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Business Innovation and Entrepreneurship Journal

BIEJ
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Published by Universitas Garut

ISSN : 26848945 EISSN : 26848945 DOI : https://doi.org/10.35899/biej.v3i3

Core Subject : Economy, Science, Education, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.

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Articles 269 Documents

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Hubungan antara Perceived Organizational Support dengan Organizational Commitment pada Anggota Organisasi UKKI Ikhwan Fadlu Fantazilu; Magdalena Ayu Agustin; I Gusti Ayu Agung Istri Risna Prajna Dev
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstrak– This study aims to find out the relationship between perceived organizational support and organizational commitment to UKKI members. This research design was quantitative with 70 UKKI members recruited through accidental sampling technique. The data was obtained then tested first into the classical assumption test, which consists test of normality and homogeneity. Then, after the data passed the classical assumption test, the data was continued with the pearson correlation test. The results showed that there was a significant correlation between perceived organizational support and organizational commitment and the p value = 0,001 < 0,05. The implication of this research shows that in order to increase the commitment of UKKI members, UKKI must be able to provide beneficial support for its members during Covid 19 pandemic period such as by maintaining intense communication and many more. Abstrak- Penelitian ini memiliki tujuan untuk mencari tahu hubungan antara perceived organizational support terhadap organizational commitment pada anggota UKKI. Adapun desain penelitian ini ialah kuantitatif dengan jumlah subjek sebanyak 70 orang anggota UKKI yang direkrut melalui teknik accidental sampling. Data yang diperoleh kemudian diuji terlebih dahulu ke dalam uji asumsi klasik yang terdiri atas uji normalitas dan homogenitas. Kemudian setelah data dinyatakan lolos uji asumsi klasik, data akan diolah pada uji korelasi pearson. Hasil penelitian ini menunjukkan terdapat korelasi signifikan antara perceived organizational support dengan organizational commitment dengan nilai korelasi p = 0,001 < 0,05. Implikasi dari penelitian menunjukkan bahwa untuk meningkatkan komitmen anggota UKKI, maka organisasi UKKI harus bisa menyediakan dukungan yang baik bagi anggotanya selama masa pandemi seperti dengan cara menjaga komunikasi yang intens dan lain sebagainya.

Hubungan Celebrity Endorser Terhadap Perilaku Pembelian Produk Kecantikan Merek X Elang Dewantara; Meita Santi Budiani
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– The purpose of the study was to find out the connectedness between celebrity endorsers and the purchasing behaviour of booming beauty products advertised by celebrity with initial FA. The technique of sampling or determination in this study is to use accidental sampling. In this study, data analysis techniques using Pearson Product Moment which aims to find correlation or relationship between celebrity endoser and X product purchasing behavior. This study will use SPSS for windows version 25.0 help to perform correlational calculations. The results of this study showed the significance of both variables namely celebrity endorser with purchasing behavior is 0.000 and less than 0.005 (Sig. < 0.005), pearson correlation value indicates a value of 0.744. This indicates that the relationship of the two variables in this study is significantly related and categorized as strong. The contribution of celebrity endorser factor (variable x) to purchasing behavior (variable y) was 59.9%. Abstrak– Tujuan penelitian ini adalah untuk mengetahui keterhubungan antara celebrity endorser dengan perilaku pembelian dari produk kecantikan yang sedang booming yang diiklankan oleh selebgram FA. Teknik pengambilan atau penentuan sampel dalam penelitian ini adalah menggunakan accidental sampling. Pada penelitian ini teknik analisis data menggunakan Pearson Product Moment yang memiliki tujuan untuk mencari korelasional atau adanya hubungan antara celebrity endoser dengan perilaku pembelian produk X. Penelitian ini akan menggunakan bantuan SPSS for windows versi 25.0 untuk melakukan perhitungan korelasional. Hasil penelitian ini menunjukkan nilai signifikansi kedua variabel yaitu celebrity endorser dengan perilaku pembelian adalah 0,000 dan kurang dari 0,005 (Sig. < 0,005), nilai pearson correlation menunjukkan nilai 0,744. Hal ini menandakan bahwa hubungan kedua variabel pada penelitian ini berhubungan secara signifikan dan dikategorikan kuat. Kontribusi faktor celebrity endorser (variabel x) terhadap perilaku pembelian (variabel y) adalah sebesar 59,9%.

