Majalah Ilmiah Bijak
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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<![CDATA[Product Quality, Price, and Frontline Service Quality as Drivers of Consumer Purchase Decisions: Evidence from Indonesia ]]>
<![CDATA[Farouk Ismail Zain]]>;
<![CDATA[Cundo Harimurti]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/qf9r7h12
<![CDATA[The increasing demand for office supplies in Jakarta, particularly products related to document storage, has created a highly competitive market where consumers are faced with numerous brand alternatives. This study aims to analyze the influence of product quality, price, and Sales Promotion Girl (SPG) service quality on consumer purchasing decisions for Daiichi products at Gramedia Bookstores in Jakarta. A quantitative research design was employed, with a sample of 240 respondents selected using a simple random sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed with multiple linear regression using SPSS 26. The results indicate that SPG service quality exerts the most dominant influence on purchasing decisions (β = 0.681; R² = 0.464), followed by price (β = 0.543; R² = 0.294), while product quality shows a weaker but still significant effect (β = 0.353; R² = 0.125). Simultaneously, the three independent variables explain 48.4% of the variance in purchasing decisions. These findings suggest that while product attributes and competitive pricing are important, personalized service through SPGs plays a more critical role in shaping consumer behavior in retail office supply markets. From a managerial perspective, this study highlights the importance of investing in SPG training and communication skills, alongside adaptive pricing strategies, to enhance consumer trust and drive purchase decisions. From a theoretical standpoint, the findings enrich consumer behavior literature by emphasizing the strategic role of frontline service quality in influencing purchase decisions. ]]>
<![CDATA[Systematic Review of Pre-Employment Training for Enhancing The Employability of Vocational Graduates ]]>
<![CDATA[Irwan Febry Armansyah]]>;
<![CDATA[Suhendar]]>;
<![CDATA[Siswo Wardoyo]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/d3s7pz73
<![CDATA[This study aims to analyze the effectiveness of various pre-employment training models in improving the employability of vocational graduates. The research employs a Systematic Literature Review (SLR) following the PRISMA 2020 guidelines, reviewing 263 articles from Google Scholar and identifying 16 primary studies. The synthesis indicates that effective pre-employment training consists of four major components: soft-skills enhancement, career coaching and mentoring, personal development, and digital portfolio preparation. The integration of these components has been shown to strengthen students’ work readiness, self-confidence, and independence in entering the industrial workforce. These findings are expected to serve as a foundation for developing a more comprehensive and adaptive pre-employment training model aligned with the needs of the digital-based labor market in vocational education. ]]>
<![CDATA[Sustainable Leadership and Employee Performance: The Mediating Role of Organizational Citizenship Behaviour in Public Sector Enterprises (BUMD) ]]>
<![CDATA[Syahril Ramadhan]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/pz9ftp16
<![CDATA[Sustainable leadership practices among publicly owned regional enterprises in Jakarta have increasingly taken center stage in recent human resource management strategies. As the nation's bustling capital, incorporating environmental ideals into everyday employee conduct at government-owned business units remains a crucial strategic challenge requiring nuanced solutions. This research aims to analyze the impact of demonstrations of sustainable leadership, tendencies toward pro-environmental behavior, and inspiration drawn from green workplace roles on staff performance—with organizational citizenship as a mediating factor. Data were collected through an online survey of 400 employees at such business units in Jakarta, relying primarily on a Likert scale to gauge responses. Information analysis was conducted using structural equation modeling via the SmartPLS software. Findings indicate that displays of sustainable leadership, tendencies toward pro-environmental behavior, and inspiration from green workplace roles significantly and positively shape worker output, directly as well as indirectly through mediation by organizational citizenship. Sustainable leadership has proven pivotal in encouraging eco-friendly conduct while also enhancing voluntary contributions to their company's sustainability initiatives. What's more, results reveal that office-based personnel tend to exhibit elevated levels of motivation stemming from green roles relative to field-based staff. This study contributes to scholarly understanding of sustainable leadership within the public sector, particularly at organizations with environmental responsibilities in delivering public services. Findings carry practical implications for leaders aiming to strengthen sustainable leadership programs and green training to successfully boost performance anchored in sustainability ideals.]]>
<![CDATA[Assessing the Impact of Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions on Technology Adoption in Educational Institutions ]]>
<![CDATA[Nike Agustijania]]>;
<![CDATA[Laura Lahindah]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/yr16gq39
<![CDATA[This study looks into the elements that influence the behavioral intention and user behavior regarding the Integrated Software System of Christian Education Foundation X among employees, teachers, and school leaders. The application of Structural Equation Modeling (SEM) in conjunction with a Partial Least Squares (PLS) methodology, we analyze the impact of various constructs, including Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, on Behavioral Intention and User Behavior. The findings demonstrate that Performance Expectancy substantially improves Behavioral Intention, although Facilitating Conditions also considerably contribute to user engagement. Conversely, Effort Expectancy and Social Influence did not show significant effects on Behavioral Intention, suggesting that ease of use and peer influence may require further investigation to improve their impact. These findings underscore the importance of emphasizing performance benefits and providing organizational support to facilitate technology adoption in educational contexts. Practical implications for management strategies are discussed, along with recommendations for enhancing user experience and future research directions.]]>
