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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
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Articles 273 Documents
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Intentions to Sustainably Use Air Transportation During the Pandemic: A Structural Equation Model Analysis Kamilia, Rifka Alifa; Iskandar, Yelita Anggiane; Zulvia, Ferani Eva
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3407

Abstract

This research was motivated by the pandemic due to the Corona-19 virus which resulted in the crippling of the aviation industry.  Angkasa Pura II, specifically Soekarno-Hatta Airport, a company specializing in airport services and airport-related services, has experienced a significant decline in its revenue. Specifically, the company has lost an alarming 50% of its total revenue. This substantial decrease in earnings has undoubtedly had a profound impact on the organization's financial stability and future prospects. Soekarno Hatta Airport experienced a decrease in the number of passengers from 27,163,886 people per year in 2019 to a very significant decline in 2020 to 10,139,718. The pandemic has changed people's behavior in traveling using air transportation. One of their considerations is getting infected while traveling. This study aims to examine the effect of passenger satisfaction variables, subjective norms, attitudes, perceptions of behavioral control, and perceptions of travel risk on travel intentions using air transportation during the pandemic. This research was conducted by surveying 145 respondents who had used the services of Angkasa Pura II. The analytical method used in this study is the SEM-PLS with SmartPLS 3.0. Results showed that air travel intentions during the pandemic are significantly affected by passengers' satisfaction, subjective norms, and perceptions of behavioral control. Meanwhile, the variables of attitude and perception of travel risk did not significantly affect the intention to travel using air transportation during the pandemic.
Increasing Student Satisfaction Through Improving Service Quality at Tourism Colleges in East Jakarta Setyo Widiarto; Soerjanto Soerjanto
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.3232

Abstract

At private universities in East Jakarta, this study examines the impact of five service quality factors on student satisfaction. The research instrument consists of 28 questions arranged and structured based on variables, dimensions and indicators using the Likert scale. Data collection using questionnaires distributed via Google form to 30 people for validity and reliability testing and 300 people as research samples. The multiple linear regression method is used for data analysis with the help of SPSS software. The study's results partially show that three service quality dimensions, namely Reliability, Empathy and tangibles, significantly affect student satisfaction. Still, the dimensions of Responsiveness and assurance do not affect student satisfaction. Simultaneously, five dimensions of service quality have a significant effect on student satisfaction.
A Systematic Literature Review : Antecedents, Concepts and Research Sector of Innovative Work Behavior Kharima, Kholilah Danarratoe; Yulianti, Praptini; Kusyeni, RD
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3225

Abstract

Innovative work behaviour is an important focus in dealing with the digitalization era because there is still a lack of individual adaptation to the different changes that occur. There are currently few research models constructed to see IWB, thus this study seeks to conduct additional research on the most recent concepts in IWB so that it can be carried out in areas where IWB has not yet reached. The antecedents, concepts, and sectors involved in IWB are investigated using a literature review method in this study. Furthermore, a bibliometric technique was employed in this study to obtain a clear picture of the IWB's applicability. The results of this study show that IWB has numerous antecedents that may be categorised into three categories: individual, organisational, and leadership. Related to the concept of IWB is divided into three sets of concepts, namely innovative work behaviour for learning and leadership, innovative work behaviour for process and performance, innovative work behaviour for characteristic and conditions, and for sectors that carry out IWB more in telecommunications and manufacturing, but it is also necessary that in the future IWB can be more widespread in all sectors, especially the public sector which provides public services.
Perceived Convenience, Perceived Benefits, Perceived Price, Trust, Attitude and Decision to Use of The Shopee Marketplace Setyaningrum, Angela Selvia; Septyanto, Dihin; Mariam, Siti
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3408

Abstract

The main objective of this study is to analyze the effect of perceived convenience, perceived benefits, perceived price and trust on usage decisions through attitudes towards shopee users. The sampling technique used in this study was purposive sampling with the nonprobability sampling method. The number of respondents used in this study amounted to 105 respondents with the criteria of First University Students and having transacted at least five times using Shopee. The analytical method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results can be concluded that perceived convenience, perceived benefits, perceived price and trust felt by users can improve attitudes so as to attract consumers aged over 17 years and over to have a decision to use Shopee. In this case, perceived benefits and perceived price have not been able to increase the decision to use Shopee.
Auditor Performance Within Moderasi Compliance and the Influence of Audit Structure, Good Governance, and Organizational Culture John Villinds Timbang Weigh; Rina Anindita
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.3288

Abstract

The purpose of this study is to investigate the role of audit structure, Good Governance, and organizational culture in influencing the performance of auditors on the Audit Board of the Republic of Indonesia (BPK RI). This quantitative research employs a survey conducted on auditors of government agencies in six regions of Indonesia, and the survey tool employs questionnaires, which are delivered to 320 persons and returned by all of them. Partial Lease Square Analysis Using the Structural Equation Model (SEM) (PLS). According to the findings, the Audit Structure, excellent governance, and corporate culture all have a favorable impact on auditor performance. Compliance moderation in the relationship Audit structure, good governance does not strengthen or weaken the relationship Audit structure, good governance to auditor performance in the variable of compliance moderation. Meanwhile, compliance moderation appears to be capable of strengthening the link between organizational culture and auditor performance. The study's findings are valuable for auditors and researchers in understanding the elements that affect auditor performance as well as the effect of compliance moderation on auditor performance within the Auditor of the Audit Board of the Republic of Indonesia (BPK RI).
The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor setiawan, elfa; Junaidi, Ahmad; Rahman, Dinda Aulia
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3372

