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Majalah Ilmiah Bijak
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 14110830     EISSN : 2621749X     DOI : -
Core Subject : Economy, Humanities, Social,
Humanities Economics, Econometrics & Finance Social Sciences
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Arjuna Subject : -
Articles 273 Documents
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Company Policy Model on Products and Services in the Implementation of After Sales Services in Indonesia Teruna, Dipa; Ardiansyah, Tedy
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3377

Abstract

After-sales service is a key part of maintaining and increasing customers for companies, both for products and services, but the problem is that it is very complicated to maintain, let alone increase customers. The problems that arise are classic problems in the form of company illnesses in the form of service quality, product non-conformities, stock and delivery, employee training, IT systems and technology, and internal coordination for changes in technology and products. The aim of this research is to find out from the informants what the most dominant key words are that are often mentioned by the informants and how to compare gender and type of company in producing the most dominant variables for after-sales service. This is qualitative research with a phenomenological approach. Phenomenologists describe the main points of each informant's life experiences. Phenomenologists describe in detail from informants where the informants feel a phenomenon. The sample determined that five informants had expertise in their fields, as proven by their top positions in their companies. The analysis of this research was assisted by qualitative tools from Nvivo 12, and there is no doubt about international evidence, especially in data testing or analysis tests. The research instrument was adopted from previous research and assisted by theoretical studies to simplify and help determine policies for the company's after-sales service. The results obtained were that five informants had strong and moderate relationship values for each informant included. The comparison diagram or chart test is unique in that each informant, whether gender, female, or male, shows that the customer service variable has the strongest relationship with after-sales service. 
The Influence of Visual Branding Innovation and Facility Design on Customer Value Maulini, Yul; Nugroho, Danang; Supriatna, Bambang; Alhadihaq, M. Yusuf; Haryati, Risna
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3342

Abstract

The purpose of this research is to examine whether visual branding innovation and facility design have an impact on enhancing customer value, both concurrently and partially, at Unkl347 in Bandung. Customers are the driving force behind business competition, prompting entrepreneurs to strive for innovation to attract and compete for customers. This research employs a descriptive and verifiable approach, utilizing descriptive and verifiable research methods. The data is collected through observations, interviews, questionnaires, and persistent company data. Primary data is gathered from a sample of 100 respondents. The analysis method employed is path analysis. The findings of this study demonstrate that facility design exerts a greater influence than visual branding innovation on customer value. Therefore, it is advisable to maintain and enhance facility design, while visual branding innovation should be evaluated consistently considering customer opinions to advance company progress and profitability, ultimately achieving a competitive edge among various clothing entrepreneurs in Bandung.
Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace Ringo, Rejhi Yunus Siringo; Septyanto, Dihin; Ramli, Abdul Haeba
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3427

Abstract

This study aims to find out what factors influence customer satisfaction and loyalty in the Shopee marketplace. The variables used in this study are price, product quality, information quality, privacy issues, perceived security, product variety, delivery, customer satisfaction and customer loyalty. The population in this study are marketplace users who have used and shopped at the Shopee marketplace with a sample size of 180 respondents. The data collection technique used a questionnaire, and the data analysis technique used was the SmartPLS 4.0 analysis tool. Based on the research results, of the 15 hypotheses there are 9 hypotheses that are accepted, namely information quality, perceived security, privacy issues, delivery and product variety have a positive effect on customer satisfaction and loyalty. Perceived security, information quality, privacy issues, and product delivery have a positive effect on customer loyalty through customer satisfaction. The contribution to this research resulted in a model for measuring the effectiveness of the Shopee marketplace system that companies can use to develop in the future so as to increase user satisfaction at Shopee.
The Influence of Online Customer Reviews and Prices on Product Purchasing Decisions Fashion on the Shopee Marketplace in Bekasi Wulandari, Ayu; Utami, Noviandari Sari; Sarlata, Jufri
Majalah Ilmiah Bijak Vol 20, No 2: September 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v20i2.3437

Abstract

This study aims to determine the effect of Online Customer reviews and Price on the decision to purchase Fashion products on the Shopee Marketplace in Bekasi. This study is quantitative research with the type of descriptive research. The data collection method used is a questionnaire. The population in this study is Shopee users who live in Bekasi with the number of unaccounted for. Sampling using Cochran's formula as many as 96 people with purposive sampling type of sampling. Data analysis techniques using multiple linear regression and using SPSS applications 25. Results of this study show that the influence of online customer reviews on purchase decisions by 40.6%, prices affect the purchase decisions by 62.8%. So that online customer reviews and prices influence significantly to the decision to purchase fashion products on the Shopee marketplace in Bekasi. Variable online customer review and price significant effect against simultaneous purchase decisions by 67.5%, of which 32.5% influenced by other variables not studied in this study.
Consumer Preferences: Exploring Brand Awareness, Product Variation, and Purchase Intentions in Purchase Decisions Navanti, Dovina; Giningroem, Dewi Sri Woelandari Pantjolo; Indra, Christophorus; Setyawati, Novita Wahyu
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3778

Abstract

This research aims to explore the impact of brand awareness and product variety on purchasing decisions for Lemonilo noodles in Bekasi through purchase intention. The method we use is a quantitative method, where we use a purposive sampling technique to select 128 respondents who are consumers of Lemonilo noodles in Bekasi City. The results show that the second factor, brand awareness and product variety, influences purchase intention, but only product variety has a significant impact on purchasing decisions. In addition, purchase interest acts as a reflection between brand awareness and product variety and purchasing decisions
Urgency and Impact of Green Taxes Implementation in Encouraging Green Business Post Covid-19 Rahmi, Notika; Selvi, Selvi; Purwaningtias, Agitta Sofyan
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3636

