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Business Innovation and Entrepreneurship Journal
Published by Universitas Garut
ISSN : 26848945     EISSN : 26848945     DOI : https://doi.org/10.35899/biej.v3i3
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.
Arjuna Subject : -
Articles 269 Documents
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Understanding Generation Z’s Preference for Cash on Delivery in Garut Regency Gumilar, Irfan Rizki; Saepuloh, Asep; Syakinah, Fitri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.715

Abstract

This study examines the factors influencing Generation Z consumers' preferences for Cash on Delivery (COD) and their intention to continue using this payment method in Garut Regency, Indonesia. Despite the proliferation of electronic payment options, COD remains the predominant choice in e-commerce transactions. The research employs the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach to investigate the impact of three key factors on the intention to continue using COD: risk perception, trust, and ease of use. The findings reveal that ease of use and risk perception significantly influence the intention to continue using COD, while trust does not demonstrate a significant effect. These results highlight the critical role of user-friendly payment systems and perceived risk in shaping the payment preferences of Generation Z consumers. The study contributes to the understanding of consumer behavior in emerging e-commerce markets and provides insights for businesses and policymakers seeking to optimize payment systems for younger demographics.
The Influence of Service Quality and Price on Customer Satisfaction and Its Impact on Customer Loyalty at BRILink Agent PD. Devisma Nurazizah, Devianti; Hamdani, Nizar Alam; Cupiadi, Hedi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.918

Abstract

Agen BRILink PD. Devisma, operating in the area of Kantor Unit BRI Samarang Cabang Garut, provides various banking services through BRI mini ATM EDC or BRILink Mobile. The objective of this study is to analyze the effect of service quality and price on customer satisfaction and its impact on customer loyalty at Agen BRILink PD. Devisma. This study employs a quantitative research method using a questionnaire distributed via Google Form to 97 respondents who have conducted transactions at least twice at Agen BRILink PD. Devisma. Data analysis is performed using Structural Equation Modeling (SEM) with Partial Least Square (PLS) technique using SmartPLS 3.0 software. The results of the study indicate that the overall responses of respondents towards service quality, price, customer satisfaction, and customer loyalty fall into the good category. Hypothesis testing shows that service quality and price positively affect customer satisfaction, customer satisfaction positively affects customer loyalty, and service quality positively affects customer loyalty. However, price does not affect customer loyalty, as it is considered higher compared to its competitors. Keywords: Service Quality; Price; Customer Satisfaction; Customer Loyalty
Examining the Relationship between Educated Entrepreneurs and Socio-Economic Factors: A Focus on Bangladesh Agricultural Inclinations Apu, Mahedi Hasan; Kafayet, Kafayet Ullah; Sohan, Kazi Arifuzaman Sohan; Hossian, Md. Farhad Hossain; Amin, Dr. Md. Ruhul; Zafor, Hasan Abu
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.922

Abstract

This paper explored the perception of farming as a career among educated jobseekers in Bangladesh. We analyze how socio-economic determinants influence their perceptions and investigate the obstacles that prevent or limit their potential engagement in the farming sector. The analysis is conducted with a sample size of 509 and suitable analysis procedure such as descriptive statistics, SWOT analysis, overall weighted mean of career choice criteria, logistics regression, and partial least square discriminant analysis (PLS-DA) are applied. The result indicates that rural life, economic condition, and family influence play significant role in shaping educated job seekers in Bangladesh having interest in farming. It also suggests that there is a gap between the interest and the knowledge of farming among the respondents. The study also implies that rural residence, entrepreneurial intention, prior farming experience, and financial resources are key factors driving interest in farming career. In the following study the constructed PLS-DA model is highly accurate and reveals the factors that motivate people to pursue farming. Overall, this study suggests that developing and implementing vocational and technical training programs for young people that help them to move towards farming sector.
The Effect Of Celebrity Endorser And Brand Image Toward Purchase Decision Rahayu, Aura; Anggraeni, Dewi; Hamdani, Nizar Alam; Herlianti, Anggun Oktavia
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.929

Abstract

Purchasing decisions play a very important role because they can increase company profits through marketed products. Low purchasing decisions will be an obstacle with a low percentage of market share. The purpose of the study is to understand the celebrity endorser and brand image toward purchase decision as marketing phenomenon. The population of this study was Indonesian society, at least users of Emina moisturizing products aged 15-25. The survey was sent via online and face to face 747 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized a statistical approach. The program used to analyze the data with the regression method was static product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of celebrity endorsers influenced by brand image through purchase decision. Celebrity endorsers and brand image are important to increase sales and consumer loyalty, as well as attract new consumers.
Perceived Behavioural Control and Subjective Norms Influence Entrepreunial Intention Ramdani, Muhammad Fathullah; Puspita, Dinda Sri; Permana, Intan; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.931

Abstract

Entrepreneurial intent is the desire or motivation of an individual to become an entrepreneur and start a business or venture. Among various age groups, Indonesia's Gen Z generation is known to have an interest in entrepreneurship that is below the average 1.60% of 18.94%. To increase entrepreneurial interest among Gen Z, an approach is needed, as well as the creation of an environment that develops entrepreneurial potential. This study used a survey distributed online and in person to 115 randomly selected respondents, with response rate of 50.4% and a total of 73 respondents recorded, representing approximately 30.43%. Therefore, the sample size for this study was 58 respondents who provided varied assessments for all items, and the researchers also divided the respondents into groups based on their age, specifically Generation Z. The researcher distributed the questionnaire through direct surveys and online distribution. The tool used by researcher to obtain respondents was a physical questionnaire, which was distributed directly to the respondents. The program used to analyze the data using regression analysis was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, which was applied on interval-scale data. The researcher performed arithmetic calculations on the data collected from the respondents. The research results were accurate and reliable with a significance level of 95%. The research findings pertain to the influence of perceived behavioral control and subjective norms on entrepreneurial intention. Based on the results of this study, it is hoped that the findings will be beneficial to the respondents and readers for further research.
Analysis of Influence Internal Locus of Control toward Opportunity Recognition through Entrepreneurial Intention Al Jauzi, Mohamad Refi Alamsyah; Isnawati, Isnawati; Supriyadi, Didit; Solihat, Asri; Permana, Intan
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.932

