individuals are more likely to prefer luxury brands, as these brands align with their desire for symbolic status. The study provides insight into consumer-brand interaction in the digital space. It encourages future research to include additional psychological or cultural variables to better understand brand-related behavior in online environments.]]>
