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Business Innovation and Entrepreneurship Journal
Published by Universitas Garut
ISSN : 26848945     EISSN : 26848945     DOI : https://doi.org/10.35899/biej.v3i3
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other
Business Innovation and Entrepreneurship Journal peer-reviewed and published four times a year in May, August, November and February. This journal is managed by the Faculty of Entrepreneurship at Universitas Garut - Indonesia. The paper is an original script and has a research base on management, business and entrepreneurship.
Arjuna Subject : -
Articles 269 Documents
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The Influence of the Ability to Recognize Opportunities on Entrepreneurial Success is Controlled by the Availability of Resources Dhimas, Arya; Herlianti, Anggun Oktavia; Mubarok, Teten Mohammad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.949

Abstract

The ability to recognize opportunities is one of the key factors in entrepreneurial success. This ability encompasses other aspects that can contribute to entrepreneurial success, such as the availability of resources. The purpose of this study was to determine the influence of opportunity recognition ability on entrepreneurial success, moderated by resource availability, among small and medium-sized enterprises (SMEs) of retail or traditional merchants in Leles District, Garut Regency. This research employed a quantitative correlational and causal method to examine the relationship between two variables mediated by another variable. The sample consisted of SMEs of retail or traditional merchants in Leles District, Garut Regency. Data was collected using a questionnaire adapted and modified from Karuhanga (2022) and Chang & Chen (2020). The results showed that there is a significant influence of Opportunity Recognition Ability on Entrepreneurial Success. However, Resource Availability was not proven to moderate this relationship. The overall research model in explaining Entrepreneurial Success indicated relatively weak influence. Recommendations are provided for future research, including exploration on a larger business scale.
Human Resource Management Strategy in Community-Based Tourism Business in Lake Toba Area Yudhistira, Prima; Daryana, Aditiya Pratama
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.950

Abstract

This study aims to explore human resource management (HRM) strategies applied in community-based tourism businesses in the Lake Toba area. Using a qualitative descriptive-exploratory approach, data were collected through in-depth interviews, participant observation, and document analysis involving tourism actors in three tourism villages: Tipang, Lumban Bulbul, and Sigapiton. The results showed that HRM strategies are still informal and highly dependent on local institutional capacity and external support. Effective practices are characterized by the existence of structured community organizations, ongoing training, and multi-party collaboration. This study concludes that community-oriented HRM that is adjusted to local values ​​plays an important role in improving service quality, institutional sustainability, and community economic empowerment.
The Role of The Cangkuang Temple Site in Kampung Pulo as a Source of Entrepreneurial Activities Dahlena, Alni; Supriatna, Nana; Supriadi, Acep
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.952

Abstract

The cangkuang temple site is a form of cultural heritage tourism whose existence should be preserved because it has essential value for history, knowledge, education, religion, and culture. This study aims to review the potential from the perspective of entrepreneurial sources. This study is a descriptive study with a qualitative approach. The population in this study were entrepreneurs around the cangkuang temple. Sampling by incidental sampling for visitors and people who do activities around the cangkuang temple, and purposive sampling for managers. Data collection techniques used are observation, interviews, questionnaires, and documentation. Data analysis techniques use data reduction, data presentation, and data verification. The results of this study can provide cangkuang temple shows that the richness of cultural values ​​​​owned by the site can be used as a source of inspiration in developing creative and educational products. Therefore, it can be concluded that the development of tourist destinations that can increase entrepreneurship in rural areas by using local cultural assets can encourage economic growth through job creation and increasing community income.
Omnichannel Marketing Strategies For Tourism Destinations: Implications For Industry Practices Simanjuntak, Olaf Tri Wilopo; M. Gegung, Eunike; Marliani, Sonnya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 2 (2025): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.953