Abstract

The concept of opportunity recognition refers to the process of identifying potential business opportunities by individuals. In recent years, the agricultural industry sector has exhibited the lowest rate of growth in comparison to other industrial sectors. The objective of this research is to enhance the capacity to analyse business opportunities with entrepreneurial intentions and self-control, with a view to developing future businesses. In this study, researchers utilised a combination of electronic mail and in-person interviews, employing a random sample of 708 individuals. The survey garnered a response rate of 84%, resulting in a total of 75 respondents who provided ratings for all items. The research instrument employed was a questionnaire comprising Likert scale statements, which were distributed through both online and direct channels, with physical questionnaires being provided to respondents. The analysis of the data was conducted using structural equation modelling (SEM). The research findings are accurate and reliable, with a significance level of 95%. The results of this study demonstrate that internal locus of control influences opportunity recognition through entrepreneurial intention. Furthermore, the results indicate that internal locus of control functions as a regulatory factor in the development of a business, entrepreneurial intention serves as a motivating factor for the establishment of a business in the future, and the ability to analyse potential business opportunities.
Analyis Of Digital Marketing Adoption Affected Buy Relative Advantage Firdaus, Radit; Firdaus, Usep; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.933

Abstract

Digital marketing adoption can be defined as the process of embracing and implementing sales strategies that prioritise the use of digital platforms and internet technology. This study is concerned with analysing the relative advantage of video marketing adoption on the TikTok platform in Indonesia, with a view to predicting its effectiveness. The population of this study consists of Indonesian individuals who use the TikTok platform. A sample of 420 respondents was selected via an online and face-to-face survey, with the objective of ensuring a random selection from the population. The data analysis technique employed in this quantitative research utilises a statistical approach. The programme employed for data analysis using the regression method is Statistical Product and Service Solution (SPSS). In order to meet the criteria for data analysis using regression, an interval scale is used. The data analysis technique employed in this study is regression. The findings of this study are highly precise, with a significance level of 95%. Drawing upon the findings of research analysis, digital marketing adaptation is influenced by relative advantage. The results indicate that the competitive industry refers to an economic sector where multiple companies must compete to promote similar goods or services on social media.
The Effect of Service Quality and Price towards Repurchase Intention Saadah, Imas; Inayah, Wulan Nur; Supriyadi, Didit; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.934

Abstract

Repurchase interest is an activity that occurs between consumers and companies in buying and selling transactions which characterizes a company's success in marketing its products. If repurchase interest is low, there will be a decrease in sales performance. The purposes of the study were understanding the service quality and price on repurchase intention as a marketing phenomenon. The population of this study was Indonesian Society, at least Shinzui consumers who have used Shinzui products. The survey was sent online and face to face 678 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The tecnique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable at 95% degree. Based on the results of research on the analysis of repurchase intention influenced by service quality and price. It is hoped that this research will be useful, especially for stakeholders in conducting research aimed at developing their companies.
Marketing Strategy Analysis to Boost Tourism Visits in NTT Sihombing, Midian Immanuel; Sinurat, Donal Anry Jaya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.935

Abstract

Tourism is a strategic sector that significantly contributes to economic growth, including in East Nusa Tenggara (NTT) Province, which possesses rich natural and cultural attractions. However, fluctuations in tourist visits indicate the need to evaluate the effectiveness of current marketing strategies. This study aims to analyze tourism marketing strategies in NTT using a SWOT analysis approach and the marketing mix (7Ps), which includes product, price, place, promotion, people, process, and physical evidence. The research method employed is descriptive qualitative, using secondary data from BPS and the Ministry of Tourism and Creative Economy. The SWOT analysis results in SO, WO, ST, and WT strategies that focus on digital promotion, human resource development, sustainable tourism, and integrated planning. This study provides practical strategy recommendations to increase tourist visits and support the inclusive and sustainable growth of the tourism sector in NTT.
Analysis of Customer Loyalty Affected by E-Service Quality Trough Customer Satisfaction Rosanti, Anisa; Andini, Reza Valentina; Lindayani, Lindayani; Mubarok, Teten Mohamad Sapril; Setiawan, Rahyuniati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.936

Abstract

Customer loyalty is customer loyalty to the company for a product or brand in an indefinite period of time. If customer loyalty is low, there will be a decrease in marketing performance. The purposes of the study were to understand the e-service quality and customer on customer loyalty as marketing phenomenon. The population of this study was Indonesian society, at least users of the marketplace platform, individuals who have made transactions on the marketplace platform, researchers did not limit the population based on gender or age. The survey was sent via online and to face to face 483 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was statistical product and service solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The technique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable with a significance level of 95%. Based on the results of research on the analysis of customer loyalty which is influenced by e-service quality through customer satisfaction, there is an influence between e-service quality and customer loyalty, then there is an influence between customer satisfaction on customer loyalty. Finally, there is an influence between e-service quality and customer satisfaction on customer loyalty. The test results in this study indicate that e-service quality and customer satisfaction have a big influence on customer loyalty, the better the quality of service provided will foster satisfaction for customers, when customers are satisfied, loyalty will be formed

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