<![CDATA[Blockchain Enabled Smart Contracts in Halal Supply Chains: Enhancing Digital Trust, Operational Efficiency, and Competitive Advantage ]]>
<![CDATA[Ramlan Sugianto]]>;
<![CDATA[Kosasih]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/c774h955
<![CDATA[The complex challenges confronting the halal logistics sector require innovative solutions to ensure religious adherence, especially due to manual documentation processes that are fragmented and disconnected along supply chains. These shortcomings undermine transparency and integrity, heightening risks of noncompliance and eroding consumer confidence. This research aims to explore integrating blockchain-enabled smart contracts into halal supply chains to boost compliance, traceability, and operational efficiency. Semi-structured interviews and focus groups with certification bodies, logistics providers, and blockchain specialists generated qualitative data. Thematic analysis using NVivo software developed a conceptual model for applying blockchain in halal logistics. Findings revealed that smart contracts can automate verification of compliance, reduce errors and fraud from human intervention, and provide immutable records aligned with Islamic ethics. Moreover, technological readiness within organizations, capabilities, and regulatory support emerged as pivotal factors for adoption. Theoretically, applying Signaling Theory and the Technology-Organization-Environment framework to the halal supply chain context contributes new knowledge. Practically, a blueprint results for building digital trust mechanisms addressing both faith-based and operational issues. This advances discourse on ethical innovation in logistics and aids policymaking for more resilient, trustworthy halal supply chain systems.]]>
<![CDATA[The Effect of Remote Working on Jobs Satisfaction and Job Performance Through Work-Life Balance in IT Companies ]]>
<![CDATA[Puad Jailani]]>;
<![CDATA[Siti Mariam]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/wwyne613
<![CDATA[This study aims to examine the effect of remote working on job satisfaction and job performance with the mediating role of work-life balance in IT company employees. Quantitative methods were used with a descriptive approach, through distributing online questionnaires using Google Form to respondents selected by purposive sampling. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results showed that remote working has a significant effect on work-life balance. Work-life balance has a significant effect on job satisfaction and job performance, while job satisfaction also has a significant effect on job performance. The mediation test proves that work-life balance mediates the effect of remote working on job satisfaction and job performance. This study has several limitations, such as the scope that only includes IT companies in the JABODETABEK area, online data collection methods, and quantitative approaches. In addition, the variables used are still limited. Future research is recommended to expand the scope of industries and regions, add relevant variables in the context of remote working, and consider a mixed methods approach to obtain a more comprehensive understanding. Managerial implications show the importance of designing a remote working system that supports flexibility, effective communication, and balanced workload management to maintain employee satisfaction and performance in the IT industry. ]]>
<![CDATA[Perceptions of Financial Risk and Investment Preferences Among First Time Crypto Investors ]]>
<![CDATA[Achmad Daeng GS]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/7yx2n475
<![CDATA[The swift integration of cryptocurrencies into mainstream financial systems has attracted a growing number of new investors to conventional markets. This segment entering digital asset environments for the initial time is distinctly exposed to inherent dangers like unpredictable price fluctuations, uncertainty in regulations, security threats and limited protections for members. This investigation aims to study how perceptions of monetary peril influence the investment choices of these fledgling contributors. By utilizing a quantitative, cross-sectional, correlational design, the research gathered primary data from 300 initial cryptocurrency buyers through an online structured questionnaire. The data was analyzed using descriptive statistics, factor analysis, correlation, multiple direct regression and moderation analysis. Key results indicate that heightened perceptions of fiscal risk particularly regarding capital depletion and unstable markets are significantly associated with cautious investment behaviors for example preferring long-term possession of assets and avoiding leverage. Additionally, the work found demographic variables such as age and income moderate the strength of these links. Grounded in the Conservation of Resources theory, the analysis offers a psychological explanation for the resource-preserving strategies embraced by new crypto investors. By focusing on an understudied population within the behavioral finance domain, this examination contributes to theoretical understanding of financial decision-making under ambiguity and furnishes practical insights for fintech platforms, investor education programs and regulatory frameworks aimed at enhancing the security and inclusiveness of digital monetary markets.]]>
<![CDATA[Potential and Strategy for Tourism Development Through the CBT Concept, (Community Based Tourism) In Improving the Community Economy in the Bantar Agung Majalengka Tourism Village, West Java ]]>
<![CDATA[Krishantoro]]>;
<![CDATA[Diana Prihadini]]>;
<![CDATA[Heru Sudinta]]>;