Abstract

The advancement of technology has affected many sectors including the tourism industry. Adopting omnichannel marketing has become indispensable to enhance customer engagement and provide seamless, personalized experiences. Omnichannel marketing integrates multiple communication channels, such as websites, social media, mobile apps, and in-person interactions, into a unified system, offering a consistent and cohesive brand experience across all touchpoints. This strategy stands in contrast to traditional multichannel marketing, where channels often operate in isolation. Omnichannel marketing has been extensively studied in retail and e-commerce, while its application within the tourism sector is still emerging. This article explores the benefits and challenges of implementing omnichannel strategies in tourism destinations, drawing on case studies, industry reports, and academic literature. The findings indicate that omnichannel marketing can significantly enhance customer loyalty, increase revenue, and improve brand equity for tourism destinations. Examples such as Lake Toba in Indonesia, and Disneyland theme parks highlight the potential of omnichannel strategies to deliver integrated, frictionless experiences that increase customer satisfaction and drive repeat visitation. However, challenges such as data privacy concerns, adaptation of technology and budget constraints, must be addressed to elevate practices within the industry.
Realization Of Entrepreneurial Values Towards Students' Understanding During Learning In Higher Education Adiansyah, Adi; Isnawati, Isnawati; Dahlena, Alni; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.954

Abstract

Abstract – In Garut Regency, there are very few MSMEs that are classified as medium and large businesses, even in the small category, the number is still very minimal. The majority of MSMEs in Garut Regency are still classified as micro businesses (very small). This study aims to describe how prospective entrepreneurs or existing entrepreneurs start and grow their businesses, especially for students in Garut Regency who study entrepreneurship. This study uses a Qualitative approach, which uses the literature review method, it is expected to be able to provide an overview of what students need to pay attention to in building a competitive business. The results of this study identified that students with high motivation tend to show better results in entrepreneurship learning, from the results of the publish or perish and vosviewer analysis it was analyzed that the nodes regarding student understanding through the realization of entrepreneurial values in learning in Higher Education must implement learning based on entrepreneurial values, so that students are able to develop their abilities and have critical thinking and have high creativity. Therefore, students who are involved in practical activities will tend to have a better understanding and greater interest in entrepreneurship. Keywords: entrepreneurial values, understanding of learning, higher education.
Internal and External Business Environment Analysis of Rabbani Store Tasikmalaya Putri, Dita Amelia; Arifin, Muhammad; Sintiana, Indah; Nisa, Nabila Mataun; Andrianti, Rini; Al-Fatah, Sopi Nurul
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.955

Abstract

This article aims to analyze the internal and external business environment of Rabbani Tasikmalaya. Rabbani is one of the first and largest fashion brand product companies in Indonesia by issuing flagship products in the form of instant headscarves and other Muslim fashion, such as kemko, tunics, kastuns, and other equipment such as ciput/inner and veils. The analysis of the external business environment includes factors such as the political, economic, socio-cultural, and technological environment while the analysis of the internal business environment includes factors such as human resources, financial resources, marketing and sales. The results of the analysis show that Rabbani Tasikmalaya's internal and external business environment is influenced by various factors, such as government regulations, trade policies, market competition, human resource quality, marketing system, and changes in consumer trends. Overall, Rabbani Tasikmalaya internal and external business environment analysis is important to help companies identify opportunities and challenges, as well as formulate appropriate strategies to deal with rapid and complex changes in the business environment.
The Role of Social Environment In Shaping Students' Decisions To Do FNB Business Hamdani, Nizar Alam; Safari, Shabina Meisya Andriani; Dahlena, Alni; Maulani, Galih Abdul Fatah; Adiansyah, Adi; Isnawati, Isnawati
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.956