Pengaruh Kualitas Website, Impulsive Personality Trait, dan Kelompok Referensi Terhadap Pembelian Impulsif di Tokopedia Reza Adian Putri; Yessy Artanti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstrak– The development of the online market is currently able to shift people's shopping tastes from conventional to digital, this is confirmed by the emergence of various e-commerce that compete with each other in Indonesia and are able to change people's behavior to be more impulsive. The purpose of this study was to determine whether website quality, impulsive personality trait, and reference groups have a positive influence on impulsive purchases among Tokopedia.com e-commerce users. This research is an explanatory research type with research variables consisting of independent variables, namely website quality, impulsive personality trait, and reference groups as well as the dependent variable, namely impulsive buying. The sampling technique used in this research is non probability with judgemental sampling. Data collection is through questionnaires. Methods of data analysis using multiple linear regression analysis. The result showed that the variable website quality, impulsive personality trait and reference groups had a positive and significant effect on the variable impulsive buying of e-commerce Tokopedia.com users. Berkembangnya pasar online saat ini mampu menggeser selera belanja masyarakat dari konvensional menjadi digital, hal tersebut dipertegas dengan munculnya berbagai e-commerce yang saling bersaing di Indonesia dan mampu mengubah perilaku masyarakat menjadi lebih impulsif. Tujuan penelitian ini adalah untuk menentukan apakah kualitas website, impulsive personality trait, dan kelompok referensi mempunyai pengaruh positif terhadap pembelian impulsif pada e-commerce Tokopedia.com. Penelitian ini termasuk jenis penelitian explanatory dengan variabel penelitian yang terdiri atas variabel independen yaitu kualitas website (X1), impulsive personality trait (X2), dan kelompok referensi (X3) serta variabel dependen yaitu pembelian impulsif (Y). Teknik pengambilan sampling pada penelitian ini adalah nonprobability dengan metode judgemental sampling. Pengumpulan data melalui kuesioner dengan metode analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel kualitas website, impulsive personality trait, dan kelompok referensi secara bersama-sama berpengaruh positif dan signifikan terhadap variabel pembelian impulsif pada pengguna e-commerce Tokopedia.com.

Implementasi Model SCORPIO Sebagai Strategi Pemasaran Pelaku Usaha Mikro & Kecil Pada Masa Pandemi Covid-19 Erwin Yulianto; Vera Fauziah; Wita Wahyuni Subangkit; Wulan Fauziah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstrak– The current COVID-19 pandemic has had a major economic impact on the Micro, Small, and Medium Enterprises (UMKM) sector. This is because, in terms of the economy in general, Micro, Small, and Medium Enterprises (UMKM) occupy a very strategic position. One way to get a sustainable competitive advantage in a service or goods production business is to have a good marketing strategy. This study aims to examine how the implementation of the SCORPIO Model in the Marketing Strategy of Small Business Actors during the COVID-19 Pandemic. This study also aims to convey or describe marketing strategies for Small Business Actors by utilizing the SCORPIO Model. This study uses a descriptive qualitative method that will use some literature such as books, articles, or homepages as secondary data sources. The COVID-19 pandemic has had a major impact on the MSME economy in Indonesia. With the implementation of this Scorpio model on the marketing strategy of small business actors or UMKM, it can help maintain business during this pandemic with 7 components in the SCORPIO model. Abstrak- Pandemi COVID-19 yang terjadi saat ini memberikan dampak ekonomi yang besar kepada sektor Usaha Mikro, Kecil, dan Menengah (UMKM). Hal tersebut dikarenakan dalam hal perekonomian secara umum, Usaha Mikro, Kecil, dan Menengah (UMKM) menempati posisi yang sangat strategis. Salah satu cara untuk mendapatkan keunggulan persaingan yang berkelanjutan dalam sebuah usaha produksi jasa atau barang ialah dengan memiliki strategi pemasaran yang baik. Penelitian ini bertujuan untuk menguji bagaimana Implementasi Model SCORPIO Pada Strategi Pemasaran Pelaku Usaha Kecil Pada Masa Pandemi Covid-19. Penelitian ini juga bertujuan untuk menyampaikan atau menggambarkan strategi pemasaran bagi Pelaku Usaha Kecil dengan memanfaatkan Model SCORPIO. Penelitian ini menggunakan metode kualitatif deskriptif yang akan menggunakan beberapa literature seperti buku, artikel, ataupun homepage sebagai sumber data sekunder. Pandemi COVID-19 memberikan dampak yang besar pada perekonomian UMKM di Indonesia. Dengan implementasi model scorpio ini terhadapa strategi pemasaran pelaku usaha kecil atau UMKM bisa membantu mempertahankan usaha di masa pandemic ini dengan 7 komponen yang ada di model Scorpio.