Abstract

This study aims to examine the urgency, impact and strategy of Green Taxes in encouraging Green Business after the Covid-19 pandemic. This study uses a qualitative approach with a comparative descriptive type of research, in which the application of Green Taxes in various countries for the purpose of encouraging Green Business is compared to the conditions in Indonesia. The results of the research show that environmental damage due to industrial activities that occur in Indonesia can harm the country because, coupled with the COVID-19 pandemic, the end of which is not yet known, it will increase the state’s health spending. It. Many countries have successfully implemented Green Taxes and changed their business patterns to be environmentally friendly, although the negative impact of the green tax implementation, i.e. a decrease in net profit in the business sector, can result in layoffs and a decrease in tax revenue in several sectors. The application of Green Taxes in Indonesia is still at the level of the domestic tax function, which can be seen in the increasing target and realization of Green Taxes each year. The government must be more assertive in enforcing Green Taxes and be transparent in the use of the funds. Supervision in the implementation of the green tax policies must also be improved so that the expected goals can be achieved.      
The Impact of Brand Image, Service Quality, and Reputation Performance Score on The Purchase Decision: The Role of Customer Engagement Jaya, Lalu Aswadi; Silitonga, Parlagutan; Nugroho, Sigit Dani; Reyes, Victor T.
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4042

Abstract

Brand image and Service Quality are usually applied as the main variables on the purchase decision. This research aims to include a Reputation Performance Score to influence Purchase Decisions by Customer Engagement as a mediator variable. The analysis of 260 valid respondents was done using PLS-SEM tools Smart-PLS 3.0. The findings indicated that brand image, service quality, and RPS positively and significantly impacted customer engagement. Therefore, customer involvement, brand image, service quality, and RPS have a favourable and considerable indirect effect on purchase decisions. The role of customer engagement as a mediator variable has made a meaningful contribution to the body of knowledge and marketing practitioners in the hotel industry.
Service Quality, Training, and Development Mutual Support with Service Technology in Indonesia Private Companies Ardiansyah, Tedy; Teruna, Dipa
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3645

Abstract

In the technological era, every company is required to be able to serve its customers efficiently and quickly. However, not all services can be provided by technology. Because of this, companies are required to strike a strike a balance between humans (human touch) and technology. The aim of this research is to determine the relationship between informants and other informants for service quality, training, and development, to find out the model of informants using service quality, training, and development, and to find out comparisons. a one-industry model between banking and insurance for service quality and training and development. This is qualitative research with a phenomenological approach. Phenomenologists describe the main points of each informant's life experiences. Phenomenologists describe in detail from informants where the informants feel a phenomenon. The sample determined that four informants had expertise in their fields, as evidenced by their top positions in their companies. The analysis of this research was assisted by qualitative tools from Nvivo 12, and there is no doubt about international evidence, especially in data testing or analysis tests. The research instrument was adopted from previous research and assisted by theoretical studies to simplify and help determine policies for the company's after-sales service. The results obtained by three informants had strong and moderate relationship values for each informant included. The model obtained has novelty in the indicators, which gives rise to five indicators. Meanwhile, the comparison between banking and insurance informants is unique or novel in terms of gender, position, and type of company.
Increasing Gojek Customer Satisfaction through Improving Service Quality, Price Perception, and Promotions Priambodo, Galih; Nainggolan, Bonifasius MH
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3595

Abstract

This study aims to analyze the effect of service quality, price perception, and promotion on customer satisfaction of Gojek online transportation services in the Greater Jakarta area. This research uses quantitative methods with data collection techniques through surveys using questionnaires distributed to active Gojek users in Jabodetabek. The population in this study is Gojek users in Jabodetabek who have used the service at least twice. The samples in this study are 230 Gojek users.This study's theoretical concept involves three main variables affecting customer satisfaction: service quality, price perception, and promotion. Data analysis was conducted using regression statistical techniques to test the relationship between these variables using SPSS 26. The study's results stated that service quality, price perception, and promotion both partially and simultaneously positively and significantly affected Gojek customer satisfaction in Jabodetabek. The study results will provide deeper insight into the factors affecting Gojek customer satisfaction in Greater Jakarta. The practical implications of this research can help Gojek management improve aspects of service quality, address price perception, and design more effective promotional strategies to increase customer satisfaction. In addition, the research is expected to contribute to further understanding in marketing and service management, especially in the dynamic and competitive online transportation industry.  
The Influence of Work Motivation, Compensation, Work Discipline and Work Environment on the Performance of Education Staff Employees Adiwinata, Novie Nostalgia; Ahmad, Aldi; Susana, Nuryani
Majalah Ilmiah Bijak Vol. 21 No. 1: Maret 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i1.3780

Abstract

The purpose of this research is to determine the influence of work motivation, compensation, work discipline and work environment on the performance of educational staff.   The results of the linear regression test show that the independent variables work motivation, compensation, work environment and work discipline together influence the dependent variable of employee work performance at FEM IPB University Bogor by 39.1% while the remaining 61.9% is influenced by other variables which are not included in this study. Meanwhile, the F test results show that the calculated F value processed using SPSS is 7.256, while the F table value seen from the Table of Values for the F Distribution is 2.63. Thus, it can be said that the Fcount = 7.256 > Ftable = 2.63. This means that the independent variables consisting of work motivation, compensation, work environment and work discipline have a significant effect on employee work performance. The results of the t test (partial) show that two variables, namely compensation and work environment, have a significant effect on employee work performance, two more, namely work motivation and work discipline, do not have a significant effect on employee work performance at FEM IPB University Bogor.

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