Abstract

The crucial role of the environment in determining business opportunities, especially in the context of micro, small, and medium enterprises (MSMEs). Business development in this modern era does not only depend on internal strength, but also on the ability to adapt and innovate with the environment. The purpose of this study is to identify how perceptions of security in the surrounding environment influence community engagement and social cohesion. The research method used is a case study in qualitative research, data collection techniques using observation, interviews and documentation studies through data triangulation, data analysis techniques using reduction, data presentation, verification and conclusions. The research results identified that a positive social environment can encourage students to take the risks necessary to start and develop their businesses. Therefore, the role of the social environment in forming the FnB business is greatly influenced by the potential and opportunities in the environment, this can encourage the formation of students' abilities in seeing opportunities in the environment.
The Role Of Digitalization In Developing Entrepreneurial Spirit In Generation Z Soni, Mohammad; Solihat, Asri; Adiansyah, Adi; Dahlena, Alni; Maulani, Galih Abdul Fatah; Hamdani, Nizar Alam
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i2.957

Abstract

The application of digital technology can provide space for individuals to develop their entrepreneurial skills, both in educational environments and in the real field. The availability of various digital-based financial applications and platforms makes it easier for them to learn, plan, and make investment decisions. This development is very important in equipping Gen Z to face future economic challenges. The purpose of this study is to analyze the role of digitalization in building an entrepreneurial spirit for generation Z, especially in responding to challenges in the digital era. The research method used is a systematic literature review (SLR) design to document efforts to overcome natural disasters in the context of digitalization of entrepreneurship, by exploring relevant and indexed related literature. Data collection techniques through publish or perish software, then data analysis techniques with vosviewer to analyze novelty data. The results of the analysis identified that the nodes between the roles of digitalization in building an entrepreneurial spirit in generation Z, where there are new opportunities and potential to develop entrepreneurship, especially in a digital context. The digitalization era, if utilized properly in building an entrepreneurial spirit, will also have a good impact. Therefore, digitalization will have an impact on Gen Z's insight in building an entrepreneurial spirit.
The Meaning Of Entrepreneurship Learning For Students In Higher Education Setiawan, Rahyuniati; Mubarok, Teten Mohamad Sapril; Maulani, Galih Abdul Fatah; Rahmawati, Putri; Adiansyah, Adi
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.958

Abstract

The absorption of the meaning of entrepreneurship education in students is not yet fully optimal. It is identified that the absorption capacity of jobs generated by MSMEs is very high and makes MSMEs the mainstay of the economy in Indonesia. The purpose of this research is to provide meaning regarding entrepreneurship learning for students in higher education. The research method used is a qualitative descriptive study using observation, interview and documentation study techniques, through data reduction analysis, data presentation, data verification and data conclusions. The results of the study show that students feel more motivated to start their own businesses after taking entrepreneurship education. Entrepreneurship education not only functions as a guideline for entrepreneurship, but also as an important tool in creating solutions to economic problems faced by society. Therefore, entrepreneurship learning provides a good meaning in supporting student performance in the future.
Analysis of the Influence of Social Media on Brand Awareness of MSMEs in Garut Regency Herlianti, Anggun Oktavia; Gustari, Tresna Dita; Adiansyah, Adi; Isnawati, Isnawati; Fadilah, Azka Muhamad
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 3 (2024): Business Innovation and Entrepreneurship Journal (August)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i3.960

Abstract

The rapid development of social media has an impact on brand awareness among the community in MSMEs in Garut Regency. Social media can play an important role and provide benefits to the development of consumer awareness in people's consumer behavior. The purpose of this study is to identify social media analysis that can influence brand awareness of MSMEs in Garut. The research method of quantitative descriptive study, by analyzing the influence of social media on brand awareness of MSMEs in Garut, data collection techniques carried out through observation and questionnaires, data analysis techniques using validity tests, reliability and multiple linear regression. The results of the data analysis that have been carried out using analysis of the influence of social media on brand awareness in MSMEs in Garut Regency shows the importance of using social media platforms in building brand awareness, which can lead to increased sales and consumer loyalty. This active involvement is important for UMKM in Garut to be able to compete with larger and better-known products in the market. The results of the data analysis are interpreted that social media has an important role in supporting its influence on consumer awareness.

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