<![CDATA[Aris Armunanto]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/bcness25
<![CDATA[The urgency in this research is to develop tourism through the CBT (Community Based Tourism) concept, which is an effort to empower local communities in tourism development, so that the benefits of the tourism sector can be felt directly by the community and to improve community welfare. Tourism development can have a snowball effect (Multiplier effects) on other sectors, such as the economic, social, environmental, educational and cultural sectors. The aim of this research is to develop concepts and analyze the potential and strategies for tourism development through the CBT (Community Based Tourism) concept. It is also hoped that this research can be used as valid input and reference regarding the policies taken by the Bantar Agung Majelengka regional government in an effort to optimize tourism potential, so that it can become a higher quality destination and can compete with other regions. The research method used is descriptive qualitative, where the researcher describes the potential and strategies for tourism development through the concept of CBT, (Community Based Tourism), through qualitative descriptive research the researcher is free to obtain data and facts, so that the data obtained is able to answer research problem questions.]]>
<![CDATA[Synergizing HR Competence and Technology: Accelerating Retail Performance Through Digital Transformation Moderation ]]>
<![CDATA[Denok Sunarsi]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/v5av8612
<![CDATA[This study aims to analyze the impact of strategic planning and technological resources on business performance and operational efficiency, with digital transformation as a moderating variable in retail companies in Indonesia. This study uses a quantitative approach with a survey method to collect data from retail company employees in Indonesia. Using the Lemeshow formula, a sample of 96 respondents was randomly selected to provide the necessary data through a validated and reliability-tested questionnaire. The results of the study show that a) Strategic planning has a positive and significant effect on business performance with a t-statistic value of 3.520 > 1.984 and a P-value of 0.000 < 0.05. b) Technological resources have no significant effect on business performance, with a t-statistic value of 0.1940 > t table 1.984 and a P-value of 0.053 > 0.05. c) Strategic planning has a positive and significant effect on operational efficiency, with a t-statistic value of 4.118 > 1.984 and a P-value of 0.000 < 0.05, d) Technological resources have a positive and significant effect on operational efficiency, with a t-statistic value of 2.161 > t table 1.984 and a P-value of 0.031 < 0.05, e) Business performance has a positive and significant effect on digital transformation efficiency in Retail Companies in Indonesia, with a t-statistic value of 4.569 > t table 1.984 and a P-value of 0.000 < 0.05, f) Operational Efficiency has a positive and significant effect on digital transformation, with a t-statistic value of 4.064 > t table 1.984 and a P-value of 0.000 < 0.05.]]>
<![CDATA[Exploring Dark Tourism at Sendang Senjoyo: Synergy between History, Mythology, and Culture Towards Sustainable Tourism ]]>
<![CDATA[Noviandari Sari Utami]]>;
<![CDATA[Endang Susanti]]>;
<![CDATA[Muhammad Sholeh]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
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DOI: 10.31334/a8aphd72
<![CDATA[The increasing attention to dark tourism in recent years has led to a trend among academics to identify specific forms of tourism. Dark tourism studies seek to develop dark tourism within the tourism business, prioritizing social values. Dark tourism is closely related to historical and cultural tourism. The urgency of researching Sendang Senjoyo has never been scientifically explored due to its rich history, mythology, and culture, despite the many traditional rituals and spiritual narratives that remain alive in the community. This potential makes Sendang Senjoyo a candidate for a unique, local wisdom-based dark tourism destination. It is hoped that this research will provide an overview of the concept of dark tourism towards sustainable tourism in Semarang. The research aims toexplore in depth and measure the interest in dark tourism in tourist visits to Sendang Senjaya.p methodresearchThis study uses a mixed method approach with a Sequential Exploratory model where this method will obtain more comprehensive, valid, reliable and objective data so as to obtain a better understanding. Through the initial stage using qualitative methods and the next stage using quantitative methods, using the help of Atlas.ti software and Structural Equation Modeling-Partial Least Square (SEM-PLS) with the help of SmartPLS as a tool to test the structural model. The results of the study show that Narratives about History and Figures involved in dark events are key elements defined as Dark Tourism. Dark Tourism has a very strong and positive influence on Sustainable Tourism in Sendang Senjaya. This is evidenced by the high Path Coefficient value (0.930) and a very significant P-Value value (0.000), as well as a very large Effect Size (f2) (1.559). Customer Experience does not have a significant effect on Sustainable Tourism in Sendang Senjaya. This is evidenced by the P-Value value which is far above the significance limit of 0.05 (0.973) and the Effect Size (f2) which is very small (0.000). Model Prediction Accuracy (R-Square): The R2 value of 0.868 indicates that the Customer Experience (CEX) and Dark Tourism (DTO) variables are able to explain 86.8% of the variance in the Sustainable Tourism (STO) variable. This value is classified as having strong prediction accuracy. The most important implication of this study is that the Dark Tourism (DTO) aspect inherent in Sendang Senjaya is the main determining factor for the sustainability of tourism (Sustainable Tourism) at that location. The focus of destination management to achieve sustainability should be directed at strengthening and wisely managing the Dark Tourism narrative, while the general customer experience (CEX) has a minimal contribution to the sustainability aspect. ]]>