University Graduates and the Entrepreneurial Intention: Evidence from Indonesia Axellina Muara Setyanti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Higher education institutions are expected to cope and respond to the dynamic of society, participate in job creation and generate economic productivity. One way to make it happen is through entrepreneurship. This research aimed to propose an entrepreneurial intention model specific for higher education graduates in Indonesia. Using data from Survei Angkatan Kerja Nasional (Sakernas) 2019 and Probit analysis, this study found that there was a declining intention in graduates with higher education. So does the graduates with training certificate tend to have a lower intention. These implied that higher human capital, which is formed from education and training, tends to lead higher education graduates to non-entrepreneurship occupations. However, there is an increasing trend in entrepreneurial intention for both fresh graduates and those who have had previous jobs. Men in more mature age have higher intention into entrepreneurship, but after certain age there is an inverted U-shape relation between graduates’ age and their entrepreneurial intention.

Analisis Strategi Penetrasi dan Pengembangan Pasar dalam UMKM Yasmin Indah Azzahra; Muhamad Azaria Akhbar; Annisa Meida Riadina; Fauzan Naufal Nurjani; Geofani Muhamad Lazuardi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract- The ability to seize market share and add new markets will certainly affect the survival of MSMEs. This research was conducted to determine the marketing strategy to be used by the M’Healthy yogurt business. Determination of the subject in this study was done deliberately the subject to be examined. The subject in this study was the owner of M’Healthy yogurt and additional informants in this study were consumers of M’Healthy yogurt. Methodology used is descriptive qualitative research method by conducting observations and interviews. The data analysis used consists of several stages, namely data reduction, data presentation, and drawing conclusions. The results of this study indicate that M’Healthy can use market penetration strategy and market development strategy, Where market development strategy is carried out by conducting intensive and effective sales promotion activities. Meanwhile, market penetration strategy can be implemented by making promotions for purchasing MHealthy yoghurt products. Abstrak- Kemampuan merebut pangsa pasar dan menambah pasar baru tentunya akan mempengaruhi kelangsungan hidup UMKM. Penelitian ini dilakukan untuk menentukan strategi pemasaran yang akan digunakan oleh bisnis M’Healthy yoghurt. Penentuan subjek dalam penelitian ini dilakukan dengan sengaja subjek yang akan di teliti. Subjek dalam penelitian ini adalah owner dari M’Healthy yoghurt dan informan tambahan dalam penelitian ini adalah konsumen dari M’Healthy yoghurt. Metode yang di gunakan adalah metode penelitian kualitatif deskriptif dengan melakukan observasi dan wawancara. Analisis data yang di gunakan terdiri dari beberapa tahap yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukan bahwa cara yang dapat di gunakan oleh M’Healthy yaitu dengan strategy penetrasi pasar dan pengembangan pasar. Dimana untuk strategi pengembangan pasar (market development strategy) dilakukan dengan melakukan kegiatan promosi penjualan yang intensif dan efektif. Sedangkan untuk strategi penetrasi pasar (market penetration strategy) dapat di laksanakan dengan membuat promosi pembelian produk MHealthy yoghurt.