Abstract

This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment. A total of 180 respondents were purposefully selected from April to August 2023. Purposive sampling was used to collect questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version 22 was used to analyze the data.The research results showed that digital marketing and social media have a significant impact on creativity empowerment. The study found that the significance value (Sig) of digital marketing strategy (X1) on creativity empowerment (Y) is 0.000, which is less than the significance level of 0.05. This means that there is a statistically significant relationship between digital marketing strategy and creativity empowerment. The study also found that the significance value (Sig) of the effectiveness of using social media (X2) on creativity empowerment (Y) is 0.001, which is also less than the significance level of 0.05. This means that there is a statistically significant relationship between the effectiveness of using social media and creativity empowerment. Based on these findings, the study concluded that digital marketing and social media have a simultaneous effect on creativity empowerment. This means that both digital marketing and social media can independently and jointly influence creativity empowerment.
The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop Atmaja, Dodi Ria; Rahayu, Pungky
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3409

Abstract

Sosial media has become a place for many people to interact. Almost everyone, from young to old, uses Sosial media. Communicating and shopping as activities that can be done online, the presence of Sosial media provides benefits for users to provide convenience and keep abreast of the development of increasingly modern Sosial media. The purpose of this study is to analyze the effect of Sosial media marketing, celebrity endorsements, and brand image on purchase intention. This study uses the Structural Equation Model Partially Least Square (SEM-PLS) method and the purposive sampling method. The sample taken from this study consisted of 107 respondents who met the criteria that they had shopped for skincare through the Tiktok shop. Data analysis testing using SmartPLS The results of this study prove that celebrity endorsement has a positive effect on purchase intention; the indirect relationship between Sosial media marketing and purchase intention is mediated by brand image; brand image has a positive effect on purchase intention; Sosial media marketing has no effect on purchase intention; and celebrity endorsement has no effect on purchase intention mediated by brand image.
Analysis of the Relationship Between E-Learning Service Quality and Student Trust, Student Satisfaction, and Student Loyalty Dodi Ria Atmaja; Heldina Marta br Sagala
Majalah Ilmiah Bijak Vol 20, No 1: March 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i1.3306

Abstract

The research was conducted to explore the impact of service quality on student loyalty with student satisfaction and student trust as mediation.  This sorting is expected to contribute to the university in adding information and positive managerial implications to its management. This research aims to demonstrate that the quality of services on e-learning in affecting several other factors is also able to increase student loyalty. The research population was 95 respondents active students at Esa Unggul University. The questionnaire data collection took place online in February 2023. The method used for data analysis is partial least squares structural equation structure equation modeling. The results show that there is a positive impact of service quality, student satisfaction, and student trust. There is also a role of student satisfaction mediation, and student trust. The research is expected to contribute to educational institutions in improving the quality role of e-learning services aimed at increasing student loyalty to universities.
The Role of E-Commerce for MSMEs: A Study on Artificial Intelligence Training at Shopee Training Center Hendrarso, Panji; Poernomo, Baby Sri Murniyati; Pather, Sulochini
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3430

Abstract

The Indonesian government ensures that MSMEs will once again become heroes of national economic revival in 2023. Currently there are around 20 million MSMEs that have been digitalized or on board on e-commerce platforms from the target of 30 million by early 2024. However, until now, there are still many MSMEs who think that Artificial Intelligence (AI) technology is only intended for large-scale businesses, so they are afraid or reluctant to take part in the training provided. This research is a qualitative study with a case study approach. Data collection was carried out through in-depth interviews with MSMEs from Central Java, East Java, South Sulawesi, East Kalimantan and Bali. The aim is to obtain data and information regarding how to implement Artificial Intelligence training and mentoring programs for MSMEs, what obstacles are encountered in implementing the training, and what solutions can be taken to overcome these obstacles. The results of this research show that training related to AI or digital technology organized by the Shopee Training Center can be well received by MSME players because the material is relevant to their needs, the instructors are competent and professional, the facilities provided are very complete with assistance for the participants who have completed the training.
The Effect of Service Quality on Customer Satisfaction at Securities Companies Muhmin, Andi Hidayat
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3431

Abstract

This research aims to investigate the influence of service quality on customer satisfaction in the context of securities companies using the SERVQUAL approach. Securities companies have a crucial role in the financial markets, and customer satisfaction is a vital indicator in maintaining and increasing their market share. The SERVQUAL approach is used as a framework for measuring service quality by identifying five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy.The research methodology involves surveying customers of randomly selected securities firms. The data collected is then analyzed using relevant statistical methods to test the relationship between service quality variables and customer satisfaction. In addition, this study also considers demographic factors and customer experience as possible control variables influencing results.It is hoped that the results of this research will provide a better understanding of how aspects of service quality, such as speed in responding to customer questions, the accuracy of information provided, and the level of empathy of securities company staff, influence the level of customer satisfaction. These results are expected to help securities firms improve their service strategies, increase customer retention, and gain a competitive advantage in an increasingly competitive marketplace.This research is expected to provide valuable information for company executive securities, financial industry practitioners, and other researchers who are interested in understanding the dynamics of the relationship between service quality and customer satisfaction in the context of securities companies. Apart from that, this research can also be a basis for further research that explores other factors that influence customer satisfaction and effective strategies to increase it

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