Sebuah Wawasan Tentang Bisnis Keluarga Ajeng Putri Hanifah; Muhamad Rizal; Ria Arifianti
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– This article presents how the factors affecting family owned and managed businesses are examined and related to how the business literature develops. In addition, it discusses important patterns in the current literature and new directions regarding family business for future study. This study identifies the main research topics and methodical approaches in a systematic literature review to understand the family business. Insights about behind the historic changes and current directions and trends of family business literature are also identified. The findings of this study argue that the main cause of challenges in running a family business is sourced from managing the relationship between family interests and business interests. The key success factors are strong leadership and building a culture that accepts continuous change. Due to the specificity of family business dynamics and conflict in decision making, which can hardly be found by quantitative studies alone, it is advisable to use qualitative studies. The culture around decision making in family businesses has great value which is demonstrated in this study. Abstrak– Artikel ini meyajikan tentang bagaimana faktor-faktor yang mempengaruhi bisnis yang dimiliki dan dikelola oleh keluarga diuji dan terkait bagaimana literatur bisnis berkembang. Selan itu, membahas tentang pola-pola penting dalam literatur saat ini dan arah baru terkait bisnis keluarga untuk studi di masa depan. Penelitian ini mengidentifikasi topik penelitian utama dan pendekatan metodis secara tinjauan literature yang sistematis untuk memahami bisnis keluarga. Wawasan tentang di balik perubahan bersejarah dan arah serta tren literatur bisnis keluarga saat ini yang juga diidentifikasi. Temuan penelitian ini berpendapat bahwa yang menjadi penyebab utama adanya tantangan dalam menjalankan bisnis keluarga yaitu bersumber dari pengelolaan keterkaitan antara kepentingan keluarga dan kepentingan bisnis. Faktor kunci keberhasilannya yaitu kepemimpinan yang kuat dan membangun budaya yang menerima perubahan berkelanjutan. Karena kekhususan dari dinamika bisnis keluarga dan konflik dalam mengambil keputusan, yang hampir tidak dapat ditemukan oleh studi kuantitatif saja, disarankan untuk menggunakan studi kualitatif. Budaya seputar pengambilan keputusan dalam bisnis keluarga memiliki nilai besar yang ditunjukkan dalam studi ini.

Transparancy and Accountability Contribution Toward Sustainability of Banking Sector in Indonesia Helma Malini
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

ABSTRACT- The board of directors, administrators, and top management personnel all play a role in establishing strategies, setting goals, and assigning duties to implementers. One of the primary goals of corporate governance is to increase shareholder value. On this basis, it can be argued that corporate governance is a critical component of any business's long-term viability. The goal of the study was to see how transparency and accountability affected the banking sector's long-term viability. The study was guided by three theories: agency theory, stewardship theory, and stakeholder’s theory, all of which provide important information on corporate governance processes and how different stakeholders' interests are addressed. This study employs a quantitative research methodology. It is used to quantify a problem in quantitative research by generating numerical data or data that can be turned into useable statistics. Transparency, accountability, justice, and responsibility, according to the study, all have a substantial impact on the banking industry's long-term viability. The study suggests that transparency and accountability have a favorable and considerable impact on the banking industry's long-term viability. The result suggesting that all Indonesian banks' management should strictly enforce openness in all operations and activities conducted by workers in order to achieve sustainability.

Pelayanan Karyawan, Harga Yang Sesuai Daya Beli Dan Lokasi Faktor Penentu Kepuasan Konsumen Siska Maya; Safira Khoirunnisa
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstract– The influence of service quality, price and location on consumer satisfaction of micro-enterprises in the market. The research method used is a survey research method. That is research to determine the effect of independent variables (quality of service, price and location) with related variables (consumer satisfaction). The population in this study are all micro business consumers who have purchased the product more than once in a market transaction with an unknown population. The specified sample is 100 people using non-probability sampling technique. From the results of multiple linear regression analysis shows that the variables of Service Quality (X1) = 0.297, Price (X2) = 0.392, and Location (X3) = 0.272 on consumer satisfaction. The analysis of the coefficient of determination (R2) is 0.754 or 75.4%. The magnitude of the coefficient of determination indicates that the independent variables consisting of Service Quality (X1), Price (X2) and Location (X3) are able to explain the dependent variable, namely Consumer Satisfaction (Y) of 47.2%, while the remaining 52.8% explained by other variables not included in this research model. The influence of each variable is the variable of service quality, price and location partially positive and significant effect on consumer satisfaction in the market. Abstrak- Pengaruh kualitas pelayanan, harga dan lokasi terhadap kepuasan konsumen usaha mikro dipasar. Metode penelitian yang digunakan adalah metode penelitian survey. Yaitu penelitian untuk mengetahui pengaruh antara variabel bebas (kualitas pelayanan, harga dan lokasi) dengan variabel terkait (kepuasan konsumen). Populasi dalam penelitian ini adalah semua konsumen usaha mikro yang telah membeli produk lebih dari satu kali transaksi di pasar dengan jumlah populasi yang tidak diketahui. Sampel yang ditentukan berjumlah 100 orang menggunakan teknik nonprobability sampling. Dari hasil analisis regresi linier berganda menunjukkan bahwa variabel Kualitas Pelayanan (X1) = 0,297, Harga (X2) = 0,392, dan Lokasi (X3) = 0,272 terhadap Kepuasan Konsumen. Analisis nilai koefisien determinasi (R2 ) sebesar 0,754 atau 75,4%. Besarnya nilai koefisien determinasi tersebut menunjukkan bahwa variabel independen yang terdiri dari Kualitas Pelayanan (X1), Harga (X2) dan Lokasi (X3) mampu menjelaskan variabel dependen yaitu Kepuasan Konsumen (Y) sebesar 47,2%, sedangkan sisanya sebesar 52,8% dijelaskan oleh variabel lain yang tidak dimasukkan dalam model penelitian ini. Pengaruh masing-masing variabel adalah variabel kualitas pelayanan, harga dan lokasi secara parsial berpengaruh positif dan signifikan terhadap kepuasan konsumen udaha mikro dipasar.

Faktor–Faktor yang Mempengaruhi Personal Branding dalam Membangun Citra dan Popularitas dalam Media Sosial Desy Tri Anggarini
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 3 No 4 (2021): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Abstrak- Personal brand is a collective representation of how a person is perceived by the public, in social media. Personal branding is promoting the strengths and uniqueness of individuals for a target audience. Personal branding has become an effective way of communication between a person and their respective publics, distinguishing them from their competitors based on their uniqueness and distinct values. The purpose of this research is a personal branding concept to become an attribute to be more professional, be able to create, promote, and develop themselves through social media. Personal branding a very easy and practical way through social media can help, open doors for personal branding and can easily find out, and get success and new career opportunities, partnerships and audiences for their work. The result of the research is that social media plays a very important role of creation of a personal brand. The better access online tools like Facebook, LinkedIn, Twitter and Pinterest and more. All media online profiles including your username, password and/or when you started recording. Pay attention to the types of posts you share through these profiles, for example on LinkedIn, share information about portfolio experts, who your people meet with each profile. on Facebook, friends, family and partners. Create content on your profile with the administration of the interpersonal organization you use. This research method is a qualitative research with a descriptive approach, because considering that personal branding research through social media is an application carried out by someone personally. The implications of the research are getting easier to get a better job, easy to get relevant company contacts and clients, industry recognition, also getting more opportunities and creating better growth of work. Abstrak– Personal brand adalah representasi kolektif tentang bagaimana seseorang dirasakan oleh publik, dalam media sosial. Personal brand adalah mempromosikan kekuatan dan keunikan individu untuk suatu target audiens. Personal branding telah menjadi cara komunikasi yang efektif antara seseorang dan publiknya masing-masing, membedakan mereka dari pesaing mereka berdasarkan keunikan dan nilai-nilai yang berbeda. Tujuan dari penelitian ini adalah suatu konsep personal branding menjadi atribut untuk lebih profesional, sehingga mampu membuat, mempromosikan, dan mengembangkan diri melalui media sosial. Personal branding suatu cara yang sangat mudah dan praktis melalui media sosial dapat membantu, membuka pintu untuk personal branding serta dapat dengan mudah mengetahui, dan memperoleh kesuksesan serta peluang karir baru, kemitraan dan audiens untuk pekerjaan mereka. Hasil dari penelitian adalah media sosial memainkan peran yang sangat penting dalam penciptaan merek pribadi. Akses yang baik dengan bantuan alat online seperti Facebook, LinkedIn, Twitter dan Pinterest dan lainnya. Semua profil media online termasuk nama pengguna, kata sandi, dan/atau kapan Anda memulai rekaman. Memperhatikan jenis pos yang Anda bagikan melalui ini profil, misalnya di LinkedIn, berbagi informasi tentang pakar portofolio, siapa pertemuan orang-orang Anda dengan setiap profil. di Facebook, teman, keluarga, dan mitra. Membuat konten di profil Anda dengan administrasi organisasi interpersonal yang Anda gunakan. Metode peneliti ini adalah penelitian kualitatif dengan pendekatan deskriptif, karena mengingat penelitian personal branding melalui media sosial adalah merupakan penerapan yang dilakukan oleh seseorang secara personal . Implikasi dalam penelitian adalah mendapatkan kemudahan memperoleh pekerjaan yang lebih baik, mudah memperoleh kontak dan klien perusahaan yang relevan, adanya pengakuan industri, juga memperoleh lebih banyak peluang serta terciptanya pertumbuhan yang lebih baik

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